Google Ads can be a great way to get traffic.
But how can you then convert those visitors into paying customers?
Today we are going to share three proven customer acquisition strategies that can help you with that!
What Is the Best Way To Acquire Customers Online?
Entrepreneurs typically use paid advertising to drive traffic directly to their websites or their sales pages.
We believe this approach to be misguided because it is extremely difficult to convert cold traffic.
Moreover, if you fail to convert those visitors the first time they visit your website or sales page, they will probably forget all about you the moment they leave. In all likelihood, you will have lost them forever.
It’s much more effective to drive traffic to a sales funnel designed to convert visitors into leads, leads into customers, and customers into repeat customers.
Here are three proven sales funnels that you can use to acquire customers with Google Ads:
Customer Acquisition Strategy #1: The Quote Funnel
The quote funnel consists of three pages:
- The survey page.
- The thank you page.
- The appointment booking page.
Page #1: The Survey Page
This is where you ask the potential customer questions designed to help you create a custom quote for them.
Page #2: The Thank You Page
This is where you thank the potential customer for filling out the survey and ask them for their email address so that you can send them a quote based on their answers.
You can create the quote manually or generate it automatically.
Page #3: The Appointment Booking Page
When you send them their quote, end the email with a call to action encouraging them to go to this page and book a free 30-minute consultation.
During that consultation, take a few moments to build rapport with small talk, then ask them questions to understand their situation better, and then pitch your services if you believe that you can help them.
End the consultation with a call to action encouraging them to take the next step, whatever that next step may be (e.g. signing a contract, paying for the service, paying a deposit, etc.).
What Type of Businesses Does The Quote Funnel Work Best For?
The quote funnel can work really well for businesses that specialize in custom projects (e.g. home renovation, interior design, etc.).
It provides potential customers with an easy way to get a quote without having to call you.
And it provides you with an easy way to qualify leads so that you can focus on the ones that are the most likely to convert into paying customers.
You can use Google Ads to drive traffic directly to your survey page by targeting keywords related to the services that you are offering. Make sure to include “Get a FREE quote!” in your ad copy.
Customer Acquisition Strategy #2: The Lead Magnet Funnel
The lead magnet funnel has three pages:
- The lead magnet landing page.
- The thank you page.
- The sales page.
Page #1: The Lead Magnet Landing Page
This is where you ask the potential customer for their email address in exchange for your lead magnet.
A lead magnet can be anything that they can either download to their device or access online:
- A report.
- An ebook.
- A video class.
- A video course.
- An email course.
…etc.
Alternatively, if you run a brick-and-mortar business, you can use a free product or service voucher as your lead magnet to get the potential customer to come in (e.g. free pizza, free personal training session, etc.).
Then, once they come in, you can cross-sell them (e.g. if they came in for a free pizza, they will probably want drinks with it and they might also order dessert with tea or coffee) or pitch them your frontend offer (e.g. gym membership).
We recommend using a squeeze page, which is the most basic type of landing page characterized by being just one screen long, as your lead magnet landing page.
Page #2: The Thank You Page
This is where you thank the potential customer and provide instructions on how to access your lead magnet. Usually, this means giving them a download link.
You can also combine the lead magnet funnel with the webinar funnel by encouraging the potential customer to sign up for your webinar on your lead magnet funnel thank you page.
Page #3: The Sales Page
This is where you sell your frontend offer.
A frontend offer is an offer that you use to convert leads into paying customers. We recommend creating a new product specifically for that purpose:
- Make it digital. This applies regardless of whether you sell services, digital products, or physical products. Ebooks, video classes, and video courses are all great frontend offer formats.
- Price it at $7. This price point is not low enough to make the potential customer question the quality of your frontend offer but also not high enough to make them stop and think twice before buying.
- Remove all financial risk by providing an unconditional, no-questions-asked 30-day money-back guarantee. This ensures that the potential customer doesn’t have anything to lose by checking out your frontend offer. Worst-case scenario, they will simply get a refund!
Once you convert a lead into a paying customer with a $7 frontend offer, it becomes much easier to sell them more expensive products and services.
Of course, this approach may not make sense for your business, in which case you might need to use an existing product or service as your frontend offer.
What Type of Businesses Does The Lead Magnet Funnel Work Best For?
The lead magnet funnel is incredibly versatile and can work for pretty much any type of business.
You can use Google Ads to drive traffic to it by targeting relevant keywords and promoting your lead magnet.
Say, if someone searches for “pizza in [your city]”, show them a FREE PIZZA ad for your free pizza voucher lead magnet. Who’s gonna say no to that?
Customer Acquisition Strategy #3: The Webinar Funnel
The webinar funnel has four pages:
- The webinar registration page.
- The thank you page.
- The webinar page.
- The sales page or the appointment booking page.
Page #1:The Webinar Registration Page
This is the page where the potential customer can register for your webinar by providing their email address.
Page #2: The Thank You Page
This is where you thank the potential customer for registering for your webinar and let them know that you will remind them about the event via email 24 hours, one hour, and 15 minutes before your webinar and that you’ll also let them know once it starts.
Page #3: The Webinar Page
This is the page where the potential customer can watch your webinar live. Include a link to it in the email reminders and in the email that announces the start of your webinar.
The webinar should be around 45-60 minutes and provide a solution to a problem that the potential customer is struggling with.
You need to make sure that your webinar is valuable in and of itself so that the attendees would walk away feeling like they have learned something regardless of whether they bought your product or service.
Page #4: The Sales Page or the Appointment Booking Page
At the end of your webinar, depending on your business model, either pitch your product or service or encourage the attendees to book a free 30-minute consultation with you.
What Type of Businesses Does The Webinar Funnel Work Best For?
The webinar funnel can work really well for selling various marketing services, software, and info products.
This funnel holds a special place in our hearts because it’s what our co-founder Russell used to get ClickFunnels off the ground.
He would aim to do 5-7 webinars a week but sometimes he would end up doing 2-3 webinars a day. Pretty crazy but it worked!
And he still swears by it:
“I always tell people that the best business model in the world is to create a webinar selling your product or your service and then do that webinar live every single week for a year at least once a week.”
Build Your First Sales Funnel In Just Five Days!
Let’s keep it real:
Building a sales funnel from scratch can seem like a daunting task.
That’s why we created our 5 Day Lead Challenge where Russell walks you through it step-by-step.
You will:
- Create your first lead magnet.
- Build your first sales funnel.
- Set up a six-email welcome sequence.
…and launch your funnel in just five days!
So don’t hesitate. Take action now. It can change your life!
Join Our 5 Day Lead Challenge Today!
P.S. This challenge is completely free!