Podcasts are one of THE best ways to drive high-converting traffic to your offers. When done right, you’re capturing people’s attention for up to an hour (or longer, in some cases) at a time, making this one of the most captivating types of content ever. And when it comes to growing your business using a […]
Thanks for reading 8 Podcast Marketing Ideas For Explosive Growth which appeared first on ClickFunnels.
]]>Podcasts are one of THE best ways to drive high-converting traffic to your offers.
When done right, you’re capturing people’s attention for up to an hour (or longer, in some cases) at a time, making this one of the most captivating types of content ever.
And when it comes to growing your business using a podcast, there’s really only one thing you need to make sure you’re doing every day…
Check out this Tweet to see what we mean:
So if you want to experience explosive growth on your podcast?
The first step is making sure you’re actually recording episodes.
Pretty simple, right?
The second step is making sure you’re doing everything you can to distribute your podcast episodes in the RIGHT way.
In this guide, we’re going to break down 8 different strategies you can use to experience explosive growth for your podcast, as simply and as effectively as possible.
Let’s kick things off with the first strategy.
If you already have an established presence on social media, launching or sharing your podcast on these channels allows you to capitalize on your existing following.
With a built-in audience, you can encourage your followers to tune in and share your episodes.
And even if you don’t already have an audience right now, you can use your podcast launch to start drumming up attention and bringing in new followers.
The potential to massively grow your podcast right out of the gate by launching onto social media is huge.
Take a look at the growth Tim Suolo experienced after launching the Ahrefs podcast:
He received over 180,000 views on his podcast launch announcement.
That’s insane!
And that wasn’t all his own audience, either.
So before anyone starts saying “well, it’s Ahrefs, of course it was successful”, stop and take a look at the number of shares the post received.
When Tim announced the podcast launch, the post was shared 43 times — just on LinkedIn.
When you add in shares from other platforms, like Facebook, Instagram, and X (Twitter), he could have easily received hundreds of shares.
That’s access to entirely new audiences.
All because he chose to announce the launch on social media.
Then you take a look at the reactions and comments he got on the post:
All of that added up means the algorithm is putting his post in front of more and more people.
But Tim took it one step further.
He also posted it to his Instagram feed as a Short:
Then, he sent out the announcement to his email list:
When you’re tapping into each of these separate channels, the growth you can experience right out of the gate is pretty insane.
But don’t get discouraged if you don’t already have a built-in audience of rabid followers.
Instead, focus on building relationships and making sure the episodes you release are something people want to tune into.
In the beginning, if you don’t already have an audience, you’ll have to get the ball rolling.
When you do that, though, each new episode you release gets more and more traction.
Then, over time, you can become known as a podcast that’s worth paying attention to.
To make the most out of social media, you want to do more than just post your episodes.
You also want to use the platforms you’re on as a way to let people know your podcast exists — and how they can access it.
Including links to your podcast inside of your bio and about sections is a great way to drive new people to your podcast every day.
For example, check out how David Perell promotes his podcast on his Twitter (X) bio:
Then, whenever someone browses to his profile page and clicks the link in his bio, they’ll be taken to a landing page that includes various different links.
One of those links takes people directly to his Spotify channel, as well as his Apple channel.
You’ll also notice that one of the links takes people to his most popular episode, helping that particular episode gain even more traction and capture even more attention.
You can also plug your podcast link into your Instagram bio.
Here’s how Marie Forleo positioned her podcast in her IG bio:
Then, similar to David Perell, when Marie’s followers click on her bio and then click through her Campsite link, they’re taken to a landing page that gives them a variety of places to go.
On Marie’s Campsite profile, though, she has her latest episodes posted front and center.
Take a look:
Then, you can use the Highlights feature on Instagram the generate even more attention for your podcast:
The big takeaway here, though, is that you can drive evergreen growth for your podcast just by using the features that social media platforms give you.
Nearly every platform you’ll build a following on will let you customize your bio.
Your bio section is a great place to include the links because as you’re interacting with other people on the platform, they will click through to see what you’re about — finding your podcast.
If it’s interesting enough, they’ll listen to it and possibly even share it with their own followers.
During each interview or episode, you’re going to have moments that your audience needs to hear — but may not necessarily have the time to sit through an entire episode for.
These “hot takes” can be turned into clips and used on your social media platforms and email list to drive even more traffic to your current (and future) episodes.
What you’ll find is that they’re also one of the best pieces of content you can publish, too.
Especially when you realize that they’re already created and all you have to do is clip them out of each of your episodes once you make the episode live.
A standard operating procedure is to release the episode, announce it on social media and your email list, and then begin dropping teaser clips throughout the week.
This strategy will drive a consistent flow of traffic in between your episodes while driving a ton of new followers with each new clip.
To see what we mean, take a look at this clip from Ramit Sethi:
The reality is, most people will be too busy to listen to every single episode of your podcast.
Which is fine.
Because when you release clips, if someone is interested in what they hear in the teaser, they’ll set aside time to listen to the episode.
That may be in the car on their drive to work, in the gym, or while they’re in the shower.
Whatever the case may be, though, if they only saw your initial episode drop with a few bullet points, they may not have been enticed to watch the episode.
After seeing the teaser they’ll tune in and keep an ear out for the specific section you tased them with.
These 15-60 second clips are incredibly powerful when done the right way.
Before releasing them, you want to make sure you’re grabbing the right clips from your episode.
You want them to be entertaining, educational, or thought-provoking in some way.
The clips, themselves, should provide standalone value to your audience.
Like this one from Pe:p Laja:
You can see he’s added captions over the clips to make them more accessible and engaging so even if someone doesn’t have their sound turned on, they can still get the needed context.
You’ll also want to make sure that the clips are formatted for each specific platform — ie: Instagram prefers vertical videos while Twitter (X) and LinkedIn prefer horizontal videos.
Here’s an example for LinkedIn:
If Mel Robbins changed the format to horizontal, the clip would fill the entire screen.
Like this example from Twitter:
Subtle difference but one that can make a big impact when it comes to grabbing attention.
Now, to make this as easy as possible to do, you can use tools like Repurpose.io and Wavve.co to create snippets and teasers.
Having a dedicated landing page for your episodes is another great way to both promote your podcast while also providing information for people who may have just stumbled onto it.
Your landing page serves as a central hub for listeners to discover, learn about, and engage with your show.
Check out this example from Ramit Sethi:
On Ramit’s landing page, you can learn a bit about the podcast.
If a sponsor listened to one of his episodes and wanted to advertise, they would be able to quickly find out how to get in touch with him for a placement on one of his shows.
This is easy to set up, too.
If you’re using a tool like ClickFunnels, you can choose a template that matches your branding.
(Click here for a free 14-day trial if you haven’t already experienced ClickFunnels!)
Once you’ve chosen a template, you can edit it without having any coding knowledge or having to hire a developer to do the work for you.
Using the built-in drag-and-drop editor, you can fully customize the landing page so your visitors know exactly where to go to get what they’re looking for.
As you’re building your podcast landing page, there’s a few things you want to make sure you include.
1) Podcast Branding: The page should prominently display your podcast’s name, logo, and artwork to create a strong visual identity and make it easily recognizable.
2) Compelling Description: A clear, concise, and engaging description of your podcast, highlighting its unique value proposition and target audience.
3) Latest Episodes: A section showcasing your most recent episodes, with titles, descriptions, and playable audio embeds to give visitors a preview of your content.
4) Email Capture: An option for visitors to sign up for your newsletter or mailing list to receive updates, bonus content, or exclusive offers.
5) Host Information: A brief bio and photo of the host(s) to help listeners connect with the people behind the podcast and establish credibility.
6) Subscribe Buttons: Prominent calls-to-action and links to subscribe to your podcast on popular platforms like Apple Podcasts, Spotify, Google Podcasts, and Stitcher.
7) Testimonials and Reviews: Featured quotes from listeners or media outlets praising your podcast, building social proof and encouraging others to tune in.
Here’s a few examples of each of these elements in action:
Above, you can see an intro for the podcast host.
Below is a listing of each Ahrefs podcast episode.
The example below makes it easy for her visitors to find their own preferred platform for Marie Forleo’s podcast episodes.
Lower in the page, Marie includes reviews so that new visitors know the podcast is worth listening to.
Each of these elements, when put together, make your podcast more attractive.
You can include all of them on your landing pages when you build them in ClickFunnels.
Some of the best podcasts in the world don’t revolve just around the host.
They’re great because they connect with guests and introduce people to new ideas.
This strategy works incredibly well but has one benefit that many people don’t realize…
When you partner with guests, especially those that have a following, too, you can get them to promote the episode to their own audience.
That lets you leverage their existing networks to attract new listeners while growing your own audience.
And since the guests are usually excited to be interviewed on a podcast, most times you don’t even have to ask them to share it — they’ll do it because they want to.
Like this mention from Andrew Chen on his newsletter:
When Andrew was interviewed, he was excited to tell his audience about it.
The announcements can start even before the podcast is recorded, too.
Like this example from Tim Suolo:
He started promoting Omer Khan’s “The SaaS Podcast” before he was ever interviewed, helping raise awareness and generate attention long before his episode was recorded or released.
To nail this strategy, there are 3 things you want to do.
First, you want to make sure you have the promotional assets needed to promote your podcast.
Without those, your guests may not be sure exactly how you want to show up.
Second, you want to coordinate your episode launch timing with your guest.
If they are in the middle of a launch, for instance, they may not want to distract their audience with a podcast announcement.
By syncing up your launch with a time they can actively promote the episode, your release will gain a lot more traction.
Finally, you want to engage with their content once they make the announcement.
Here’s an example:
When David Perell let people know that Shaan Puri was on his podcast, he encouraged Shaan to interact with his audience.
This helps raise more awareness while tapping into the algorithm for both of their audiences.
While the promotion strategies we’ve given you so far rely on you or your guest promoting your podcast and episodes, software known as Podcast Catchers and podcast directors can extend your reach, too.
Podcast Catchers are software that allows users to subscribe, download, and listen to podcasts.
Examples of popular Catchers are Apple Podcasts, Spotify, Google Podcasts, Stitcher, Overcast, and Pocket Casts.
These catchers and directories are online platforms that index and categorize podcasts, making it easy for listeners to discover new shows based on their interests or what’s popular right now.
To tap into this free traffic strategy, you’ll want to make sure your podcast is actually listed.
To get started, submit your podcast’s RSS feed to the most popular directories — Apple Podcasts, Spotify, and Google Podcasts.
This will help increase your visibility while making it accessible to new listeners.
Here’s an example from Shaan Puri and Sam Parr listing their podcast with major directories:
Then, you’ll want to optimize your podcast’s metadata.
Provide accurate, compelling, and keyword-rich information for your podcast title, description, categories, and episode details to help improve your discoverability and search rankings within each of the directories.
For example, the description below is clear, keyword-rich, and lays out key benefits:
Once you’ve done that, you’ll want to encourage your audience to rate and review your episodes.
Positive reviews can help improve your show’s credibility, visibility, and ranking, helping you attract even more new listeners.
When it comes to gaining traction on your podcast, one of the best things you can do is start uploading your episodes directly to YouTube.
YouTube is the second-largest search engine in the world, with billions of active monthly users, giving you access to a HUGE boost in traffic.
For example, if you search for “breaking bad habits”, you’ll find the podcast below:
By publishing your podcast episodes directly to YouTube, you can optimize your content for Google’s search algorithm, too, letting you show up in search results on Google itself.
For instance, when I searched for “garden business Australia” in Google, I found this podcast:
When you do this, though, you’ll want to use similar strategies to publishing on podcast directories.
You want to make sure that you’re including keyword-rich episode titles, detailed descriptions, and timestamps so the Google algorithm knows what the episode is about and who they should be showing it to.
Taking this one step further, if you actively search for keywords that people are already looking for using the Google Keyword Planner, you can publish episodes that you know people are already looking for.
So if someone searches for “how to grow a self-sustaining garden”, they’ll be presented with a wide range of options in the search results.
Some of those options will be blog posts and articles.
But some of them will be YouTube videos, too.
If someone would prefer watching a video or listening to a podcast, they’re likely going to click the YouTube listing instead of reading through a blog post or article.
And, many times, since YouTube has more authority (in terms of the Google algorithm) than many people’s websites, the YouTube videos will appear higher than their own blog posts.
That means you can tap into high-converting Google traffic just by publishing your episodes to YouTube using keywords you’ve uncovered with the Google Keyword Planner.
Now, when you want to make an impact on potential listeners, one of the easiest ways to do it is by showing them how much other people love your podcast.
If a new listener lands on your podcast on one of the directories (or even your own landing page) and they don’t see any reviews?
What do you believe they’ll think (or not think) about your show?
Chances are, they’ll subconsciously check out and go looking for something else unless you’ve done an amazing job at grabbing their attention with your bio or episode titles.
But if they see a stack of positive reviews, they’ll do a double take and want to figure out what all the fuss is about.
They’ll spend time reading through your reviews, seeing what other people have to say about it, and make a decision to listen to it based on what they’ve seen other people say.
That can’t happen, though, unless you’re actually asking people for reviews.
Like this email from Jon Morrow:
In the email, he’s making an announcement that his audience will love — his newest podcast episode.
Then, at the end, he makes an ask.
He’s letting people know that he would be incredibly appreciative if his listeners could take a second to leave him a review.
You don’t just have to ask them for a review, either.
You could also ask them if they could share your podcast with their audience.
Some people, like Lenny Rachitsky, even use a giveaway to gain more episode shares:
Then, hosts like Joe Pompliano turn it into a full-blown contest:
In this example, he’s giving away $500 to two lucky winners who retweet his post (gaining him more followers) and subscribe to his podcast (gaining him new listeners).
In terms of advertising, depending on the number of new followers and listeners he gains, spending $1,000 to generate attention could be one of the most profitable things he does.
One thing is certain, though, that it will get people talking.
You can take a look at the stats on the post — 1,200 comments, 1,500 shares, and 1,800 likes — that it’s doing exactly what it was intended to do.
And when you have each of the other podcast growth strategies in place that we’ve given you here, it’s easy to capitalize on contests and giveaways like this.
The key, though, revolves around making sure you have a central location where people can find out more about your show and know where to go when new episodes get released.
The combination of a podcast landing page and your email list is THE most potent way to capture the attention you’re generating using the other strategies we’ve given you.
And if you don’t already have those in place, you can use ClickFunnels free for 14 days while you’re getting everything set up.
Then you can launch on social media, share your teasers throughout the week, and start collaborating with other people so you gain even more exposure.
Once you put each of these in motion, your podcast will experience explosive growth.
Thanks for reading 8 Podcast Marketing Ideas For Explosive Growth which appeared first on ClickFunnels.
]]>In this week’s episode of ClickFunnels radio, Laura and Chris are joined by a TV host, actor, and celebrity marketer known for his eye-catching red brand, The Red Life. Rudy Mawer has millions of followers and has worked with famous billion-dollar brands and A-list celebrities. He’s an expert in personal branding and marketing and is […]
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]]>In this week’s episode of ClickFunnels radio, Laura and Chris are joined by a TV host, actor, and celebrity marketer known for his eye-catching red brand, The Red Life. Rudy Mawer has millions of followers and has worked with famous billion-dollar brands and A-list celebrities. He’s an expert in personal branding and marketing and is here to share his insights, experience, and knowledge with listeners.
Personal branding is essential in today’s digital age. With the rise of social media and online platforms, individuals can create and cultivate their own personal brand. This allows them to establish a unique identity and showcase their expertise, skills, and values to a wide audience.
Rudy Mawer, a TV host, actor, and business influencer, has built a strong personal brand known as “The Red Life.” This brand is characterized by the color red, which is incorporated into his office, branding materials, and even his name. This consistent branding has helped him stand out and attract millions of followers online.
Personal branding serves several purposes. Firstly, it helps individuals differentiate themselves from others in their field. In a competitive market, having a distinct personal brand can make a significant impact. It allows individuals to showcase their unique personality, style, and expertise, which can make them more memorable and appealing to potential clients or employers.
Confidence is a crucial factor in achieving success in any endeavor. Rudy discusses the importance of being confident in himself and embracing the haters.
When asked how one can become more confident, Rudy Mawer suggested that confidence is not something that comes naturally to everyone. It is a quality that can be developed and nurtured over time. Working in the fitness industry, where criticism and trolls are common, likely played a role in building his resilience and self-assurance.
Rudy Mawer explains his upbringing as an only child with elite athlete parents. They always felt different from others and embraced their uniqueness from a young age. They express a dislike for being normal and conforming to societal expectations. This mindset led them to thrive off being different and they take pride in being called weird or different.
The speaker acknowledges that not everyone may have the same level of confidence growing up. They recognize that developing confidence takes time and effort. While they don’t claim to be a mindset guru, they offer a valuable tip: learning not to worry about what others think. They believe this is one of the most empowering personal development skills one can possess.
Rudy Mawer acknowledges that not all employees may be aware of the behind-the-scenes processes involved in promotions unless they actively seek out information through channels such as podcasts. However, the guest believes in having honest conversations with employees about their career growth and setting realistic expectations.
The conversation then shifts to the topic of hiring from outside the organization. Rudy Mawer acknowledges that bringing in external talent, especially individuals with experience growing companies to significant revenue levels, can lead to a shift in the company culture. The host raises the question of how to maintain the small, entrepreneurial-led culture while incorporating a different mindset from experienced executives.
Thanks for reading Personal Brand for Maximum Impact w/ Rudy Mawer which appeared first on ClickFunnels.
]]>In the latest episode of ClickFunnels Radio, Chris is joined by Ben Harris, VP of partnerships at ClickFunnels and they welcome Pace Morby, who shares his excitement about being involved with ClickFunnels and his experiences with Russell. Video companion guides book content Video companion guides have become a popular tool to enhance the content of […]
Thanks for reading Harnessing Credibility for Business Success w/ Pace Morby which appeared first on ClickFunnels.
]]>In the latest episode of ClickFunnels Radio, Chris is joined by Ben Harris, VP of partnerships at ClickFunnels and they welcome Pace Morby, who shares his excitement about being involved with ClickFunnels and his experiences with Russell.
Video companion guides have become a popular tool to enhance the content of books. Pace Morby discusses the value of his video companion guide for his book, “Wealth without Cash.” According to Morby, the video content in the companion guide is more impactful than the book itself.
Morby highlights the four ways people learn: reading, hearing, seeing, and hands-on experience. By incorporating video content, authors can engage with their audience in multiple ways, increasing the chances of their message being understood and retained. The video companion guide allows readers to hear the author’s voice, see visual demonstrations, and experience a more interactive learning process.
Pace Morby believes that YouTube is the most valuable platform for him. He expressed that if they had to choose only one platform to keep, it would be YouTube, without any close second. They also mention that the TV show they are a part of is a waste of time and lacks credibility.
He explains that the main reason they value the TV show is for the credibility that comes with being able to say they have a TV show. They compare it to being a published author and being able to say they are a number one Wall Street Journal bestseller. The credibility that comes from these achievements is more valuable to them than the actual content of the TV show or book itself.
The interviewee goes on to describe a pivotal moment when they were introduced to Cardone by someone who emphasized their role as the host of a television show on the A&E network. This introduction instantly gave the speaker credibility and caught Cardone’s attention. The speaker recalls Cardone handing them his phone and asking for their contact information, demonstrating Cardone’s interest in further collaboration.
Creating trust through value delivery is a crucial aspect of building a successful business or personal brand. In the podcast transcript, the speaker, Pace Morby, shares his experiences and strategies for creating trust and attracting a large community of followers.
One of the key elements highlighted by the speaker is the delivery of real value to his audience. He mentions that when he started organizing meetups, initially, only a few people showed up. However, as those individuals received value from the meetups and shared their positive experiences with others, the number of attendees grew significantly.
Furthermore, the speaker’s commitment to meeting every single person who attends his meetups adds to the trust-building process. By personally engaging with his audience, he shows that he genuinely cares about their success and wants to establish meaningful connections. This personal touch helps to foster trust and a sense of community among attendees.
Pace encourages listeners to visit his YouTube channel and “funnel hack” all his content. This means that individuals can observe and analyze the strategies and techniques he uses in his marketing efforts. By studying his content, marketers can gain insights into successful marketing practices and apply them to their own endeavors.
Finally, the interviewee invites individuals to reach out to him directly through direct messages on Instagram. He promises to personally respond and provide a one-minute answer to any marketing-related question. This level of accessibility and willingness to help is commendable and showcases the speaker’s commitment to supporting others in their marketing journey.
Thanks for reading Harnessing Credibility for Business Success w/ Pace Morby which appeared first on ClickFunnels.
]]>Peter Pru is an entrepreneur who has built, grown, and scaled multiple seven and eight-figure businesses online across various industries. He is the founder of E-commerce Empire Builders, a platform where he shares his tactics and strategies for building highly profitable e-commerce businesses. Additionally, Peter is also the founder of storefunnels.net, untapped focus supplements, and […]
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]]>Peter Pru is an entrepreneur who has built, grown, and scaled multiple seven and eight-figure businesses online across various industries. He is the founder of E-commerce Empire Builders, a platform where he shares his tactics and strategies for building highly profitable e-commerce businesses. Additionally, Peter is also the founder of storefunnels.net, untapped focus supplements, and e-commerce empire ventures.
In the podcast, Chris mentions that Peter is one of the few individuals who have achieved the prestigious Two Comma Club X (2CCX) award, which recognizes individuals who have generated over $10 million in revenue through a funnel. Peter’s achievements and expertise in the field of e-commerce make him a highly respected figure in the industry.
Peter Pru’s aha moment came when he was introduced to funnels and ClickFunnels by Dave Woodward, the former host of Funnel Hacker Radio. Before this, Peter was building his e-commerce businesses in the traditional way on platforms like Amazon and WooCommerce. He had no knowledge of direct response marketing or the power of funnels.
Reflecting on the impact ClickFunnels has had on people’s lives, Chris acknowledges how the platform has changed the lives of many individuals, including Peter Pru. This statement highlights the transformative power of ClickFunnels and the opportunities it provides for entrepreneurs to succeed in the online business world.
At first, Peter found the concept of funnels and direct response marketing confusing. He didn’t understand the purpose of landing pages, upselling, and collecting leads. However, when Dave and another person demonstrated how ClickFunnels could be used for e-commerce, Peter’s mindset shifted completely. He realized that he had been missing out on a powerful tool that could revolutionize his business.
Peter’s experience with funnels and ClickFunnels aligns with Russell Brunson’s concept of the continuity business. Russell emphasizes the importance of building a sustainable business through recurring revenue and customer retention. Funnels provide a framework for achieving this, allowing businesses to maximize their profits and create long-term customer relationships.
Combining physical and digital products can be a strategic and effective way to enhance a business’s offerings and increase profitability. This concept is exemplified in the podcast transcript featuring Peter Pru, an entrepreneur who has successfully incorporated both physical and digital products into his businesses.
One of the key advantages of combining physical and digital products is the ability to create a subscription-based model. This allows businesses to have a recurring revenue stream, which provides stability and can serve as a cushion during slower sales periods. Peter Pru emphasizes the importance of this recurring aspect, stating that it is the most important part of a business, especially if one intends to sell the company in the future. By offering subscription boxes with physical products, businesses can provide customers with a consistent and enjoyable experience while ensuring a steady revenue stream.
Another aspect that Peter Pru incorporated into his business was a charity component. By partnering with organizations that provided fishing opportunities for underprivileged and special needs children, he not only gave back to the community but also created additional marketing opportunities. When these events were held, banners and promotional materials for Pru’s business were displayed, further increasing brand visibility and awareness. This guerrilla marketing approach helped to attract new customers and reinforce the values and mission of the subscription box.
One key aspect that Pru emphasizes in the podcast is the importance of choosing hobby niches for continuity in a subscription box business. He explains that continuity is crucial for the success of any business, as it provides a steady stream of revenue and ensures customer loyalty. Without continuity, a business would have to start over every month, which is not sustainable in the long run.
Pru gives the example of subscription boxes as a great way to achieve continuity with physical products. Subscription boxes offer customers a regular supply of products related to their hobbies or interests, creating a sense of anticipation and excitement. This model allows businesses to consistently provide value to their customers and build long-term relationships.
Furthermore, Peter Pru suggests that starting with digital products is a smart strategy, as they offer a higher profit margin. Digital products, such as e-books, courses, or information products, can be easily integrated into subscription boxes, providing additional value to customers. By combining physical and digital products, businesses can cater to different customer preferences and maximize their revenue potential.
Another key point Pru makes is the significance of being willing to talk about the same thing for the rest of your life. This highlights the importance of choosing a niche or industry that genuinely interests and excites you. When you are passionate about your business, it becomes easier to stay committed and dedicated for the long term. It also allows you to continuously improve and grow, as Pru mentions that hobbies and businesses are never-ending journeys.
“Trust the process, provide value” is a mantra that can lead to success in business. This concept was discussed in a podcast transcript where the guest, Peter Pru, shared his experiences and insights on building a successful business. Pru emphasized the importance of trusting the process and providing value to customers to achieve long-term success.
The conversation also touched on the importance of documenting your journey and sharing it with others. By documenting your experiences and sharing your knowledge, you can provide value to others who may be going through similar challenges or seeking guidance. This can help to establish yourself as a trusted authority and attract a loyal following.
The conversation touches on the concept of “who, not how,” emphasizing the value of finding the right people to help achieve business goals rather than trying to figure everything out on their own. They also discuss the idea of enjoying the process, even though it can be stressful and challenging at times. They express a desire to turn back time and experience that initial excitement again.
Thanks for reading Webinars, YouTube, and the Turning Point: How Peter Pru Built His Empire with ClickFunnels which appeared first on ClickFunnels.
]]>Mindset is key to success. This statement holds true in various aspects of life, including personal growth, career development, and business success. John Assaraf, a renowned mindset and small business growth expert, emphasizes the importance of mindset in achieving one’s goals and dreams. John’s journey into mindset coaching and mental fitness began with his own […]
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]]>Mindset is key to success. This statement holds true in various aspects of life, including personal growth, career development, and business success. John Assaraf, a renowned mindset and small business growth expert, emphasizes the importance of mindset in achieving one’s goals and dreams.
John’s journey into mindset coaching and mental fitness began with his own experiences and achievements. He has built five multi-million dollar companies, written two New York Times bestselling books, and appeared in movies and TV shows.
He believes that everyone has the potential to achieve greatness and fulfill their life’s biggest goals and dreams. Through his company, MyNeuroGym.com, and the Cutting Age Innercise app, he provides tools and strategies to rewire the brain for unstoppable success.
This podcast episode emphasizes the importance of mindset in achieving success, not only in business but also in personal life. By adopting a growth mindset, individuals can overcome challenges, embrace opportunities, and continuously improve themselves. Mindset is the foundation upon which skills, strategies, and actions are built.
The podcast begins with John Assaraf sharing his personal journey of transformation. At the age of 19, he was involved in illegal activities and had a bleak outlook on life. However, a chance encounter with a mentor changed the trajectory of his life. This mentor introduced him to the concept of goal setting and commitment.
The pivotal moment in the podcast occurs when John’s mentor asks him a crucial question: “Are you interested or committed?” This question forces John to evaluate his mindset and level of dedication towards achieving his goals. He realizes that being interested is not enough; true transformation requires commitment. This distinction between interest and commitment becomes the driving force behind John’s success.
John Assaraf emphasizes the importance of commitment in achieving one’s goals. It explains that being committed means going beyond mere interest and taking proactive steps toward realizing one’s vision. When someone is committed, they are willing to upgrade their beliefs, habits, and perspectives to align with their desired outcome.
John’s mentor guides him through a process of upgrading his identity and beliefs. He helps him develop a strong vision and set specific goals. By consistently visualizing and affirming these goals, John reinforces his commitment and strengthens his belief in their attainment. Additionally, the mentor encourages John to record his vision and goals and listen to them daily, reinforcing his commitment and programming his subconscious mind for success.
The podcast highlights the concept of upgrading one’s brain for success. It starts by explaining that every individual has a brain that functions as an electromagnetic switching station. This means that the brain is constantly creating new patterns and associations. The key idea presented is that every brain functions in the same way. Therefore, if one person can shatter their limitations and eliminate negative beliefs or self-talk, then anyone can do it.
John Assaraf claims to have worked with people of various ages, from teenagers to those in their 80s, and has witnessed their transformation when they understand how to use their brains more effectively. He acknowledges that there is no user manual for the brain, but by learning how to utilize its potential, individuals can achieve the success they desire.
Attending seminars, reading books, or listening to podcasts can provide temporary motivation, but it is the consistent and daily commitment that leads to long-term transformation. The podcast encourages individuals to avoid falling off track by making a daily effort to upgrade their brains and maintain their commitment.
John Assaraf discusses the significance of staying engaged with software beyond a certain period. It is revealed that if someone remains active in the software for at least 106 days, they are likely to become a long-term customer. This emphasizes the importance of tracking and maximizing the lifetime value of customers. To achieve this, the podcast suggests providing customers with tools and resources, such as the One Funnel Away Challenge, to keep them actively involved daily.
The importance of trust and self-confidence is emphasized, as setting goals and not following through can lead to a decline in trust in oneself. The podcast then relates the concept of daily habit change to using ClickFunnels as a tool for business growth. It prompts listeners to ask themselves if they are truly committed to building their business and if they can dedicate 10 minutes a day to using the tool and improving their skills.
The conversation between Chris, Laura, and John begins with them discussing the concept of finding one’s “why” – the underlying purpose or motivation behind one’s actions. John Assaraf explains that many people need a strong reason to commit to a goal or exercise, as simply stating that they are committed is not enough. He mentions the practice of going seven layers deep to uncover the true reasons behind wanting to achieve a goal. By continuously asking “why,” individuals can dig deeper into their motivations and uncover a purpose that will keep them going even when faced with obstacles.
To illustrate the power of motivation, John Assaraf presents a scenario where someone is offered $100,000 to walk across a plank on a tall building. He notes that not many people would take up the offer. However, if the scenario changed and the person’s loved one was in danger on the other side of the building, the motivation to rescue them would override any fear or hesitation. This example highlights the importance of having a strong reason or purpose behind one’s actions.
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]]>In this episode of ClickFunnels Radio, Laura and Chris are joined by entrepreneur, Josh Forti. With over $20 million in revenue, 10 million+ followers on Instagram, and 1.5 million+ podcast downloads, Josh shares his revolutionary “Golden Mic Method” for attracting high-ticket clients from a podcast. Get ready to learn from the best in the industry […]
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]]>In this episode of ClickFunnels Radio, Laura and Chris are joined by entrepreneur, Josh Forti. With over $20 million in revenue, 10 million+ followers on Instagram, and 1.5 million+ podcast downloads, Josh shares his revolutionary “Golden Mic Method” for attracting high-ticket clients from a podcast. Get ready to learn from the best in the industry and discover how to utilize podcasts to generate massive success.
Adaptability is key to success. In today’s rapidly changing world, being able to adapt and adjust to new circumstances and challenges is crucial for achieving success. This is particularly true in the business and entrepreneurship realm, where the ability to pivot and evolve is often the difference between thriving and failing.
One prime example of adaptability is seen in the story of Josh Forti, an entrepreneur and podcast host. He has experienced various shifts and adjustments throughout his career, constantly seeking new ways to reach customers and generate revenue. From starting in the social media space and growing a large agency to discovering new methods through reading books like “DotCom Secrets” by Russell Brunson, Forti has consistently adapted his strategies to stay relevant and successful.
Forti’s journey exemplifies the importance of adaptability in business. As he encountered new challenges or realized that his current methods were no longer effective, he didn’t hesitate to make changes. Rather than sticking to a rigid plan or becoming complacent, he embraced the need for adaptation and actively sought out new approaches.
This ability to adapt is crucial because the business landscape is constantly evolving. Consumer preferences change, technology advances, and new competitors emerge. To stay ahead of the curve, entrepreneurs must be willing to adjust their strategies and embrace new opportunities.
Adaptability also allows entrepreneurs to capitalize on emerging trends and technologies. By staying open-minded and willing to experiment, they can discover innovative ways to reach customers and differentiate themselves from the competition. This flexibility enables entrepreneurs to seize new opportunities and stay relevant in an ever-changing market.
Josh Forti, is a prime example of how the evolution of skills leads to success. He emphasizes that people often overlook the evolution happening behind the scenes. From an external perspective, it may seem like he is jumping from one thing to another, but he is constantly seeking to solve a core problem. This evolution has allowed him to offer a more complete package to his clients, making him more valuable and successful.
To further enhance his skills and put all the pieces together, Forti sought help from a mentor, Dan Henry. He invested a significant amount of money to spend two days with Henry and gain his expertise. This decision highlights Forti’s commitment to continuous learning and his understanding that seeking guidance from those who have achieved success can help him reach his goals.
The podcast introduces the concept of the “Golden Mic Method” for success. This method, developed by Josh Forti, focuses on building a microphone that is worth its weight in gold. Forti emphasizes the importance of data-driven decision-making and removing emotions from the equation. By analyzing successful podcasts, social media followers, and other metrics, Forti and his team were able to develop this method.
The “Golden Mic Method” addresses the number one problem entrepreneurs face in the online space today: how to get more leads, clients, and customers. Forti highlights that 80% of the problem is traffic, and different types of traffic are better suited for different types of sales conversions and offers. This means that there is no one-size-fits-all solution, and entrepreneurs need to consider the various pieces of the puzzle when developing their traffic strategies.
To illustrate this point, Josh Forti uses the analogy of a cook. He asks listeners to imagine two clients: one with a small kitchen and limited ingredients, and another with a mansion, three kitchens, and every tool and ingredient imaginable. Forti argues that the second client would yield better results, and the cook could charge significantly more for their services. He uses this analogy to emphasize the importance of targeting wealthy clients and avoiding selling to broke people.
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]]>On this week’s episode of ClickFunnels Radio, Chris Cameron and VP of Partnerships of ClickFunnels, Ben Harris speak with Robby Blanchard, the #1 top affiliate on ClickBank. Together, they do a deep dive into the strategies that helped Robby grow Commission Hero to over 15,000 members and generate over $160 million in sales for his […]
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]]>On this week’s episode of ClickFunnels Radio, Chris Cameron and VP of Partnerships of ClickFunnels, Ben Harris speak with Robby Blanchard, the #1 top affiliate on ClickBank. Together, they do a deep dive into the strategies that helped Robby grow Commission Hero to over 15,000 members and generate over $160 million in sales for his students.
He gives us a sneak peek into his upcoming talk at WebinarCon, where he’ll share seven key strategies that are currently working in his business.
Long-term relationships drive event ROI. This statement holds true in the context of sponsoring events and building partnerships. According to Robby Blanchard, sponsoring an event is unlike running a Facebook ad where you can expect immediate results. Instead, it requires a strategic approach that focuses on networking and relationship-building. By attending events and engaging with attendees, sponsors have the opportunity to connect with people they wouldn’t have otherwise met. This opens doors for future collaborations and business opportunities.
Robby Blanchard emphasizes the value of building relationships first before expecting any business outcomes. He believes in being a “go-giver” and helping others before seeking personal gains.
Partnerships and helping others are key components in achieving success, as discussed in the podcast. The hosts emphasize the importance of not only personal success but also the success of others. They believe that the purpose of their business is not just to achieve their own goals but also to help others succeed.
One way they measure their success is through the achievements of their students. They mention that their students have generated over 160 million dollars on ClickBank alone. This is a rewarding aspect for them because they find fulfillment in seeing others succeed. They believe that helping others achieve success is a crucial element in their own success as well.
Hosts have established a strong partnership and have become good friends. They have supported each other’s offers and have achieved great results together. They emphasize the importance of establishing relationships and partnerships in the industry. They believe that having people who can promote their offers and vice versa is beneficial for everyone involved.
Chris, Ben, and Robby Blanchard acknowledge that setbacks are a real thing in the industry and that they have personally experienced them multiple times. However, they stress the importance of handling setbacks professionally and taking ownership of one’s own success.
When faced with setbacks in partnerships, they suggest having open and honest conversations with the other party involved. They believe that most setbacks are not malicious and can be resolved through communication and understanding. They advocate for conducting postmortems to analyze what went wrong and learn from the experience.
In terms of evaluating potential partnerships, the hosts mention some key questions they would ask. They prioritize understanding the alignment between their audience and the partner’s audience. They believe that any offer can be tailored to any audience if done correctly. They also emphasize the importance of engagement rather than just focusing on the size of the partner’s list.
Another strategy discussed is offering help and support to potential partners. By sharing valuable information and insights, individuals can demonstrate their expertise and willingness to contribute to the success of others.
This approach aligns with the concept of being a “go-giver,” where individuals prioritize giving value before expecting anything in return. By offering assistance and sharing knowledge, individuals can build trust and credibility with potential partners.
Additionally, having a high-converting offer is emphasized as a crucial factor in attracting affiliates. A good offer that converts well makes it easier to convince partners to promote it. The hosts suggest aiming for a conversion rate of at least 10% on webinars. By demonstrating the profitability and success of their offer, individuals can attract affiliates and secure partnerships.
Together, Chris, Ben, and Robby acknowledge that organic marketing has its merits, but they highlight that it is a long game and may not bring in substantial income quickly. They note that many people starting out in the online business world are impatient and want to see money coming in immediately. Robby shares his personal experience with Facebook ads, where he could invest $20 and get $40 in return. This immediate return on investment was a game changer for him and helped him generate income quickly.
They also discuss the misconception that one should only pursue their passion. They believe that making money online should be the priority, and then individuals can pursue their passions later. Affiliate marketing is seen as one of the purest forms of having an online business because it allows individuals to make money while someone else takes care of the product and solution. It offers flexibility, freedom, and the ability to work from anywhere in the world.
One key concept that is repeatedly mentioned throughout the podcast is the idea of “playing the long game.” The hosts and guests stress the importance of not expecting immediate reciprocation or instant success in the affiliate marketing industry. Instead, they emphasize the need to be patient and persistent, to focus on building relationships and providing value to others without expecting anything in return.
Guests share personal experiences of promoting partners multiple times without asking for reciprocation. They explain how this strategy ultimately pays off in the long run, as those partners eventually reciprocate the favor or become successful themselves and remember the support they received. This highlights the importance of building goodwill and treating others with kindness and respect, regardless of their current status or level of success.
The concept of “playing the long game” in affiliate marketing is further reinforced by the guest’s advice on how to get involved with Commission Hero, an affiliate marketing program. The guest encourages listeners to visit the Commission Hero website to learn more about affiliate marketing and how to get started. He also provides a specific URL for those interested in the launch of the program, emphasizing the importance of being proactive and taking action to seize opportunities.
Check out the full podcast episode with Robby Blanchard here:
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]]>Family businesses have a unique dynamic that can lead to both success and challenges. Doug Wing, former VP of Sales at Little Giant, shares insights into his experience working in a family business and the lessons he learned along the way. One of the key advantages of a family business is the opportunity for hands-on […]
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]]>Family businesses have a unique dynamic that can lead to both success and challenges. Doug Wing, former VP of Sales at Little Giant, shares insights into his experience working in a family business and the lessons he learned along the way.
One of the key advantages of a family business is the opportunity for hands-on learning and a deep understanding of the company’s operations. Doug Wing and his brother started at the very bottom, sweeping the shop and cleaning bathrooms. This experience allowed them to learn every aspect of the business, including manufacturing. As they moved into sales, their knowledge of how the products were built gave them a unique advantage when interacting with customers. This hands-on experience not only helped them explain the products better but also fostered an appreciation for the hard work of their employees.
Doug’s father was able to balance these various roles by prioritizing people. He genuinely cared about his employees and made an effort to know each one of them by name. This level of personal connection created a strong bond and loyalty among the employees. Additionally, Doug’s father’s involvement in the community and church showed his commitment to making a positive impact beyond the business realm. By prioritizing people and community, Doug Wing’s father was able to find a balance between work and personal life.
The episode reveals the powerful impact that a father’s love can have on the success and work ethic of employees in a family business. The speaker, Doug Wing, discusses his father, Hal Wing, who founded the Little Giant company. He emphasizes how his father’s genuine care and love for his employees motivated them to work harder and strive for success.
Doug Wing describes how his father took an interest in every employee and knew something about each one of them. This personal connection and genuine care created a strong bond between Hal Wing and his employees. The employees knew that their father loved and cared for them, which made them work even harder to avoid disappointing him. This love and care created a sense of loyalty and dedication among the employees.
Little Giant reinvested the money they earned from their successful sales into the company, focusing on innovation and the development of new products. This investment allowed them to continue growing and expanding their business. They established a 24/7 production schedule and three shifts to keep up with the demand for their products.
As the business landscape changed, Little Giant adapted their marketing strategies to include video marketing and online selling. This flexibility proved invaluable during the COVID-19 pandemic when trade shows and in-person meetings were no longer possible. Little Giant utilized their newly built studio, called Little Giant Live, to conduct meetings and connect with customers through platforms like Zoom.
The episode highlights the significance of building trust through personal connections in business. Little Giant, a company known for its innovative ladder products, has experienced success by prioritizing relationships with its customers and employees. The founder of Little Giant, who is the focus of the podcast, shares anecdotes and examples that demonstrate the impact of personal connections on the company’s growth and success.
In addition to listening to customers, Little Giant also prioritized relationships with its employees. The founder recalls how his father, the previous CEO of the company, created a culture of care and support within the organization. Employees were valued and appreciated, which fostered loyalty and dedication. Little gestures like signing birthday cards for every employee and giving them their birthday off with pay demonstrated the company’s commitment to its employees’ well-being. This sense of being valued and cared for motivated employees to go above and beyond for the company.
One of the key themes discussed in the podcast is the importance of giving back to the community. Doug Wing shares how his parents instilled in him the value of helping others and making a positive impact in the world. He recounts stories of his father going out of his way to help people in need, such as putting a new roof on a stranger’s house. These acts of kindness not only made a difference in the lives of those who received help but also served as a powerful example for Doug and his siblings.
The episode highlights Doug’s involvement with the Honoring Heroes Foundation, which organizes a motorcycle ride to raise funds for various causes. This event not only brings people together for a fun and memorable experience but also serves as a platform to support and honor heroes in the community. Doug shares how local chapters and law enforcement agencies come together to ensure the success of the ride, blocking off intersections and providing a safe environment for participants.
Integrity and hard work are two key qualities that can greatly impact an individual’s success and the positive impact they have on others. This is exemplified in the podcast through the experiences and values of Doug, the guest speaker.
Furthermore, Doug’s father taught him the importance of hard work and honesty. He believed in doing the right thing and being a good person, which included not lying, stealing, or being lazy. These simple yet powerful principles guided Doug’s upbringing and influenced his own work ethic and values. Despite initially resenting his father for making him do monotonous jobs, Doug eventually realized the value of hard work and the life lessons it taught him.
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]]>Gregory Dakins started his career at ClickFunnels in the tech support department. At the time, ClickFunnels was a new company, and the team was still figuring things out as tickets came in. Despite the chaos, Greg found joy in helping customers and quickly became proficient in resolving technical issues. Greg’s dedication and hard work did […]
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]]>Gregory Dakins started his career at ClickFunnels in the tech support department. At the time, ClickFunnels was a new company, and the team was still figuring things out as tickets came in. Despite the chaos, Greg found joy in helping customers and quickly became proficient in resolving technical issues.
Greg’s dedication and hard work did not go unnoticed, and he was eventually promoted to the position of assistant director of technical support. This role, which was humorously referred to as the “Dwight Schrute” position, involved overseeing the entire tech support department and managing its operations. However, Greg’s journey didn’t stop there. He was approached by Brent, a colleague at ClickFunnels, who asked if he was interested in something called the virtual hackathons. This opportunity proved to be a significant turning point for Greg, as it allowed him to become an expert in all things ClickFunnels.
In his role as a virtual hackathon host, Gregory Dakins and his team would go live multiple times a day, guiding ClickFunnels users through the process of building a funnel from start to finish. This hands-on approach proved to be incredibly valuable for users, as they could ask questions and receive real-time assistance from Greg. The virtual hackathons became a popular resource for the ClickFunnels community, with many users relying on them to learn how to use the platform effectively. Greg’s transition from tech support to being a public face of ClickFunnels was a significant change, but one that he embraced with enthusiasm.
Currently, Gregory Dakins holds the position of manager of the Funnel Builder Certification Program at ClickFunnels. This program aims to train and certify individuals in building effective funnels. Greg’s experience and expertise make him the ideal person to lead this program, as he has firsthand knowledge of the challenges users face and the best practices for building successful funnels.
The Funnel Builder Certification Program is designed to help individuals who may not be comfortable or skilled in building funnels themselves. By certifying professionals in funnel building, ClickFunnels ensures that its users have access to qualified experts who can help them achieve their goals.
Watch the full podcast interview here:
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]]>Community is a powerful tool for engagement and success in the online course and membership space. In this episode of ClickFunnels Radio, special guest Andrew Guttormsen discusses the value of community and its impact on businesses. One of the main benefits of community is the opportunity for members to connect with each other and form […]
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]]>Community is a powerful tool for engagement and success in the online course and membership space. In this episode of ClickFunnels Radio, special guest Andrew Guttormsen discusses the value of community and its impact on businesses.
One of the main benefits of community is the opportunity for members to connect with each other and form relationships. This can lead to the formation of new businesses and collaborations, as seen in ClickFunnels’ own examples of Inner Circle and 2CCX Coaching. The relationships formed within a community can be a valuable asset for members, providing support, advice, and authentic, meaningful connections.
Andrew Guttormsen emphasizes the importance of delivering value to the community. While it may seem overwhelming to constantly create content and provide value, the reality is that community members can contribute to each other’s growth and success. When a community works well, members deliver value to each other through their experiences, advice, and support. This takes some of the pressure off the community leader and allows for a more sustainable and engaging experience.
To achieve high engagement with a community, Andrew Guttormsen offers some practical tips. They suggest focusing on a few key activities or “signature gatherings” that provide value to members. These can include hot seat sessions, access to experts, book clubs, and feedback on work. By choosing a few key activities that align with the community’s goals and interests, leaders can ensure that they are delivering meaningful value to their members.
Building a community for learning
It is a powerful strategy for creating engagement and fostering growth. This episode highlights the various benefits of building a community, such as allowing members to contribute, learn from each other, and provide valuable insights and experiences.
One key aspect of building a community for learning is the concept of a “hot seat,” where members have the opportunity to share their expertise and teach others about their success in a particular field, such as affiliate marketing. This not only takes the pressure off the individual or organization leading the community but also provides valuable knowledge and perspectives from different members.
The podcast also discusses the similarities and differences between a community and a mastermind. While masterminds are typically smaller, curated groups, a community offers a broader experience and access to various resources and gatherings. The knowledge base built within a community through the sharing of ideas and problem-solving is an example of the added value that goes beyond a small mastermind component.
When it comes to growing and moderating a community, the podcast offers some tips. It is important to start with clear goals and define the criteria for membership. Some communities may require an application process and review, while others may have a more open approach. Engaging with potential members through one-on-one conversations and understanding their needs is crucial to ensure that the right people are part of the community.
Onboarding new members is another important aspect of building a community for learning. By setting the right expectations and providing a seamless onboarding process, leaders can maximize the chances of success. This can include asking the right questions, vetting potential members, and clearly understanding what they need from the community.
Listen to the full podcast episode here.
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]]>There is a growing recognition that combining entrepreneurship and creativity can lead to powerful and successful ventures. Eric Thayne, the founder of Celadora Studios and Cinema Mastery, is a prime example of someone who has seamlessly blended entrepreneurship and creativity. His journey as an entrepreneur began at a young age, designing T-shirts for Screamo bands […]
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]]>There is a growing recognition that combining entrepreneurship and creativity can lead to powerful and successful ventures. Eric Thayne, the founder of Celadora Studios and Cinema Mastery, is a prime example of someone who has seamlessly blended entrepreneurship and creativity.
His journey as an entrepreneur began at a young age, designing T-shirts for Screamo bands on MySpace. He quickly realized the potential of his creative talents and leveraged platforms like PayPal to monetize his skills. This early experience laid the foundation for his future ventures in website development, iPhone development, recording studios, and video production agencies.
Eric’s ability to merge his artistic passions with his entrepreneurial mindset sets him apart. He recognizes that creativity alone is not enough to sustain a successful business. Similarly, focusing solely on business strategies without incorporating creative elements can lead to a lackluster brand and limited audience engagement. Eric’s unique blend of both skill sets allows him to create compelling content that resonates with his target audience while also driving business growth.
The integration of entrepreneurship and creativity can be seen in Eric’s approach to social video content. Through Celadora Studios, he helps brands, influencers, leaders, and movement builders grow their influence and business using social video content. By combining his understanding of marketing and sales with his artistic talents, Eric has produced over 500 million video views for well-known brands and industry icons. His content has been featured by prestigious online media channels, further solidifying the power of blending entrepreneurship and creativity.
Eric’s success extends beyond his media production agency. He also founded Cinema Mastery, an online community for filmmakers and video creators. This platform allows him to share his video and content-creation techniques with a global audience. By leveraging his entrepreneurial mindset, Eric has built a community of over 15,000 paying customers in 100+ countries. This demonstrates the demand for a blend of entrepreneurship and creativity in the filmmaking industry.
The fusion of entrepreneurship and creativity is not limited to Eric’s personal journey. He firmly believes that entrepreneurs need creators and creators need entrepreneurs to drive meaningful and lasting impact. Entrepreneurs can benefit from the artistic perspectives and innovative ideas of creators, while creators can benefit from the business strategies and marketing expertise of entrepreneurs. By embracing both aspects, entrepreneurs can elevate their brand’s aesthetics, engage their audience on a deeper level, and differentiate themselves in a competitive market.
Watch the full podcast episode with Eric Thayne here:
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