5 Steps To Package & Pitch Your Sales Funnel Service

So you’ve finally gotten around to completing your marketing plan, business plan and your processes. But calm your pits! You’re not done yet. There’s still some more crucial steps you need to consider before breaking out in the market and showcasing your sales funnel services.

In your case, it’s how to package your sales funnel service and successfully pitch to your customers. After all, the final goal is to close that sale.

In this article,sales funnel service

STEP 1: Listen To Your Market

Aside from researching your competitors’ pricing strategy, a great strategy is to personally discover what your market wants. After all, it’s them you want to make sales with. Find out what services they want, how much they are prepared to pay for it, and what premium they are prepared to add to a value-added service.

The first step is to learn the current goals, challenges, recurring problems and what kind of service your sales funnel can provide to your market to alleviate, if not completely eradicate their challenges. The goal is to learn as much as you can about your ideal customers. Get your prospective customers to talk about their businesses or their responsibilities in their organisations. Listen to them and apply the information to your packing.

STEP 2: Prepare Your Packaging Strategy And 

Adding Prices To Your Packages

The key here is to create service packages according to a base rate. When preparing your pricing strategy, ask yourself the following questions.

• What package tiers can I offer?
• From the lowest to the highest tier, what value-added services can I offer?

Answer those questions and align them with the information you gathered from Step 1. The goal in this step is to create tailor-made pricing packages according to your ideal market’s needs. Most package plans start from Basic, Intermediate and Advance to more complex and strategic like Silver, Gold ,Platinum.

The key here is to appropriately name your packages according to the value each package tier offers.

TIP: Having trouble setting up your service packages? Here’s an incredibly easy tip. Start from the highest tier and remove value as you go down the tiers.

Now, here’s the fun part after you decide on the packages. You get to start creating prices to your packages.

There are actually several ways to go about deciding the pricing for each package.

Let’s talk about pricing based on the unique added features to each package tier. The first thing to do here is to decide on a base rate and a ceiling rate. A good thing to take note of is it is always easier to start with your ceiling rate. From there, you decide the value of each feature unique to each package and subtract the value from the next package down the tier.

Another way to, and the easiest way to set prices for your packages is set the base rate to the lowest tier and the ceiling rate to the highest tier and you determine the best mid-range price possible for the package(s) in between. Most of the time, this pricing strategies leverages on the “best deal” package which is in between to reiterate the fact that the highest tier package is for large businesses and such.

STEP 3: Create Your Sales Pitch Proposal and Pitch To Your Customers

Now that you’ve laid down your package options and their prices, it’s now time to create your sales proposal and pitch them to your customers!

First is creating your proposal. The key to making a striking proposal is to present your packages well and present each package in such a way that the customers get a clear view of what they will be paying for. Remember to clearly define every feature included in each package, but avoid being too technical.

The next is pitching your proposal to your customer. The most effective approach to pitching your proposal is to walk your customers through each package, carefully explaining the dynamics, features and value of each package. You can pitch to your customers via personal meeting or video meeting which allows your customers to ask you questions, but most marketers tend to pitch their products through sales video. If you’re keen on the sales video approach, make sure that you get to answer all possible questions that may be asked about your service empashizing that each package is tailored to your customers’ needs.

TIP: Did you know that you can strategically present your package and their price ranges in your sales funnel using ClickFunnels? All you need to do is to Login to your ClickFunnels account > Go to your funnel > Go to your sales page or any page you want to display your price list > Add a section and decide on your row > Click and drag the Pricing Table element. Easy, yeah?

STEP 4: Close The Deal

Now that you’ve pitched your proposal to your customers, it’s now time to schedule your follow-ups to at least once a week to remind them of your proposal and to gauge their interest. This is a great time to discuss and negotiate the terms of the service and remind them the value of your offer. Remember to send your follow-ups within the 2 weeks after your initial communication and lay down your offers again.

STEP 5: Post-Sale Service

The key to this step is to giving your customers the assurance that your connection with them goes beyond the sale and that you aim to exceed customer expectation. That you will be with them even after the transaction hits the end. You can do this by checking up on your customer’s progress and see if there’s anything you can help them with or you can just ask them for a feedback on their progress (a company which does this really well is Volley Lob Smash)

This step can be particularly beneficial for you as well, especially if the customer asks for services beyond the package they purchased. From here you can draft a customised proposal you can add on top of the package they purchased earlier or a one-off charge. Either way, it’s a win for you right?

What’s Next?

Always remember that while ROI and profits are the primary goal in laying down the perfect packaging, pricing and pitching strategy for your services, these are only secondary to finding out and analysing the wants and needs of your customers in terms of the services you offer. Remember to create a thorough study of your market and you’ll never go wrong.

Do you have a package and pitching strategy set for your own services?

Share us your success stories by commenting below!