How To Create A Marketing Plan For Your Website

AI is easily one of the most powerful marketing tools on the planet right now. 

It can make your marketing efforts faster, cheaper, and more effective. 

In this guide, we’ll show you how you can use AI to create (and execute) a marketing strategy for your website — whether it’s driving traffic or increasing conversions!

Let’s dive in. 

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Step #1: Determine What You Want to Accomplish

Before diving into AI tools and fancy tech, let’s start with the basics: What do you actually want to achieve with your website’s marketing strategy? 

Having clear goals is crucial because it’ll guide every decision you make moving forward.

Here are some common objectives you might consider:

• Increase website traffic: Are you looking to get more eyeballs on your site?
• Boost conversions: Do you want to turn more visitors into customers or subscribers?
• Improve engagement: Are you aiming to keep visitors on your site longer or interact more?
• Enhance brand awareness: Is your goal to make your brand more recognizable in your industry?
• Generate more leads: Are you focused on collecting contact information from potential customers?

Pro tip: Don’t try to tackle everything at once. Pick one or two primary goals to focus on initially.

Once you’ve identified your main objectives, it’s time to get SMART:

• Specific: Define your goal clearly. Instead of “increase traffic,” aim for “increase organic traffic by 50%.”
• Measurable: Make sure you can track your progress. Tools like Google Analytics can be your best friend here.
• Achievable: Be ambitious, but realistic. Consider your resources and current performance.
• Relevant: Ensure your goal aligns with your overall business objectives.
• Time-bound: Set a deadline. “Increase conversions by 25% within the next 6 months.”

Remember, AI is a powerful tool, but it needs direction. By clearly defining your goals, you’re setting the stage for AI to work its magic in the most effective way possible.

Step #2: Get the Right Tools for the Job

There are TONS of AI marketing tools out there — and they all do different things. So here’s a list of the top AI tools you can use… and what they all do. 

1. ClickFunnels — For Sales Funnels

We’ve been around for a while now — but we just recently added AI to our sales funnel software. 

In fact, you can build your funnel for FREE with AI by clicking here.

Just answer some simple questions and you’ll have a sales funnel built in as little as five minutes. 

But that’s not all! 

Once you log in to your ClickFunnels account and go to your brand new funnel, you can ALSO make changes by just chatting with our AI assistant, Napoleon. 

Click on any element on the page, and the bot will recognize that section. Then you can ask the bot to rewrite the copy, expand it, shorten it, or change it in any particular way you like… 

So not only can you build your funnel with AI, but you can edit and optimize it with AI too! 

Pretty cool, huh? 

Click below to build your AI sales funnel right now for free. 

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2. Jasper — For Blog Content

Jasper is a great tool for creating blog content. And it’s SUPER user friendly. You can give it a topic, verify the outline, and then receive AI-written content. You can also edit that content or ask the AI to improve certain parts of it. 

Main Features:

• Content Templates: Ready-to-use templates for blogs, ads, product descriptions, and social media.
• Tone and Style: Adjust content tone and style to match your brand’s voice.
• SEO Integration: Includes keywords and SEO suggestions for better search engine ranking.
• Long-Form Content: Supports creating detailed articles and reports.
• Collaboration: Allows multiple users to work together on content projects.
• Multi-Language Support: Generates content in several languages for global reach.
• Content Improvement: Offers grammar and readability checks to refine your text.

3. Copy.ai — For Copywriting

Copy.ai is a copywriting tool that helps you generate engaging content quickly. It offers various templates for marketing copy, product descriptions, social media posts, and blog content. Copy.ai is designed to make writing easier and more efficient, perfect for marketers, small businesses, and content creators.

Main Features:

• Diverse Templates: Provides templates for ads, product descriptions, blogs, and social media.
• Customization: Easily customize generated content to fit your brand’s voice and style.
• Idea Generation: Helps brainstorm ideas for headlines, slogans, and content themes.
• Time-Saving: Quickly produces quality copy, reducing the time spent on writing tasks.
• Multi-Language Support: Generates content in multiple languages for a wider audience.
• User-Friendly Interface: Simple and intuitive design, making it easy for anyone to use.

4. Seventh Sense — For Email Marketing 

Seventh Sense optimizes email marketing by determining the best times and frequencies to send emails based on individual user behavior. This personalization helps increase engagement and open rates, making your email campaigns more effective.

Main Features:

• Send Time Optimization: Analyzes when recipients are most likely to engage with emails.
• Frequency Optimization: Determines the ideal email sending frequency for each contact.
• Behavioral Analytics: Tracks and analyzes user behavior to improve email performance.
• Integration: Works seamlessly with popular email marketing platforms like HubSpot and Marketo.
• Automation: Automates the process of optimizing send times and frequencies, saving time and effort.

5. Lately — For Repurposing Content

Lately helps you repurpose long-form content into multiple social media posts, saving time and effort. By analyzing your existing content, it generates engaging posts tailored to your audience, ensuring a consistent and active social media presence.

Main Features:

• Content Repurposing: Transforms blogs, articles, and other long-form content into numerous social media posts.
• AI-Driven Analysis: Analyze your content to create posts that resonate with your audience.
• Scheduling: Easily schedule and manage posts across multiple social media platforms.
• Consistency: Maintains a consistent voice and style across all posts.
• Performance Tracking: Monitors engagement and performance of posts to refine future content.

6. Brandwatch — For Monitoring Customer Sentiment

Brandwatch helps you monitor customer sentiment and brand perception by analyzing social media conversations and other online content. It provides valuable insights into how your audience feels about your brand, products, and industry trends.

Main Features:

• Sentiment Analysis: Tracks and analyzes customer sentiment across various online platforms.
• Trend Monitoring: Identifies emerging trends and topics in your industry.
• Competitive Analysis: Compares your brand’s performance and sentiment with competitors.
• Custom Dashboards: Offers customizable dashboards to track specific metrics and KPIs.
• Real-Time Alerts: Provides real-time alerts for significant changes in sentiment or mentions.

7. Emarsys — For Personalization

Emarsys helps businesses deliver personalized marketing experiences across multiple channels. By leveraging customer data and AI, Emarsys enables targeted, relevant marketing that enhances customer engagement and loyalty.

Main Features:

• Omnichannel Marketing: Personalizes marketing efforts across email, mobile, social, and web channels.
• Customer Segmentation: Uses AI to segment customers based on behavior and preferences.
• Predictive Analytics: Forecasts customer behaviors to tailor marketing strategies.
• Automation: Automates personalized marketing campaigns to save time and increase efficiency.
• Real-Time Personalization: Delivers personalized content in real-time based on customer interactions.

8. Acquisio — For PPC Campaigns

Acquisio optimizes pay-per-click (PPC) campaigns by automating bid adjustments and budget allocations. It uses machine learning to improve campaign performance, making PPC management more efficient and effective.

Main Features:

• Bid Management: Automatically adjust bids to maximize ROI.
• Budget Allocation: Optimizes budget distribution across campaigns and channels.
• Performance Tracking: Monitors campaign performance with real-time analytics.
• Multi-Channel Support: Manages PPC campaigns across multiple platforms, including Google, Bing, and Facebook.
• Reporting: Generates detailed reports to help you understand and improve campaign performance.

9. MarketMuse — For SEO

MarketMuse improves your SEO by analyzing content and providing recommendations to enhance its quality and relevance. It uses AI to help you create authoritative, well-optimized content that ranks better on search engines.

Main Features:

• Content Analysis: Evaluate your content to identify gaps and opportunities.
• Topic Research: Suggest relevant topics and keywords to target.
• Optimization Recommendations: Provides actionable suggestions to improve SEO performance.
• Content Scoring: Scores your content against competitors to highlight areas for improvement.
• Content Briefs: Generates detailed content briefs to guide writers in creating optimized content.

10. Drift — For Chatbot Sales

Drift uses chatbots to engage with website visitors in real-time, qualifying leads, answering questions, and routing them to sales reps. This helps streamline the sales process and improves customer service by providing immediate assistance.

Main Features:

• Lead Qualification: Automatically qualifies leads based on visitor interactions.
• Real-Time Chat: Engages with visitors instantly through chat.
• Routing: Directs qualified leads to the appropriate sales reps.
• Customization: Allows customization of chatbot responses to fit your brand’s voice.
• Analytics: Provides insights into chatbot performance and customer interactions.

11. Intercom — For Customer Support

Intercom enhances customer support by using AI to automate responses to common inquiries and provide instant assistance. This improves customer satisfaction and allows support teams to focus on more complex issues.

Main Features:

• Automated Responses: Uses AI to provide instant answers to frequently asked questions.
• Live Chat: Offers real-time chat support for customers.
• User Segmentation: Segment users to provide personalized support based on their needs.
• Integration: Integrates with various tools and platforms for seamless customer support.
• Analytics: Tracks and analyzes customer interactions to improve support strategies.

12. Animoto — For Video Marketing

Animoto simplifies video marketing by allowing users to create professional-quality videos quickly and easily. It’s ideal for producing social media ads, product demos, and promotional videos without needing advanced video editing skills.

Main Features:

• Easy-to-Use Templates: Offers a variety of customizable templates for different types of videos.
• Drag-and-Drop Interface: User-friendly interface that makes video creation simple.
• Music Library: Includes a library of licensed music tracks to enhance videos.
• Brand Customization: Allows adding logos, colors, and fonts to match your brand.
• Social Media Integration: Optimizes videos for different social media platforms.

Step #3: Implement Quality Control

While AI tools can supercharge your marketing efforts, it’s crucial to remember that they’re not infallible. 

Human oversight remains a vital component of any successful AI-driven strategy. Let’s explore how to implement quality control effectively without sacrificing the efficiency AI brings to the table.

Why Quality Control Matters

• Brand consistency: AI might not always capture your brand’s unique voice or values.
• Contextual understanding: AI can miss nuances or cultural references that humans easily grasp.
• Accuracy: While rare, AI can sometimes produce factual errors or “hallucinations.”
• Ethical considerations: Human judgment is essential to ensure your content aligns with ethical standards and avoids potential biases.

Practical Tips for Efficient Quality Control

1. Set clear guidelines: Develop a comprehensive style guide and brand voice document. This will help both your AI tools and your human team stay aligned with your brand’s identity.
2. Implement a tiered review system:
   • Low-risk content (e.g., social media posts): Quick human scan before publishing.
   • Medium-risk content (e.g., blog posts): Thorough review by a team member.
   • High-risk content (e.g., legal pages, major campaigns): Multiple reviews, including subject matter experts.
3. Use AI-assisted editing tools: Leverage grammar and style checkers to catch basic errors quickly, allowing human reviewers to focus on higher-level issues.
4. Conduct regular audits: Periodically review a sample of your AI-generated content to identify recurring issues or areas for improvement.
5. Foster human-AI collaboration: Encourage your team to view AI as a partner, not a replacement. Train them to effectively prompt, edit, and refine AI-generated content.
6. Implement feedback loops: Create a system where lessons learned from human reviews are fed back into your AI prompts or settings, continually improving output quality.
7. Maintain a human touch: For crucial customer touchpoints (like responding to complaints or personalized outreach), ensure a human is always involved in the process.
8. Stay informed: Keep up with developments in AI technology and potential issues. This knowledge will help you anticipate and prevent problems.

Balancing Efficiency and Quality

The key to successful quality control is finding the right balance between leveraging AI’s efficiency and ensuring human oversight. Here’s a simple framework to help:

1. Assess risk: Categorize your content types by the potential impact on your brand or business.
2. Allocate resources: Invest more human time in high-risk, high-impact content.
3. Automate wisely: Use AI to handle routine tasks, freeing up human creativity for strategic thinking and nuanced communication.
4. Continuously improve: Regularly review your process, adjusting the balance as your team becomes more adept at working with AI.

Remember, the goal isn’t to scrutinize every AI-generated comma. It’s to ensure that your AI-powered marketing strategy aligns with your brand’s voice, values, and objectives while maintaining the human touch that resonates with your audience.

Step #4: Analyze, Adapt, and Optimize Your AI Marketing Strategy

Now that you’ve implemented your AI-powered marketing strategy and set up quality control measures, it’s time to ensure your efforts are paying off. In this step, we’ll dive into how to analyze your results, adapt to insights, and continuously optimize your strategy.

1. Set Up Proper Tracking and Analytics

Before you can improve, you need to measure. Ensure you have robust analytics in place:

• Use tools like Google Analytics, Adobe Analytics, or Mixpanel to track website performance.
• Set up conversion tracking for all important actions on your site.
• Implement UTM parameters to track the performance of individual campaigns or content pieces.
• Consider using AI-powered analytics tools that can provide deeper insights and predictive analysis.

2. Identify Key Performance Indicators (KPIs)

Determine which metrics truly matter for your goals. Some examples include:

• Traffic metrics: Unique visitors, page views, bounce rate
• Engagement metrics: Time on site, pages per session, social shares
• Conversion metrics: Lead generation, email sign-ups, sales
• Content performance: Most viewed pages, top exit pages
• AI-specific metrics: Accuracy of AI-generated content, human edit rates

Pro tip: Don’t get lost in vanity metrics. Focus on KPIs that directly relate to your business objectives.

3. Conduct A/B Testing With AI-Generated Content

Leverage AI to supercharge your A/B testing:

• Use AI to generate multiple variations of headlines, ad copy, or email subject lines.
• Implement A/B testing tools to compare AI-generated content against human-created content.
• Test different AI-generated customer segments or personas.

Remember: The goal isn’t to prove AI is better, but to find what resonates best with your audience.

4. Interpret Data and Draw Actionable Insights

Don’t just collect data — understand it:

• Look for patterns and trends in your KPIs over time.
• Analyze how AI-driven campaigns perform compared to traditional methods.
• Identify which types of AI-generated content perform best for different segments or channels.
• Use AI-powered data visualization tools to spot insights you might miss in raw data.

5. Iterate and Refine Your AI Prompts and Strategies

Use your insights to improve:

• Refine the prompts you give to AI tools based on what’s working best.
• Adjust your content strategy based on top-performing topics or formats.
• Optimize your marketing funnel, focusing AI efforts where they show the most impact.
• Continuously update your ideal customer profiles based on AI-derived insights.

6. Balance Automation with Creative Experimentation

While AI can automate much of your marketing, don’t forget the human touch:

• Reserve time and resources for creative campaigns that go beyond what AI typically produces.
• Use AI-generated ideas as springboards for unique, out-of-the-box marketing initiatives.
• Encourage your team to think critically about AI suggestions and to propose innovative alternatives.

7. Stay Agile and Embrace Continuous Learning

The world of AI is evolving rapidly. Stay ahead of the curve:

• Keep an eye on emerging AI marketing technologies and trends.
• Regularly train your team on new AI tools and best practices.
• Be prepared to pivot your strategy as you learn what works best for your unique audience.

Final Thoughts on AI Marketing Strategy

AI is revolutionizing the marketing landscape, putting powerful capabilities at your fingertips regardless of your business size. 

While these AI tools are impressive, remember that your creativity and strategic thinking remain invaluable. The future of your AI-driven marketing is bright, with even more innovative possibilities awaiting you on the horizon. 

Remember, integrating AI into your marketing approach is an ongoing journey, not a one-time task. By thoughtfully balancing AI capabilities with your brand’s unique voice, you’re positioning yourself at the cutting edge of marketing. The future is here, and it’s smarter than ever.

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