Clicks and conversions are the bread and butter of every funnel-builder; however, how do we ensure that our traffic converts now instead of later?

We’ve outlined fifteen must do’s based on the best practices of funnel-hacking that can be applied to just about any site looking to fly visitors through their funnels.

Some say that bigger isn’t always better; however, when it comes to clicks and conversions, we’re always looking for our numbers to go up.

From disappointing design to flaky marketing, there are many reasons why users bounce off the page and ultimately fail to convert.

Such mistakes are especially unfortunate considering the blood, sweat, and tears that go into our sites and sales funnels.

On the flip side, it’s not uncommon for success to slip through our fingers due to the slightest bit of carelessness (think: the 80/20 rule).

How do we know if we’re making the same sorts of mistakes?

What if we’re squandering sales through a poorly optimized funnel?

Fear not.

By sticking to the following facts, you can plug up the holes in your sales funnels and optimize your site for more conversions now.

In short, some small tweaks can go a long way toward transforming your sales strategy.

Now, where do you start?

1. Know Your Numbers (the One’s That Matter)

First and foremost, make sure that any decisions regarding your site or sales funnel are driven by data versus your gut. The numbers that arguably matter the most to your next sales campaign include:

• The amount of traffic your site is currently pulling in (both organically and through ads).
• Conversion rates of prior marketing campaigns (to determine what works best regarding deals and copy, including past email marketing blasts or social media ads).
• The size of your email list (and the percentage of that list which is either warm, cold or hot).

Don’t solely rely on intuition when it comes to your sales funnel; instead, make sure you have the math on your side before you roll out something new.

2. Rely On Quality Traffic

On the same note, take a close look at the traffic of your funnel and ensure that such visitors aren’t simply junked traffic.

For example, unwanted visitors such as crawlers and content scrapers are going to skew your numbers.

Keep a close eye on your analytics (both on-site, through email marketing and on your ad campaigns) to ensure that you’re actually on target regarding your traffic.

3. Congruent Upsells

If someone asked if you’d like to boost your revenues instantly by up to 30%, you’d probably jump on the opportunity, right?

Therefore, embrace the upsell. By having consistent opportunities for users to spend more throughout your funnel, you increase opportunities to build your revenue stream.

On the same note, make sure that your upsells are congruent in the sense that they align with your sales funnel and work to benefit rather than interrupt your users.

4. Re-Targeting

We don’t expect to hit all of our targets the first time.

Funnel-hackers understand the benefits of retargeting and why it’s necessary to your marketing efforts, including conversion rates that may be ten times higher than our initial campaign.

Re-targeting users don’t have to be rocket science; for example, many marketers are seeing big returns by re-targeting leads through Facebook.

By going after the same users multiple times, we increase our exposure to such users, therefore building trust and improving our conversions.

5. Split Testing

When it comes to building a successful funnel, the name of the game is more trials and fewer errors.

Whether you’re launching a new funnel or rebuilding an underperforming one, it’s crucial that you understand what works and what doesn’t regarding your funnel’s design, marketing language and an initial deal that grabs your visitors’ attention.

If you’ve never launched a funnel before, you can use prior marketing campaigns to gather such information and potential inspiration for your funnel.

In short, if you’re not testing, you’re probably guessing.

6. When in Doubt, Downsell

Don’t fear the downsell.

If users are finicky about your funnel and want to bounce, consider the fact that a smaller sale is better than no sale at all, right?

If you offer a high-ticket product or suspect that price point may be the biggest barrier to entry to your traffic, include a downsell as part of your funnel or re-targeting strategy to help seal the deal for skeptics.

7. Crystal Clear CTAs

Your calls-to-action are arguably the most important parts of your sales funnel and site.

You can’t expect a single conversion if you aren’t asking visitors to do something.

Users should feel compelled to click with loud, specific calls-to-action that they simply can’t afford to miss.

Consider urgency, scarcity and mind-blowing statistics concerning your product as inspiration for driving users to click through.

8. CTAs Above the Fold

Likewise, you can’t afford to allow your users to miss your CTAs.

Therefore, make sure to keep them above the fold so that your visitors know exactly where to go rather than spending too much time scanning the page, potentially leading them to bounce.

9. Speed Up Your Page

Site slowdown can kill your conversion rate.

Consider the fact that nearly half of today’s users expect pages to load within two seconds.

The clock is ticking when it comes to conversions: every second your site isn’t loading, the more likely visitors are going to bounce.

Keep an eye on your site’s speed and make sure that you’ve run through your own funnel to make sure that nothing’s slowing you or your users down.

10. Engage Your Audience

“Engagement” is much more than a buzzword. After all, with users’ attention spans so short, we’re constantly fighting to keep our audience engaged.

Consider including some sort of quiz or comment box to allow users to speak their minds and remove the “salesman” vibe from your funnel.

Small touches to hold your audience’s attention can pay off in the long-run.

11. Beef Up Your Autoresponder (and Follow Up!)

Autoresponders have the potential to make or break your marketing campaigns.

By crafting an autoresponder that works, you can expect to see a spike in your conversion rates and bring more users back into your funnel where they belong.

Remember: segment your leads, map their journey, remind them who you are seal with deal with a killer call to action.

12. Use Order Bumps Religiously (They Work!)

If you’re looking for ways to boost your sales, invest in order bumps to drawn attention to additional products and offers alongside your initial deal. The inclusion of such bumps is a win-win for you and your users as you’re able to.

13. Craft Killer Headlines

Killer copy and higher conversions go hand-in-hand.

While we can use imagery and our funnel’s design to catch our visitor’s eyes, language goes a long way when it comes to sealing the deal.

The hard and fast rules of writing headlines include…

• Getting ultra-specific to grab users’ attention rather than being vague (“The High Ticket Coaching Funnel That Generated a 4,034% ROI).
• Create a sense of urgency surrounding your headline by reminders users that they need your product (“The $7,500 Blogging Mistake that Every Blogger Needs to Avoid”).

Additionally, make your product sound like a resource versus a sales pitch by ensuring users that you’ll solve their problems and give them exactly what they need.

14. Move Forward With Progress Bars

Urgency can be your secret weapon regarding marketing your funnel.

Likewise, you can utilize a progress bar to push users through your funnel and ensure that they complete the journey.

Whether you’re enticing users to get to the next step of the funnel “(You’re 33% closer to TRANSFORMING your business!”) or simply want to reassure them that the process is only one or two steps, progress bars are a subtle way of getting users to convert.

15. Give Them Options (When it Comes to Payment)

Plain and simple, users love having options versus feeling constrained or restricted.

Likewise, your funnel should allow users to pay in whatever way they see fit.

Not only will this give users a sense of security and reassure them that you’re trying to make the buying process more convenient for them, but also keep users from dropping off who may not use PayPal, for example. The more options, the better.

Anything Else?

These fifteen facts can be used across just about any funnel in any industry as a checklist to ensure that your funnel is running at full-steam.

While it may seem like there are a million moving pieces to a successful sales funnel, keep in mind that your attention to detail will ultimately set you apart from the competition.

If you had to pick one of the previous elements as being the most important for your funnel, what would you choose?

Visit the ClickFunnels website today to sign up for a free trial!

Thanks for reading 15 Freaky Funnel Facts To Follow For Faster Conversions which appeared first on ClickFunnels.

If you’re a Coach, Consultant or Marketer – pay attention.

I want to show you how to leverage Facebook Marketing & ClickFunnels to get more leads & clients, grow your coaching business & generate a crazy ROI.

In this Case Study, I’ve outlined the entire process from strategizing & building the right sales funnel for your business, writing converting copy that resonates with your target audience, running Facebook Ads, making sales for your coaching business and everything in between.

Literally.

After spending the last few years running different campaigns and building a bunch of funnels in multiple niches, I wanted to share the best things I’ve discovered to help you maximize your own sales funnel and grow your business.

And there’s no better way to do that then break down a proven, converting funnel.

[Case Study] – The High Ticket Coaching Funnel That Generated a 4,0034% ROI

The Business – Winning International

Firstly, let me give you the background on the business.

Winning International is a business founded by Ryan Magdziarz (left) in 2014. Winning trains coaches on how to grow their business & change lives on their way to reaching 7 figures.

This includes many different kinds of coaches such as business, life, health, fitness, financial, dating and more.

Winning International achieves this by offering coaches 2 core, results-based programs – 6 Figure Coach & 7 Figure Coach – for coaches looking to grow their business and impact the world.

Our goal was to generate more leads and increase sales for both programs.

As Winning has an in-house sales team, we decided we would treat leads for both programs the same initially, and have the sales people qualify on each call, to decide which program was right for each person.

The goal for the funnel was to generate Strategy Sessions with as many qualified leads as possible.

The key here was to ensure they were qualified, so we weren’t wasting the time of the sales staff.

With that in mind, here’s what we did:

1. STRATEGY

The Coaching niche Ryan specifically wanted to focus on was Fitness Coaches & Personal Trainers.

This is a competitive niche with a lot of coaching programs targeting PT’s, so we knew we would need great execution from the start.

As far as the funnel goes, there are a few different funnel we had when it comes to generating strategy sessions with qualified leads, including:

1) Webinar Funnel

Run a paid traffic campaign to a Webinar Funnel and offer a Strategy Session to Webinar interested participants.

2) High Ticket Funnel

Create a video series of valuable content that solves the biggest problems PT’s were having in their business.

Offer a Strategy Session as a Call-To-Action for the interested prospects.

3) Tripwire Funnel

Offer a lead magnet solving a problem for PT’s, and then Low Ticket Item with a Bonus Strategy Session to prospects in the funnel.

The Low Ticket Item would be an extension of the Lead Magnet, to ensure congruence, and then the two coaching programs 6 & 7 figure coach again built on that.

Ultimately all 3 of these options have their own merit, and I believe all 3 of them would work equally as well. Without trying to give a generic marketing answer as to which one we chose – the only thing left to do was, yep – you guessed it – TEST them.

We started with the Tripwire Funnel.

The reason for this is I had actually created a tripwire funnel about 6 months before I started working with Ryan that targeted this same audience.

I had created a Lead Magnet, and a $7 Case Study Tripwire, both for Personal Trainers, that were converting well – so we decided to get straight to testing it for this new project.

When I went to build out this funnel initially, I started with developing a Marketing Hook for a Lead Magnet.

From my research, which included surveying PT’s to find the biggest pain points and problems they had in their business, the most common answer was gaining clients.

I knew being able to solve this problem with some simple advice would make a great Lead Magnet.At the time, I recalled a 9-word email by Dean Jackson that works amazingly well for generating clients from dead leads on an email list, so I created a free report that included this email and showed exactly how to use it. I called the report “Get 10 PT Client’s in 5 Days.”

I called the report “Get 10 PT Client’s in 5 Days.”

I tested this as a Facebook Ad, and it resulted in leads for just $1 each in a competitive niche.

Once I knew this marketing hook converted well, I turned the ads off and set about creating a Tripwire I could use to escalate prospects through the funnel.

From my research, I knew another limitation Personal Trainers had been using Facebook to generate leads. Also, the 9 Word Email wouldn’t really work if you didn’t have a list to begin with.

So I created an opt-in funnel a Personal Trainer could use, that gave away a free workout program. I generated 11 leads for under $30 on Facebook using this process, and I turned these results into a Case Study, which I sold for $7, showing PT’s how to use Facebook and Generate Leads.

When I tested it, it also converted well, and I was acquiring customers at break-even.

There was only one remaining issue at this point – I had no back end, and no intention of creating a coaching program or going any further with the experiment at this point, so I stopped running ads and put the project on the side.

Once I met Ryan and started working with him – we discussed how we could generate more leads and sales for 6 & 7 figure coach.

We brought the same funnel out and made one distinct change to it – we added a bonus strategy session to the funnel for anyone who bought the case study.

This gave both an added incentive to purchase and the strategy sessions we wanted.

Funnel Structure

2. BUILD

I want to break down in detail regarding the specific design, layout, copy & features of the funnel so you can understand how to replicate best it in your own business.

Firstly, when building this out in ClickFunnels, I rolled with the Sell Your Product > Sales Funnel Selection choices.

For the page templates – I chose ‘Simple Two Column Opt In’ for the lead magnet page and Ology Sales for the thank you / sales page to follow.

I love the Ology Sales Template if you have a sales page with long form copy on it. I’ve used it across a bunch of different niches and funnels with great results.

I’ve used it across a bunch of different niches and funnels with great results.

Landing Page

1. Design & Layout

With the design of the pages, we chose bright colors consistent with the Winning International branding.

The main ‘conversion’ feature of the opt-in page is the fact its split into two columns. The reason this is advantageous is on mobile; it shows one stacked on top of the other.

This gives the Headline, bullet point copies with benefits to the prospect, immediately followed by the image – which is the Facebook Ad (I discuss the specifics of this further below) – with the input form for the opt-in.

One key measure to consider here is that I left the name & email input on the landing page itself, rather than using a light box or a pop-up. The reason for this is some mobiles don’t work well with popups, so I didn’t want this to effect the conversion. The page converted at around 52% which I was more than happy with.

2. Copy

I’m a copywriter, so I wrote all of the copy for the funnel. I didn’t follow any particular formula as such, rather than just:

• Sub Headline – this tells the prospect more about what to expect, or what specifically they are getting from opting into your funnel. In this case, it’s an email marketing strategy.
• Call out your market – it’s more important to have this in your ads specifically, so you should just be stating this here for congruency.
• Marketing Hook / Benefit Laced Headline – Ideally, your target client should know what benefit they are getting just from reading your headline. If they don’t, you will have an immediate negative impact on your conversion rate. After stating this benefit / promise, you need to back it up with how or why it’s possible.
• Bullets – Elaborate on your offer in a clear and succinct manner with some irresistible bullet points to entice your prospect into wanting your offer.

One final point to keep in mind – the best lead magnets, and for that matter marketing offers, are always incredibly specific.

In that case, your copy should be brief, and not over the top.

If you have to write a lot to convince someone they should give you their name and email for a free offer, it’s obviously not specific enough.

This will have an impact on conversions.

Sales Page

1. Design & Layout

The design on the sales page is typical of any long form sales letter you would have seen.

It is a long letter of the text, with a specific structure here to set out all the information cleanly.

I will briefly touch on some of the key aspects of this page.

The sales page converted at 5% from just the opt-in, without any email follow up. We also continued to ensure funnel congruency by keeping the same colors from the landing page, throughout the rest of the funnel.

2. Copy

We had the following structure with the sales letter in terms of sales copy:

• Acknowledgment – firstly, acknowledge the prospect for having downloaded your first offer. Far too many people ignore this critical part and move straight into the sale for the next step on their value ladder. This can get prospects off on the wrong foot.
• Bridge – to extend on point (a), make sure you bridge the prospects from the report to what they need next. Acknowledge them for taking the first step, and then gently explain why they are missing a piece in the puzzle and how they can get to the next level.
• Headline – this goes without saying. Explain what they are going to get with benefit / promise based headline.
• Body of the Sales Letter – I won’t go into every little detail with the letter, but my advice is to follow a formula like PASPA when writing sales copy:

• • – Problem
  • – Aggravation
  • – Solution
  • – Proof
  • – Action

If you can remember a formula like that, it will help you to write copy that converts even cold traffic.

• Testimonials – I’ve jumped from the body into the ‘Proof’ aspect of the above formula. Make sure you include testimonials from previous clients to build trust.
• Bullets – Add bullet copy into your sales letter. You can add the most important benefits in as a bullet, which brings attention from the reader and gives extra punch to your sales message.
• Call to Action – Make sure you have solid CTA’s telling the prospect to take action and buy your offer. This goes without saying.
• Guarantee – Always add a guarantee, whether it be 30 or 60 days, to stand behind your product. It adds trust & credibility, and will help to increase your conversion rate.
• Bonus – I add a bonus to all offers to increase desire. Don’t overdo this with tripwire offers. I see people add a lot of bonuses in and this can make it harder to sell other offers in your funnel, as you train prospects to expect a lot for not much money. In this funnel, we gave a free strategy session with the case study.
• Post Script – Make sure you add P.S. & P.P.S to your offers, as some people will skim your entire sales letter and only read what’s below your final sign off. Include a summary of the offer and the bonus here.

From here, we only had the Order Form & Thank You Page remaining. The order form was standard and maintained the same design aspects as above.

The Thank You Page had a video of Ryan, thanking them for purchasing the case study and explaining that a sales person would be in touch to organize their strategy session.

With the funnel built out and ready to run, all we had to do was set up some Facebook Ads, and we could get started.

3. FACEBOOK CAMPAIGN

Creatives

For the Facebook Campaign, we already had the offer & the marketing hook. Given this, the copy was very straight forward to put together. The text at the top of the ad was simply:

“If you’re a Personal Trainer and want 10 New Clients in the next 5 Days – download this Email Template NOW!”

With the Headline being: “Free Email Template”. Both of these pieces of copy are incredibly clear and concise, which, when paired with the right targeting lead to a high Click-Through-Rate (CTR).

For the image, I had been experimenting with cartoons in a few other campaigns and decided to try a cartoon holding weights with the Marketing Hook in the image, as you can see below.

It turns out these ads performed very well, with a high relevance score, low negative feedback, and good opt-in rates.

Targeting

For the targeting, I created a conversion campaign and initially created two ad sets. These were for each audience I was targeting, which happened to be two Facebook pages that already had an audience of Personal Trainers.

When I run ads, I create each ad set with just one interest, so I can see which interest leads to the highest conversions for when the campaign gets scaled.

After this was set up, we started the campaign and ran it for the first few weeks in December 2015.

4. RESULTS

After 2 weeks of running the campaign, we were able to analyze the results and figure out whether anything needed to be changed or tweaked. The results we achieved and ROI generated proved the campaign a great success.

Facebook Ad Manager

We generated nearly 500 leads from $935 in ad spend. With a lead cost of less than $2, and high CTR’s & Relevance Scores on the ads, the cartoon image and copy on the ads were right on point.

The landing page converted cold traffic at 51% that was a great result without any optimization. This screenshot was taken a few days earlier, but tells the story quite accurately:

Of the 51% of people who landed on the thank you page, 5% of them bought the $7 case study, which provided us with phone numbers, to pass on to the sales staff who then rang the customers and booked them in for a strategy session.

The breakdown of numbers, from December 1st to 17th shows:

– 492 Conversions: 469 Leads & 23 Sales

– $935 spent on Ads

– 23 Sales @ $7 = $161 Revenue

Total Ad Cost = 935 – 161 = $774

Not everyone from the 23 sales was booked in for a call. Naturally some people weren’t interested, which is to be expected.

Of those the Winning Team spoke with, 4 Sales were made across the two programs, coming to a total of $32,000.

This produced an ROI of 4,034% – which of course is a great result.

This case study only covers the first two weeks in December.We will conduct more testing, optimization and strategy call in the weeks and months to come, to improve the ROI.

We will conduct more testing, optimization and strategy call in the weeks and months to come, to improve the ROI.

5. ANALYSIS

After breaking down this funnel and spending hours chewing over the data, I came to the conclusion there were 5 main reasons why this strategy worked so well.

1. Clearly Defined Starving Market

Firstly, and most importantly, this market is hungry for the solution. Personal Training is an incredibly competitive niche, so it is an evergreen market that will always need to learn how to generate leads and acquire clients.

This is the differentiating factor in most successful marketing campaigns.

While there are tons of other aspects of success, as you can see above, selling something that a market segment is desperate for will always be the most important part of a campaign.

2. Relevant Offers

Both the Lead Magnet and Case Study Tripwire’s solved the biggest problems Personal Trainers have and are incredibly relevant offers.

The first shows how to get more clients by Email, and the second by Facebook.

The first thing you need to consider when a campaign flops, is, are the offers relevant? Do they solve the biggest problem my market has?

Once you can do this, you are well on your way to success.

3. Sharp, Specific Ad Targeting

With the Targeting on the Ads, I selected a hyper-responsive audience that I knew from my research was full of Personal Trainers.

This meant that regardless all of the offers and copy and marketing pieces, I was getting in front of the right people. I can’t understate how important this is.

4. High Converting Copy

There will never be a substitute for great sales copy.

Having great copy in your sales funnel is worth every cent it costs to have a great copywriter produce it.Never underestimate it.

Never underestimate it.

5. Highly Skilled Sales Team

I have to recognize Ryan and his incredibly skilled Sales Team.

These results wouldn’t have been possible without it. Having a sales team that produces great results is essential to any high ticket sales funnel.

Split Testing

You may look at the above and wonder why I didn’t run one split test (at this point in time). The reason is very simple. I believe split testing is one of the BIGGEST wastes of time when you first build a funnel.

This may be controversial, but far too often I see people split testing either elements that don’t make a statistically significant difference, or they aren’t running enough traffic to pages to determine if the split test has an impact.

If you complete your research properly and know your market well, you shouldn’t have to run a split test until you’ve spent more than $1,000 in traffic and are looking to optimize your funnel.

Which I will be doing moving forward.

6. CONCLUSION

So there you have it.

Inside a High Ticket Coaching Funnel with a 4,034% ROI.

I’d love to hear your thoughts & questions in the comments below!

Thanks for reading High Ticket Coaching Funnel That Generated A 4,034% ROI which appeared first on ClickFunnels.

Welcome back to our All-In-One Guide to driving traffic to your webinar.

If you didn’t get a chance to join us for Part 1 Your All In One Guide To A Successful Webinar Funnel (Part 1 – Pre-Webinar) and Part 2 Your All In One Guide To A Successful Webinar Funnel (Part 2 – During The Webinar), be sure to check them out.

In Part 1, we got a broader understanding of our webinar funnel, saw how important a deployment schedule is to the process, and discovered what Facebook ads can do to get eyeballs to our webinar.

And in Part 2, we learned how to go beyond simple social media ads for driving traffic and how to develop an award-winning landing page.

We also saw how we can use that landing page to capture crucial information for our retargeting campaign, as well as some tips to get our audience talking about the event.

But we’re not done yet!

Now, in Part 3 of our All-In-One Guide, let’s circle back around and return to our retargeting efforts.

Though the other steps in our funnel are just as important, your retargeting is also a critical step.

These steps will do a good deal of the heavy lifting to converting those people that signed up into an attending audience.

While you’ve boosted your number of sign ups, now it’s time to keep your webinar at the top of their mind.

Because almost 1 in 4 email users reports emails as spam just for fun (can you believe that?!), preparing your emails should get an extra bit of attention.

If you need some tips for email writing, check out our guide to well-designed emails.

But we’re going to discuss some important aspects of crafting emails and also how to write each of our own retargeting messages.

We’ll also touch on how to create an SMS message below best.

Remind Me: What is Retargeting and Why Do We Do It?

Remember that retargeting is the method of following up with our customers through targeted campaigns, much like a traditional email drip campaign.

However, it can include anything from ads, text messages, emails, consultation calls, and more.

The underlying idea is to draw them in with a larger experience that unfolds over time, but also to utilize the many platforms and message types we now have available to us in the Internet age.

Image Source: Retargeting

What do the numbers say?

Email retargeting campaigns tied to purchases can help mitigate high abandonment rates.

They also turn out to be far more important for customers than social media marketing.

And retargeting also remains a strong method of regaining potential customers that have visited your website.

Clearly, this part of our funnel will allow us to dominate the webinar world.

Protip: You can also create retargeting campaigns for any subset of your database, not just for the people who have signed up for your recent webinar.

Consider also having a separate campaign for anyone who has attended past events and may already have a webinar account with you.

Making Your Emails Personal

You’ll find that there are many different techniques and tips for improving your email open rates.

But today, we’re sharing with you one of the most important ones.

And that’s through personalization.

For many email readers, sifting through the mountains of spam that are sent every day is a real chore.

In fact, every single day almost 100 billion spam emails are sent out across the world.

At the same time, you only have about 3 or so seconds (yes seconds!) to attract their attention with your message.

Now, one of the perks going for us in this remarketing campaign is that messages based on previous customer behaviors are far more likely to be opened and acted upon.

But we want to go a step further and increase our chances and our traffic.

Image Source: How To Increase Your Open Rate By 22% With Personalized Email Marketing

First, use relevant information in your email title; for example, as the day of the week that the email will arrive.

Or try to work the word “you” or “your” into the title to make a personal connection.

Also, ensure you’ve customized the email with the customer’s name that we collected from our signup process.

But also, think of ways to make the message more than a simple webinar reminder.

For example, let readers know that they are free to ask questions by responding to the email, giving them a chance to interface with you directly.

These tiny change can make a big impact.

Research by Aberdeen Group has even shown that personalizing emails in this way can cause open and click-through rates to jump considerably.

Protip: In addition to making it personal, it’s also important to keep key factors about your intended audience, such as age and region, in mind as well.

Creating Your Retargeting Campaign

Especially if this is your first time putting together a webinar funnel, we didn’t want to leave you high and dry for generating your messages.

There are many different ways you could choose to set up your email retargeting campaign, but the template below is good for an effective start.

The biggest takeaway here is not to wait until the last minute, but instead to prepare these emails well in advance.

By doing this, you’re then able to focus better on managing the necessary segment of your database and preparing for your webinar.

And if you get the pre-webinar jitters, you’ll rest a little easier knowing that all your retargeting emails are scheduled to auto-send.

Image Source: How to Use Multi-Part Email Sequences to Increase Conversions

#1 Email – You’re Registered For The Webinar

Even though you’ve created a thank you page for letting your audience know they’ve signed up, sending a registration email is also an awesome idea.

It not only confirms their sign up, but it also establishes that they can expect more communications from you.

Establishing that expectation will give us the “in” that we need to continue sending messages without being intrusive.

#2 Email – 36 Hour Reminder

Sending an email to your audience at about 36 hours is meant to give them a simple reminder of the details of your webinar.

It jogs their memory, but also gives them something to look forward to during their week.

This is the ideal retargeting message to slip in a link you’d like to share; for example, to your Youtube page, your past webinars, or if you included a worksheet for your webinar, a relink to the download.

#3 Email – 24 Hour Reminder

For our 24 hour email, we’re giving our audience that chance to plan for the event the next day.

Many professionals are often flying by the seat of their pants, so 24 hours is a good reminder for them to clear some time for your webinar.

It’s 100% necessary to include the day and time of your webinar in this email. Keep this message short and with only one main point to avoid any confusion.

#4 Email – 1 Hour Reminder

Our other emails help to create a sense of energy leading up to your event, but really the 1-hour email is great for generating real urgency.

(And as we’ve seen, creating a sense of urgency is completely necessary for successful marketing).

Especially during a busy day, this one helps to refocus your audience and not let your webinar slip their mind.

Want to add some personalization?

You can almost always take a casual tone and mention how excited you are that they’ll be attending.

Ask them to send in 1 question they’d like to see you talk about most.

#1 SMS – 10 Mins Reminder

By crossing platforms and sending an SMS message, especially so close to the event, we further reinforce the expectation of attendance.

For some marketing professionals, SMS might feel a little intrusive at first, but relax!

Since we’ve already established and since this type of marketing is becoming more prevalent, it’s totally acceptable.

Aim for less than 20 words, and skip any sales type language.

Let your audience know you’re really looking forward to interacting with them and give them the necessary info to get to your webinar.

One of the best methods for this is using Twilio integration with ClickFunnels.

It’s perfect for this step, as it’s an easy process and adds that powerful motivator of a direct 1-to-1 text message.

#5 Email – Going Live Now!

It might sound a little confusing at first, but you’ll want to send you going live email 10 minutes before you actually plan to start.

If you’re a seasoned webinar pro, you might be able to guess why this is a smart strategy.

By sending the email just a little bit early, we ensure that any late comers can get into the webinar before you get started, but it also ensures that this email has hit their inbox if there are any server delays.

Protip: Similar to a classic email drip campaign, this series can also include anything you want to share to get them thinking about your webinar.

Remember, though, keep it short!

You’re all set.

Your pre-webinar funnel will help drive traffic, help you capture audience info, and also create a sense of urgency leading up to the event.

This will translate to more people attending and more chance to show off your brand.

Stay tuned for the next guide in our series and building your funnel to use during your webinar.

What webinars have you attended where they really knocked it out of the park? What did they do that worked or could have worked better?

Thanks for reading All-In-One Guide To A Successful Webinar Funnel (Part 3) which appeared first on ClickFunnels.

What makes a sales funnel great? Better yet, what are the must-have elements when it comes to high funnel conversion rates?

Although there are many aspects to consider when differentiating great funnels from mediocre and bad ones, one aspect stands above the rest.

The design.

When you take the time to create a landing page for your sales funnel with exceptional design, you’re establishing a good first impression to a potential customer. And at the end of the day, you want to impress your target audience and build a sense of trust through a positive experience.

One of the easiest ways to do that is through good design.

Below, we’ll discuss several of the best sales funnel design tips to keep in mind and how that directly relates to incoming traffic conversions.

Principles of design – funnel design tips

1. Avoid clutter

Have you ever gone onto a landing page for a sales funnel and been met with a cluttered mess?

A chaotic funnel obscures your message and confuses your audience.

By decluttering your sales funnel, you’re making it clear what you want your audience to see and read. Your message gets a chance to shine through.

Think about it. You don’t read every word on every landing page and neither does your target audience.

That’s why it’s important to take a minimalistic approach in your design with smaller paragraphs and pictures/graphics throughout.

Headers are a great way to really emphasize your message as well as your call to action.

2. Color

Did you know that color can impact human behavior?

Color psychology looks into how color can affect feelings, moods, and behaviors. With that in mind, you don’t want to use a color that can invoke the wrong feelings.

So, what colors should you consider with your funnel design? In addition to black, white and grey, don’t be afraid to make green or blue a dominant color in your funnel design.

Green not only gives a calming effect, but research supports that green can improve reading ability, which can better engage your audience.

Blue also gives a serene feeling, but unlike green, it’s a more popular color. As such, this sense of familiarity and reliability can positively affect your marketing and conversion rates.

If you’re stuck on what color scheme to go with, don’t be afraid to do some A/B testing and see which has a better response.

Click here to see the effects other colors have and if they’ll work for your sales funnel.

3. Get creative with graphics, images and video

First, it’s important to incorporate graphics, images, and video on your funnel that align with your overall message and funnel design.

Although there are troves of free images available to use, if you really want your sales funnel to stand out, it might be time to get some quality images. This will make your funnel look more professional and help build trust with your target audience.

Another easy way to build trust and familiarity with your target audience is to use pictures with people in them.

Sabrina Idler of Usabilla explains, “When we see a face, we are automatically triggered to feel something or to empathize with that person. If we recognize content on a website – such as a problem, dilemma, habit or whatever else – we feel connected and understood.”

Additionally, you can design custom graphics through numerous tools, including Photoshop and Canva. These options can help create images not only for your funnel, but for your social media pages and emails as well.

If you can incorporate video, do so! It’s an easy way to make your brand more humanized.

4. Incorporate padding

Padding is a design element that your sales funnels needs in order for the user to scan and comprehend the information you’re presenting more easily. This extra area of space can also keep all of your design elements balanced.

The best place for padding is in between your headers, body paragraphs, footers, and sidebars.

5. Mobile friendly

In today’s digital world, it’s a mistake to ignore how your funnel design looks on other devices.

According to comScore, users spend on average 69% of their media time on smartphones.

So chances are you have a target audience that is very mobile and you’ll need a funnel that is easy to navigate on a tablet or phone.

Nothing turns a user away faster than a funnel that isn’t compatible on mobile devices.

6. Easy to read fonts

In addition to optimizing your sales funnel on different devices, it’s important to use a font that is easy to read and goes best with your interface.

Avoid fonts that you would typically use in a Word document, such as Times New Roman and Georgia.

Instead use fonts like Arial, Helvetica, or Tahoma.

Once you pick a font, be sure to keep it consistent throughout your sales funnel.

7. Share your story

There are millions of people out there with products to sell.

So why should people listen to you?

That’s where your story comes in. You need to find a hook to bring in your audience.

Everyone has a unique story to tell. What’s yours? What makes you different from others? This is the element that will get people to listen to what your offer is.

With a good hook and story as part of your funnel, your audience will be more willing to consider the offer you make.

Keep your story simple and clear. If you can sum it up in just a few sentences, you’re on the right track.

Your story needs to pack a punch and connect with the audience on an emotional or personal level. It should also motivate them to act.

Don’t waste valuable space and time on your funnel with filler text or pointless info. Craft your hook and story into something compelling.

Keep it brief. Long blocks of text can lead to losing the attention of the audience.

As part of this, use headlines and subtitles that tie into your story and offer. They can act as a guide to getting people to click on that call to action.

8. Run tests to see what does (and doesn’t) work

Not sure what call-to-action or image to use on landing page of your sales funnel? Or are you not seeing the results you hoped for?

Split testing is a great tool to use to see what is and isn’t working on your funnel.

From that, you can build your success into future funnels and content.

How does this lead to high conversion rates?

With the above tips, you’ll be well on your way to better conversions.

But how?

By putting emphasis on your funnel design, you’ll make a good first impression to your target audience.

In fact, a study found that 94% of negative feedback regarding a landing page was design related. So users do take note on what they’re consuming.

As you can see, your design can make or break your sales funnel conversion rates.

Additionally, all of the tips are in-line with SEO best practices that will help your sales funnel convert.

First, you’re building a funnel that has a strong groundwork with the focus on keeping your  target audience on it longer than 20 seconds.

In order to strengthen your funnel’s groundwork, you’ll need to constantly update it to keep in-line with current trends.

You’ll also need to check your performance and page loading speed every couple of months. This ensures your users are getting a fast, enjoyable experience when they go to your sales funnel.

The Google tool Page Speed Online is a great resource to check which pages are performing and underperforming.

Lastly, with your content, it’s important to incorporate a strong call-to-action in order to have favorable conversion rates.

You also need to optimize your content, using keywords and other SEO tactics so you’re getting the right audience to visit and stay on your funnel.

Creative, targeted content armed with a sleek design will do wonders for your conversion rates.

You don’t have to feel stuck when designing your sales funnel. ClickFunnels has hundreds of beautiful pre-made designs that can get you started on the right foot.

Now that you know how to make it all come together, there’s no reason to wait! ClickFunnels has a full 14-day FREE trial. You can have your high-converting sales funnel built and ready today with zero risk.

What do you think? What best funnel design principles do you love? What design tips work for you and have helped with your conversion rates?

Let us know in the comment section below!

Continued Reading

• SEO You Need to Know Before Building Your Next Website
• Build a Lead Generation Website
• How to Craft a Call to Action That Converts

Thanks for reading Best Funnel Designs That Will Convert which appeared first on ClickFunnels.

To get the most out of your sales funnels, you need to be at your “A-game” on a day-to-day basis.

Understand how to revamp your regular routine into that of a true funnel-hacker.

Let’s talk about habits.

You’re probably already familiar with the Seven Habits of Highly Effective People, a classic bestseller (with over 25 million copies sold) which details the traits of those looking to succeed in business and life itself.

Although the book is over two decades old, its core principles still ring true today.

Author, Stephen Convey noted seven common threads to effectiveness as follows:

1. Be Proactive
2. Begin with the End in Mind
3. Put First Things First
4. Think Win-Win
5. Seek First to Understand, Then to be Understood
6. Synergize
7. Sharpen the Saw

These exact same principles can be applied to funnel-hacking as well. How so?

• Funnel-hackers should be proactive in their pursuit of new projects, constantly searching for new ways to grow their business and optimize their funnels for conversions.
• The “big picture” should always present in the mind of an effective funnel-builder: that is, we strive to build the best user experience from A to Z without missing a beat
• When marketing any product or service, it’s crucial to put “first” things “first;” in other words, focus on the most important aspects of your funnel first (such as copy, design, and deals) versus getting caught up in the more minute details

Here’s the thing, though: funnel-hackers play by a slightly different set of rules versus the traditional entrepreneur.

Building effective funnels and converting like crazy requires attention to detail on a daily basis, not just some or half of the time.

They say practice makes perfect, right?

If you’re looking to take the training wheels off of your sales funnel or are struggling to drive the conversions you’re looking for, perhaps it’s time to beef up your daily routine.

By understanding the eight habits of highly effective funnel hackers, you can step up your sales game, boost productivity and set up your next funnel for success.

Plan on Paper

Ideas come and go; however, truly great ideas are worth putting on paper, right?

While planning out your funnels on paper or a whiteboard may feel old-school, the benefits of physically writing (versus typing) your sales ideas and language are well documented, including:

• Forcing you to really put mental effort into your ideas versus scribbling the first thing that comes to your mind
• Eliminating distractions: let’s be honest, you can’t successfully sketch the next great funnel if your Facebook feed is blowing up in front of you
• Allowing you visually map the journey of your funnel versus simply relying on text notes (for example you could draw a mock-up of your landing page and CTA to discuss with a designer versus just telling them about it)

For decades, designers and copywriters alike have likened the blank page to a canvas where good ideas are born. Whether you keep a notebook at hand or a whiteboard in the office, make sure you have somewhere to jot down inspiration at a moment’s notice.

Keep Track of Your Traffic

We’ve said it before, and we’ll say it again: not all traffic is created equal.

There’s nothing quite like the rush of getting out of bed to check out your analytics; however, don’t get too excited. Not only do effective funnel-hackers regularly check their traffic, but also take the time to understand what it represents.

Generally speaking, high-quality traffic represents the following:

• Visitors via organic search who spend plenty of time on the page instead of bouncing
• Affiliate traffic that you know for a fact are interested in what you’re saying and selling
• Social traffic from ad campaigns; likewise, traffic from opt-in users who are already familiar with your brand

Steady traffic is always a good sign; however, you need to constantly keep track of your quality traffic that converts versus vanity traffic that does nothing to help your bottom line.

Master Your Metrics

On a similar note, your funnel metrics are crucial to understanding what’s working and what isn’t regarding your funnel’s design, copy and calls-to-action.

Although it may feel like there are millions of metrics to juggle for any given funnel, consider first the most important funnel metrics and how they may impact your bottom line, such as:

Click Through Rate (CTR) – The percentage of users who click on your advertisements.

Cost Per Click (CPC) – Perhaps the most important metric of all, representing the monetary cost per individual click on your advertisements.

People Reached –  The number of users reached through your advertisements.

Cost Per Lead (CPL) – The average revenue generated per lead throughout the entirety of your funnel, helping you determine whether or not your lead generation strategy is profitable.

Earnings Per Click (EPC) – The percentage of clicks versus conversions, often used to measure the effectiveness of an affiliate campaign.

More often than not, metrics aren’t black and white: that is, a high click-through rate coupled with a poor conversion rate is a clear signal that something needs to change within your funnel.

Remember that your decisions should always be driven by data, not your gut.

By keeping track of your metrics, you can have peace of mind as you tinker with your funnel.

Build Relationships with JVs

The benefits of building relationships and investing in the joint venture are clear: from expanding your reach to having more resources on deck to dominate your niche, sometimes we can get more done with some partners in crime.

While pursuing JVs may be intimidating for a novice, definitely keep track of potential influencers and affiliates you may want to connect with down the road.

Finding partners can be a cinch if you have the success and numbers to back up your success, making it easier to attract JVs instead of chasing after them.

Networking is far from dead; therefore, maintain a social presence to keep the channels open for a potential partnership down the road.

Check In With Your Fulfillment Center

Keeping track of your inventory may seem like a no-brainer; however, it’s easy to overlook your stock if you don’t stay on top of your orders.

To ensure happy customers, you’re going to need to rely on a reliable fulfillment center to make sure that your shipments run smoothly.

If you’re selling a digital product, especially from an affiliate, make sure that everything is on the up-and-up regarding how well the product is doing (think: check ClickBank’s marketplace) and avoid being blindsided by a product potentially changing overnight.

Split Tests on Critical Pages

We all know that split testing is important; likewise, we need to make sure we focus on the most important pages of our sites and sales funnel first.

Landing Page – Just about anybody can drive traffic; however, are you taking the necessary steps to make that your traffic converts (think: killer copy, a straightforward call-to-action and a design that keeps readers wanting more)?

Squeeze Page – Representing a surewire way to improve opt-ins based on your audience, a strong squeeze page can mean the difference between a qualified lead and bounced traffic.

Purchase Page – Just because someone ends up on your purchase page means that you’ve sealed the deal: also consider how you can test elements in ClickFunnels such as order bumps to upsell your fickle traffic.

You should consistently test the elements of design, copy, and deals to determine what works best and refine your marketing strategy over time based on your results.

Think about it: would you rather let your funnel sit and gather dust, or turn it into a money-making machine?

Pay Out Affiliates

Chances are, you’re on top of paying out your affiliates.

Thankfully, doing so is simple given that are so many ways to automate affiliate payouts without breaking a sweat.

By keeping your affiliates paid on time, you can maintain positive relationships while also building your customer base.

Test New Traffic Sources

Remember what we said earlier about not all traffic sources being equal?

For this reason, you need to follow the mantra of “ABT.”

That is, always be testing.

There are many ways you can apply the principles of split testing to your traffic sources, for example:

• Let’s say you begin building your email list or obtain a list from an affiliate: you can segment your list to test subject lines and CTAs to figure out what’s grabbing the attention of your readers
• If you’re running a paid ad campaign on Facebook or LinkedIn, you can test imagery and headlines to see which ads have the best conversion rates to rule out underperforming ads in the future
• Try out different landing pages on affiliate traffic; for example, you may find that your new traffic responds well to a simple, straightforward CTA versus a VSL or long-form sales letter

In short, never assume your traffic sources’ behavior and make data-driven decisions instead.

Any Other Daily Funnel Hacking Habits?

Establishing regular funnel-hacking habits that cover the bases of your business may seem daunting at first; however, the more funnels you build, you more that these habits become automatic.

So, is there anything we missed?

What other habits are critical to your funnel-building routine?

Thanks for reading 8 Habits Highly Effective Funnel Hackers Do Everyday which appeared first on ClickFunnels.