If you’re a Coach, Consultant or Marketer – pay attention.

I want to show you how to leverage Facebook Marketing & ClickFunnels to get more leads & clients, grow your coaching business & generate a crazy ROI.

In this Case Study, I’ve outlined the entire process from strategizing & building the right sales funnel for your business, writing converting copy that resonates with your target audience, running Facebook Ads, making sales for your coaching business and everything in between.

Literally.

After spending the last few years running different campaigns and building a bunch of funnels in multiple niches, I wanted to share the best things I’ve discovered to help you maximize your own sales funnel and grow your business.

And there’s no better way to do that then break down a proven, converting funnel.

[Case Study] – The High Ticket Coaching Funnel That Generated a 4,0034% ROI

The Business – Winning International

Firstly, let me give you the background on the business.

Winning International is a business founded by Ryan Magdziarz (left) in 2014. Winning trains coaches on how to grow their business & change lives on their way to reaching 7 figures.

This includes many different kinds of coaches such as business, life, health, fitness, financial, dating and more.

Winning International achieves this by offering coaches 2 core, results-based programs – 6 Figure Coach & 7 Figure Coach – for coaches looking to grow their business and impact the world.

Our goal was to generate more leads and increase sales for both programs.

As Winning has an in-house sales team, we decided we would treat leads for both programs the same initially, and have the sales people qualify on each call, to decide which program was right for each person.

The goal for the funnel was to generate Strategy Sessions with as many qualified leads as possible.

The key here was to ensure they were qualified, so we weren’t wasting the time of the sales staff.

With that in mind, here’s what we did:

1. STRATEGY

The Coaching niche Ryan specifically wanted to focus on was Fitness Coaches & Personal Trainers.

This is a competitive niche with a lot of coaching programs targeting PT’s, so we knew we would need great execution from the start.

As far as the funnel goes, there are a few different funnel we had when it comes to generating strategy sessions with qualified leads, including:

1) Webinar Funnel

Run a paid traffic campaign to a Webinar Funnel and offer a Strategy Session to Webinar interested participants.

2) High Ticket Funnel

Create a video series of valuable content that solves the biggest problems PT’s were having in their business.

Offer a Strategy Session as a Call-To-Action for the interested prospects.

3) Tripwire Funnel

Offer a lead magnet solving a problem for PT’s, and then Low Ticket Item with a Bonus Strategy Session to prospects in the funnel.

The Low Ticket Item would be an extension of the Lead Magnet, to ensure congruence, and then the two coaching programs 6 & 7 figure coach again built on that.

Ultimately all 3 of these options have their own merit, and I believe all 3 of them would work equally as well. Without trying to give a generic marketing answer as to which one we chose – the only thing left to do was, yep – you guessed it – TEST them.

We started with the Tripwire Funnel.

The reason for this is I had actually created a tripwire funnel about 6 months before I started working with Ryan that targeted this same audience.

I had created a Lead Magnet, and a $7 Case Study Tripwire, both for Personal Trainers, that were converting well – so we decided to get straight to testing it for this new project.

When I went to build out this funnel initially, I started with developing a Marketing Hook for a Lead Magnet.

From my research, which included surveying PT’s to find the biggest pain points and problems they had in their business, the most common answer was gaining clients.

I knew being able to solve this problem with some simple advice would make a great Lead Magnet.At the time, I recalled a 9-word email by Dean Jackson that works amazingly well for generating clients from dead leads on an email list, so I created a free report that included this email and showed exactly how to use it. I called the report “Get 10 PT Client’s in 5 Days.”

I called the report “Get 10 PT Client’s in 5 Days.”

I tested this as a Facebook Ad, and it resulted in leads for just $1 each in a competitive niche.

Once I knew this marketing hook converted well, I turned the ads off and set about creating a Tripwire I could use to escalate prospects through the funnel.

From my research, I knew another limitation Personal Trainers had been using Facebook to generate leads. Also, the 9 Word Email wouldn’t really work if you didn’t have a list to begin with.

So I created an opt-in funnel a Personal Trainer could use, that gave away a free workout program. I generated 11 leads for under $30 on Facebook using this process, and I turned these results into a Case Study, which I sold for $7, showing PT’s how to use Facebook and Generate Leads.

When I tested it, it also converted well, and I was acquiring customers at break-even.

There was only one remaining issue at this point – I had no back end, and no intention of creating a coaching program or going any further with the experiment at this point, so I stopped running ads and put the project on the side.

Once I met Ryan and started working with him – we discussed how we could generate more leads and sales for 6 & 7 figure coach.

We brought the same funnel out and made one distinct change to it – we added a bonus strategy session to the funnel for anyone who bought the case study.

This gave both an added incentive to purchase and the strategy sessions we wanted.

Funnel Structure

2. BUILD

I want to break down in detail regarding the specific design, layout, copy & features of the funnel so you can understand how to replicate best it in your own business.

Firstly, when building this out in ClickFunnels, I rolled with the Sell Your Product > Sales Funnel Selection choices.

For the page templates – I chose ‘Simple Two Column Opt In’ for the lead magnet page and Ology Sales for the thank you / sales page to follow.

I love the Ology Sales Template if you have a sales page with long form copy on it. I’ve used it across a bunch of different niches and funnels with great results.

I’ve used it across a bunch of different niches and funnels with great results.

Landing Page

1. Design & Layout

With the design of the pages, we chose bright colors consistent with the Winning International branding.

The main ‘conversion’ feature of the opt-in page is the fact its split into two columns. The reason this is advantageous is on mobile; it shows one stacked on top of the other.

This gives the Headline, bullet point copies with benefits to the prospect, immediately followed by the image – which is the Facebook Ad (I discuss the specifics of this further below) – with the input form for the opt-in.

One key measure to consider here is that I left the name & email input on the landing page itself, rather than using a light box or a pop-up. The reason for this is some mobiles don’t work well with popups, so I didn’t want this to effect the conversion. The page converted at around 52% which I was more than happy with.

2. Copy

I’m a copywriter, so I wrote all of the copy for the funnel. I didn’t follow any particular formula as such, rather than just:

• Sub Headline – this tells the prospect more about what to expect, or what specifically they are getting from opting into your funnel. In this case, it’s an email marketing strategy.
• Call out your market – it’s more important to have this in your ads specifically, so you should just be stating this here for congruency.
• Marketing Hook / Benefit Laced Headline – Ideally, your target client should know what benefit they are getting just from reading your headline. If they don’t, you will have an immediate negative impact on your conversion rate. After stating this benefit / promise, you need to back it up with how or why it’s possible.
• Bullets – Elaborate on your offer in a clear and succinct manner with some irresistible bullet points to entice your prospect into wanting your offer.

One final point to keep in mind – the best lead magnets, and for that matter marketing offers, are always incredibly specific.

In that case, your copy should be brief, and not over the top.

If you have to write a lot to convince someone they should give you their name and email for a free offer, it’s obviously not specific enough.

This will have an impact on conversions.

Sales Page

1. Design & Layout

The design on the sales page is typical of any long form sales letter you would have seen.

It is a long letter of the text, with a specific structure here to set out all the information cleanly.

I will briefly touch on some of the key aspects of this page.

The sales page converted at 5% from just the opt-in, without any email follow up. We also continued to ensure funnel congruency by keeping the same colors from the landing page, throughout the rest of the funnel.

2. Copy

We had the following structure with the sales letter in terms of sales copy:

• Acknowledgment – firstly, acknowledge the prospect for having downloaded your first offer. Far too many people ignore this critical part and move straight into the sale for the next step on their value ladder. This can get prospects off on the wrong foot.
• Bridge – to extend on point (a), make sure you bridge the prospects from the report to what they need next. Acknowledge them for taking the first step, and then gently explain why they are missing a piece in the puzzle and how they can get to the next level.
• Headline – this goes without saying. Explain what they are going to get with benefit / promise based headline.
• Body of the Sales Letter – I won’t go into every little detail with the letter, but my advice is to follow a formula like PASPA when writing sales copy:

• • – Problem
  • – Aggravation
  • – Solution
  • – Proof
  • – Action

If you can remember a formula like that, it will help you to write copy that converts even cold traffic.

• Testimonials – I’ve jumped from the body into the ‘Proof’ aspect of the above formula. Make sure you include testimonials from previous clients to build trust.
• Bullets – Add bullet copy into your sales letter. You can add the most important benefits in as a bullet, which brings attention from the reader and gives extra punch to your sales message.
• Call to Action – Make sure you have solid CTA’s telling the prospect to take action and buy your offer. This goes without saying.
• Guarantee – Always add a guarantee, whether it be 30 or 60 days, to stand behind your product. It adds trust & credibility, and will help to increase your conversion rate.
• Bonus – I add a bonus to all offers to increase desire. Don’t overdo this with tripwire offers. I see people add a lot of bonuses in and this can make it harder to sell other offers in your funnel, as you train prospects to expect a lot for not much money. In this funnel, we gave a free strategy session with the case study.
• Post Script – Make sure you add P.S. & P.P.S to your offers, as some people will skim your entire sales letter and only read what’s below your final sign off. Include a summary of the offer and the bonus here.

From here, we only had the Order Form & Thank You Page remaining. The order form was standard and maintained the same design aspects as above.

The Thank You Page had a video of Ryan, thanking them for purchasing the case study and explaining that a sales person would be in touch to organize their strategy session.

With the funnel built out and ready to run, all we had to do was set up some Facebook Ads, and we could get started.

3. FACEBOOK CAMPAIGN

Creatives

For the Facebook Campaign, we already had the offer & the marketing hook. Given this, the copy was very straight forward to put together. The text at the top of the ad was simply:

“If you’re a Personal Trainer and want 10 New Clients in the next 5 Days – download this Email Template NOW!”

With the Headline being: “Free Email Template”. Both of these pieces of copy are incredibly clear and concise, which, when paired with the right targeting lead to a high Click-Through-Rate (CTR).

For the image, I had been experimenting with cartoons in a few other campaigns and decided to try a cartoon holding weights with the Marketing Hook in the image, as you can see below.

It turns out these ads performed very well, with a high relevance score, low negative feedback, and good opt-in rates.

Targeting

For the targeting, I created a conversion campaign and initially created two ad sets. These were for each audience I was targeting, which happened to be two Facebook pages that already had an audience of Personal Trainers.

When I run ads, I create each ad set with just one interest, so I can see which interest leads to the highest conversions for when the campaign gets scaled.

After this was set up, we started the campaign and ran it for the first few weeks in December 2015.

4. RESULTS

After 2 weeks of running the campaign, we were able to analyze the results and figure out whether anything needed to be changed or tweaked. The results we achieved and ROI generated proved the campaign a great success.

Facebook Ad Manager

We generated nearly 500 leads from $935 in ad spend. With a lead cost of less than $2, and high CTR’s & Relevance Scores on the ads, the cartoon image and copy on the ads were right on point.

The landing page converted cold traffic at 51% that was a great result without any optimization. This screenshot was taken a few days earlier, but tells the story quite accurately:

Of the 51% of people who landed on the thank you page, 5% of them bought the $7 case study, which provided us with phone numbers, to pass on to the sales staff who then rang the customers and booked them in for a strategy session.

The breakdown of numbers, from December 1st to 17th shows:

– 492 Conversions: 469 Leads & 23 Sales

– $935 spent on Ads

– 23 Sales @ $7 = $161 Revenue

Total Ad Cost = 935 – 161 = $774

Not everyone from the 23 sales was booked in for a call. Naturally some people weren’t interested, which is to be expected.

Of those the Winning Team spoke with, 4 Sales were made across the two programs, coming to a total of $32,000.

This produced an ROI of 4,034% – which of course is a great result.

This case study only covers the first two weeks in December.We will conduct more testing, optimization and strategy call in the weeks and months to come, to improve the ROI.

We will conduct more testing, optimization and strategy call in the weeks and months to come, to improve the ROI.

5. ANALYSIS

After breaking down this funnel and spending hours chewing over the data, I came to the conclusion there were 5 main reasons why this strategy worked so well.

1. Clearly Defined Starving Market

Firstly, and most importantly, this market is hungry for the solution. Personal Training is an incredibly competitive niche, so it is an evergreen market that will always need to learn how to generate leads and acquire clients.

This is the differentiating factor in most successful marketing campaigns.

While there are tons of other aspects of success, as you can see above, selling something that a market segment is desperate for will always be the most important part of a campaign.

2. Relevant Offers

Both the Lead Magnet and Case Study Tripwire’s solved the biggest problems Personal Trainers have and are incredibly relevant offers.

The first shows how to get more clients by Email, and the second by Facebook.

The first thing you need to consider when a campaign flops, is, are the offers relevant? Do they solve the biggest problem my market has?

Once you can do this, you are well on your way to success.

3. Sharp, Specific Ad Targeting

With the Targeting on the Ads, I selected a hyper-responsive audience that I knew from my research was full of Personal Trainers.

This meant that regardless all of the offers and copy and marketing pieces, I was getting in front of the right people. I can’t understate how important this is.

4. High Converting Copy

There will never be a substitute for great sales copy.

Having great copy in your sales funnel is worth every cent it costs to have a great copywriter produce it.Never underestimate it.

Never underestimate it.

5. Highly Skilled Sales Team

I have to recognize Ryan and his incredibly skilled Sales Team.

These results wouldn’t have been possible without it. Having a sales team that produces great results is essential to any high ticket sales funnel.

Split Testing

You may look at the above and wonder why I didn’t run one split test (at this point in time). The reason is very simple. I believe split testing is one of the BIGGEST wastes of time when you first build a funnel.

This may be controversial, but far too often I see people split testing either elements that don’t make a statistically significant difference, or they aren’t running enough traffic to pages to determine if the split test has an impact.

If you complete your research properly and know your market well, you shouldn’t have to run a split test until you’ve spent more than $1,000 in traffic and are looking to optimize your funnel.

Which I will be doing moving forward.

6. CONCLUSION

So there you have it.

Inside a High Ticket Coaching Funnel with a 4,034% ROI.

I’d love to hear your thoughts & questions in the comments below!

Thanks for reading High Ticket Coaching Funnel That Generated A 4,034% ROI which appeared first on ClickFunnels.

A vast majority of contemporary businesses are well aware of the fact that writing a blog can bring them substantial sales benefits. It seems like everyone has heard that B2B marketers who use blogs get almost 70% more leads than those that do not. In such circumstances, however, it becomes difficult for the brand to differentiate from its competitors.

It is not enough to simply write a blog anymore. You need to learn the advanced blogging strategies in order to attract potential consumers. That’s why in this article we are going to reveal 7 secrets for writing a business blog that converts leads.

How to Turn Your Blog into a Lead Generation Machine

Writing blog posts regularly is not easy but it is necessary to keep up with the latest market trends. According to a recent survey, companies that publish more than three posts per week earn almost four times more traffic than others.

This gives the most fruitful marketers the opportunity to get the foot in the door and differentiate from their peers. But how exactly can you do this? Let’s check it out here:

Write About Relevant Topics

The basic rule of business blogging is that your topics have to be trendy and relevant. Don’t burden your followers with marginal industry impressions. Get to know your target audience well and offer them contents that really deserve their attention.

Don’t get too promotional and aggressive on your audience – your aim is to generate leads but not to chase away potential customers. Being a regular blog writer, sometimes you will face a creative crisis. In this case, you can use online topic generators like Answer The Public.

Solve Problems

Most of the followers surf the Internet trying to find a solution to certain problems. For instance, they want to know how to repair a damaged car or the specifications of a new smartphone. As the blogger, you should provide them with practical solutions.

This is why today’s blog posts are getting longer. They are more informative and thus generate almost 10 times more leads than short-form blog posts. However, bear in mind that you shouldn’t give them all answers at once. Leave something for your Call-to-Action (CTA), too.

Always Include CTA

Speaking of CTA, this is the one element that you have to include in all blog posts. There are all sorts of CTA models that you can put into practice: eBooks, invitations to webinars, free trials, etc. It should be visible but also look like a natural part of your article.

You should use the readers’ emotions to attract more attention. Give your CTA a positive connotation to inspire engagement or even make the readers scared and angry. It may be risky but it proved to be a captivating emotion in some occasions.

Avoid Corporate Tone

Using a formal, corporate tone can make you sound like a machine and not a human. In your posts, you should present the brand values and reveal your human side. Make it more personal and closer to the average reader. If you are not sure how to achieve this style in the beginning, you can consult one of many professional editing services like Best Essays or Hemingway App to assist you.

Offer Perks

Free perks and benefits are usually the easiest way to generate more leads with your blog. These things come in various forms such as free shipping or discounts for new subscribers. It’s a one-time offer that you give in exchange for the reader’s personal information. Besides this, you can also offer your users personalized quizzes or tests to attract more subscribers.

Optimize Your Posts

Optimizing your blog post, you will increase the chances to be discovered through organic engine search. Keywords are an essence of SEO and you need to choose the ones that directly concern your business. You can use tools like the Keyword Planner to explore and pick the best options for the brand.

While writing, include a focus keyword in the title and the first paragraph of your post. Use it throughout the text but keep it under the 2% density. This way, you will maximize the SEO efficiency of your articles and allow a more productive organic search.

Analyze Your Traffic

If you want to generate more leads through the blog, not only that you need to write high-quality posts but you also have to monitor the progress and analyze traffic. Google Analytics can help you big time in that regard.

This free online tool allows you to see the number of visitors, where they come from, the bounce rates, etc. With such valuable information available in only a few simple steps, you can easily discover the best and the worst posts, the most attractive topics, and come up with new blog ideas.

Conclusion

Blogging is one of the basic elements of modern content marketing. You need to embrace it as a valuable source of lead generation but it will demand a lot of dedication and creativity. Using our 7 steps for writing the business blog that converts successfully, you’ll be on the right path to creating a series of inspiring posts. Feel free to give it a try and let us know in comments if you have some other secrets to share with us.

Thanks for reading Writing a Business Blog That Converts Leads which appeared first on ClickFunnels.

So this is a story for anyone thinking about hosting a webinar to promote their product / service. Its an important lesson and will save you a ton of money and time..

Before we get into it, lets talk about how I got to be a writer for one of the most popular and HOT software companies on the planet and know nothing about said software? Or technology?

Words my dear Watson, Words.

They can get a girl far.

They used to get me into a lot of trouble when I was a teenager. I had a mouth on me.

If I am tired and hungry, watch out 

I digress…

So, to tell this story and answer the question as to how I landed my ClickFunnels gig (it does involve some woo-woo stuff like journaling, strap yourself in)… Let me take you back to a night back in May 2017…

It was late, I had just started my ‘online’ journey a couple of months back. I was in massive consumption mode…

Watching webinars, masterclasses, listening to podcasts, buying courses… I was inhaling everything I could on the subject of online marketing.

I had invested in a couple of affiliate programs to learn how they did the online marketing and to also make some cash whilst I continued to figure out how I would build my own empire… I was watching ANOTHER webinar thinking,

I could totally do this.

I mean, I’m not afraid of presenting, I could create some slides and talk through them. Most of the webinars I was watching, you don’t even see the persons face, so I could totally rock it in my Pjyamas if I wanted to?

Right?

With my new affiliate program, I had a program to sell. A program I was getting massive value from, so had no problem promoting.

All I had to do was create the slides, figure out the tech set up and get some mofo’s online with me.

Easy right?

I thought so, so I went ahead and announced to my small, yet growing list – and to a couple of Facebook groups I was active in, that I was going to be hosting a webinar about how I was making money in my affiliate program.

So old big mouth here dropped me right in it.

Then panic mode started to set in. I realised it kind of was a big deal and I had no idea how to even get registrations for my webinar, let alone the psychology of how to sell from a webinar or even exactly what I was offering.

Thankfully my big mouth actually did me a massive favour. Because I publicly announced my webinar – I had to  figure it out… and as my good friend Marie Forleo reminds me…

‘Everything is Figureoutable’

So… I had to ‘figure’ out how to hold a webinar.

Not just the content, but how to actually technically pull it off.

How to get registrations, how to host it, what platform to use, how to set up a sales page, how to actually take money if people wanted to buy from me (imagine that?).

Because I’m a content gal – I loooooove me some content.. I went straight to working on my slides. I’m a big believer in that we should be modelling success and not trying to reinvent the wheel, so I thought, who do I love watching present?

Who would I buy anything they sell?

Where am I getting a ton of great value from right now?

Russell Brunson!

So I went and watched some of his webinars and vids, and started realising there was a lot of similarities in his vids and some other ‘gurus’ webinars…

Then I realised that Russell actually had a product called Perfect Webinar Script

SWEEEEET.

So I hopped on over and downloaded that, yep – for free – plus Shipping.

But you see, that didn’t help me, because it was like Friday, my big mouth had announced my webinar would be next Wednesday and living in Austraila I wasn’t’ going to get my physical copy of the script until AFTER the scheduled webinar.

Ohhhh… wait, there was a digital copy.

Phew.

Wait, one more thing… Russell was telling me that he actually had slides and a training that I could download NOW and replicate his PERFECT webinar as my own.

Well – you know what I did? I went and bought that bad boy and felt all my Christmas’s had come at once.

Best $297 buckaroonies I ever spent.

I sat down and watched Russell talk through the psychology of the perfect webinar. I was looking at his slides thinking, boy are they U-GLY. I’m going to have to work on them to make them look more inline with my brand etc.

And he was talking about this ‘value stack’, he sounded like he was selling steak knives… I was thinking, nope – not going to be able to do that. I’ll just tell my people how much it is at the end. I respect them to much to take them through that rigmarole….

JUST as that thought was going through my mind Russell addressed that concern –

You guessed it, thats exactly how he felt when he first saw this done – so when it was his turn to present using the formula – he stopped short at the value stack and just told everyone how much his program was.

He made $0 sales. Every preso he has done since, the value stack slays. The rest is history.

Ok, I thought, well… since I’ve paid Russ my $$, I may as well listen and implement…

Exactly what he says.

This was good advice I gave myself.

So, I watched the training twice, I downloaded his ugly slides and filled in with my content, my story, made them my own through content and value – but left them U-GLY AF.

I wrote my script, using the steps Russell outlined… did my value stack, exactly as outlined…

Figured out all the tech stuff…

Subscribed to GoToWebinar, created my registration page with ClickFunnels, integrated with GTW, set up my stripe account, integrated with ClickFunnels, set up a really simple 3 step order, sales, Thank you page with ClickFunnels – all of this took me a few days to figure out,  as I had never done before..

But when you have to, you have to.

If all that sounds like a foreign language to you.. you have 2 options.

1. Do what I did and google how to do everything, ask in forums… Just figure it out… Its actually not rocket science and you can do it.

You seriously can do it.

We live in an information age, being ignorant or ‘non-techy’ is not an excuse any of us can use anymore.

It was time to put my big girl panties on and – just figure it out

2. Pay someone to help you.

Big lesson for me here was if I had not that deadline to work to – I would have faffed around for weeks, a digital damsel in distress and procrastinated the hell out of it.

So, committing to something before you are ready in the entrepreneurial world, is definitely something you should get used to.

I was super uncomfortable in the days leading up to the webinar, because I was out of my depth and comfort zone BIG time.

I was a grade A ‘B-iatch’ to my hubby and kids. But I knew I had to do it…

Long story short, I was prepared with my content, thanks to Russell and Perfect Webinar Script..

I killed it – made $15K in upfront sales and closed a further $15K in backend sales post webinar, off the back of the training I delivered.

Woo hoo.

Well done. Time for patting oneself on the back is over…

I posted about this in the ClickFunnels group on Facey, my man Russell – gave me a shout out, and the next day I saw that they were taking applications for guest writers for the CF blog.

I was very upfront and said, ‘Hey, I don’t know much about how the whole tech side works, but I love the products, I use them in a very limited way, but I know there are so many people who they can help, who may be a bit intimidated about the tech speak and want to use CF in their business, just don’t really know how – I’d love to be their advocate and talk in a language they might understand a bit better’

I submitted a couple of pieces of writing and hey presto – My first CF guest blog was published last month.

Moral to THAT sub-story: If you don’t ask, you don’t get.

Oh, the journaling thing? in the leadup to this whole thing coming about, I was writing in my journal everyday that I was a writer for ClickFunnels and Russell Brunsons Business partner.. The universe listens people, she is ALWAYS listening – so don’t be afraid to write down some crazy sh*t.

I’ve written some mad things… like how I wanted to upgrade my 2010 Mazda CX-7 to a brand new Range Rover Sport… I wrote about that for about 6 weeks and ….

Seriously… get writing…

I put this down to the practices I learnt from my 7 figure mentors, and if you think you can ignore your mindset practices, you’ve got another thing coming…

Or at least 5 years of unnecessary mental anguish in your business.

Back to the webinars…

So, off the back of my massive webinar win and my guest writing coup… I was feeling pretty spesh.

My friends were saying, “do a freaking webinar every night of the week”

But I knew it wasn’t that easy.

Since I forgot to record my killer webinar (doh), I prepped for 2.0

So I prepared like a banshee for it… we were traveling in the UK at the time, I spent the first week in Edinburgh holed up in our apartment making sure this one would be bigger and better than ever.

I had double the registrants… woo hoo…

The time came for the webinar, I was nervous (of course), but I felt I smashed the presentation out of the park.

The offer was good, I was offering an affiliate program, along with some extras of mine…  The engagement on the webinar was good…

Yet at the end of the 100 minutes…  no sales…

I sat down on the couch and wondered what was wrong…

Then it became abundantly clear (only after I received an email from someone trying to buy)

I had promoted the wrong freaking link.

So, in the webinar I had an offer, I had a sales page they had to go to – no fancy CLICK HERE to buy button…

So the URL for the sales page I had typed incorrectly on the slides.

So I was sending people to a page that didn’t exist.

Because most of my audience on the webinar was in Australia, it was late at night there and a few people emailed me saying they couldn’t get on.

The people who tried to buy…. went to bed….

No sales.

I of course emailed the attendees the right link, but by the time they received the link…

The impetus and momentum was gone.

Motivation is like a hot bath right? Only stays hot for 30 mins, then its warm, then luke warm, then cold.

My Oops email didn’t work.

I stupidly sent the replay email WITH the correct sales page URL, (second mistake) but what do you think the people who received that email did first?

Clicked on the sales page without watching the webinar.

Good one Tenar.

You can imagine how many sales I made.

Sooooooo…. lesson?

Webinars may look easy, but in reality they are hard as sh*t and you need someone who knows what they are doing to make sure you

a) Know what to say

b) Get your slides right

c ) Get the Value Stack right

d) Get the buyer psychology right

e) Have the right technology to support you

There is no better person to help you with this than Russell Brunson, I would not have made a dime on my first webinar if it wasn’t for Perfect Webinar Secrets.

If you want to host your own webinar. You NEED to buy Perfect Webinar Secrets.

Otherwise, your first webinar will turn out like my second one did. A total flop.

And no one likes a total flop.

No one.

Thanks for reading A Tale of Two Webinars. From $30K to $0. Read and Weep. which appeared first on ClickFunnels.

Email is a great way to engage your audience. You can use it to learn more about your customers and find out what they expect from you. You can also utilize it to get more clicks and sales. Whatever your purpose, you have to do emails right.

Email marketing is more than just getting your audience to open your email.That is a huge part of it though. First having signups (using a great funnel) and then getting 10k inboxed and clicked on are both huge accomplishments. The focus on this article is to get the customer to click.

It’s about getting them to click your content and take advantage of your offers. How do you make sure that you’re getting engagement and conversions from your emails? Learn these five ways to make sure your email campaigns are on the money.

Build a Solid Email Marketing Strategy

To start, you need to decide on the purpose of your email. Each email should fall under one of these five stages:

• indoctrinate, where you tell them about you

• engage, where you convince them to buy

• ascend, where you get them to buy more

• segment, where you find out what they will buy next
• reengage, where you make them come back.

These stages are co-dependent. When your email is done right, you can be sure that your customers will move from one stage to the next. You have to make each stage’s purpose apparent in every email.

At stage 1, show them what makes you stand out and what they can expect from you. Show them what to do next.

At stage 2, make an offer. Give them something valuable.

At stage 3, entice them with more offers that they won’t be able to resist. Help them make the decision to buy…

At stage 4, show them what they missed from the previous two stages. Get them to buy if they haven’t.

Finally, at stage 5, bring them back to the engagement stage. Make a time-limited offer they will be tempted to take advantage of.

Using these five types of emails in your campaign will give you a leverage over your competitors. Building a solid strategy that prioritizes each of these stages will not only give you conversions. They will also turn your audience into returning customers.

Write Emails That Lead to Conversions

After understanding the five stages of email campaigns, you have to craft messages that are in line with the purpose of each stage. Emails have three main elements: the subject line, the body copy, and the landing page. Each of them has a unique role in getting traffic and conversions for your business. Check out this awesome guide on email etiquette for some useful tips!

The subject line is what will encourage your customers to open your email to begin with. You can either use a blind subject line to pique their interest, or use a direct subject line to show them what’s in store. You can personalize these subject lines to address each customer in your database by their first name. This will allow your email to stand out and lead to a higher open rate.

The body copy is what you will use to get your consumers to click on your offers or products. To do this, you can also choose between blind or direct copy. Typically, since this is the email itself, both are used. Throw in the links that you want them to open based on your purpose.

Your reasons for writing the copy throughout the email will change, depending on what you want your customers to click. It’s good to mix these up when writing so that you’ll see which works and which earns the highest click-through rates.

Lastly, the landing page is what you will use to get your customers to sell your opt-in or your product. Technically, the landing page is no longer part of the email. It has a unique job of its own. This is where conversion happens, so the copy should flow harmoniously from your subject line and body copy to your landing page copy.

You should maintain the message that your subject line and body copy carry. If you applied a direct, benefit-driven subject line and body copy, your landing page should do the same. If you choose to use curiosity-driven content, carry it over to your landing page as well.

Employ Triggers to Persuade Customers

You need to make sure your emails get the clicks. How do you do that? You get your customers to respond by using psychological triggers. These will influence them subconsciously and will help them do what you want them to do, which is to click on your links.

You can persuade your customers by pressing their gain buttons. To use this, you have to show your customer what kind of benefit they will attain when they click on your link. You can also encourage them by using logic. Present practical information, facts, statistics, and opinions that will help them justify their purchase or subscription.

Another way to persuade your customers is to create urgency by using scarcity as a trigger. Increase your click-through rates by giving them the sense that your offer is time-limited and that they must take advantage of it as soon as possible. Fear is another trigger that you can use, but you have to be careful about crafting a good message. With the right motivations and promises, you can get clicks through this mechanism.

Make It Mobile-Optimized

Did you know that 70% of emails are opened on smartphones? You have to make sure your emails are responsive on mobile. Otherwise, you run the risk of losing customers and profit. Email marketing platforms will allow you to see how your campaigns will look like on mobile, so take advantage of it.

Consider the length of your email. Long text will definitely not translate well on mobile. You have to keep your body copy clear and concise. Focus on the benefits you offer and craft your message around it. Keeping your emails brief can be challenging, but it will keep your customers’ attention for a longer period. You can also get higher open rates in future emails.

Make sure that your links can be easily seen and clicked as well. Some emails can have very small text that readers have a hard time clicking on the call-to-action button. Allow your customers to follow through and give you higher click-through rates by making links visible and accessible.

Lastly, ensure that your images are sorted out. This can be the easiest way for your campaign to go awry. Check that your images are uploaded in the right dimensions. Make sure they load properly. Format them accordingly so that the text won’t get jumbled up or scattered around it.

Split Test Your Campaigns

There’s no better way to find out what works for your customers than split testing. If you’re not familiar with it, it’s about time to start. Split testing is when you segment your audience and send them different versions of your email campaign. This is how you find out which is the best performing email for your audience.

To do this, you should only change one element at a time. This will become the variable that will determine the cause of your campaign’s high or low performance. Choose any variable, depending on what you want to troubleshoot. Test subject lines, headlines, and even offers. Use these insights to craft the best emails for your campaigns.

Thanks for reading How to Create Successful Email Marketing Campaigns which appeared first on ClickFunnels.

When time is money, learning how to be fast at something that MAKES money? … Well…that’s like inventing the 48-hour day.

Funnel building is hard work. Anyone who’s done it knows the sweat equity to get even a simple funnel up and running! Copy, design, tech hookups, email sequences, ads, graphics…phew. *wipes brow

So I’m going to give you my best Funnel building hacks – the ones that will exponentially speed up every part of the process, so you can churn out more funnels … money.

But before I do, let’s break down the traditional sales funnel into all its parts and pieces. We’ll use a simple self-liquidating offer (SLO) funnel.

• Landing Page (holding the free offer)
• Thank You Page with a low-cost tripwire offer
• Order Form
• OTO Page with the special upsell
• Order Confirmation Page
• Email Sequence that fires when someone opts in

We’ll avoid some the crazy email segmentation and abandon cart emails for this example for now. You can add them in later.

 Hack #1 – Act Like a Manufacturing Plant

We all know the brain works better when you batch tasks, and the funnel is no different. Most people do this…

1. Write the landing page. Design the landing page. Design the lead magnet.
2. Write the thank you page. Design the thank you page.
3. Write the OTO page. Design the OTO page. Write the OTO script. Record the video.

WRONG WRONG WRONG.

What I want you to do is batch your tasks like this:

1. Funnel Copy – Write all the copy (and by golly, use FunnelScripts)
   1. Landing Page
   2. Thank You Tripwire
   3. OTO Script (then pull from the script and add to bottom of the page)
   4. Email Sequence
2. Funnel Wireframing – During this phase, you’re simply setting up the funnel and adding in the copy (no design). Just get the pages and copy all in. Bonus points if you lay down placeholders for graphics so you know what size to make!
   1. Landing Page
   2. Thank You Tripwire
   3. Order Page
   4. OTO Page
   5. Order Confirm
3. Funnel Design – Now you go back and add colors, fonts, graphics, logos, etc.
   1. Landing Page
   2. Thank You Tripwire
   3. Order Page
   4. OTO Page
   5. Order Confirm
4. Funnel Tech – Finally (and this is important), do the tech in this order. Set up the domain for the funnel, go through each page and adjust the meta settings and permalinks, set up any integrations with your email service provider, and finally, set up the products and delivery on the order form.
   1. Domains + Links
   2. Meta + Settings
   3. Integrations
   4. Products + Orders

When you batch it by the type of task, you’ll work far faster because your mind and brain are already in the zone.

Hack #2 – Fall in Love with Video

Copy is the longest and hardest part of a funnel. But with video, you can shorten that time significantly. The hardest page to get a conversion is usually that FIRST thank you page – the tripwire. Because it’s often coming off of an ad and the traffic is cold, you have to spend more time than you might think to sell them on a measly $7 or $10 offer. USE video.

This means, get your house set up with some video equipment and a tripod. Every time you need a new sales page, your studio is ready to go so you can shoot yourself talking and save yourself a TON of words on the page.

Hack #3 – Get in the Habit of Testimonial Hacking

I don’t care if it’s from a nice email, a Facebook post, a private message, or something else. Screenshot everything! Use Skitch by Evernote so you can quickly blur out last names when you screenshot and make a quick folder on your computer. When you have testimonials all set and ready to go, it saves you a ton of time looking around and emailing people for feedback!

Some ways to get great testimonials quickly?

1. Ask for feedback in your group.
2. Send out a 1 question survey.
3. Do a Facebook Live and encourage people to comment.
4. Make a habit of offboarding customers and clients with a quick zoom call, and record it!

Then go through and screenshot everything!

Hack #4 – Make Copy Templates

This means you need to become a master at saving things that EVERY sales page uses.

1. Bullet points
2. Headlines
3. Taglines
4. Guarantees
5. Welcome Emails

A lot of sales pages use similar keywords and so it helps to have these in a spot where you can grab and go. Bonus points if you pre-design them in CF as saved sections too (see hack #5).

One of my favorite things to do is to take a bullet point from a health funnel, and then just take out a few words and reconstruct it for a totally different niche! If you make templates and amass hundreds of bullets and taglines and headings, try swapping out a headline for one industry and use it on another. You’ll find that it may cause a nice pattern interrupt!

For example….this is for a financial planning infoproduct.

Unwanted Debt is Not the Boss

Take Back Your Finances, Save Without Stress, and Trust The Process. You Can Get Out of Debt! I know this because my story is your story.

Now turn it around and use it for a diet product!

UNWANTED FAT IS NOT THE BOSS

Take Back Your Belly, Eat Without Stress, And Trust In The Process. You CAN Lose The Weight!

I know this because my story is your story.

Hack #5 – Save Your Sections for Repeatable Funnels

With the new Power Editor in Clickfunnels, you can save SECTIONS, not just pages. This is super handy when you have to use the same design for multiple page template types (like sales page and order form for example).

So when you’re starting a funnel, make a heading section, a bio section, a testimonial section, a footer section. Do this on the SALES page FIRST. Design those sections and save them.

Then, when it’s time to do all the order forms and landing pages and whatnot, those sections are all saved and ready to go!

Hack #6 – Batch Your Graphics and Mass Upload

When I’m getting started with a funnel, I go into Photoshop and work on graphics including things like…

1. Logos (multiple versions)
2. Backgrounds (2000×1050) – I make several
3. Icons (the guarantee icon, video icon, download, etc. etc.)
4. Dividers
5. Module Boxes
6. Headers

Then, I upload them ALL in one shot in the Clickfunnels Media Library so they are all there and ready to go, no matter what page I’m on!

Hack #7 – Learn How to SET Design

In a sales page, setting design can help speed up the process immensely. A sales page is long. And it’s common for sections to repeat themselves (the design elements I mean). So…you want to make sure you’ve introduced all the colors and type of sections you’re going to use in the first 6-10 sections of the sales page.

So build those first six types of sections. Start with backgrounds. Maybe it’s a…

1. Photo background
2. White background with colored borders
3. Faded out logo background
4. Black textured background

Get those sections set with the background, the borders, the drop shadows, and the fonts. Speaking of fonts, use the GENERAL typography font settings and ONLY customize the elements that deviate from it, but I digress.

Once they’re set, you can duplicate and repeat them again and again, only having to adjust the one-off graphics and copy inside the section.

Hack #8 – Make a Spreadsheet of Things You Always Need

So, how bout that favicon image per funnel? SAVE THAT LINK! You could even use a clipboard saver like Alfred for Mac so you can paste it with a simple command.

The same goes for any custom code you might be using in your funnels (like promo codes, check boxes, or custom CSS). Facebook Pixels in the settings. Here are the things I have saved…

• Favicon media URL
• Facebook Pixel
• CF Pro Tools Custom Scripts
• Onboarding fulfillment emails
• Color codes

Hack #9 – Optimize for Mobile LAST

Once the whole funnel is built, go through page by page and view on mobile. Adjust font sizes and if you have a section that REALLY can’t work on mobile, duplicate the section – turn it to desktop only, and then modify the duplicate and set it to mobile only. It does mean in the editor you’ll see two sections right next to each other, but the viewer won’t!

Hack #10 – Spend Time Planning So Building is Fast

I know that’s obvious, but it really works.

1. Do ALL your copy in a Google doc and make sure it’s edited and perfect before going in.
2. Create a quick funnel brand board with the color codes and theming you’ll need.
3. Evaluate if your funnel is falling into the “nerdy” cool zone. What I mean is, are you making it harder than it needs to be because you love to tinker? For example, does that OTO REALLY​ need its own page, or can it be a quick order bump?
4. Find a funnel you’re inspired by so everyone is clear what look and feel you’re going for.
5. Make sure Stripe and your email service provider or SMTP is all set up before you begin.
6. Hire a VA who JUST creates funnels and places the copy inside templates you determine, or just works on setting domains, filling out meta areas, and placing the pixels. Save your brain for the design and copy!

So there you have it. In the time it took you to read this blog post, I built 10 funnels…kidding. Only 2. 😉

Thanks for reading Becoming The Fastest Funnel Builder in the World which appeared first on ClickFunnels.

This is a guest post by Design Pickle. Enjoy!

Design Pickle on a rock tour means we have music on the brain these days. Which is great, because the music industry serves up a multitude of lessons marketers can use to improve their business. Today we explore audience targeting – what it looks like when it’s done well, different approaches to targeting, and even how not to do it. The music industry provides us a fantastic setting, specifically movies about music, to see these targeting lessons in action. Let’s rock!

Target Practice

Remember the movie “La Bamba” with Lou Diamond Philips playing Richie Valens? Of course you do. Remember the scene in the movie where Richie and his band are playing at a venue…behind a fence…getting beer bottles thrown at them…obviously in the wrong place? Let’s start there with the perfect example of INaccurate audience targeting.

Everything was wrong with Richie and his crew playing at that venue – most notably the music, and their ethnicity. In this case the band is actually playing at a different venue than the one they are scheduled to be at – so literally the wrong venue. And the wrong venue produced the wrong audience.

Therein lies the lesson. Doing the research, positioning yourself in the right venue, and accurately targeting your audience is incredibly important. No one wants to show up in the wrong place and have to dodge beer bottles from behind a fence, after all.

Fill the Hole

“Straight Outta Compton” took the box office by storm in 2016, telling the story of NWA, the beginnings of what we recognize as rap music today, and the career-launching success of Ice Cube, Dr. Dre, Eazy E, and others in the game.

As we see in the movie it all started with Dre spinning forbidden tracks in the clubs where he MCed. Even though the club owner warned him not to play rap, Dre knew the tracks he had, paired with Ice Cube’s verses would bring the house down. So he played them anyway…and almost got fired for it! But he was right – the audience LOVED the music.

The rise to success for NWA was rocket fast as soon as their recordings were released, and they were not the least bit surprised. They knew they had identified a hole in the marketplace and created a product to fill it. NWA discovered an audience that wanted a specific product no one else was bold enough to make. We all know what happened from here.

Be So Good You Start at the Top

Let’s switch gears in every way and take a peek at a fictional pop group called The Wonders, depicted in the movie “That Thing You Do.” The Wonders were so good at targeting the appropriate audience it only took one song release for them to get to #1.

Sounds like a fluke, right? The truth is artists and business folks do it all the time – they somehow embody the Steve Martin expression “be so good they can’t ignore you.” You know how they do it? The same way you can do it too – by selling a quality product that people need, and launching it with excellent planning, the support of quality content, and maybe a pre-sale. There’s no reason you can’t replicate this and find success with your first launch out of the gates too!

Customer Service FTW

In “Walk the Line” we get to know Johnny Cash a little bit better. Throughout the story we learn how well Johnny knew his audience and was willing to do anything for them – from giving up his future with his family, to the point he wanted to go perform in Fulsom Prison.

Johnny Cash was certainly committed. And when it came to serving his customers, he “got it.” Johnny didn’t get paid to perform in Fulsom (granted, he cut a live album there that made him millions, but I digress), it was a service he wanted to provide for his fans. He met them where they were and gave them the experience of a lifetime, even though their need was the greatest.

Your target audience will fall on a spectrum of customer service need, and if you’d like to keep them in your audience you need to have a willingness to the provide them the service necessary to use your product effectively. Meet your audience where they are with messaging and quality support materials for your customer service efforts to ensure that no matter where a customer falls on the service spectrum, you can provide the help they need.

Build Trust

“Rock Star” is a movie about a fictional hair band that stars Mark Wahlberg in the lead role. In “Rock Star” the band Steel Dragon had their audience pegged so well it didn’t even matter who the lead singer was, the audience still went nuts for the music.

See what I mean?

Talk about building trust! As long as the music sounded the way it was supposed to Steel Dragon fans were fine with whatever was happening within the band, and didn’t care enough to stop supporting the group if they changed lead singers a few times.

Don’t take this as free license to change whatever whenever, because building that kind of trust takes time. But rest assured that you have earned some latitude with the core audience of rabid fans you have invested time into targeting oh-so-well, and they will tolerate you making some changes.

Thanks for reading Learn Audience Targeting Singing Stars in the Movies which appeared first on ClickFunnels.

This is a guest post by Todd Brown. To learn the rest of Todd’s system for engineering your own big money, evergreen customer-generating marketing campaign, go here.

“How do I know what things to say and in what order to say them in my marketing funnel?”

It’s a question I’m asked at least once a week.

And, while I can’t give you specifics, since each niche, market, product, service, etc., is different, I can tell you a simple way to think about the construction of your marketing funnel message.

I call it, simply…

“The Prosecutors Method of
Marketing Funnel Construction”

As a fan of real crime stories and high-profile court cases, I’ve always enjoyed watching a good prosecutor in action.

Seeing how, from the beginning, they methodically lay-out a cogent and persuasive argument of guilt is just a beautiful thing. One block at a time, in logical order, with proof upon proof, building an undeniable case against the defendant. In the end leaving the jury with no other plausible position to take other than one of guilty.

If we boil down the essence of an effective message within a marketing funnel we’ll find something very similar: an undeniable logical and emotional argument established by a string of assertions and claims each backed by a preponderance of proof.

In other words, laying out the message of your marketing funnel is very similar to what a prosecutor does when laying out the message of their case.

A prosecutor constructs their opening remarks, entire line of questioning, and closing argument to establish certain beliefs in the minds of the jury members. With the ultimate belief and corresponding conclusion, hopefully, being, “Guilty”.

You must do the same. Only, in your case, the ultimate belief you want to establish in the mind of the prospect is, “The best thing I can do right now is buy this”.

To do that, you must first answer the question…

“What does the prospect need to believe
at the end of my marketing funnel to buy?”

Answering this question is essential since the entire message of your marketing funnel is then going to be engineered to establish those beliefs in the mind of your prospect.

Next, you must lay-out the order in which those beliefs need to be established.

In other words, which beliefs need to come before other beliefs, and so on, in the mind of your prospect.

For instance, let’s say we were selling a Facebook Advertising course to local pizzerias. Well, before we establish the belief in their mind that Facebook Advertising is the easiest and best paid traffic platform for them to use, we would first need to establish the belief in their mind that paid traffic is better than “free traffic”.

That belief needs to come first.

If it doesn’t, they may in fact believe that Facebook Advertising is the easiest paid traffic platform to use… but… that paid traffic in general isn’t as effective as free traffic.

You see what I’m saying?

Once you know what beliefs the prospect needs to have at the end of your funnel to buy, and the logical order those beliefs need to be established in the mind of your prospect, the next step is to begin crafting the skeleton of your actual marketing funnel message.

To do this you’ll begin by laying-out the different statements and claims you’ll need to present throughout your funnel to establish each belief in the mind of your prospect.

Simply put:

What are you going to say, claim, or assert
for each thing you want the prospect to believe?

For instance:

Using our prior Facebook Advertising example – maybe I need the prospect to believe that they’ll have an easier time getting started with Facebook Advertising than any other paid traffic platform.

So, what could I say to begin to establish that belief in their mind?

Let’s keep it really simple and say, “The Facebook Advertising platform is easier to use than any other paid traffic platform available right now. So, no matter what your skill level with the computer or the internet is right now you’ll be able to use Facebook Advertising to start driving qualified traffic and leads to your website.”

Now, here’s the key…

Just like a prosecutor must present a preponderance of proof throughout the presentation of their case, so must you throughout your marketing funnel message.

More specifically: For every statement, claim, or assertion you make in your marketing funnel, in an attempt to establish one of the necessary beliefs in the mind of your prospect, you must back it up with one or more proof points.

Proof, in the form of factual, social, and anecdotal proof, is at the bedrock of every truly persuasive marketing message. It’s the proof that makes your message credible and believable.

Without proof, all you’re doing is making claims. Claims, that prospects will be naturally skeptical of.

So, just like a prosecutor, be sure to prove beyond a shadow of doubt everything you want the prospect to believe.

Finally, once you’re confident you’ve made your case, it’s time to present your closing argument. In a marketing funnel this is when you present the offer and give the call to action.

And just like a prosecutor who’s led the jury through a persuasive argument proving the guilt of the defendant, you’ve lead the prospect to the natural conclusion that your product or service is the perfect solution for their problem.

Wrap up the case.

Enjoy the victory.

And go home.

Thanks for reading The Prosecutor’s Method To Build Marketing Funnel which appeared first on ClickFunnels.

Here’s some insider advice on high-risk payments and ClickFunnels.

Launching a new e-business is an exciting milestone in an entrepreneur’s career.

Keep in mind, if you sell certain products such as continuity programs, instant downloads, member access, nutraceuticals, dietary supplements, weight loss products, and skin care, or engage in certain business practices like multi-level, affiliate marketing, moderate chargeback models, or trial sales, you may find yourself stonewalled by a payment processor.

Simply put, you can seemingly have everything in place, yet fail to launch your business on time, or at all, because you can’t find a payment provider who will partner with you to accept credit cards.

You may have been turned down by a payment aggregator, like PayPal, Braintree or Stripe, or you may feel they are not a good fit for your business.

The answer to this conundrum is to consult with someone who specializes in high-risk markets. These are not your neighborhood banks or large national banks where your brick-and-mortar counterparts may do business, but rather payment consultants that have a firm grasp on your industry.

These merchant service providers, and educators are better able to understand and manage the real risk you present.

Chargebacks:

As a general rule, you should keep your chargebacks below 1% to prevent your account from being penalized or shut down. You can calculate your chargeback percentage by dividing the number of chargebacks by the number of sale transactions you have.

For example, if you had 100 sales and 1 chargeback, you would be at 1% (some card types compare the previous month’s volume to the current month’s chargebacks).

Another important metric is the chargeback “hard count”. Hard count refers to the total number of chargebacks that you receive in any given month. There are several gross chargeback hard count numbers that can raise flags at different levels in the payment hierarchy.

At the processor and bank level having total chargebacks above 50 can cause an internal review where the processor’s loss prevention team will take a close look at the reason codes for your chargebacks, and the percentage.

The card associations themselves really take note when your chargebacks reach a 1% ratio and a 100 hard count for any one card brand. If you reach this level you will almost certainly be either shut down, have funds held, or best case, be placed on a monitoring program whereby you must present a chargeback lowering plan, and show rapid improvement.

One additional note on this topic, there was a time when merchants who processed their sales through European processors were held to a different, and looser, standard; that is no longer the case, the 100 and 1% rule now applies to pretty much all merchants, regardless of where their processor is located.

What if you are below the 1% mark, should chargebacks be a big concern?

I believe the answer is a resounding “yes” for several reasons:

1. Chargebacks Indicate Customer Dissatisfaction

The most important reason to investigate every chargeback, even if you’re under the 1% threshold, is that they often indicate customer dissatisfaction. Sometimes this is as simple as the customer being unhappy with your product and often it runs even deeper. Why did they not request a refund? Are your return policies too strict or difficult to find? Was the client angry or did they feel you treated them unfairly? Are your products failing to reach their destination? All these things are worth investigating to improve your business and your customer satisfaction.

2. Unreviewed Chargebacks Are A Welcome Mat For Fraudsters

When you let fraud slide without taking steps to prevent it in the future, you are sending a message to the fraudsters that your site is a safe place for them to do illegal business. And just like customers spreading the news about your business by word-of-mouth, international fraudsters often do the same. If you don’t want to become known as a safe place to process a stolen credit card, make sure you review all fraud-related chargebacks for ways you can improve your loss prevention process.

3. Chargebacks Are Lost Revenue

Not only do chargebacks cost you the amount of the sale, but they also carry fees of their own. Chargeback fees can be quite expensive and add up to a measurable loss over time. They can also be a cause of less tangible losses, such as lower customer retention, fewer sales, and slower growth.

4. Chargebacks Are Lost Opportunities

Each chargeback is an opportunity to improve a process, identify a weakness, or reach out in a positive way to a customer. By ignoring your chargebacks, you sidestep opportunities for growth that could push you to the next level. Never view analyzing chargebacks as a waste of time, but rather as a chance for improvement.

5. Chargebacks hurt your reputation

Each chargeback, no matter if won or lost, counts as a mark against you. We already know about the 1% rule when it comes to chargebacks but even having 1 or 2 chargebacks can make the difference in being classified as a “High-Risk Merchant.”

For these reasons and more, chargebacks are worth fighting even if your overall ratio is under the 1% limit. Don’t wait until you reach the danger zone to start paying attention to your chargebacks – Be proactive and see the positive results it will have on your business. Here at ecommerce4im we offer a low-cost service to help you prevent a chargeback before it happens. This service is called chargeback mitigation.

When a merchant uses a chargeback mitigation program they will receive an early heads-up from their customer’s credit card company (issuing bank) on many chargebacks before they occur. Merchants can then quickly hold shipments or refund clients, and then through a simple, easily set up system, inform the customers’ bank that a chargeback is not needed.

Chargebacks mitigation programs have an extremely small net cost because they reduce chargeback fees and as a bonus they are looked at positively by processors.

High-Risk Merchants:

There are a variety of businesses that are categorized by payment providers as high risk, and you may not be aware your business is even in this category. You may even be doing ‘business as usual’ with a current provider like Stripe or Braintree.

However, what you may not know is that these payment providers can, with no notice, hold back funds in your account or worst still, shut you off. Actions like this can cripple a business very quickly because you would be unable to process credit card transactions on your website or fall into an immediate cash flow dilemma.

Some of the products that are in the high-risk category would include diet/weight loss, colon cleanse/detox and general supplements, especially ones with forskolin, garcinia, and African mango (to name just a few).

Even skin care and brain care products fall into this group.

Other products would also include tobacco/e-cigarettes, government information, wine, firearms, and ammunition. Many service and sales industries are also viewed in the same regard – multi-level marketing, affiliate sales, continuity sales and technical support are several examples.

At E-Commerce4IM we are consultants that specialize in getting high-risk businesses approved for credit card processing. As a result, we can provide tools for straight sales, trial offers, and recurring billing.

Additionally, you can use Backpack with your new merchant account as a high-end tool to track affiliates. We can even set your business up with multiple merchant accounts to accommodate sudden increases in volume from successful sales funnels and marketing campaigns. There is nothing like being prepared for the unexpected!

We are payment industry consultants, and ClickFunnels payment integration experts – what that means is it is our job to help you find appropriate and stable merchant accounts.

The best part is that we do this at no cost to you. We use a simple one-page form to gather basic information about your business, sales process, and any history you have.

We collect this information to screen you with up to 25+ different payment processors to find you the best fit for your business and your products.

The merchant account providers themselves are the ones that pay us to find the best fit for their business.

Not every processor takes every product or every sales model, nor is every product a good fit for every processor, even if they accept the product. We are not employees of any one payment processor.

As consultants, we can not only help you shop for the best terms on a primary merchant account, or even a secondary account for volume cap, or backup reasons but can also help with other items like fraud, chargebacks, gateways and ClickFunnels integration –   again at no cost to you.

Furthermore, if you’ve already been turned down by PayPal or Stripe, we can help!

Contact us anytime, even if you are just looking for a little free, friendly advice.

Thanks for reading Insider’s Advice On High Risk Payments With Alex Roy which appeared first on ClickFunnels.

Now you might think that this is going to be about list segregation, or body copy or another Top 100 subject lines swipe file.

Nope, this is about the Gmail Promotions Tab, because:

“In 3 tests to 3 separate lists and 3 separate niches, getting your email to the Primary Tab in Gmail raised open rates on average over the course of 30 days of email sent, by 8% to 10%; when, each time any email went to the Primary tab rather than the Gmail Promotions tab!”

And Gmail themselves have said:

“Don’t game the Promotions tab, if you are there, you belong there…”

But that does not mean you have to do things that businesses that belong in the Gmail Promotions tab do- Do you?

No!

So two email experts, Derek Gehl and Chris Lang sat down and analyzed 10 things that send your list to the Promotions tab in Gmail.

Over the course of an hour podcast, here is what they got for you…

#10 – You Don’t Believe “They Are Just Not That Into You!”

This is the biggest mistake you can make, being unwilling to make changes.

I had a guy tell me that “I will never chop up my beautiful emails to jump through Google’s [gmail’s] hoops…”

Now I love “The Profit” and Marcus Lemonis. And the biggest common mistake I see business owners making when Marcus tries to help them is- Being so in love with their creations (and their creatives) that you can actually see them turn their heads and pout when Marcus tells them there is a better way.

So as you read this, you may find some -if not many- of my suggestions to a better open rate at Gmail, differs highly with what you are doing.

And that 8% to 10% open rate? That was not just for Gmail, that was the overall list open rate; affected by Gmail opens with Gmail at an average of 43% of the overall list.

So is that not worth jumping through a few hoops for Gmail?

#9 – Only Mail Your List When You Are Promoting Something

If that is what your readers have come to expect? Well that can impact open rates. Why does that matter?

Because at its core, Gmail’s most important algorithms actually predict if your subscribers will open the email. Then Gmail goes on to predict how soon after it arrives, they are historically apt to open it.

Attention is king at Gmail, and getting opens and engagement is a big thing that Gmail loves.

Mystery copy subject lines and a mix of content and pitch emails is the solution here. Promoting something or not, you have got to get that email opened.

#8 – Mobilegeddon And Your Email Delivery

Just because you have a really big phone does not mean your readers do, and judging your email mobile quality on your large new device is a big mistake.

“We believe that mobile engagement is a big factor at Gmail. If the person opens your email and the text is too small, or you have lots of images that eat data costs up, or it just does not display well? How likely is he or she going to be to open your next email on their phone?”

So there goes your mobile engagement rate and that impacts your overall Gmail engagement rate too!

And this matters because the iPhone 5, a very small screen, can be depending on the niche, 60% of your mobile device readers.

Find out for yourself, go to: Google Analytics >>> Audience >>> Mobile >>> Devices… In the left-hand navigation menu.

#7 – You Use Your Business Name As Your From Address Text

This one is up in the air, but in testing:

“I sent one email from a business name address -it was one of my client’s blog names- and it went to promotions. Thirty minutes later, we sent the exact same email, same subject line and body copy -but from his personal name- and it went straight to primary.”

This is not an absolute, it could just be that we changed the from address text. We will explore that more in a bit.

#6 – You Are Using Images To Poor Affect, Use Less

Using too many images is a sure fire way to Gmail Promotions. Cut back on those images: Try constructing your emails with one image, and see what happens.

Anything in your email is meant to get the reader to do what you want them to do. Ask yourself, if you only had one image to use in an email, would a branding header image be the best use of such?

Use your one image to your best affect, and make each one unique and see what happens!

#5 – Your HTML Code Outnumbers Your Text

The email digest type newsletter layout has been popular and effective as a marketing tool for a long time now; It looks impressive, publishers love them, and so do businesses.

And that is the problem.

Businesses love them, and businesses belong in the Promotions tab.

#4 – You Use A Sig File And Link To All Your Social Profiles In Every Email?

You already have your subscriber’s attention, why would you want to let them scurry away to Facebook, Twitter and other attention zappers at the bottom of your email?

This is bad marketing. Keep your emails focused and give the reader one way out.

And here is the major reason to avoid large sig files and multiple footer links…

#3 – One Link Please, And One Link Only!

Before you freak out and think that unsubscribe links factor into this advice, they do not at Gmail. And many deliverability experts agree and disagree on the number of links in an email. But we all do agree on three links maximum, two is better. I myself recommend one link.

But here is the big secret…

If you are using three links that are all the same? Say after two paragraphs of copy, then a link, with the same link below say three sets of copy points? That currently seems to be counted as one link!

So don’t be misled by the “one link only” advice. Because right now, if the links match, they really count as one.

And then add to this, that using two links, but from different Domains can send an email to Gmail Promotions. Again, no absolutes, but this is the current landscape of Gmail.

#2 – You Don’t Offer Whitelisting Instructions

“Gmail has changed the address book addition link many times in the last few years, and just adding a sender to the address book does not whitelist delivery anymore at AOL, Outlook, Outlook.com and others anymore.”

More than a few Email Whitelist Generators exist, use one and host explicit mobile-friendly pages on your site. And offer those instructions via a link on first contact.

Here’s what I mean: Whitelist Generator

#1 – Use One From Address – One From Name Text – A Real One And Stick To It

Yahoo, Google and Gmail especially hate it when you change your from address and from name. In fact, this is the largest spammer footprint there is.

And those address books are not just built on the from email address, they are also built on the from name text too, especially Gmail contacts!

And here is the 800 lb gorilla in all that: When you launch a new segment to your list? Well using the same from address as is already in your subscriber’s address books and whitelists is email delivery gold.

Using the same from address for all your new lists and segments means you are going to get it to the inbox right away. Not start all over again with another from address and from text name.

“The address book is any email client’s front line to their defense against spam. Give them what they want, a stable from name in text and a stable, real, from address that you will actually reply at.

Every email ESP will love you for that one!”

In Conclusion

No one but Gmail knows the actual algorithms and the weight of somewhere around 450 different indicators of quality that make the final decisions at Gmail. But currently as of today, this advice is rock solid…

To find out more, you can listen in here on Derek Gehl’s and Chris Lang’s conversation here.

Thanks for reading Savvy Marketer’s Guide to Increasing Gmail Open Rates which appeared first on ClickFunnels.

When it comes to marketing live events using Facebook and Clickfunnels I have learnt so much over the last few years, what works, what DOESN’T (oh that was expensive) and how to make sure that you get the best possible outcome.

The major takeaways I have had is that combining these three things has allowed me to generate some pretty powerful results, like spending $400 in ads to generate over $40,000 in front end sales at an event or helping a client generate more leads in a day for his event than he had in the last 6 months.

Why Do Live Events?

Let’s start at the beginning, why should we do live events, let alone market them?

Marketo published an awesome guide on event marketing, and they listed the top 4 reasons for an event;

1. Branding and awareness
2. Generating leads
3. Engaging with prospects and existing customers
4. Educating attendees

I think they missed the biggest one, though… SALES!

Live events are the perfect selling platform for you to get your product or service out there, as long as you are confident enough to present in front of people.

What Type Of Events?

Now, what sort of live events are we talking about here?

Well, I have marketed events that range from Free – all the way up to $4,000. Just today I was checking the analytics for a $4,000 event we are promoting and we had to sales for $0.76 each.

Now that is absolutely ridiculous but it just shows what is possible when you get things setup correctly.

For the purpose of this article I’m going to focus on the lower end events, the free or under $100 events as that’s the easiest way to get started and really, it can give you the best ROI if you can sell as well.

So let’s break it down into three easy to follow sections.

Event Setup

This can cost you thousands of dollars if you do not do it properly.

I recommend if you are just getting started to start with a free event, the reason being that the biggest thing people look at is the opportunity cost.

Is your event going to be more beneficial for me than anything else I could be doing?

If you factor in money at this point in time and you are not very well known them you compound the opportunity cost, and it pushes your audience away rather than bringing them in.

So my recommended setup would be a free front-end live event.

Now if you want (and clickfunnels is amazing for this) you can add in a VIP upsell for anywhere up to $47, giving them front row seating, some added training or some products, the choice is yours.

The benefit of the VIP option is that it allows you to create an ‘event within an event’ which was listed as the number 1 tip from Inc Magazines new rules of event marketing;

“We try to create an event within an event where we can touch a consumer one-on-one, where you can engage directly, and teach them about your product, and do so by interacting in a quality way. I just got back from Sundance, and we were doing VIP and celebrity shuttling to events in our vehicles, and the goal for us is to create an event within the vehicle.”

I love using the template Dark Local Lander for several reasons, but because it is setup with a video optin, it’s something that anyone can use and you cannot really go wrong.

Even if you don’t customize it, and you just use it the way it is then you are still off to a roaring start.

The second reason to use that template or any of the video templates is more psychological.

We are asking people to come to an event, where they will be interacting with us in person, hearing us talk, seeing us walk and basically seeing us for who we really are.

In preparation for this video is going to be key to the optin here – because if they don’t like us on video, chances are they won’t like us in real life, so we are better off NOT having them at an event!

It can be a little harsh, but it ensures that the marketing dollars you spend generate you a result. I am all about ROI.

The Tools & Tech

You will need a few bits and pieces to ensure that you have set yourself up for success with your event;

• Landing Page Software – Clickfunnels (obviously)
• Autoresponder Software –Infusionsoft, AWeber or MailChimp will do
• Event management Software – https://www.dynamicsync.com/

If you are using Infusionsoft I highly recommend Dynamicsync – it allows you to segment your lists by those that attended, didn’t attend, registered, even those that buy and don’t buy which becomes super powerful in the follow-up, plus it allows for text message on registration as well – which dramatically increases attendance rates.

Facebook Ads

Whether you are running an online event or a live event – the structure is mostly the same. A great example of a simple ad is below from Robin Sharma;

Now I understand that this isn’t an event ad – but this has all the principles that you need to be able to create a world class ad and get people to your event.

Designing Your Ad Copy

You can see on this ad that there is CONGRUENCY, which is key – he is only talking about 1 thing, the free training/webinar.The copy mentions the FREE (always use capitals for free).

Training, the image says FREE WEBINAR and the key line at the bottom mentions the upcoming training. This is key to an effective ad. You need to tell people specifically what it is they can

The copy mentions the FREE (always use capitals for free) Training, the image says FREE WEBINAR and the key line at the bottom mentions the upcoming training.This is key to an effective ad. You need to tell people specifically what it is they can

This is key to an effective ad.You need to tell people specifically what it is they can

You need to tell people specifically what it is they can expect, if it is a free live event say; FREE LIVE EVENT. If it is a paid event say; LIVE EVENT and then later on, mention the ticket price.

I personally would have used more ad copy for an event but you can go short form as well.If I was to write longer copy I would have included;

If I was to write longer copy I would have included;

• Benefits of attending
• Outcome of attending
• Who the event is for (obviously in this case not needed as he makes it clear it’s for ‘game changers’

Setting Your Budget

When it comes down to your budget, you are doing extremely well if you are getting conversions for under $20 for a free event – scale it if that is the case.

Average would be $50 per conversion for a free event so if you hit those numbers you are doing well!

For paid events the minimum you should expect is to pay 100% of the ticket price to acquire that lead. If you are worried about making money on the front end, you are doing an event for the wrong reason, so I would rethink doing one to begin with.

Nailing Your Targeting 

Targeting your audience could take us about another ten pages, so here’s just a simple tip – I call it WRF.

W – what do your prospective clients watch?

R – what do your prospective clients read?

F – who do your prospective clients follow?

This should get you kick started on your targeting!

If you want more information on ads and setting up campaigns check out our blog at the end of the post where we have a ton of free resources too.

In The Event (Ie. Sales!)

After running a successful marketing campaign, it all comes down to event experience and the sales you can expect.

The screenshots below are for an event where we had a $17 upgrade to VIP – to help cover some of the marketing expense.

Now if you HAVEN’T sold before I wouldn’t spend as much money as we did on the event, start with smaller crowds and make your way up.

So you will see below we had 107 people register for the event, of which 21 upgraded to VIP. From that, we had 54 attend the event and made $26,000 in sales.

Now most people would leave it there, but because you are reading this blog I know you are a bit more savvy than the normal punter, and we know that we never only have 1 sale opportunity, that is the beauty of a funnel!

The lifetime customer value was actually $11,000 for this client. So after making 26 sales it meant that the ACTUAL total value of sales was $286,000.

Now I don’t know about you, but I would spend $1872.50 EVERY day of the week to make $286,000 in my business.

This is the most important section of the whole process as if you cannot sell, well you won’t be producing numbers as I shared above.

So let’s recap, the 3 steps;

1. Event Setup – creating your lander and everything that goes with it
2. Facebook Ads – tell your audience what you are doing and show them why they NEED to spend time with you
3. Sales – show them value, then ask them to spend money with you

Overall marketing and running events can be ridiculously profitable, but there is also a ton of downside too as there can be many things that can happen outside of your control.

Personally, it’s fun and exhilarating and you should through your hat in the ring at least once – you might be surprised of the outcome.

My question for you today is, have you ever tried event advertising before? If you have, what’s been your biggest struggle I can help you with? Leave a comment below and I’ll get to your questions.

Thanks for reading The Event Marketing Trio: ClickFunnels, Facebook Ads which appeared first on ClickFunnels.

I’m not going to lie…

Converting cold traffic into profit is hard.

But, if you have an awesome funnel and you plan your ad campaigns effectively with a funnel ROI calculator, you can advertise with confidence and seriously change the economics of your business.

More about this in just a second.

Webinar funnels are one of the 7 main online sales funnels that I use in my business and in my clients’ businesses to convert cold traffic into profit.

Here’s what a standard webinar funnel looks like:

To profit from cold traffic, you need to understand the ‘optimization metrics’ involved in your funnel.

Optimization metrics are the ‘micro’ metrics that you can optimize to increase your overall ‘macro’ metrics, like sales and ROI.

For example, if you’re running Facebook ads to a webinar funnel:

• You will have a campaign budget
• You will have a cost per click (CPC) from the paid traffic you’re running
• A percentage of people will register for your webinar
• A percentage of people will attend your LIVE webinar
• A percentage of people will watch your webinar REPLAY
• A percentage of people will buy your webinar offer, which will have a certain price point (generally from $500 to $2,000)

…and each of the above metrics will impact your ROI.

For example, If we plug in the following optimization metrics into my webinar funnel ROI calculator:

…the calculator instantly shows us all the macro metrics we want to know:

Here’s a graphic representation of these numbers:

Other than the all mighty ROI metric, my favorite metrics are:

• EPC (Earnings Per Click)
• EPL (Earnings Per Lead)
• EPWA (Earnings Per Webinar Attendee) and
• ACV (Average Cart Value)

…because they show you, in the context of a webinar funnel, how much you can afford to pay for a click, webinar registrant, webinar attendee and sale and still remain ROI positive.

Now, an 87% ROI isn’t a bad starting point however we want our ROI to be at least 100% so we can finance our ad costs with our sales but what we really want is our ROI to be 200% or more so we can make a handy profit.

One thing you will discover from using my webinar funnel ROI calculator is how small improvements in some of your optimization metrics will massively increase your ROI.

For example, holding all else equal, if we decrease our CPC from $2 to $1 and increase our webinar registration rate from 30% to 40%…

…Our ROI increases from 87% to 233%.

Here’s a graphic representation of these numbers:

In other words, after making these improvements to your funnel, for every dollar you invest in Facebook advertising, rather than making only $0.87 (losing 13 cents), you’ll make $2.33 (profiting $1.33)!

As you can see from the breakdown of the metrics involved in this funnel, if you get decent conversions throughout your funnel, you can get a decent ROI on your ad spend and acquire a lot of leads and customers!

However, a large percentage of people will drop off at each step in your funnel.

For example:

• Some people will land on your webinar registration page and not register for your webinar
• Some people will register for your webinar and not attend
• Some people will attend your webinar and not buy

This is why I recommend utilizing retargeting and email marketing to ascend people through your funnel.

You can ascend website visitors into webinar registrants (by having a specific retargeting campaign that sends them back to the webinar registration page)…

You can increase your webinar attendance rate (by having a specific retargeting campaign and email sequence that indoctrinate webinar registrants and reminds them of the webinar)…

You can also ascend webinar attendees into buyers (by having a specific retargeting campaign and email sequence that overcomes objections and sends them to the checkout page)…

If you are doing live webinars, you can export a report from GoToWebinar which will give you the email addresses of everyone who [1] attended, [2] stayed until your pitch and [3] bought.

If you are doing automated webinars, you can segment your webinar attendees in a similar way with custom retargeting audiences and advanced email automations.

So now that you know how all of the numbers work together, you need to discover the strategies that improve each of your optimization metrics…

For example:

• You can improve your ad targeting, image or copy to decrease your CPC.
• You can make changes such as changing your webinar headline or improving your email sequences to increase your conversion rates throughout your funnel.

When I was in high school, I used to play golf every weekend and virtually every single day during the school holidays – My mum would drop my brothers and I off at the golf course as the sun was rising and pick us up as the sun was setting.

I would play 18 holes, write down my score for each hole and add up my total score.

Inevitably I would have 1 or 2 ‘blow up’ holes that ruined my entire round and I would say things like…

“If I just scored a 5 (instead of an 8) on the 7th hole, I would have scored 79″

Like golf, your marketing funnel is inevitably going to have 1 or 2 ‘blow up’ holes that kill your ROI but without a score card, you won’t know where you need to improve.

However, with a funnel ROI calculator (which is like a marketing funnel scorecard), you can discover the ‘blow up’ holes in your marketing funnel.

After using my webinar funnel ROI calculator, you will be saying things like…

“If I just had a webinar registration rate of 40% (instead of 30%) on my last campaign, I would have had an ROI of 233%″

How To Double Your Webinar Funnel ROI

If I was to tell you that you that I get a higher conversion rate selling a $2,000 product than I do selling a $7 product, you would think I’m crazy right?

Well I do and here’s the secret…

Selling over the phone.

In fact, I have a secret strategy for adding phone sales to webinar funnels…

Between your webinar registration page and thank you page, squeeze in a strategy session (consultation) registration page.

Here’s what that looks like:

I’ll give you an idea of what these pages should look like by showing you a funnel template I created inside my Clickfunnels account that I use for new clients or whenever I’m running a webinar myself…

Webinar Registration Page

Here’s the webinar registration page…

Here’s what you see when you click one of the ‘Claim My Spot Now!’ buttons:

Strategy Session Registration Page

If you opt-in, you’ll then be taken to this strategy session registration page…

In the video you should thank webinar registrants for registering for your webinar and get them excited to attend.

You should then transition into talking about your free strategy session offer and how they can book in a time to speak with you or one of your team members (if they qualify).

I recommend that you state very specifically in the video who it is that your business helps (your ideal client) and what criteria the prospect must meet to qualify for a strategy session – This removes the majority of the freeby seekers and time wasters.

For example, I only consult with established information product based businesses that invest in paid traffic and care more about building a sustainable business with recurring revenue than trying to make some quick cash and I let people know that upfront so I’m not spending my quality time on the phone with someone who would never be a good fit for one of my products or services but rather spending my time with the people I can serve at the highest level.

You also need to frame your strategy session as valuable AND actually make it valuable! What a concept, right?

For example, in my strategy sessions, I get the prospect to show me their current marketing funnel and their current results in terms of traffic and conversions, then I identify the ‘ROI killers’ and come up with a plan to boost their funnel’s ROI. Then, more often than not, they’ll be so impressed with the level of expertise I show on the call that they’ll say something like:

“Sounds like you really know what you’re talking about. Can you just do it all for me?”

…In which case, I’ll recommend one of my products or done-for-you services.

Booking Software

My favorite booking software is ScheduleOnce.

They integrate with your calendar, allow you to choose what times throughout the week you are free to make calls and give you the ability to embed your calendar into your Clickfunnels strategy session registration page so people can book in a strategy session straight into your calendar, right there on the page.

Here’s the process prospects go through on my strategy session registration page to book in a call:

Firstly, you need to select your time zone…

…then you need to pick a day…

…then a time…

…then you need to answer the questions that I choose to ask you:

If you’re a marketing consultant of agency, you may want to ask what the prospect’s monthly revenue, monthly ad spend or number 1 business challenge is to gain some quality insight of where they’re at in their business prior to the strategy session.

After people opt-in for their strategy session, you can take them to thank you (homework) page…

Thank You (Homework) Page

A homework page is a simple page with a video of you or someone on your team that gives the prospect some homework to complete before their strategy session:

There are a few reasons to give prospects homework:

• It positions you as an authority
• It gets prospects more invested in you and your process
• It weeds out the prospects who aren’t fully committed to their success

Back To The Numbers

If you’re sending quality traffic to this type of funnel, you should get at least 10% of webinar registrants to book in a strategy session and at least 60% of those people to answer their phone or jump on Skype with you at the time they booked in.

If you then provide a lot of value on the call and really showcase your expertise, you should be able to convert around 50%-80% of people into one of your offerings (the one most suitable to their situation).

If you do a terrible job, you should convert 20%…

Much higher than what you would expect from a killer webinar or VSL, right?

Let’s come back to the ROI calculator I outlined before for a standard webinar funnel and see what happens if I add the strategy session registration page and the following conversion rates:

• 10% strategy session registration rate
• 60% strategy session attendance rate
• 20% strategy session close rate

Here’s the new results:

As you can see, by adding phone sales to this webinar funnel example, the number of sales and ROI has doubled.

Here’s a graphic representation of these numbers:

So, now that you know the power of optimization metrics and funnel ROI calculators, let me ask you a question:

Are you going to keep overlooking your optimization metrics and struggle to turn a profit or are you going to monitor your optimization metrics like a mad man and create scalable funnels that get a solid ROI from paid traffic?

The choice is yours.

To download my webinar funnel ROI calculator, click here.

Thanks for reading [Guest Post] The Anatomy Of A Profitable Webinar Funnel which appeared first on ClickFunnels.