As the saying goes, imitation is the sincerest form of flattery.

Not all sales funnels are created equally; likewise, you may want to rebuild the success of an existing funnel but have no idea how to emulate it.

Chances are you can find out how using just three steps.

There’s nothing wrong with a bit of competition.

In fact, it’s fair to say that competition is the catalyst of modern Internet marketing, as businesses constantly strive to test, tinker and try out new strategies as a means to dominating their respective niches.

A successful sales funnel is a prime example of trying something new to drive new sales and figure out what speaks most to our base of hungry users looking for real solutions in a marketing world often full of white noise.

Now, let’s say that you find a killer sales funnel that hits all the right buttons regarding design, content, and reach.

The design is crisp, the call-to-action is clear, and the offer is dynamite.

Let’s say you want to try and recreate the same marketing principles and points for your own funnel.

Well, what happens when that perfect funnel is in your niche?

What if the funnel belongs to a direct competitor?

That’s a problem, right?

Not necessarily.

The beauty of sales funnels comes in the fact that they are flexible regarding customization.

You can easily adjust your marketing language and offers.

For example, a site selling home dumbbell routines for men and a site selling yoga accessories to expectant mothers have two completely different audiences; however, the tone of their frontend pitches and execution of their backend funnel strategies may be identical.

We’re not suggesting that you undercut your competition, not by a long shot.

Any successful means of marketing, a sales funnel or otherwise, depends on a trustworthy brand with a sound product.

If you’re unable to provide such value to your users, you may find your efforts dead before they hit the ground.

If you are instead looking to see how competing funnels are performing and whether or not you can crack the code to their success, keep reading.

Truly understanding the in’s and out’s of your competition is perhaps one of the best weapons in your marketing arsenal.

It’s not always about you; instead, it’s about your customer and what products and services are currently being marketed to them.

Where does your funnel stack up?

What does your funnel do for them and how can you improve it?

How can you figure out what really works?

To rebuild a top performing sales funnel, you must first research and understand exactly how the funnel works.

Easier said than done, right?

Enter Their Funnel

Understanding the success of a competing funnel is akin to performing some in-depth detective work.

Perhaps the most effective way of gathering information is by going through the buying process yourself (sometimes known as “the buyer’s journey”), serving almost as an undercover agent for the product in the question.

Exploring this process is advantageous for multiple reasons, including:

You get to put yourself in the customer’s shoes – It’s not difficult for businesses to lose touch with their base from time to time.

Often, sales teams fail to map out what makes a successful sale.

This includes metrics such as click-through rates, drop off points and other milestones which measure customer engagement.

By playing the role of customer, ask yourself: how engaged are you with your competitors funnel?

What about your own  By putting ourselves in the customer’s shoes, we get to see the “gotcha” moments of a sales funnel and the calls-to-action in a real-time setting.

You see firsthand what works (and what doesn’t) – We can go on and on about market research and A/B testing; however, it’s all meaningless until it’s actually put into action.

By seeing how competing funnels operate, you provide yourself an opportunity to gather meaningful data on competitors regarding how they’re writing their content, presenting their deals and so on.

Are they using percentages or statistics?

Infographics?

Are the offers time sensitive?

How are they opting in?

The answers to these questions can help you craft your own killer funnel.

You get to see the backend firsthand – Marketers tend to obsess over the frontend and neglect arguably the most important aspect of a sales funnel: the backend.

However, the backend provides more opportunities to upsell customers and turn them into repeat buyers.

By seeing a competing funnel’s backend firsthand, you better understand what types of services you could eventually push to your own list over time.

Spy Games

Rebuilding a successful sales funnel also requires a keen understanding of competing for traffic sources.

Let’s face it: the traffic for your niche is probably spread across a network of sites.

How are you supposed to dominate a niche when there are so many moving pieces to ranking in Google or getting users into your funnel?

Many marketers have no idea where to begin with driving traffic away from competitors and back to their own sites, especially when keyword competition is so fierce.

To push the detective allegory a bit further, one of the best ways to learn from your competitors is to do a bit of spying.

It is very much possible to play some spy games with your competitors to see where their traffic comes from.

Depending on the tools you have in your marketing tool belt, this can be a relatively simple process.

Is this so-called spying underhanded or “unfair?” Absolutely not.

Such tools are completely by-the-book and can be accessed by any marketer.

Don’t think of “spying” as sneaking around; think of it as using what’s available to you to stay competitive in your industry.

There are some free tools available to help keep an eye on your competition and understand their traffic.

Such tools often have their limitations (especially when using the unpaid versions); however, there are plenty of free tools out there which work to…

Keep you updated whenever your competitor is mentioned online (via social media or otherwise)

• Monitor to the competitiveness of keywords in your niche, including keywords your competitors are targeting
• Analyze your competitor’s traffic regarding what keywords they are ranking for organically

In short, there’s plenty you can do to analyze your competitor’s traffic without spending a penny (Google’s Keyword Planner, for example, should already be a staple of your marketing efforts).

What if you’re willing to spend a bit more to learn the in’s and out’s of your competitor’s traffic?

There are plenty of paid tools out there (perhaps to the point of being overwhelming), but what’s worth its salt for marketers looking to get the best bang for their buck?

In the past, we’ve discussed the benefit of sales funnel tools such as AdBeat, which allows you to see the biggest advertisers in your space, what publishers their using and what messages they’re using to generate leads.

Of course, such tools do not come without their price tags, yet provide options for those looking for an in-depth competitive analysis.

Such analysis may be the key to rebuilding your next sales funnel.

Ask the Right Questions (to the Right People)

Conventional wisdom tells us that if you want something (or in this case, want to know something), it’s best just to ask.

When it comes to building an effective sales funnel, it’s all about understanding the niche behind that funnel alongside the most popular products and services being offered within that niche.

As niche marketing continues to thrive, affiliate managers are in a unique position when it comes to businesses trying to break through their markets.

If you’re looking to understand a competing funnel’s success better, asking an affiliate manager where they’re having the most success.

This is less “spying” and more “canvassing” when it comes to gathering intelligence on your competitors; however, sometimes the direct approach is the best approach.

Affiliate managers can provide unique insight to marketers and shouldn’t be left out as part of your strategy to rebuild a successful sales funnel.

Bringing it All Together

To put it all together, the keys to rebuilding a successful sales funnel include…

• Going through the funnel process as a buyer, understanding the allure of the competitor’s frontend and investigating the intricacies of their backend
• Spying on your competitor’s traffic sources, establishing an understanding of where their buyers come from and how you can attract the same crowd
• Asking affiliate managers to insight as to what’s working and what isn’t within your niche, further refining your approach to rebuilding your funnel

Rebuilding a successful funnel doesn’t have to be rocket science.

In fact, following through with the steps above is a great way to ensure that you’re following the best practices within your industry while also beefing up your marketing strategy.

Which of the above strategies do you feel is most beneficial to building out a successful sales funnel?

Thanks for reading How to Rebuild Top Performing Sales Funnels in Any Niche which appeared first on ClickFunnels.

Digital courses are all the rage for today’s marketers; however, launching a successful course takes some careful planning and a strong sales funnel to back it up.

How can you turn eager learners into long-term customers?

In part one of this three-part series, we reveal why digital courses convert customers so well and how to sew the seeds of a successful launch

You’ve probably heard this one before: “give a man a fish and you feed him for a day: teach a man to fish and you feed him for a lifetime.”

The same philosophy rings true for modern marketers.

How so?

There is perhaps no better means of marketing than educating our readers and potential customers.

Most of us offer up free education to our users through blog posts, infographics, step-by-step articles and how-to guides.

Meanwhile, a good chunk of the Internet marketing world’s bread and butter comes in the form of books (e-books or otherwise).

Such books are crafted to tell you the exclusive ins-and-outs of the marketing world and how you can apply the same principles to your own business.

Therefore, the rapid rise of digital courses should be of no surprise to today’s marketers.

Users are constantly in search of education (especially in the B2B space) concerning how to grow their businesses.

Meanwhile, they’re more than happy to pay for such education if it means growing their bottom lines.

Digital courses represent investments that business owners are willing to make to expand, all the while offering a unique, interactive experience versus simply picking up a book or digging through yet another blog.

Why should you consider such a course of your own business? Consider that:

• Being an expert pays in today’ competitive marketing landscape; meanwhile, creating and selling a digital course cements your business’ expert status. After all, would some no-name newbie with no experience be able to launch a worthwhile course? Probably not. By having the ability to educate your users through a digital course, you have the potential establish yourself as a major player in your
• Let’s be honest: books and blogs can bore our users. This is especially true for budding business owners who spend a bulk of their free time sifting through blog posts and reading marketing materials. Digital courses offer chances for you to experiment and spark users’ interest using visual components such as video, illustrations, and infographics. These components help the user feel like their learning passively versus doing all the legwork of researching and digging through content.
• Digital courses offer a feeling of exclusivity, which is increasingly important to today’s buyers. After all, the information offered in such courses should be legitimately helpful and hopefully allow our users to break new ground in whatever their industry may be in. By providing exclusive education (that is, the education they can’t get from our competitors and certainly not for free) at a fair price, users walk away happy and much better off they were before

Assuming you’ve hopped on the bandwagon and have the specifics of your digital course squared away, one crucial question remains:

How the heck do I sell this thing?

Easy. Build the funnel and they will come.

Picking a Funnel

There’s no single, right way to craft a funnel when it comes to selling a digital course.

On one hand, this reassures us that we have options when it comes to reaching buyers; however, it also leaves us at a crossroads when it comes to getting started.

Below are three straightforward means of funneling users toward your course, each having its own set of benefits and advantages.

Multi-Part Video Courses (Product Launch Funnel)

Users are naturally drawn to how-to articles and guides; however, they are perhaps even more drawn to videos providing similar content (which are 10x more likely to be shared).

As such videos provide the user a means to kick back and soak up information, they are ideal for piquing our users’ interesting and giving them a taste of what our course has to offer.

If your videos are offer valuable information, they serve as a money magnet straight into your funnel as users are hungry for more.

Of course, this approach does require you to put in the initial investment on creating videos; however, don’t be afraid to put in the work and perhaps give away some of your “secrets” in the process.

Another added bonus of a multi-part video series is the fact that it can sit on YouTube and passively continue to attract visitors, even after the initial launch.

Jeff Walker coined the “Product Launch Formula” which you can checkout for further information.

Webinar Funnel

The Internet marketing world is in love with the concept of “gurus.”

By dishing out wisdom and insight in the form of a webinar, you put your knowledge and business on a pedestal.

Unlike the multi-part video course, webinars require you to interact with users in real-time and answer questions on the spot.

A successful webinar, however, can yet again cement your status as an expert and offer a platform to evangelize your digital course.

Strategic Content (Content Marketing)

Digital courses offer an alternative to traditional written content; however, there’s no reason why you can’t leverage your company’s blog when it comes to marketing your course.

By sprinkling strategic content that perhaps offers a window into what your course has to offer, you can bring more users into your list who would serve as perfect course candidates.

Over time, such strategies will work to lead users to your list, making them prime candidates for your digital course.

Although there some approaches you can take when it comes to building leads for your course, definitely consider video marketing as part of your strategy.

Winning With Warm Leads (Email List)

Let’s assume that your hard work has paid off and that your warm leads are there, or perhaps you have accumulated a warm list over time that you feel would benefit from your course.

Now, what?

As always, you should handle your warm leads with extraordinary care. Since warm leads can very easily turn cold or drop off altogether, the email marketing component of your funnel is absolutely crucial to the success of your course.

Drop the ball here and it could mean the death of your marketing push.

This doesn’t mean you should be paralyzed by fear, but rather make sure you take the necessary steps to keeping your leads warm.

For example, ensure that your leads…

• …have expressed a certain degree of interest in your business, marketing or products (by either opting into your email list, commenting on your company blog or through direct inquiry)
• …consider you a trustworthy source of information and would be willing to buy from you (you should be perceived as an expert versus a source of spam, so make this point incredibly clear)
• …understand what you’re offering, how it benefits them and why they need it now (this is achieved through careful copywriting and marketing language)

Email marketing isn’t a game of “spray and pray,” even with warm leads.

Since you’ll ideally be dealing with users who are familiar with your product and what you have to offer, such prospects represent your best chance of selling your course.

So how do you seal the deal?

Funnel Fundamentals For Launching A Digital Course

The following strategies should represent the fundamentals of your funnel when it comes to your email marketing campaign and your digital course.

Each of these elements can be integrated into your headlines, copy and content throughout your funnel and the process of leading your users through the process of signing up for your course.

The Money Back Guarantee

Although this tactic is nothing new, perhaps as old as time itself, money back guarantees just plain work to boost the legitimacy of your course in the eyes of skeptics.

Let’s face it: there are plenty of scams out there, and it’s natural for users to be skeptical of just about anything they’re buying online.

The longevity of your guarantee is up to you, although traditionally 30-day or 60-day are industry-standard.

If you’re feeling especially bold about your course, you could also offer a 200% money back guarantee (unsatisfied customers get double what they paid for in return).

The type of guarantee you offer it completely up to you: just make sure your course is backed up by one.

Score with Scarcity

Yet again, using scarcity as a means of marketing is nothing new; however, it can be the difference between someone signing up for your course now or blowing it off altogether.

By promoting a limited amount of spots or only opening the course for a limited amount of time, you provide leads with the push they need to sign up.

Combined with a money-back guarantee, leads are confident in their decision to click-through as they feel they have nothing to lose.

Don’t Hesitate on Urgency

Think of urgency as scarcity’s partner in crime.

Many of today’s hungry buyers can’t resist a proper deal; therefore, the urgency is your friend when it comes to incentivizing users to sign up for your course.

By offering exclusive or fast-action bonuses (20% if you sign up within the next 24 hours, additional content if you sign up today), users are less likely to waste time or simply skip out on your course altogether.

Money back guarantees, scarcity, and urgency, can be used in various ways, shapes and forms throughout your sales funnel, although they’re perhaps most important to the email marketing piece.

In addition to reaching out to warm leads, you should keep these tactics in the back of your mind when also dealing with cold lists or perhaps trying to sell to individuals who reach out to you.

Ready to Launch. Now What?

If you feel confident that everything’s in order (your course is ready to sell, you have a means of generating leads and an email campaign to seal the deal), what’s next?

In Part II, we’ll discuss last-minute marketing essentials for your launch, how to make sure your launch runs smoothly and what your backup plan if things go awry.

Thanks for reading How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 1) which appeared first on ClickFunnels.

Are you looking to build you first landing page?

Do you want to give your first landing page the best possible start?

Let me explain some of the best practices of how to build your very first landing page.

Landing pages are a key factor in the optin funnel process and when designed right, can help achieve great results for your business.

If you’re not entirely sure what a landing page is, it is a web page that marketers build separate to the main website that is wholly focused on achieving one goal.

This goal is most commonly to convert visitors into leads or paying customers.

If you’re building your first optin funnel, then the best thing you can invest in is a landing page.

A quality landing page can make all the difference in your conversion rate.

Take VividBoard for example, they created a landing page that turned their 2% conversion rate into 27%!

Just imagine the amount of extra revenue you could be generating from building your first landing page?

I’m hoping by now you are convinced that a landing page is what you need to make sure your optin funnel converts.

If so, let’s move onto how to design a high converting landing page, what should and shouldn’t be on your landing page and some examples of successful landing pages.

How to Design a Converting Landing Page

There are some general best practices that you can follow when it comes to building your first landing page to make sure it has the best possible start.

Once you have run your first landing page for a period of time and have set benchmark metrics will you then be able to start changing and testing different elements on that landing page to constantly increase your conversion rate?

For now, though, here are some best practices for building your first landing page:

Only Give Visitors One Action to Take

One of the first and most important things you need to consider is what goal you wish to achieve from your landing page.

Do you want visitors to sign up for your free trial?

Do you want visitors to subscribe to your newsletter?

Do you want visitors to download your eBook?

Whatever it is, make sure that you only have one action on your landing page.

Giving visitors too many options on the landing page will only lead them to become distracted which will result in a low conversion rate.

[”Your landing page should be focused on one action and directing visitors to take that action.” username=”ClickFunnels”]

Add Visuals to Your Landing Page

It is all too easy for visitors to bounce from your landing page seconds after landing on it.

This is usually the case when there is no eye capturing visuals on the landing page.

When designing your landing page, think about how you are going to get the visitors attention.

This could be like a video or a relevant and bold image.

You have just a few short seconds to capture their attention so that they stay on the landing page and convert so use it well.

This doesn’t just count for the video/image on the landing page either.

The whole design of the landing page should be clean and consistent.

Think about what colors you will use to highlight actions and where important elements of the landing page will be placed.

Don’t Ask for Too Much Information

After visitors are convinced they want to remain on the landing page, they are now more than likely wanting to find out more information or sign up for your free trial.

The one thing that will stop them from doing this at this point is if you ask for too much information from them on the contact form.

If that visitor already has a slight doubt in their mind, asking for too much information will trigger that doubt and stop them from converting.

When designing your first landing page, think about what information is necessary for you to nurture a lead, not what information you want.

Once your first landing page has been running a while, you can then test adding and removing fields from the contact form to see which results in the higher conversion rate.

For now, though, only add fields to your contact form that are necessary.

Don’t Talk About Yourself

One of the most common mistakes businesses make with their landing page is they talk too much about themselves and not about what they or their product can do for customers.

People don’t want to know about you, they want to know about how you can help them solve their problems and achieve their goals.

For this reason, it is best to highlight the benefits of your product rather than its features.

You can use your customer avatars to target their pain points on your landing page and offer a direct solution.

What Should and Shouldn’t Be on Your Landing Page

You should now know the best practices when it comes to building your first landing page.

However, you don’t yet know exactly what elements should and shouldn’t be on your landing page.

Here is a list of important elements that need to be on your landing page:

• A compelling headline
• A short description of your product or offer
• Bullet points to highlight the benefits of the product or offer
• Image or video that will capture the eye of the visitor
• Testimonials and brand logos to instill trust
• A contact form that asks for necessary information
• Call to action button that will encourage visitors to take action

All of these elements will help to capture the interest of the visitor as well as direct them to take the action that will see them convert.

Now that you know what should be on your landing page let’s have a look at what shouldn’t be on your landing page.

• Navigation links are crucial for a website however they can become an unwanted distraction on a landing page. Your landing page should be a standalone page with only one action for the visitor to take.
• While having a call to action is crucial for your landing page, having too many can confuse the visitor and lead them not to convert at all. Again, only have one action on your landing page.

As a whole, make sure to keep your first landing page clean and free of clutter.

Don’t overthink it too much at this stage as you can test and optimize later on.

Keep it simple to begin with and add the crucial elements to make it convert.

Examples of High Converting Landing Pages

Now that you know landing page best practices and what elements should and shouldn’t be on your landing page, let’s take a look at how it should be done.

Sometimes the best way to explain what a successful landing page should look like is to show it in action. Here are some of the top landing pages I have come across:

ViziCities

ViziCities have managed to keep their landing page free from clutter and kept it super minimalistic with a compelling headline.

Grasshopper

Grasshopper has really taken on board how to target pain points by talking about how they can help rather than talk about themselves.

H.Bloom

H.Bloom has truly captured the concept of using bold visuals to capture the eye of visitors.

Basecamp

Basecamp certainly triggers pain points with this creative image on their landing page.

Kissmetrics

Kissmetrics have done everything right with this landing page. They have a compelling headline, simplistic design, mentioned the benefits and are only asking for one piece of information.

How to Measure the Success of Your First Landing Page

After you have finished building your landing page, there are a couple of things you will need to monitor to determine its success.

You can then use these metrics to change, test and optimize after the first run. Here are a couple of things that will help you determine the success of your first landing page:

Conversion Rate

The conversion rate is the amount of leads generated from the number of visitors who landed on your page.

This is the most important metric to monitor for your optin funnel and is the metric you will work towards improving as it has a direct result on your bottom line KPI’s.

Abandonment Rate

This is another very important metric to track; whether visitors start to fill out your contact form but then abandon it before converting.

If your form abandonment rate is fairly high, then it is a sign that your form is too long.

Time on Landing Page

This is a good metric to monitor as it will tell you whether your landing page is capturing visitors when they first land on your page.

If they are spending a few seconds on your landing page before leaving then, it is safe to say that your landing page isn’t grabbing their attention.

Conclusion

You should now have everything you need to build your first landing page so that your optin funnel converts.

Make sure to measure the performance of your landing page and set benchmark figures.

You can then continue to make changes, test and optimize to continue to work on improving conversion rates.

What has prompted you to want to build your first landing page?

Let me know by leaving your comments below.

Thanks for reading How To Build Your First Optin Funnel So It Converts which appeared first on ClickFunnels.

It’s always a thrill when we make our first dollar from a fresh funnel; however, how do we turn that dollar into more serious cash flow?

By following this six-step scheme, you can finally take the training wheels off and supercharge your new and existing sales funnels.

Making money online is pretty easy, right?

I mean, anyone with a blog and some time on their hands can pick up a niche, slap some affiliate content on a WordPress site and play the waiting game.

But that’s dollars and cents.

Making serious money online is another story.

Serious money requires a sales funnel and a serious one at that.

Again, building a sales funnel is relatively easy (especially with the functionalities provided by ClickFunnels).

However, the legwork that goes into a truly effective funnel is nothing to scoff at. Consider, for example…

• Crafting the perfect copy, language and pitch to pique the interest of your audience (and keeping that message uniform throughout your funnel)
• The time and resources involved in competitive analysis and understanding what the neighbors are up to (including what sort of deals they’re pushing to users)
• Designing a sleek site that attracts the attention of users and drives traffic through proper SEO

And that’s just for starters.

If you’ve gotten your funnel off the ground but want to build a serious revenue stream, you’re going to need to put in the hours to make it work.

However, building a powerful funnel is about working smarter and not necessarily harder.

Take a good, long look at your funnel. Then, ask yourself the following:

• Who’s helping you push users through your funnel? Is the answer “nobody?”
• What’s incentivizing users to go through your funnel? Be honest: are you offering a sweeter deal than your competitor?
• Where are your visitors coming from? Are you reaching your targets or simply bouncing random traffic through your funnel?

Don’t shrug your shoulders and let potential business pass you by. Instead, consider it time to get down to business.

Rome wasn’t built in a day; likewise, killer funnels aren’t built overnight or by accident.

If you’re looking to build a funnel that goes beyond the ordinary and builds a truly impressive revenue stream, consider the following six steps as part of your sales strategy.

This mixture of marketing and networking represents the recipe for conversions rather than just clicks.

Network, Network and Network Some More

It’s natural for entrepreneurs to want to go the “lone-wolf” route.

However, when you consider the benefits of a joint venture, it’s hard to deny that a little bit of outreach can go a long way.

Networking is the name of the game when it comes to your funnel.

In short, the more traffic you drive, the more potential you have to drive revenue and further optimize your funnel.

That being said, what sorts of outreach can ultimately benefit your business?

Schmooze with Influencers – Today’s users want to build relationships with the brands they buy from; therefore trust and authenticity are key when it comes to sealing the deal. By associating yourself with influencers within your space (think: must-read bloggers, social media big-wigs and so on), you can get your product in front of eager buyers who are more likely to convert. Offering incentivization such as a free trial or guest post to such influencers may help deal the deal.

Partner Up with JV’s – Simply put, two heads are often better than one when it comes to your sales funnel. By having a partner in crime, you poise yourself to get more eyes on your funnel and additional resources to market it in the future. Likewise, building up a network of JV’s can open up opportunities for your business and get your product in front of some fresh faces.

Bring on Affiliates – There’s plenty of power (and billions of dollars) in affiliate marketing; likewise, there’s perhaps no better way of working smarter than by having someone else market your product for you. If you’ve tested your funnel and feel that it has potential to scale, consider affiliates as a means of doing so.

Give Them a Push

Let’s be frank: some sales funnels just plain stink.

If you aren’t incentivizing your visitors with some sort of push, you’re letting your traffic go to waste.

The question remains: what sort of incentives and bonuses are proven to drive users to convert?

What do users want?

Whether it be a software, e-book or video series, providing users with something of value for nothing is one of the oldest tricks in the marketing playbook; however, it works.

By offering free tools or education to your users, you’re perceived as a helping hand rather than a salesman.

Likewise, users in your funnel should feel as if you’re the go-to resource for whatever they’re looking for.

By building up your offers with exclusivity (first-hand, cutting-edge information or a product marketed at truly unlike any other), users go through your funnel with a sense of accomplishment.

Score with Scarcity

On a similar note, scarcity is an incredibly powerful sales tool.

However, building a sense of scarcity and the need for users to act now versus later is completely based on the set-up of your funnel. For example, scarcity can be achieved by…

• A countdown clock at the beginning of your sales funnels (implying that time is running out)
• Advertising a limited stock of your product due to demand (implying that supply is running low)
• Marketing your product as a one-time deal, establishing a sense of exclusivity (implying that it’s now or never for the product)

Regardless of your product or service, scarcity should most definitely be center stage at some point in your funnel.

Note: ClickFunnels offers multiple means of establishing a sense of scarcity within your funnel.

Congruency Matters

Often overlooked, the elements of design can make or break your sales funnel.

It’s incredibly important to maintain consistency across your funnel from beginning to end (this includes email marketing efforts and affiliate programs).

Consistent design includes…

• Marketing language, copy, headlines and deals (ex: you wouldn’t advertise a 25% discount which clicks through to a 10% off deal)
• Color scheme, design, and logo (switching between colors and branding can potentially confuse visitors and cause them to bounce)

While the design may be a rather subtle component of the sales process, it’s something that’s completely under your control and should be consistent.

Forget the Junk Traffic

Don’t kid yourself: not all traffic is created equal.

It may feel great to get tens of thousands of visitors per day; however, what does it mean if only a dozen of those users convert?

Either your funnel’s conversion potential is abysmal, or your traffic is trash.

In order to make the most of your marketing efforts, you should target quality traffic.

What qualifies as quality traffic? For starters…

• Organic traffic is driven by targeted keywords, perhaps readers of your blog who tend to spend the most time on your site
• Social traffic from highly-targeted Facebook ads, which you’ve hopefully optimized through A/B testing
• Affiliate traffic from users who are truly interested in what you have to say (and sell)

Traffic means very little for your funnel if it isn’t actually converting.

Instead of focusing on the numbers game, work to build traffic streams that will actually buy your product when push comes to shove.

The 80/20 Principle

The 80/20 principle states that for many events (including marketing), 80% of your outcomes result in 20% of your total effort.

While there are tons of moving pieces to your sales funnel, from marketing to design, consider how one or two missteps within your funnel can diminish your efforts.

So, where does the 20% come from within your funnel?

From most marketers, it comes at the beginning in the end (think: the first 10% of your funnel and the last 10%).

In other words, if there’s anywhere you need to strengthen, make sure you have a strong pitch as it represents the visitor’s first impression and arguably the most critical aspect of the funnel itself.

Likewise, you need a strong closer if you’re looking to seal the deal, especially with funnels selling higher ticket products.

Naturally, all parts of your funnel matter; however, starting and ending strongly is crucial if you’re in search of more conversions.

Putting it All Together

At the end of the day, the successful funnel is built.

Not bought. Not stolen. Not copied.

Built.

The building isn’t always easy; however, your decision to set your funnel apart from the crowd and fix its weaknesses will ultimately decide whether or not you cash in on your efforts.

Making money online isn’t rocket science.

Building a successful sales funnel doesn’t have to be, either.

If you had to name the most common mistake you see funnel builders making today, what would it be?

Thanks for reading How To Take The Training Wheels Off Your Sales Funnel which appeared first on ClickFunnels.

If you’re a Coach, Consultant or Marketer – pay attention.

I want to show you how to leverage Facebook Marketing & ClickFunnels to get more leads & clients, grow your coaching business & generate a crazy ROI.

In this Case Study, I’ve outlined the entire process from strategizing & building the right sales funnel for your business, writing converting copy that resonates with your target audience, running Facebook Ads, making sales for your coaching business and everything in between.

Literally.

After spending the last few years running different campaigns and building a bunch of funnels in multiple niches, I wanted to share the best things I’ve discovered to help you maximize your own sales funnel and grow your business.

And there’s no better way to do that then break down a proven, converting funnel.

[Case Study] – The High Ticket Coaching Funnel That Generated a 4,0034% ROI

The Business – Winning International

Firstly, let me give you the background on the business.

Winning International is a business founded by Ryan Magdziarz (left) in 2014. Winning trains coaches on how to grow their business & change lives on their way to reaching 7 figures.

This includes many different kinds of coaches such as business, life, health, fitness, financial, dating and more.

Winning International achieves this by offering coaches 2 core, results-based programs – 6 Figure Coach & 7 Figure Coach – for coaches looking to grow their business and impact the world.

Our goal was to generate more leads and increase sales for both programs.

As Winning has an in-house sales team, we decided we would treat leads for both programs the same initially, and have the sales people qualify on each call, to decide which program was right for each person.

The goal for the funnel was to generate Strategy Sessions with as many qualified leads as possible.

The key here was to ensure they were qualified, so we weren’t wasting the time of the sales staff.

With that in mind, here’s what we did:

1. STRATEGY

The Coaching niche Ryan specifically wanted to focus on was Fitness Coaches & Personal Trainers.

This is a competitive niche with a lot of coaching programs targeting PT’s, so we knew we would need great execution from the start.

As far as the funnel goes, there are a few different funnel we had when it comes to generating strategy sessions with qualified leads, including:

1) Webinar Funnel

Run a paid traffic campaign to a Webinar Funnel and offer a Strategy Session to Webinar interested participants.

2) High Ticket Funnel

Create a video series of valuable content that solves the biggest problems PT’s were having in their business.

Offer a Strategy Session as a Call-To-Action for the interested prospects.

3) Tripwire Funnel

Offer a lead magnet solving a problem for PT’s, and then Low Ticket Item with a Bonus Strategy Session to prospects in the funnel.

The Low Ticket Item would be an extension of the Lead Magnet, to ensure congruence, and then the two coaching programs 6 & 7 figure coach again built on that.

Ultimately all 3 of these options have their own merit, and I believe all 3 of them would work equally as well. Without trying to give a generic marketing answer as to which one we chose – the only thing left to do was, yep – you guessed it – TEST them.

We started with the Tripwire Funnel.

The reason for this is I had actually created a tripwire funnel about 6 months before I started working with Ryan that targeted this same audience.

I had created a Lead Magnet, and a $7 Case Study Tripwire, both for Personal Trainers, that were converting well – so we decided to get straight to testing it for this new project.

When I went to build out this funnel initially, I started with developing a Marketing Hook for a Lead Magnet.

From my research, which included surveying PT’s to find the biggest pain points and problems they had in their business, the most common answer was gaining clients.

I knew being able to solve this problem with some simple advice would make a great Lead Magnet.At the time, I recalled a 9-word email by Dean Jackson that works amazingly well for generating clients from dead leads on an email list, so I created a free report that included this email and showed exactly how to use it. I called the report “Get 10 PT Client’s in 5 Days.”

I called the report “Get 10 PT Client’s in 5 Days.”

I tested this as a Facebook Ad, and it resulted in leads for just $1 each in a competitive niche.

Once I knew this marketing hook converted well, I turned the ads off and set about creating a Tripwire I could use to escalate prospects through the funnel.

From my research, I knew another limitation Personal Trainers had been using Facebook to generate leads. Also, the 9 Word Email wouldn’t really work if you didn’t have a list to begin with.

So I created an opt-in funnel a Personal Trainer could use, that gave away a free workout program. I generated 11 leads for under $30 on Facebook using this process, and I turned these results into a Case Study, which I sold for $7, showing PT’s how to use Facebook and Generate Leads.

When I tested it, it also converted well, and I was acquiring customers at break-even.

There was only one remaining issue at this point – I had no back end, and no intention of creating a coaching program or going any further with the experiment at this point, so I stopped running ads and put the project on the side.

Once I met Ryan and started working with him – we discussed how we could generate more leads and sales for 6 & 7 figure coach.

We brought the same funnel out and made one distinct change to it – we added a bonus strategy session to the funnel for anyone who bought the case study.

This gave both an added incentive to purchase and the strategy sessions we wanted.

Funnel Structure

2. BUILD

I want to break down in detail regarding the specific design, layout, copy & features of the funnel so you can understand how to replicate best it in your own business.

Firstly, when building this out in ClickFunnels, I rolled with the Sell Your Product > Sales Funnel Selection choices.

For the page templates – I chose ‘Simple Two Column Opt In’ for the lead magnet page and Ology Sales for the thank you / sales page to follow.

I love the Ology Sales Template if you have a sales page with long form copy on it. I’ve used it across a bunch of different niches and funnels with great results.

I’ve used it across a bunch of different niches and funnels with great results.

Landing Page

1. Design & Layout

With the design of the pages, we chose bright colors consistent with the Winning International branding.

The main ‘conversion’ feature of the opt-in page is the fact its split into two columns. The reason this is advantageous is on mobile; it shows one stacked on top of the other.

This gives the Headline, bullet point copies with benefits to the prospect, immediately followed by the image – which is the Facebook Ad (I discuss the specifics of this further below) – with the input form for the opt-in.

One key measure to consider here is that I left the name & email input on the landing page itself, rather than using a light box or a pop-up. The reason for this is some mobiles don’t work well with popups, so I didn’t want this to effect the conversion. The page converted at around 52% which I was more than happy with.

2. Copy

I’m a copywriter, so I wrote all of the copy for the funnel. I didn’t follow any particular formula as such, rather than just:

• Sub Headline – this tells the prospect more about what to expect, or what specifically they are getting from opting into your funnel. In this case, it’s an email marketing strategy.
• Call out your market – it’s more important to have this in your ads specifically, so you should just be stating this here for congruency.
• Marketing Hook / Benefit Laced Headline – Ideally, your target client should know what benefit they are getting just from reading your headline. If they don’t, you will have an immediate negative impact on your conversion rate. After stating this benefit / promise, you need to back it up with how or why it’s possible.
• Bullets – Elaborate on your offer in a clear and succinct manner with some irresistible bullet points to entice your prospect into wanting your offer.

One final point to keep in mind – the best lead magnets, and for that matter marketing offers, are always incredibly specific.

In that case, your copy should be brief, and not over the top.

If you have to write a lot to convince someone they should give you their name and email for a free offer, it’s obviously not specific enough.

This will have an impact on conversions.

Sales Page

1. Design & Layout

The design on the sales page is typical of any long form sales letter you would have seen.

It is a long letter of the text, with a specific structure here to set out all the information cleanly.

I will briefly touch on some of the key aspects of this page.

The sales page converted at 5% from just the opt-in, without any email follow up. We also continued to ensure funnel congruency by keeping the same colors from the landing page, throughout the rest of the funnel.

2. Copy

We had the following structure with the sales letter in terms of sales copy:

• Acknowledgment – firstly, acknowledge the prospect for having downloaded your first offer. Far too many people ignore this critical part and move straight into the sale for the next step on their value ladder. This can get prospects off on the wrong foot.
• Bridge – to extend on point (a), make sure you bridge the prospects from the report to what they need next. Acknowledge them for taking the first step, and then gently explain why they are missing a piece in the puzzle and how they can get to the next level.
• Headline – this goes without saying. Explain what they are going to get with benefit / promise based headline.
• Body of the Sales Letter – I won’t go into every little detail with the letter, but my advice is to follow a formula like PASPA when writing sales copy:

• • – Problem
  • – Aggravation
  • – Solution
  • – Proof
  • – Action

If you can remember a formula like that, it will help you to write copy that converts even cold traffic.

• Testimonials – I’ve jumped from the body into the ‘Proof’ aspect of the above formula. Make sure you include testimonials from previous clients to build trust.
• Bullets – Add bullet copy into your sales letter. You can add the most important benefits in as a bullet, which brings attention from the reader and gives extra punch to your sales message.
• Call to Action – Make sure you have solid CTA’s telling the prospect to take action and buy your offer. This goes without saying.
• Guarantee – Always add a guarantee, whether it be 30 or 60 days, to stand behind your product. It adds trust & credibility, and will help to increase your conversion rate.
• Bonus – I add a bonus to all offers to increase desire. Don’t overdo this with tripwire offers. I see people add a lot of bonuses in and this can make it harder to sell other offers in your funnel, as you train prospects to expect a lot for not much money. In this funnel, we gave a free strategy session with the case study.
• Post Script – Make sure you add P.S. & P.P.S to your offers, as some people will skim your entire sales letter and only read what’s below your final sign off. Include a summary of the offer and the bonus here.

From here, we only had the Order Form & Thank You Page remaining. The order form was standard and maintained the same design aspects as above.

The Thank You Page had a video of Ryan, thanking them for purchasing the case study and explaining that a sales person would be in touch to organize their strategy session.

With the funnel built out and ready to run, all we had to do was set up some Facebook Ads, and we could get started.

3. FACEBOOK CAMPAIGN

Creatives

For the Facebook Campaign, we already had the offer & the marketing hook. Given this, the copy was very straight forward to put together. The text at the top of the ad was simply:

“If you’re a Personal Trainer and want 10 New Clients in the next 5 Days – download this Email Template NOW!”

With the Headline being: “Free Email Template”. Both of these pieces of copy are incredibly clear and concise, which, when paired with the right targeting lead to a high Click-Through-Rate (CTR).

For the image, I had been experimenting with cartoons in a few other campaigns and decided to try a cartoon holding weights with the Marketing Hook in the image, as you can see below.

It turns out these ads performed very well, with a high relevance score, low negative feedback, and good opt-in rates.

Targeting

For the targeting, I created a conversion campaign and initially created two ad sets. These were for each audience I was targeting, which happened to be two Facebook pages that already had an audience of Personal Trainers.

When I run ads, I create each ad set with just one interest, so I can see which interest leads to the highest conversions for when the campaign gets scaled.

After this was set up, we started the campaign and ran it for the first few weeks in December 2015.

4. RESULTS

After 2 weeks of running the campaign, we were able to analyze the results and figure out whether anything needed to be changed or tweaked. The results we achieved and ROI generated proved the campaign a great success.

Facebook Ad Manager

We generated nearly 500 leads from $935 in ad spend. With a lead cost of less than $2, and high CTR’s & Relevance Scores on the ads, the cartoon image and copy on the ads were right on point.

The landing page converted cold traffic at 51% that was a great result without any optimization. This screenshot was taken a few days earlier, but tells the story quite accurately:

Of the 51% of people who landed on the thank you page, 5% of them bought the $7 case study, which provided us with phone numbers, to pass on to the sales staff who then rang the customers and booked them in for a strategy session.

The breakdown of numbers, from December 1st to 17th shows:

– 492 Conversions: 469 Leads & 23 Sales

– $935 spent on Ads

– 23 Sales @ $7 = $161 Revenue

Total Ad Cost = 935 – 161 = $774

Not everyone from the 23 sales was booked in for a call. Naturally some people weren’t interested, which is to be expected.

Of those the Winning Team spoke with, 4 Sales were made across the two programs, coming to a total of $32,000.

This produced an ROI of 4,034% – which of course is a great result.

This case study only covers the first two weeks in December.We will conduct more testing, optimization and strategy call in the weeks and months to come, to improve the ROI.

We will conduct more testing, optimization and strategy call in the weeks and months to come, to improve the ROI.

5. ANALYSIS

After breaking down this funnel and spending hours chewing over the data, I came to the conclusion there were 5 main reasons why this strategy worked so well.

1. Clearly Defined Starving Market

Firstly, and most importantly, this market is hungry for the solution. Personal Training is an incredibly competitive niche, so it is an evergreen market that will always need to learn how to generate leads and acquire clients.

This is the differentiating factor in most successful marketing campaigns.

While there are tons of other aspects of success, as you can see above, selling something that a market segment is desperate for will always be the most important part of a campaign.

2. Relevant Offers

Both the Lead Magnet and Case Study Tripwire’s solved the biggest problems Personal Trainers have and are incredibly relevant offers.

The first shows how to get more clients by Email, and the second by Facebook.

The first thing you need to consider when a campaign flops, is, are the offers relevant? Do they solve the biggest problem my market has?

Once you can do this, you are well on your way to success.

3. Sharp, Specific Ad Targeting

With the Targeting on the Ads, I selected a hyper-responsive audience that I knew from my research was full of Personal Trainers.

This meant that regardless all of the offers and copy and marketing pieces, I was getting in front of the right people. I can’t understate how important this is.

4. High Converting Copy

There will never be a substitute for great sales copy.

Having great copy in your sales funnel is worth every cent it costs to have a great copywriter produce it.Never underestimate it.

Never underestimate it.

5. Highly Skilled Sales Team

I have to recognize Ryan and his incredibly skilled Sales Team.

These results wouldn’t have been possible without it. Having a sales team that produces great results is essential to any high ticket sales funnel.

Split Testing

You may look at the above and wonder why I didn’t run one split test (at this point in time). The reason is very simple. I believe split testing is one of the BIGGEST wastes of time when you first build a funnel.

This may be controversial, but far too often I see people split testing either elements that don’t make a statistically significant difference, or they aren’t running enough traffic to pages to determine if the split test has an impact.

If you complete your research properly and know your market well, you shouldn’t have to run a split test until you’ve spent more than $1,000 in traffic and are looking to optimize your funnel.

Which I will be doing moving forward.

6. CONCLUSION

So there you have it.

Inside a High Ticket Coaching Funnel with a 4,034% ROI.

I’d love to hear your thoughts & questions in the comments below!

Thanks for reading High Ticket Coaching Funnel That Generated A 4,034% ROI which appeared first on ClickFunnels.

When it comes to online shopping, who doesn’t love seeing “free plus shipping” when looking to buy a product? In fact, it’s a great way to not only get people interested in your product, but your company as well.

For new visitors to a website, a free plus shipping funnel might be the solution you need in growing your consumer base.

At ClickFunnels, we provide our affiliates with various funnel templates and tools needed to help them build and launch successful sales funnels, including free plus shipping funnels. Best of all, these funnel templates are easy to edit in order to portray your product in the best light to the consumer.

What is a Free Plus Shipping Funnel From ClickFunnels?

Sales Funnels are powerful mediums that not only turn your visitors into customers, but they also have the potential to CREATE customers out of visitors especially those who just clicked your ads out of curiosity. There are many approaches to create winning sales funnel and many strategies to optimize it as much as there are many types of funnels.

All these sales funnels, if built around data and executed properly, are valuable tools that maximizes ROI and bring in the profit. One such type of funnel is a free plus shipping funnel.

A free plus shipping funnel is basically founded on the premise that since a customer got something for free with complimentary shipping to boot, they are justified to purchase something else to maximize the since they got something for free!

Examples of Successful Free Plus Shipping Funnels

What does a successful free plus shipping funnel look like in real life? From e-books and web tutorials to small products in demand such as hair vitamins and camping equipment, the key to successful free plus shipping funnels is to know your economics. Understand important factors in addition to ROI, including lifetime value vs. gross profit and average order value. As you keep an eye on these types of funnels, you’ll see what works in building long-term customers.

Why They Work So Well — Potential for Upsells

The key word here is FREE. And who doesn’t want a free cool product, right?

Add to that the lure of free shipping and your ship is ready to sail! And while they are at it, the lure of a free shipping cost offer has the potential to convince them into availing upsells. Not only did you get your ROI, but you profited from it as well!

Just because you offered a product for FREE.

Speaking of FREE, why not give our EXPERT SECRETS BOOK a try?

CLICK HERE NOW!

Where The Customers Are

Of course, your sales funnel won’t see the light of day without proper promotion or advertising. And most free plus shipping funnels thrive through advertising on social media networks like Facebook. Paid Advertising on social media channels like Facebook lets you acquire a lot of customers quickly and into your email list for marketing purposes. Why? Because most customers use social media channels as their virtual hangouts. It’s where they talk to friends, catch up on news, post their status updates, etc.

If you’re already a pro at creating and building free plus shipping funnels, there still may be something to learn here. Reviewing and touching bases with what you know is always useful. If you’re still a beginner, then this guide will teach you the basics and everything you should know about building and running a successful free plus shipping funnel.

Find A Product To Give Away

The first step is to find a product cheap enough to make a breakeven on cost of goods + ad spend + shipping. But hold your horses! This part needs some careful thinking and considering.

Consider the following key points in picking out a product:

• Fits right in to your niche. This category should be a no-brainer. Of course it has to be something related to your funnel’s niche.
• It’s something small. This is important because you’ll also be shouldering the shipping cost for the item.
• It’s something that people buy in bulk.
• It’s cheap to acquire. This is something you should consider since you’ll be giving it away and you’ll have to acquire it in bulk.
• It’s something that potentially costs more when bought in retail stores.
• It’s something that you can get from the manufacturers themselves. The reason for this is so you can add your own brand to it, as compared to buying it from distributors.
• It is something easily identifiable and is widely known in the market.
• It has mass appeal to your market.

Let’s say your target market consists of women in their 20’s to 40’s, who are always out for work, for social events, to hang out with friends, etc. What’s the one thing they might need? It can be something they will want to use everyday, like makeup.

And for most ladies on the go, they’ll want something that has everything they need and that will not potentially bulk up their bags. A good product to consider in your free plus shipping funnel is a makeup kit if you take all those points into consideration.

Create A 2-Step Order From

The next thing you have to do is to start creating your funnel and optimising your Order Page into a setup that has a high conversion rate. In this case, a 2 -step order form. Now, you may think that an order form with more than one step is a deterrent to converting your traffic, but it really is powerful.

Consider seeing a form with fields your shipping information, your credit card and billing information. Not only will your visitors be put off, they’ll find the form too long and may exit your funnel straight away. But with a 2-step order form, you only halve the form and still get to convert your traffic because you change your visitors’ perception. Not too mention, a 2-step order looks clean and organized as opposed to a form with too many fields.

ClickFunnels lets you easily add a 2-step order form element to your order page! It’s as simple as logging in to your ClickFunnels account > your sales funnel > order page > add 2-step Order element. Just a few clicks and you’re done!

After adding the 2-step order form to your order page, all you have to do is to edit accordingly.

1st One-Click Upsell

Your 1st One-Click Upsell is an offer similar to the one you will be giving out for free or it could be that plus something that will give it more value.

Let’s go back to your free plus shipping makeup kit. Your first upsell is another makeup kit, but it will be for a cost of course. It could be the exact same makeup kit you’re giving away free plus shipping or it could be a variation of that makeup kit for a party look, natural look, etc for a cost of $10. Package it into something your customer will potentially want to buy and price it competitively to promote how more affordable it is when compared to its retail price and you have a product worthy of an upsell.

2nd One-Click Upsell

Now this part is where the real profit will come in. Your 2nd one-click upsell should be something of real value, say a complete makeup kit complimentary to your initial offer plus a monthly membership packed with benefits that will surely interest your customer!

Now this part is where the real profit will come in. Your 2nd one-click upsell should be something of real value, say a complete makeup brush set to complement your makeup kits plus a 7-day free into a  $49/month program. This program could be anywhere from a curated box of cosmetics and skincare to a members only club where beauty tips, tricks and guides plus discounts await members.

If you’re looking to add upsells to your sales funnel, ClickFunnels upsell is a great tool that lets you easily add upsell pages to your sales funnel with just a few clicks. All you have to do is to login to your ClickFunnels account > Sales Funnel > Click Add New Step > Enter the information asked > Click Create Funnel Step.

Choose your funnel template. In our case it’s Sales > One-Click Upsell.

You can choose from the various funnel templates available and edit to align to your whole sales funnel.

What’s Next?

As you can see, free plus shipping funnels do work. But, like every funnel, you’ll need to put in the hours to see overall success.

It is important to provide offers that is of great value to the customers and something they will want to avail of for fear of missing out.

While the examples above make good products to offer in your funnel, always consider your niche and your target market. Always consider their needs and wants and what problems they want to solve and what YOU can offer to solve those problems or satisfy their wants.

In addition to researching your audience’s wants and needs, don’t be afraid to test different products with different audiences. This way you can use what you learn in future free plus shipping funnels. And reach out on ClickFunnels’ Facebook page if you have more questions, need advice or want to share your experience with free plus shipping ClickFunnel templates with other affiliates.

Remember that the goal of the funnel is to build up recurring revenue products.

Have you hear of free plus shipping funnels before?

Have you built funnels like this?

Want to know more secrets? Check out The Marketing Secrets Blackbook “99 Marketing Secrets That Will Change Your Business… And Change Your Life!”

Share your experiences and tips in the comments below!

Continued Reading

• Everything You Need to Know about Dropshipping
• Pricing Tactics and the Art of Clickfunnels Upsell
• ClickFunnels Order Form
  

Thanks for reading The Mechanics Behind A Free Plus Shipping Funnel which appeared first on ClickFunnels.

We already know that optimisation should be a continuous process. We should never rest on our laurels, after all. In this day and age when marketers get creative in order to stand out among competition, what works for your now may be a thing of the past tomorrow.

This is why updating and optimising your funnels is always the right thing to do.

And what better way for optimisation than to research on your competitors? Analysing your competitors to gather insights on what works for them and what you can implement in your own funnels and make those strategies tailored to your marketing needs is a great process in optimising your sales funnel.

Here’s are some quick tips should you want to personally do a competitor analysis and “spy” on your competition’s funnels.

Use Tools

One of the many things you can do, and quite useful at that, is to research your competitor’s organic keywords and keywords from paid search.

Tools such as SemRush, SensorTower or AdBeat are good examples of tools to use if you want to run a search for your competitor’s top organic and paid keywords, for example. Most of these tools are paid services so it’s always best to choose the one which fits your needs.

Most research tools can be used for site audit, competitor keyword (organic and paid) research, backlinks research, ad campaigns, and more. Not only can you use them on your competitors, but you can also use such tools to audit and analyse your own website and marketing efforts. This is a great way for you to set up a chart and create comparisons especially if you are doing poorly on a particular element and would like to see what your competitor is doing right.

Screenshot Ads and Visit Websites to Be Retargeted

Most of the time, if you do a search on search engines with the specific names of your competitor, the search results would include their ads. If that doesn’t happen, you’ll need the help of website research tools like the ones mentioned earlier.

What you do is to take screenshots of these ads for documentation and clicking these ads to visit the landing pages so you can also study the structure and layout of every ad campaign’s landing page (if there are more than one ad campaigns). Also, visit your competitors’ websites especially the product and services pages to be retargeted. Properly document retargeting ads you get through social, email and throughout the web.

Buy Their Product and Go Through Their Sales Funnel

There’s nothing as direct as going through your competition’s sales funnel and buy their product. Take note of how they present their pricing strategy, their pop-ups (if available), their payment gateway, their forms and the number of fields in the form, their email campaign strategy and so on. That way, you’ll be given a first hand experience of what a user goes through as they move along your competition’s sales funnel.

This is also a good chance for you to take note of their layout and design in terms of user experience. Determine if going through their sales funnel is a lot easier than yours and what you can glean from this experience to improve your sales funnel’s UX (user experience).

Ask yourself these questions:

• Is their sales copy compelling?
• Are their marketing messages aligned to their sales goals?
• Did you have an easy time going through their funnel?
• How about the buying process? Were you able to complete transaction without a hitch?
• How is their after-sales service? Do they check up on their customers for feedback?

From the answers above, see how your sales funnel compares.

Document Their Price Points, Upsells, Downsells, Etc.

While you’re going through your competitor’s sales funnel, do take note of their price points and analyse them. Ask yourself the following questions:

• What makes their price packages effective?
• What added value is apparent as the package tier goes up?
• Do the upsells and downsells add more value to their existing pricing points?

Aside from the questions above, it would be best to document all of these to enable you to study it thoroughly. You’ll have to take note of the similarities in your price points, upsells, etc. and determine if how they present all of these is effective, engaging and effective in converting their visitors into buyers.

What’s Next?

Researching your competitors and knowing what works for them is no easy feat. After all, you’ll have to analyse your findings and device an optimisation strategy from the insights gathered from your research. But daunting a task this may be, you’ll find that it is also rewarding in the long run.

Be careful of implementing strategies that work for your competitors from the get-go because they may not work for you. Always remember that it is important to improve on it and optimise it for your brand. Aligning your sales, marketing and branding and making the strategy your own is always important. It’s not about knowing what works for your competitors and copying their strategies.

The point here is to know what your competition is doing and plan to be a step ahead of them.

Another thing to take note, when implementing your sales funnel optimisation strategies, is to always test the steps in your sales funnels, especially if you have different variation for every step (i.e. landing page, sales page, order page, etc.) It always pays to test and determine which of the variation is the best choice to implement.

Because ClickFunnels is all about letting marketers experience a seamless marketing setup process. It lets you test your sales funnel step with ease. All you have to do is to Login to your ClickFunnels account > Choose the sales funnel you want to test > Choose the sales funnel step you want to test the variations of > Click Create Variation. Easy, right? You can test with up to 2 variations aside from the original.

What strategies do you have in place to “spy” on your competitors?

Share us some of your insights by commenting below!

Thanks for reading How To Spy On Your Competition’s Funnels which appeared first on ClickFunnels.

Extra, extra! Read all about it! A new marketing trend is starting to take shape, and Click funnels is the ground floor for it.

It might sound like one of the craziest ideas you’ve ever heard, but in the post-desktop world, it simply cannot be ignored.

Your website, that one so many marketing pros and companies say you need, is probably actually hurting your conversions.

In reality, no matter how well-designed, it is very possibly driving away a ton of your potential leads.

Now, I know you probably just spit your coffee out at the very thought.

My website is hurting my conversion rate?! This idea runs against so much of the….

Well, marketing about marketing, that you’re going to see.

Look around, and you’ll find companies pushing you to set up a website and purchase hosting.

Yet, all your brand needs is a sales funnel.

Not only that, but your brand will thrive with only a sales funnel.

And here’s why.

1. A Website isn’t Conversion Focused

Let me say this again: websites, at their very core, are not conversion focused.

And with the numbers we’re seeing, it’s not hard to identify that a shift is needed.

The process of converting leads is nowhere near as simple as it once was.

And audiences across the internet are practically screaming about how frustrating it is to connect with their favorite brands online.

But we have the power to change that.

• Instead, a Sales Funnel is a Journey about Conversion

And sometimes, it can be a complex journey. No single website is equipped to address the context-sensitive needs of your audience. In contrast, a sales funnel puts your audience through a step-by-step progression. It filters them to the location they’re searching for, guides them with their needs in mind, and unites them with real solutions.

• And There’s an End-Goal in Mind

For websites, there’s not really an end-goal in mind. Yet, especially for us Clickfunnelers, converting is the destination, every single time. And when you stop to consider it, your audience also has this in mind when they’re shopping. Just take a look at the numbers. A website is like a salesperson that’s not even trying to close the sale, while a sales funnel knows the audience craves it.

• Plus, Sales Funnels are Data-Driven

Websites are mostly made to look nice. Sure, you can hire a UX designer to jazz things up a bit more. And of course, you do want your funnel elements to look nice. But at the same time, unlike a website, every step of a sales funnel can be measured, optimized, streamlined, and so much more. This gives you an incredibly powerful method to peek into exactly where and how you can boost your conversion rates.

Protip: There’s probably one big tip here. When you’re creating and honing funnels, take time out to account for how your audience interacts with every step of your funnel.

ClickFunnels lets you create engaging and professional quality pages for your funnels. With it’s selection of various templates, drag and drop functionality and robust editing features, you’re sure to build quality pages every single time.

2. A Website Simply Has Too Many Calls-to-Action

Really, when a user lands on a website, they’re bombarded with different calls-to-action.

We’ve seen before how important it is to craft a high-converting call-to-action.

Our calls-to-action are the backbone to our conversions.

But imagine yourself coming to a site and being pulled in every direction by a bunch of them.

It’s like being shouted at by a million voices at once.

Why don’t we quell that chatter for our audience?

• A Sales Funnels Cuts the Layers of Overlapping Calls-to-Action

You’ve probably even been to websites that had so many prompts that it was like peeling back the layers of an onion. With each new call-to-action, there seems there’s another and another and another. Instead, the pieces of a sales funnel present the audience with one at a time, in an ordered way that makes sense for their experience.

• And Every Funnel Call-to-Action is Aimed at You

A sales funnel is exactly what it sounds like a funnel. It’s similar to the power of retargeting. As our audience goes through the journey, they branch out and take the path that’s designed for them exclusively. As the funnel gets more narrow, each single call-to-action is a conversion machine aimed right at them and for them specifically. This approach maximizes our conversion possibilities.

• Also, Sales Funnels aren’t Static

Websites are so… boring. Even when they have some nice pictures or some other glitz and glam, it’s not really about movement. But sales funnels are all about the moving forward, progressing, even enjoying the momentum. And it feels good! They’re fun, interesting, and an entire experience that your potential leads enter.

Protip: For our funnels, we want steps that present one message at a time with, ideally, one call-to-action. If you find yourself putting more than one at a time, think about breaking it out into its own piece in your funnel.

ClickFunnels lets you create multiple pages for your funnel with dedicated unique CTAs letting you avoid overcrowding one page with too much CTA. Simply click Add New Step on your funnel editor, determine what kind of page it will be, edit accordingly and you’re good to go!

3. The Majority of Content and Offers on a Website are Untrackable

At the same time, not only are there way too many calls-to-action on most websites, the problem goes even deeper.

In fact, you’ll find that all that content on your website isn’t even tracking anything.

This goes back to what we were saying about funnels being data-driven, but to a whole different degree.

When it comes down to it, all those images and all those little pieces of content… none of it is trackable at all. On the other hand, sales funnels have this aspect under control.

• Sales Funnels are Built on Tracking

You may have heard the age-old 80/20 rule in marketing. And marketers often joke that you’ll never know which 20% of your efforts are producing that 80% of your sales, not really anyway. Yet, nothing could be further from the truth for sales funnels. For every piece of content and every offer, we can break it into a new step, get our audience interacting with it, or tag it to make it trackable. If it’s not working, we can discard it at the drop of a hat.

• And, We Can Adapt Our Funnels Every Single Day

Unlike websites, where you have to wade into a time-consuming project, funnels are remarkably nimble. Because websites are built on more traditional tools and approaches, the content and offers are more difficult to change. And in the high-speed world of marketing, we want flexibility, not stiffness. Want to roll in a text message blast into your funnel? Sounds good. How about an Instagram offer? Let’s make it happen!

• You’re Also Able to Focus Your Audience

I like to think of a website like a poorly designed amusement park that you don’t have a real map for. People tend to feel lost, confused, and often bored. On the flipside, sales funnels are the exact opposite. With each step, we narrow their focus dead center toward our brand. And with each step, we give them an ever bigger, more customized bit of fun and games. Finally, they get to the very best ride in the entire park: purchasing our product or service.

Protip: The lesson here is that stunning simplicity creates focus and boost conversions. Don’t overwhelm your leads, impress them.

ClickFunnels lets you add tracking pixels be it for Google Analytics or Facebook. Simple click Settings > Tracking Code and paste your marketing pixel.

4. Websites are Too Hard to Change If You’re Not a Designer

Or if you’re not a developer, for that matter.

And in many cases, you’ll find that a good developer or designer can be hard to come by.

Pivoting back to our sales funnels, though: we’re the ones at the helm.

In most cases, armed with the Click funnels blog and some additional resources, you’ll also discover you can almost do whatever you like with your funnel.

No complex coding involved.

It’s a wonder that some people have clung to their websites when a better alternative is available.

• With Sales Funnels, You Can Really A/B Test

Since you don’t need a designer or developer, you can test to your heart’s content. What website owner can say that? The best part about sales funnels is that you can A/B test just about every single step too. This allows you to sharpen each piece of your funnel toward the conversion process.

• And You Don’t need to Shell Out Tons of Money

And let’s be honest for a second. Designers and developers aren’t exactly cheap. And often times, the projects aren’t quick either. Especially when you’re just launching your first sales funnels, every bit of revenue should be maximized to the full extent possible.

• You can Skip Lengthy Interviews for Your Sales Funnel

One fact remains true: talking with designers and developers to weed out unqualified candidates takes time. Lots of time. And that time could be better spent elsewhere, like tweaking your sales funnel until it’s a growth engine for you and your brand.

Protip: Now, you might still want to hire a digital assistant or two to aid you in your funneling. And if you decided to do this, these interviews are often quicker and more straightforward.

Create variations for your pages in your funnel and split test. With ClickFunnels, optimising your pages is made easy!

5. A Website Doesn’t Build A List Of Prospects

Potential leads. In marketing, we want to convert as many of them as possible.

Most people know that a website has an audience.

Maybe they even watch their live Google Analytics as people browse their site.

Doing so might be fun, especially for new marketers, but just because you’re getting visitors, doesn’t mean you’re able to use your site to compile a list of prospects.

Instead, these people come, and they go.

You can retarget them a little, but that’s about it.

Cue the defender of our lead conversion strategy: the ever-reliable sales funnel.

• Your Sale Funnel Collects Info and Builds Prospects

With every step giving us more insight into our leads, we’re going beyond traditional marketing. Websites just can compete in this realm. During the funnel process, we’re learning about our leads’ values, desires, and what triggers their actions. Meanwhile, we’re collecting all this information and plenty more.

• You Start Actually Viewing Your Leads as Prospects

An audience is nice, but prospects are better. Sure, you might have something to say, specifically for your content marketing on your blog. But having an audience isn’t the primary purpose. When you shift to using sales funnel exclusively, you start understanding that your leads don’t want to be talked at. Instead, they’re people with the desire to make purchases for their lifestyle.

• With a Funnel, You’re Also Seizing Every Opportunity

If a website has a high bounce rate, people aren’t sticking around very long. And with about 50% of website visitors only visiting a site one time, you’ll start to see just how many opportunities are being completely wasted. Yet, the exact opposite is true for sales funnels. If we recognize an underserved group of leads in our funnel… we branch out our funnel. We don’t let them just pack up and go; we adapt and convert!

Protip: If you aren’t yet centralizing your prospects, now’s the time to start. Your sales funnels will definitely benefit from doing so.

Are you starting to see what I mean? But I’d love to hear from you.

What are the greatest benefits you’re seeing from funnel building?

Thanks for reading 5 Reasons To Replace Your Stock Standard Website With A Sales Funnel which appeared first on ClickFunnels.

Design has a huge impact on conversion rates. 

That’s why today we are going to share 15 tips that can help you improve the design of your landing pages and sales pages.

Are you ready to give your sales funnel a complete design makeover?

If so, continue reading…

#1: Make Sure That Your Design Looks Modern

Not only are outdated designs aesthetically unappealing but they can also damage your credibility.

At the very least, using designs like that indicates a lack of care when it comes to how you present yourself to the world, which potential customers might interpret as a lack of professionalism.

Moreover, if your landing pages and sales pages look like they belong in the 2010s – or, even worse, in the 2000s – people might start wondering if you are some sort of a scammer.

Generally speaking, the dominant web design trend over the last few decades has been a gradual shift towards minimalism: lots of empty space, not too much text, no clutter. You can use that to guide your design choices!

#2: Use Proven Templates Whenever Possible

Landing page and sales page design is its own discipline with a heavy focus on conversion rate optimization. 

If you don’t have any previous experience with it and aren’t familiar with its most important principles, it’s probably best to use proven templates instead of attempting to design your landing pages and sales pages from scratch.

Typically, email marketing apps, website builders, and all-in-one marketing platforms come with template libraries, so finding templates that have already been optimized for conversions shouldn’t be a problem.

Of course, you will still need to do A/B testing to find out what resonates with your target audience, but at least you will have the basics covered right from the get-go.

#3: Have One Conversion Goal Per Page

The most important conversion rate optimization principle is having one conversion goal per page.

Note that a conversion goal is not the same thing as a call to action. 

For example, by definition, the conversion goal of a sales page is to persuade the visitor to buy your product or service.

You can have more than one call-to-action button – in this case, more than one “Buy” button – but they should all serve the same conversion goal!

#4: Keep Your Design Simple

Keeping your design simple is important not just in terms of modern aesthetics but also from the conversion rate optimization perspective. Why?

Because if there’s too much going on, visitors might get distracted, overwhelmed or confused.

Visitors Might Get Distracted

Anything that can distract the visitor from the conversion goal is going to reduce the conversion rate of that page. 

For example, you might want to add a cool animation to your sales page, but that may not be the best idea from the conversion rate optimization perspective because the visitor might get distracted by it. 

Next thing you know, their phone rings or their dinner is ready, or they have switched to another browser tab out of habit and started watching a cat video. You had their attention but now you lost it!

Visitors Might Feel Overwhelmed

Sensory overload is also something worth taking into consideration. It’s probably safe to say that a significant percentage of the general population is feeling overstimulated in their day-to-day lives. 

If someone like that visits your landing page or sales page and their senses are immediately assaulted by loud sounds, crazy animations and a bunch of images, they might feel overwhelmed and instinctively click the “Back” button or close the tab.

Visitors Might Feel Confused

Finally, people might simply find all the bells and whistles on your page confusing. And, as the old salesperson saying goes, “A confused mind always says no”. 

If a potential customer decides to check out your landing page or your sales page and it’s not immediately clear to them what your offer is all about, they probably won’t stick around in an attempt to decipher it. 

In all likelihood, they will simply leave and never come back!

#5: Make Sure That Your Color Scheme is Harmonious

When you are working on a landing page or a sales page design, it’s important to make sure that all the colors in its color scheme go well together. 

Otherwise, if the colors clash with each other, it will likely have a negative impact on your conversion rate. 

Visitors who aren’t familiar with color theory may not be able to put their finger on it, but they will probably sense that something is off and feel irritated by the lack of harmony. 

Color theory is a vast field of knowledge that covers everything from the fundamental properties of the visible light spectrum to effectively using color in web design, product design and branding. 

Unfortunately, we can’t do this subject justice in this article because of space limitations, but we want to share some helpful resources. 

First, we recommend reading “Color Theory Fundamentals Every Web Designer Should Know” by the product designer Alina Khazanova. This article covers the basics of color theory and how it applies to web design.

After that, we suggest reading “7 Rules for Choosing A Website Color Scheme” by the UX writer Orlee Gillis. This article explains how to use color theory to create a harmonious color scheme for your website.

Finally, if you need some inspiration, check out the color palettes on Color Hunt!

#6: Use Color Psychology to Evoke the Right Associations

You are probably already familiar with basic color psychology and have seen how various companies use it in their branding.

For example, the color pink is associated with femininity, which is why it’s so commonly used in products targeted towards women and almost never in products targeted towards men. 

Think about what associations you want to evoke and then use colors that will help you do that (e.g. blue for calmness and relaxation, green for nature and wellness, red for passion and romance, etc.)

Of course, these associations can vary between cultures, so make sure that you take the cultural context into consideration.

If you want to learn more about this subject, check out the Color Psychology website. It covers the psychology of red, yellow, blue, green, orange, brown, pink, grey, white, and black, as well as of the different variations of these colors.

#7: Use a Color That Stands Out to Draw Attention to Your Call-to-Action Buttons

Of course, the overall look of the page should still be harmonious. You want to choose a color that stands out from the other colors, not one that clashes with them and ruins the entire color scheme. 

For example, on “Your First Funnel Challenge” sales page, we are using the color red to direct people’s attention to the most important page elements.

Above the fold, we emphasize the dates and encourage the visitor to watch the video below. By the way, notice how you only see the top of the video player when you arrive on this page?

That is intentional and is designed to get the visitor to scroll down. We’ll talk about using videos on your landing pages and sales pages later in this article.

Then, right below the video, we have our first call-to-action button:

See how the color red stands out in this color scheme but also works well with all the other colors? You want to aim for the same effect on your landing pages and sales pages!

#8: Have One Call-to-Action Button Per Screen

If your landing page or sales page is longer than a single screen, you want to have one call-to-action button per screen.

That way, as the visitor is scrolling down, there will always be a call-to-action button that is either already visible on the screen or about to become visible.

This ensures that once the potential customer is ready to proceed with the conversion goal, they will be able to easily find a call-to-action button regardless of where they are on your page.

#9: Use the Text Layout, Fonts, and Font Sizes to Draw Attention to the Most Important Copy Elements

Here’s how our homepage looks above the fold:

As you can see, it features:

1. A headline: “Meet ClickFunnels.”
2. A superheadline: “Struggling To Get A Constant Flow Of Customers?”
3. A subheadline: “Getting People To Your Website and Turning Them Into Happy Paying Customers Is What We Do Best”

(In Latin, “super” means “above” and “sub” means “below”, hence the terms “superheadline” and “subheadline”).

Notice how we are using the text layout, different fonts, and different font sizes to draw people’s attention to the headline, the superheadline, and the subheadline?

In all likelihood, when a visitor arrives on our homepage, they are going to read the headline first because it’s the largest copy element. 

Then, they are probably going to read the superheadline and the subheadline, in that order, because they are used to reading texts written in the Latin alphabet from top to bottom. 

Finally, they are probably going to read “Zero Computer Skills Needed”, “Works for Every Type of Business” and “Market, Sell and Deliver Like A Pro”. 

Plus, as they are reading all that copy, their eyes are probably also going to wander to the calls to action that are highlighted in light blue. 

This setup allows us to convey the most important information about our software in a matter of seconds because of the unconscious reading pattern that we just described.

We recommend taking a similar approach on your landing pages and sales pages: use the text layout, fonts, and font sizes to guide the visitor’s attention in a way that allows you to quickly convey the most important information about your offer.

#10: Use Images to Evoke Associations With the Outcome That the Potential Customer Wants

Ask yourself: what does the potential customer hope to achieve by getting your lead magnet or buying your product or service?

Think not just about the specific result that your offer can deliver but also about why they want that result. What is the ultimate outcome that they desire?

Then, use images that evoke associations with that ultimate outcome.

For example, if you go to Nick Stephenson’s “$0 to 1K Per Month” landing page, this is what you are going to see above the fold:

The typewriter era is long gone. In fact, it’s probably safe to say that the vast majority of Nick’s target audience of aspiring full-time authors have never used one.

However, this old-fashioned device is still associated with being a writer, much more so than computers, despite them being the primary tool of the trade in 2024. 

So it makes sense for Nick to use an image of a typewriter on his landing page: it’s a powerful symbol of the ultimate outcome that his potential customers are hoping for!

#11: Emphasize Social Proof

Nick also uses his landing page design to emphasize social proof. 

If you start scrolling down, you’ll see a video followed by this testimonial by a New York Times best-selling author Joanna Penn.

It’s featured in the center of the page surrounded by white space, which makes it impossible to miss.

As you continue scrolling down, you’ll see three more impossible-to-miss testimonials placed in between page sections. At one point, two of them take up the entire screen!

You want to similarly emphasize social proof on your landing pages and sales pages. That will almost certainly help you increase your conversion rate!

#12: Add a Muted Autoplay Video Right Below the Fold

Autoplay videos get a bad rap but it’s the autoplay audio that is the problem.

After all, it’s jarring when you open a website and the audio starts playing automatically. When that happens, people’s first impulse is to leave.

Fortunately, this problem is easy to solve: you can simply mute your autoplay video!

Here’s what we recommend:

1. Place the video right below the fold.
2. Make the very top of the video player visible above the fold.
3. Place a call-to-action bar above the video player and encourage the visitor to watch the video.

That way, when a visitor arrives on your page, they will immediately notice the video because we humans have evolved to spot moving objects in our environment. 

Then, the fact that they can tell that a video is playing but are unable to see the whole thing will pique their curiosity and make them scroll down so that the rest of the video player becomes visible. 

Finally, being able to see the video but not hear it will likely make them even more curious, so they will probably feel inclined to unmute it.

From there, whether they will watch the entire video or not will depend on how engaging it is, so make sure that it’s good.

Check out our homepage if you want to see an example of this approach!

#13: Make Sure That Your Pages Look Good on Different Devices

People browse the web on different devices.

That’s why it’s important to make sure that your landing pages and sales pages look good on computers, tablets, and smartphones. 

Keep in mind that nowadays mobile traffic makes up more than half of all web traffic and that has been the case since the third quarter of 2019.

This means that you are probably leaving a lot of money on the table if your pages aren’t optimized for mobile devices!

#14: Optimize Your Pages With A/B Testing

A/B testing, also known as split testing, is a conversion rate optimization method that you can use to increase the conversion rates of your landing pages and sales pages. 

Here’s how it works:

1. You come up with a hypothesis that you want to test. It has to be focused on a specific page element. Say, maybe your landing page has green call-to-action buttons at the moment, but you believe that red ones would work better because they would stand out more.
2. You create two versions of that page that are identical except for the element that you are testing. Say, If you are testing green vs. red call-to-action buttons, you will need one version with green call-to-action buttons and another version with red call-to-action buttons.
3. You drive the same amount of traffic to both versions and see which one converts better. Was your hypothesis correct?

By the way, Performable once conducted this exact A/B test and the red button outperformed the green button by 21%!

Ultimately, the only way to know what works best for your business is to A/B test your ideas.

The fewer assumptions you make and the more tests you run, the easier it will be for you to optimize the pages in your sales funnel for conversions!

#15: Keep Your Page Loading Speed Under 4 Seconds

Page loading speed is an often overlooked factor that can have a drastic effect on your conversion rates. 

For example, Portent found that the difference in conversion rates between blazing-fast sites and modestly quick sites was astonishing. 

In fact, in their research, they discovered that B2B websites that loaded in 1 second had 3x higher conversion rates compared to similar websites that loaded in 5 seconds.

And the difference between blazing-fast websites and slow websites was even more pronounced.

According to the same research, B2B websites that loaded in 1 second had 5x higher conversion rates compared to similar websites that loaded in 10 seconds.

Portent recommends aiming for a page loading speed that is between 1 and 4 seconds. That is something that you should keep in mind when designing your landing pages and sales pages!

Want to Learn How to Build Sales Funnels That CONVERT?

Our co-founder Russell Brunson used sales funnels to take ClickFunnels from zero to $100M+ in annual revenue in less than a decade.

He is now widely considered to be one of the top sales funnel experts in the world. Want to learn from him?

His best-selling book “DotCom Secrets” is the best place to start because it covers everything you need to know in order to build sales funnels that convert. 

This book is available on Amazon where it has over 2,500 global ratings and a 4.7-star overall rating. 

But you can also get it directly from us for free… 

All we ask is that you pay for shipping!

So what are you waiting for? 🧐

Get “DotCom Secrets” for FREE!

Thanks for reading Elevate Your Sales Funnel with a Stunning Design Makeover which appeared first on ClickFunnels.