Want to take your lead generation to the next level in 2024?
Today we are going to share five lead generation templates that can help you do that!
#1. The Homepage Funnel
The homepage funnel allows you to meet potential customers’ expectations by having a traditional website and effectively converting them into leads with a lead generation funnel. You get the best of both worlds!
Here’s what its structure looks like:
- A 2-step opt-in form on your homepage where you present your lead magnet and encourage the potential customer to get it.
- A thank you page where you thank potential customers and let them know what they should expect next.
Make sure to place the opt-in form above the fold. It should be the first thing that people see when they come to your website.
We also recommend adding an exit-intent pop-up to your homepage. If the visitor is about to leave anyway, you have nothing to lose by pitching them your lead magnet one last time.
#2. The Survey Funnel
The survey funnel is designed to help you figure out who the visitor is.
This funnel has two main use cases:
- Qualifying leads so that you could then provide a quote based on their answers. This can work well for businesses that offer custom, project-based pricing.
- Qualifying leads so that you could then direct them to a sales funnel for a product or service that is the best match for them. This can work well for businesses that serve several distinct customer segments.
In either case, the first page of the survey funnel should be a survey page with lead-qualifying questions.
What you should do next will depend on the use case.
Survey Funnel Use Case #1: Qualifying Leads So that You Could Provide Them With a Quote
You should take the potential customer to the thank you page, thank them for taking the survey, and tell them that you are going to send them their quote via email. End that email with a call to action encouraging them to book a free consultation with you and direct them to your appointment booking page.
If the quote you provided is within their budget, they will probably want to talk to you. This free consultation gives you an opportunity to learn more about their situation, determine if they are a good match for your business and potentially close the sale.
This approach has the additional benefit of disqualifying those who cannot afford your services. If you send someone a quote that is outside their budget, they will probably move on instead of booking a call and trying to negotiate a lower price.
That can help you avoid wasting time on people who simply don’t have the means to hire you!
Survey Funnel Use Case #2: Qualifying Leads So that You Could Direct Them to an Appropriate Sales Funnel
Once you have identified what customer segment the potential customer belongs to, you should take them to the first page of the appropriate sales funnel.
Typically, this would mean sending them to a lead magnet landing page that features a free offer designed specifically for that customer segment.
#3. The Squeeze Page Funnel
The squeeze page funnel is the most popular lead generation funnel out there.
Here’s what its structure looks like:
- A squeeze page where you present your lead magnet and encourage the potential customer to get it.
- A thank you page where you thank potential customers and let them know what they should expect next.
This funnel can work well for pretty much any business. It’s also the easiest one to build so we would recommend starting here!
#4. The Reverse Squeeze Page Funnel
The reverse squeeze page funnel has the exact same structure as the regular squeeze page funnel. So what’s the difference between them?
With the regular squeeze page funnel, the potential customer needs to provide their email address in order to access free value.
Meanwhile, with the reverse squeeze page funnel, the potential customer can get some free value without having to provide their email address.
A reverse squeeze page should feature a free video that they can watch without having to opt in.
You can either use that free video to create an emotional connection, build trust, and establish your credibility by sharing your story.
Or you can use it to give the potential customer a taste of the free value that is behind the opt-in wall.
With the former approach, you want to share how you were struggling with the same problem that the potential customer is struggling with, how you overcame that problem, and how you can help them do the same.
With the latter approach, you want to give them a solution to a small problem that is part of a larger problem that your lead magnet addresses.
In either case, you should end the video by encouraging them to get your lead magnet.
This funnel can work really well for coaching businesses and for info product businesses that sell online courses!
#5. The Webinar Funnel
The webinar funnel is a lead generation funnel where you use a webinar as your lead magnet.
Here’s what its structure looks like.
- A webinar registration page where you explain what your webinar is about and encourage the potential customer to register for the event.
- A registration confirmation page where you confirm that their registration was successful and explain what they should expect next.
- A webinar page where the potential customer can watch your webinar live.
You might also want to consider adding a webinar replay page so that people who couldn’t make it to the live event could watch the playback.
We recommend making the replay available for a limited time only. Say, you can make it available for 72 hours.
This way, you’ll add an element of urgency to your webinar funnel. That should help you get more people to watch the playback. Without the urgency, they might say to themselves “I’ll watch it later” but then never get around to it.
Also, while you can automate this funnel right from the get-go with a pre-recorded webinar, it’s best to start with live ones. Why?
Hosting live events gives you an opportunity to interact with your audience and get direct feedback from the attendees, which you can then use to improve your webinar.
Ideally, you want to host a live webinar at least once a week for an entire year before automating this funnel. This will give you plenty of time to optimize your webinar for maximum conversions!
Funnel Hacks That Can Help You Maximize Conversions
Funnel Hack #1: Have an Amazing Lead Magnet
Your lead magnet is the most important factor that will determine the conversion rate of your lead generation funnel.
After all, if the potential customer isn’t interested in your free offer, they won’t give you their email address.
Moreover, your lead magnet also serves as a free sample of the value that the potential customer can expect from your paid offers.
If they give you their email address in exchange for your lead magnet but are then disappointed by it, they won’t be interested in buying your products and services.
This means that your lead magnet is the foundation of not just your lead generation funnel but also of your entire sales funnel. So how can you create a lead magnet that converts?
Our friend Alex Hormozi, an entrepreneur and investor who reached $100M net worth by his early 30s, advises creating a lead magnet that provides a complete solution to a narrowly defined problem.
That way, you will help the potential customer solve a real problem, even if that problem is small.
This will help you build trust and set the stage for your upcoming paid offer pitch.
Here’s how Alex explains it:
Funnel Hack #2: Make Sure that Your Lead Magnet Headline Piques Curiosity
Our co-founder Russell Brunson is widely recognized as one of the top sales funnel experts in the world.
Here’s what he learned from looking at thousands of sales funnels: the #1 reason funnels don’t convert is copy.
And one of the most common copywriting issues that he sees is a lack of curiosity. But what does that mean?
You can have an amazing lead magnet but it won’t convert if you fail to pique the potential customer’s curiosity.
That’s why you want to give away just enough information to intrigue the potential customer so that they would feel compelled to learn more.
It’s crazy how adding more curiosity to your landing page headline can drastically increase your conversion rate.
For example, one of Russell’s friends was struggling to get his webinar funnel to convert so he came to Russell for advice.
His funnel metrics were horrible: he was spending $24.85 per registration but only 22.4% of the people who registered for the webinar would show up.
Here’s what his webinar registration page headline looked like:
“How to Add 6 Figures To Your Web Design Business By Copying My Secret Method For Helping Companies Get More (Real) 5-Star Reviews WITHOUT Selling, Spending Lots of Time or Money”
Russell advised him to add more curiosity to his headline.
Here’s the revised version:
“How I Added 6 Figures to My Web Company By Adding This One Easy to Offer Service THAT DOESN’T Require Cold Calling, Spending Lots of Time, Money or Require Extra Resources”
See how the first headline gave away that his webinar was about getting customer reviews but the second one didn’t?
This meant that if people wanted to learn how he added six figures to his business, they had to attend the webinar!
Adding more curiosity to the headline was the only change he made. What were the results?
- His cost per registration dropped from $24.85 to $5.84.
- His show-up rate increased from 22.4% to 31.7%.
Once again: all he did was change the headline. Everything else stayed exactly the same. That’s how powerful curiosity is!
Funnel Hack #3: Add Social Proof to Your Lead Magnet Landing Page
We also recommend adding social proof to your lead magnet landing page.
Ideally, you want to feature a testimonial from someone who has benefitted from your lead magnet. It should include the person’s name, photo, and a Twitter handle if they have one.
Alternatively, you can feature a general endorsement from someone whom your dream customers are familiar with and respect (e.g. a thought leader in your niche).
You also want to mention relevant education, credentials, and accomplishments in your landing page copy.
Finally, if you have received media coverage, consider displaying “As Seen On” media badges.
All this should boost your credibility in the eyes of potential customers and increase the conversion rate of your lead magnet landing page.
Build Your First Lead Generation Funnel in Just Five Days!
Let’s be real:
Building a lead generation funnel from scratch can seem like a daunting task.
That’s why we created our 5 Day Lead Challenge where our co-founder Russell Brunson and his special guests will walk you through it step-by-step.
This challenge is completely free and includes access to everything you need to build your first lead generation funnel.
All Russell asks is that you commit to:
- Showing up every day
- Watching the main lesson
- Doing the homework assignment
If you make this commitment and follow through with it, you will have a fully functional squeeze page funnel five days from now.
So what are you waiting for? 🧐
Join Our 5 Day Lead Challenge Today
P.S. This challenge is completely FREE!