Everyone is talking about how AI is going to revolutionize marketing.
In fact, it’s probably safe to say that businesses that fail to incorporate artificial intelligence into their marketing strategies are going to be left behind.
That’s why today we are going to take a look at the top AI companies and discuss how you can use their products to gain a competitive edge.
OpenAI is an artificial intelligence research organization whose mission is to develop safe and beneficial artificial general intelligence (AGI).
It was founded back in 2015 but only came to prominence in late 2022 when it launched its AI chatbot ChatGPT.
ChatGPT quickly became the fastest-growing consumer app in history, amassing over 100 million users in just two months after its launch.
This astonishing success kicked off the current AI hype cycle, started an AI arms race between the Big Tech companies, and got the attention of investors, lawmakers, and the general public alike.
Today, OpenAI has several serious competitors, most notably Google with its large language model Gemini, Meta with its large language model Llama, and Anthropic with its large language model Claude.
However, the company remains the leader in the field of artificial intelligence, with the latest version of its flagship product, GPT-4o, widely considered to be state-of-the-art when it comes to large language models.
As a marketer, you can use ChatGPT to:
And if you want to get a general sense of the GPT-4o’s capabilities, consider watching its launch demo, which includes some pretty cool stuff:
At the time of writing, OpenAI offers three pricing plans for ChatGPT:
If you need more capabilities, you can contact the company about their Enterprise plan.
Adobe is one of the most respected brands when it comes to graphic design, photo editing, and video editing software.
In fact, tools like Photoshop, Lightroom, and Premiere are considered to be the industry standard among creative professionals.
Now the company has expanded its software suite by launching its own text-to-image generator, Firefly.
You can use it to produce marketing visuals such as social media images, blog post images, landing page and sales page images, ad creatives, video thumbnails, and more.
You can see some of its crazy capabilities in its launch video:
Firefly has three pricing plans:
It’s also included in the Creative Cloud All Apps plan which costs $59.99/month.
It’s worth noting that, unlike some of the other popular text-to-image generators, Firefly was trained on licensed data, which means that you won’t have to worry about potential legal risks associated with copyright!
Jasper is an AI marketing company that has its own AI engine.
This proprietary AI engine offers access to over a dozen large language models, including the most popular ones from OpenAI, Google, and Anthropic.
The main reason to use Jasper instead of a generic tool such as ChatGPT is that the former was developed for a specific use case: producing marketing content.
To be more precise, it has a wide range of use cases that all fall under the “marketing” umbrella, such as helping you write:
…and more!
Here are some of the Jasper’s most notable features:
You can create a brand database that includes your products and services, your style guide, your brand voice, etc.
Then, once you ask Jasper to produce a specific piece of content for your company, say, a long-form blog post, it will be able to tap into this database to get the relevant information and make sure that the content stays on-brand.
If you are used to working with large language models directly and like the chatbot interface, you’ll be glad to hear that Jasper offers a chat feature that is similar to ChatGPT, Claude, and Gemini.
Arguably, high-quality input is the most important factor when it comes to getting high-quality output from large language models.
That’s why prompt engineering is becoming a discipline in its own right, with online education platforms like Coursera and Udemy offering entire courses on this subject.
If you don’t have much experience with AI and aren’t sure how to construct effective prompts, there’s no need to worry: Jasper has you covered with its prompt library.
It features over 500 prompts for all kinds of use cases from creating buyer personas to coming up with ideas for TikTok videos to automating Twitter and LinkedIn.
You can also use Jasper to create marketing visuals with its text-to-image generator.
While it’s unclear what data it was trained on, the company says that images generated with it are royalty-free and suitable for commercial use.
Jasper can help you create an entire marketing campaign, including the first drafts for all of its assets, with just one brief, all the while ensuring that everything remains on-brand.
Also, if you have a marketing team, know that this AI marketing platform has team collaboration features that make it easy for several people to work on multi-channel campaigns.
Jasper offers extensions for Chrome and Edge browsers that allow you to access its features in the browser itself.
For example, if you want to use Jasper while composing emails in Gmail, these browser extensions can help you do that.
Jasper has three pricing plans:
Both Creator and Pro plans offer a free 7-day trial. You can also get a 20% discount if you choose to pay annually!
Flick is an AI social media marketing platform.
At the moment, you can use it to grow your presence on Facebook, Instagram, TikTok, and LinkedIn, with more platform choices to come in the future.
Here are some of the Flick’s most noteworthy features:
You can use AI to help you brainstorm content ideas, categorize those ideas, and save them for later.
You can also use AI to create the content itself, at least the first drafts of your social media posts.
In fact, you can take the ideas that you generated in the content lab and then easily turn them into posts with just a few clicks.
That can really speed up your content creation process!
Flick allows you to create a content calendar where you can schedule content to be posted at a later date.
It’s also worth noting that when you are scheduling a social media post, you can choose which platforms to post it on. Multi-platform publishing can save you a lot of time!
Flick arguably works best for growing an Instagram following because it has several Instagram-specific features that can come in handy.
For example, before you schedule an Instagram post, you can browse Instagram hashtags, get detailed information on them, pick the ones that are the most relevant to your post, and add them to its caption. The right hashtags can help you increase your reach!
Flick also has Instagram analytics that tracks over 20 different metrics and can help you better understand what resonates with your target audience.
Flick has three pricing plans:
All three plans include a free 7-day trial. You can also get a 20% discount if you choose to pay annually!
Brand24 is an AI social listening tool that can help you monitor what people are saying about your brand and manage your brand image.
Here are some of its most noteworthy features:
You can set up a mentions feed for your company so that you can see all the mentions of your brand across various platforms in one place.
The discussion volume chart provides an easy way to track the volume of conversations about your brand.
It can help you identify potential problems early on and address them before they escalate into a PR nightmare.
It can also help you notice when there’s an increased interest in your brand and capitalize on that.
Sentiment analysis allows you to track three types of sentiment: positive, neutral, and negative.
It’s another great way to spot potential problems early on so that you can address them pre-emptively.
It can also help you understand what your customers appreciate the most and make your marketing campaigns more persuasive by emphasizing those aspects of your product or service.
Brand24 offers detailed mention analytics that can provide more insight into who is talking about your brand, what they are saying, and what effect it has.
Finally, you can also set mention alerts.
That way, you’ll be notified via email or via an in-app notification when an individual or an organization who fits your criteria mentions your brand.
Say, if you want to get notified when a major media outlet mentions your company, you can set up a custom alert for that.
Brand24 has four pricing plans:
All plans include a free 14-day trial. You can get up to 2 months for free if you choose to pay annually.
Opus Clip is an AI video tool that can help you repurpose long-form videos into short clips that you can then publish as YouTube shorts, TikToks, or Instagram reels.
Here are some of its most notable features:
All you need to do in order to repurpose a long-form video is upload that video or provide a link to it, set the parameters, and click a button.
Then AI will identify the best hooks, extract highlights, and rearrange them into cohesive short videos. It can even automatically add animated captions.
All that will probably take less than 10 minutes!
Once you have your shorts, you can edit them with Opus Clip editing tools.
You can even create brand templates with brand logos, custom color schemes, and custom fonts. That will speed up the editing process in the future.
You can automatically incorporate contextually relevant b-roll into your shorts, such as royalty-free stock footage or AI-generated visuals.
Opus Clip has three pricing plans:
There is a free trial included in both Starter and Pro plans. You can save up to 67% if you choose to pay annually.
ClickFunnels is an all-in-one marketing platform that provides everything you need to launch, manage, and grow your online business. We have recently added an AI sales funnel builder to it!
Here are some of our platform’s most notable features:
You can easily build a business website from scratch using our drag-and-drop website builder, even if you don’t have any web development or web design skills.
You can use our sales funnel builder to create various funnels for your business.
Our template library has funnel templates for all of the most popular use cases so all you need to do is pick one and customize it with our drag-and-drop page editor.
Alternatively, if you are an experienced funnel builder and want to create custom funnels from scratch, you can do that as well!
We know that building a sales funnel might seem complicated if you have never done it before.
That’s why we decided to add an AI sales funnel builder to our software. It enables you to create a sales funnel for your business in just 10-15 minutes.
All you need to do is tell us a little bit about yourself and your company, choose a funnel template that makes the most sense for you, and decide on the key design elements such as the layout, color scheme, and images.
Then simply press the “Generate Funnel Now” button and our AI will build a sales funnel for you!
Email marketing is an essential component of any well-designed sales funnel.
That’s why our software includes an email marketing functionality that you can use to grow your email list.
Conversion rate optimization can help you maximize your sales, revenue, and profit.
That’s why our software includes an A/B testing functionality that you can use to optimize your entire funnel, from your offer to your landing page to your email copy to your sales page to your upsells, cross sells, and downsells.
ClickFunnels also includes an e-commerce store builder, online course builder, membership site builder, customer relationship management system and much more.
It really is a complete online marketing solution!
ClickFunnels has two pricing plans:
Both plans include a free 14-day trial. You can also get a substantial discount if you choose to pay annually!
Let’s be real:
We are biased in favor of our software.
So we understand if you take what we say about it with a grain of salt.
Fortunately, we have a free 14-day trial, so you don’t have to take our word for it.
You can go and see ClickFunnels for yourself without any risk!
So what are you waiting for? 🧐
According to the research that covers the timespan between 1994 and 2020: More than 30%…
If you’re interested in starting as an entrepreneur, e-commerce provides one of the easiest access…
Thinking about starting a blog? Maybe you have a passion for writing. Or maybe you've…
Want to build a side hustle but aren’t sure where to start? Today we are…
Imagine waking up each day knowing you’ll get a high-value lead or sale without doing…
Throwing business events can be a great way to strengthen your brand. However, they are…