The beauty of Internet marketing comes in the fact that you’re never tied down to a single source of revenue.

With so many potential options when it comes to putting your product out there, there’s no need to restrict yourself.

By exploring these eight traffic sources, you can expand your bottom line and make sure you’re making the most of your marketing dollars.

Businesses have options galore when it comes to building their sales funnels online.

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue?

It’s definitely a thought worth pondering, especially since establishing multiple revenue streams is all the rage for modern online businesses.

But before we get into the different web traffic sources, let’s talk about traffic itself and its role in a company’s online success and how it influences how you build your funnel.

Why is Traffic So Important?

Traffic is essentially the number of visitors to your website. Simply put, the more visitors that come to your site, the more possible customers you have. It’s true that not all of them will convert, but having more visitors means having a bigger pool to draw from.

But bringing traffic to your site isn’t just about the numbers, it’s about the quality. You want valuable traffic, not just any old traffic. We’re talking the type of traffic more likely to convert.

Paid traffic is that traffic that you paid for to come to your site. This usually comes from display ads, sponsored content, social media ads, or paid search like Google AdWords. Organic traffic, on the other hand, is usually a result of unpaid search results, like someone looking for a product or solution in a search engine like Google.

Both types can be valuable forms of traffic. Funnels can benefit greatly from them. Organic traffic is often more cost-effective while the results of paid traffic are usually more immediate.

Driving Traffic to Your Sales Funnel

Once traffic is on your site, you need to know how to get them into your sales funnel. That comes down to how your landing page is designed.

Much of the success in this effort comes from managing expectations. If the ad that brings a visitor to your page promises a discount, the landing page should feature that discount.

Failing to meet the expectations you set often creates confusion and will drive visitors away from your website. If visitors know exactly what they’re getting from you before reaching your page, they’ll more likely enter you sales funnel and continue their journey.

Now that you know a bit more about traffic, it’s time to look at the many traffic sources for websites. Perhaps companies are hesitant to diversify because it just sounds too good to be true; however, the following means of building your sales funnel are tried and tested, with real potential to jive with just about any product or service online.

1. Email Lists

The mumblings of the Internet marketing rumor mill might lead you to believe email marketing is dead. False.

Internet marketing is very much alive and kicking, especially in a mobile marketplace where users are glued to smartphones.

We live in a world of notifications and alerts, in which sitting quite literally in the pockets of our users has never been easier.

Building an email list is a proven means of establishing a dedicated base of buyers.

Let’s take some modern email marketing statistics into consideration, including the fact that…

• 33% of emails are opened on iPhones; Meanwhile, 75% of Gmail accounts (totally over 900 million users) regularly access their email via mobile. The myth that “nobody uses email anymore” is absolutely absurd, especially when mobile users are so hungry for new messages.
• Over one-quarter of all Black Friday transactions in 2015 were kindled through email marketing. In other words, email appeals to a variety of buyers and users and no single, solitary demographic.
• Approximately 90% of marketers claim that email was their main means of generating leads. Who said email marketing was dead, again?

In short, the concept of email marketing representing spam is bogus, especially if you’re the one getting users into your own funnel.

Don’t stress about “spamming” your base; instead, focus on providing them with legitimate products and content that meet their particular needs.

The sales will come naturally.

2. Facebook Ads

Image Source: Aerotech Digital Marketing 

The unlikely success of Facebook has proven inspirational for Internet marketers and users alike. Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web.

Given the site’s reputation and reach, it should come as no surprise that Facebook sports a robust advertising system for businesses.

Due to the massive nature of Facebook, their ad system has to be laser-focused and targeted for small businesses looking to convert sales from the platform’s massive user base.

Considering that Facebook ad convert approximately 25% of social media referrals versus platforms such as Pinterest, Twitter, and YouTube, such ads have become to the go-to for marketers looking to break through the often tumultuous social media ad-space.

Much like brands such as Amazon or Apple, Facebook has become a trustworthy, household name.

By hosting ads on their platform, you establish yourself as a likewise trusted brand. With their flexible budget and numerous, high-performing call-to-action options, there’s no reason not to get your feet wet with Facebook’s platform.

3. Google Ads

With over $50 billion (yes, billion) in global net ad revenue last year, it’s clear to see why Google ads have been the bread and butter of marketers for quite some time.

Many businesses are wary of entering the world of paid search due to the risk-reward balancing act involved.

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment.

True, there is some risk involved due to the potentially high cost of keywords (depending on your industry).

However, consider some of the benefits of delving into Google’s ad platform, including:

Gaining a Better Understanding of Your Competitors – Targeting keywords can be a difficult, laborious process; however, it’s absolutely crucial for a successful SEO strategy. Getting your feet wet with Google Ads can help you better understand what your competitors are targeting and lead you into finding your niche, or better yet…

Understanding the Keywords You Can Dominate – “Niche” is, after all, the name of the game for many of today’s marketers and business. Which niche do you have the potential to dominate? What keywords belong to your business? Through AdWords, you can better understand not only where you stand versus your competitors, but which keywords convert and ultimately…

Test the Merits of Your Site and its Product – Are you getting clicks? Are those clicks converting into sales? The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process. Google ads are a great way to find out what’s influencing your users and to A/B test means of improving sales through your site in the future.

4. Instagram Ads

Image Source: Instagram for Business

Instagram is one of the younger guns regarding social media ad space; however, it’s 400 million active users and 40 billion photos shared to date perhaps speak for themselves.

When we think of Instagram, we perhaps think of celebrity images and viral photos, ignoring the ad potential projected to grow to approximately $2.81 billion by next year.

As more and more businesses hop onto Instagram, noted to be one of the fastest growing platforms for SMBs, you might ask whether it’s not worth taking the leap as well.

With a similar CTR and CPM as Facebook (who own Instagram, by the way), coupled with the revenue above of the platform, Instagram may offer a snapshot into the future of photo marketers looking to engage users on a more visual level.

5. Solo Ads

Image Source: Precise Strategy 

Although perhaps not as “sexy” as your Facebook or Instagram ads, solo ads represent a numbers game which can provide big returns if executed properly.

In the same wheelhouse as email lists, solo ads allow you to blast a single offer to an opted-in email list.

Since the list is opt-in only, there’s less concern for being perceived as spam (assuming that the company providing the list is reputable).

When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

For this reason, before considering a solo ad one should ensure that…

• The company selling the ad has a track record regarding their list and click-through rates (check ratings, reviews, and testimonials)
• The product of service being offered through the solo ad stresses urgency (one-time deal, strong call to action, time-sensitive offers)
• Strong marketing copy, both regarding subject line and the email copy itself (keep it short and sweet, include a compelling call to action alongside a trackable email link)

Perhaps the road less traveled these days, solo ads can be powerful tools for generating new leads.

Much of your success, however, depends on your own research, effort, and execution.

6. Podcasts

While radio advertising is dead in the water for most modern industries, podcasts remain a viable advertising option for those looking to build their sales funnel.

With 20% of Americans listening to at least one podcast per month and 63% of those users purchasing something a host promoted on the show, podcast advertising provides a truly unique opportunity for brands looking to break through to more buyers.

The key for successful podcast advertising is, yet again, understanding your product, its niche and the buyers within that niche.

For example, it wouldn’t make much sense for a website selling organic cloth diapers to advertise on a podcast for motorcycle enthusiasts (nor would it make sure to sell Harley Davidsons on a parenting podcast).

If you can find the right fit within your industry, advertising on a podcast can not only drive sales but also build your brand in the eyes (or ears, rather) of curious new buyers.

7. Blogs

Advertising on a blog may seem like a no-brainer; however, some marketers may cling to one method rather than explore what blogging has to offer.

For many marketers, seeing the ROI of blogging and subsequent content creation is often the hang-up.

How do I know this is going to work? How do I know it’s going to result in sales?

Guest blogging (along with other means advertising of blogs, including paid ads) is not just a way to get your product in front of more eyes.

It’s a means of building your brand, appearing like an authority and, this is perhaps the hidden gem, building backlinks to drive future traffic to your site.

Seeking out blogs which operate within your niche might very well be the secret weapon of the modern marketer.

Is a blog creating content surrounding your niche or product? Are their users hungry for more?

Blogger outreach is more than likely worth your time and attention.

8. Banner Ads

Image Source: Pinterest

Last but not least, let’s talk about banner ads.

We could discuss ad-nauseum the phenomenon of ad blindness and question whether or not such advertising is worth it; however, let’s consider instead the reasons why people don’t click on banner ads.

Such reasons include the ad representing a distraction (annoying pop-ups), providing irrelevant content or appearing just plain spammy.

The solution, then, is to provide creative ads which provide legitimate value to users.

Perhaps what’s more important than the ads themselves is the format.

That is, where they are placed, how they appear and whether or not they are targeting the right users.

Are your ads professionally designed?

Are you offering a legitimate product or deal that can help your users? Are your ads in the right place?

Banner ads do have a place in the modern marketing world, granted they are utilized correctly. Build banners that spark interest and drive users to buy rather than spam that scares buyers away. If you follow such principles, clicks will come your way.

The Bottom Line

The possibilities are seemingly endless when it comes to bringing streams into your sales funnel.

By breaking the dam and establishing new streams for users, you increase your chances of sales while also establishing your brand online.

Which of the above website traffic sources do you think has the most potential for the modern business?

Continued Reading

• Sales Funnels: The Ultimate Guide
• Using Sales Funnels
• Mapping Out Your Sales Funnel Online
  

Thanks for reading 8 Proven Traffic Sources for Your Sales Funnel which appeared first on ClickFunnels.

When it comes to car buying behavior, what are the latest trends?

According to a recent Cox Automotive car buyer journey study, 60% of car shoppers spend their shopping time online – researching and browsing cars — and more than 78% use third-party websites.

Because of this, people are spending less time at dealerships.

According to Dealercue, those car shopping only visit an average of 1.2 dealerships before they purchase a car, meaning dealerships need to make a huge first impression online if they want to attract and grow their customer base.

Besides creating an informative sales funnel, how can you ultimately build a successful car dealership funnel that grows your conversions?

In this article, we will discuss seven best practices when it comes to marketing for car dealerships and what ClickFunnels tools you can use.

7 Best Practices to Use in Marketing of Car Dealerships

1. Look at Current Data to Create Funnels Catering to Your Audience and Target Audience

Customer data should always play a big role in creating your funnels.

Why? Simply put, it can help you better communicate and engage those visiting your funnel — including both new and returning customers.

Furthermore, through ClickFunnels’ Actionetics tool, you can collect data that in return helps you create better messaging and branding and ultimately instills trust and value to your brand.

Actionetics allows you to organize your audience into segmented lists, build autoresponders, create automated email broadcasts, and more.

Look at behavior patterns from your collected data and see what you can change to help increase positive customer behaviors in your funnel.

The better you can relate to your target audience and their engagement levels, the better chance you’ll have of turning them into a customer.

2. Make Sure Your Funnel is Mobile Friendly

According to a study by Google, 58% of car buyers agreed that smartphones or similar handheld devices were the only devices used to look up car information and research.

So, when optimizing your car dealership funnels, use your automated data tool to see where your current audience is viewing the funnel.

If more individuals are viewing the funnel on their mobile devices, optimize your landing pages for mobile first before optimizing the desktop version.

That way you don’t lose out on potential customers.

Additionally, mobile optimization is easy with ClickFunnels.

For instance, the software allows users to highlight elements of the landing page and make them only visible on the desktop version.

In return, it will increase readability on the device they’re viewing it from.

ClickFunnels also shows mobile previews of funnels, helping you make quick adjustments before setting them live.

Click here to read more about mobile optimizations for your funnels.

3. Add Video Elements

In addition to optimizing your messaging, look to see if you can convert some of your content into a video.

The attention span of your average funnel visitor is short, and long paragraphs of text can bore your audience quickly.

Plus, video content is what car shoppers want. According to a Google study, more than half of auto shoppers watched 30 minutes or more of videos during their car research.

What type of videos should you try to include? In the same Google study, they found that the top three video types for car shoppers include: test drives, walkthroughs, and car features/options.

ClickFunnels makes it easy to insert new videos into your funnels.

Be sure to test the best locations to place your videos within your funnel.

4. Split Test Your Call to Action Messaging

It’s one thing to increase your lead generation for your car dealership, and it’s another to actually complete a sale.

Because your inventory is always changing, the messaging and content of your funnel must change too.

Compile the most recent data from your funnels and split test your call to action.

Try testing different messaging as well as the location of the message to see what your customers engage with more.

It’s easy to split test within your ClickFunnels dashboard.

5. Provide Social Proof

Part of the researching process includes reading customer reviews of not only the cars but of your dealership.

With this in mind, you’ll need to collect and leave an area for customer reviews, or social proof within your sales funnel.

Be sure to encourage customers to leave a review after they have completed your funnel, either through a popup graphic, automated email, or banner.

Through social proof, it can help build trust and confidence with potential customers, making you more of an expert within the car dealership industry.

The key will be to collect as much social proof as you can and display it in a way that is easy for your audience to digest.

6. Take Advantage of Social Media

Social media is a great marketing tool for car dealerships as it can help build trust between your brand and your audience.

Share social proof, video, graphics, etc. on all of your social media channels that will encourage your audience to visit your funnel.

Especially if your audience demographic are avid social media users, it’s important to keep your accounts updated and informative.

Again, this is where your Actionetics account can come in handy. It collects your customer’s previous actions within your funnel, and, most importantly, their interests.

Lastly, you can also create advertisements within your social media platforms, including Facebook and Twitter ads.

They not only help increase brand awareness, but can automatically target a specific group of people to your funnels.

7. Be Responsive to Queries

Lastly, you need to be responsive to your audience’s questions and comments in a timely manner.

ClickFunnels integrates with automated systems to help you respond faster to customers and help build positive relationships.

Marketing Your Dealership With ClickFunnels Gets Results

As you can see, there are many ways you can better market your car dealership with the help of ClickFunnels.

Just be sure that as you do, you’re also keeping up with the latest car buying trends.

That way, you’ll stay one step ahead of your competitors and more importantly, appeal to your audience.

ClickFunnels is a great tool to use for your business.

It’s simple for any entrepreneur to build their own sales funnels in just minutes, all without needing to rely on a team of techies.

Everything you need to build and launch your sales funnel is pre-developed and automatically pieced together for your company, so you have a seamless and fast set up.

If you want to give it a try, ClickFunnels offers a 14-day free trial. Test it out and see the growth you have with your customers.

How has using ClickFunnels for car sales helped you? What other lead generation for car dealerships and best digital marketing tips have worked for you? Sound off in the comments below!

Recommended Reading

• Why Social Proof Marketing, Testimonials, and Customer Reviews Are Vital to Your Sales Funnels 
• How to Create A Social Media Sales Funnel 
• Best Funnel Designs That Will Convert

Thanks for reading Using Sales Funnels For Car Sales: How to Market Your Car Dealership with ClickFunnels which appeared first on ClickFunnels.

Thanks to ClickFunnels, just about anyone can build a sales funnel with potential to drive traffic and build a revenue stream.

However, how do you make the jump from “newbie” status and get your funnel playing in the big leagues?

Funnel consultants know the drill when it comes to beefing up their funnels: consider this three-pronged strategy as your starting point.

Truth be told, a sales funnel can be built in a matter of minutes.

However, a sales funnel that sells takes some serious legwork.

That being said, the elements of a successful funnel aren’t a secret: however, the money-making potential of your funnel does depend on a few key factors:

#1 – Your Niche

Whether you’re working in the real estate market or want to build a funnel for a doctor’s office, deciding on a niche within your industry is absolutely crucial to the success of your funnel.

Rather than looking at the big picture, start by dominating markets and keywords with little competition and then scale your efforts.

#2 – Your Homework

Funnel builders tend to shoot themselves in the foot when they build their funnels and then try to figure out their market.

You should know your audience like the back of your hand; likewise, you should know exactly what’s working and what’s not regarding how to market your funnel based on your previous advertising efforts and A/B testing.

#3 – Your Sales Strategy

Passive income is the ultimate dream of modern marketers; however, building and scaling your funnel is an active process.

You can’t hope to scale your funnel without a foolproof marketing and outreach strategy in place.

Overwhelmed? Don’t be.

Fortunately, all three of these factors are in the palm of your hand.

You have complete control over which niche you target, how you research the in’s and out of appealing to your audience and how to eventually scale your efforts.

Certified funnel consultants have the ability to tackle just about any niche and craft a killer funnel around it.

Real estate, dentistry, self-help, you name it. It doesn’t matter if you own a construction company in Boise or a tech company in Toronto: if there’s a niche, there’s potential for a funnel to dominate that niche.

But how?

How do we take our sales funnels to the next level?

How can we hope to overtake our niche and outsell our competitors?

It’s time to take your funnel out of the minor leagues and into the majors.

Ever wonder how funnel consultants take seemingly unknown sites and turn them into funnels which practically print money?

First, Crunch the Numbers

Due diligence and research is obviously important to any business, and funnel-building is no exception. For starters, funnel builders need to understand…

• What appeals to potential visitors regarding content and marketing
• How visitors behave once they’ve landed on the site housing the funnel
• Best practices within their niche regarding offers, deals, and marketing message

Crunching the numbers for your sales funnel to determine its potential comes down to two elements: expectations and goals.

In other words, don’t get too ahead of yourself. If you’re looking to figure out where your funnel is going, you’re going to need to understand where your site has been regarding traffic, advertising and user behavior.

By doing your homework and managing your expectations, you’ll be able to craft a realistic blueprint regarding what your funnel is capable of.

So, what expectations are we talking about? What numbers are essential to building your funnel?

Traffic

First and foremost, you need to figure out how much traffic your site is pulling in before launching your funnel.

Furthermore, you should also understand what percentage of your visitors represent quality traffic versus junk traffic.

By having a solid understanding of your site’s typical visitor count and behavior (think: bounce-rate and landing page optimization, where visitors typically click, how they exit the site and so on), you can realistically consider the financial potential of your funnel.

For example, if you predict 20,000 unique visitors per month, you can begin calculating “what-if” revenue based on various conversion rates (it’s better to low-ball your estimations with a 2% rate, for instance) and manage your expectations accordingly.

Advertising – Consider your existing advertising campaigns, whether they be on Facebook or native ads, and determine what’s worked in the past and what hasn’t.

If you have a killer ad on Facebook that’s converting like crazy, for example, you can integrate the elements of that ad (headlines, copy, design) into your new funnel.

Reach – While you should start small regarding your expectations, you should also keep the future of your funnel in the back of your mind.

Keep in mind the potential reach of your funnel regarding traffic and audience, including your ability to scale once your funnel has taken off.

For example, consider candidates for expert outreach or potential partners for a JV down the road.

Marketing – Look into your competition and the kind of numbers they’re seeing from their funnels.

Ideally, you’ll be able to use the best practices within your industry to create a funnel that’s at least strong as your neighbors’.

What seems to be working in your space?

What marketing have you A/B tested in the past?

How can you take what the competition is doing and do it better?

By understanding what to expect based on what you already know about your site, industry and target audience, you can realistically set goals for you funnel upon launch.

As an aside, bear in mind that it never hurts to be conservative regarding your conversion and click-through rate estimations.

In short, make sure that decisions for your funnel are driven by data rather than your gut and plan accordingly.

Make Your Design Count

Granted you’ve done your homework, the back-end of your funnel should be solid; however, what about the face of your funnel?

It’s no secret that design can either make or break your sales funnel.

How can we figure out if our funnels look as good as it converts?

Consider first and foremost that weak funnels…

Take Forever to Load – Considering that 40% of visitors will bounce from a site that takes more than three seconds to load, you can’t afford to boast a bulky funnel.

Lack Congruence – It’s essential that your funnel’s message, copy, and design are consistent with your existing branding.

If a user enters your funnel via Facebook and feels like they’ve stumbled on the wrong site because of an inconsistent color scheme or marketing message, their confusion will ultimately lead them to bounce.

Don’t Pop – Your funnel shouldn’t look like it came straight out of 1999.

To catch the attention of your visitors, you’re going to need to turn up the sexy in your sales funnel. For starters, consider HD images, bold fonts and eye-popping colors (in line with your own branding).

It never hurts to consult a designer or copywriter if you’re concerned about whether or not your funnel is up to snuff.

When in doubt, keep in mind what’s worked in the past.

It’s better to have a funnel that’s loud regarding design rather than something dull and drab.

Scale (and Scale, and Scale Some More)

While sales funnels can’t simply be copy-and-pasted from niche to niche, a successful funnel can be scaled across multiple markets with the proper tweaks.

Once your funnel has proven its worth and becomes profitable, it’s time to consider scaling.

However, where do we start when it comes to unlocking a funnel’s full potential?

Ask Yourself: Which Traffic Networks Would Work? – To properly scale your funnel, consider traffic that you aren’t currently targeting which has the potential to convert.

Consider related niches or similar markets regarding demographics and reach.

For example, a successful funnel in the dentistry niche could potentially work across other medical fields such as cosmetic surgery and so on.

Bump Up Your Budget – If your funnel is stable regarding revenue, consider ramping up your budget as means of scaling.

Instead of spending wildly at first, start with a small injection of cash and see if your funnel’s revenue responds accordingly.

Find a Partner in Crime – The benefits of JVs are obvious, especially when it comes to scaling your funnel.

From uncovering new traffic sources and affiliates to giving your funnel additional exposure, JVs represent the ultimately means of getting your funnel in front of new customers.

Regardless of who you decide to partner with, ensure that it’s someone you trust and that you have something to offer their traffic in return.

Has Your Funnel Reached the Big Leagues?

Scaling up and cashing out is the dream of every funnel builder; however, the steps to get to that point require some intense research and strategy.

Much of a funnel’s potential can be determined pre-launch as you study your traffic, determine your design and work to dominate your niche.

Regardless of your industry, make sure that your decisions are driven by data rather than instinct to ensure that you’ll never be disappointed by your funnel’s performance.
What do you think is the ultimate step to reaching the big leagues with your funnel? If yours isn’t quite there, what’s holding you back?

Thanks for reading 3 Weird Steps Certified Consultants Take To Boost Sales Funnel which appeared first on ClickFunnels.

Clicks and conversions are the bread and butter of every funnel-builder; however, how do we ensure that our traffic converts now instead of later?

We’ve outlined fifteen must do’s based on the best practices of funnel-hacking that can be applied to just about any site looking to fly visitors through their funnels.

Some say that bigger isn’t always better; however, when it comes to clicks and conversions, we’re always looking for our numbers to go up.

From disappointing design to flaky marketing, there are many reasons why users bounce off the page and ultimately fail to convert.

Such mistakes are especially unfortunate considering the blood, sweat, and tears that go into our sites and sales funnels.

On the flip side, it’s not uncommon for success to slip through our fingers due to the slightest bit of carelessness (think: the 80/20 rule).

How do we know if we’re making the same sorts of mistakes?

What if we’re squandering sales through a poorly optimized funnel?

Fear not.

By sticking to the following facts, you can plug up the holes in your sales funnels and optimize your site for more conversions now.

In short, some small tweaks can go a long way toward transforming your sales strategy.

Now, where do you start?

1. Know Your Numbers (the One’s That Matter)

First and foremost, make sure that any decisions regarding your site or sales funnel are driven by data versus your gut. The numbers that arguably matter the most to your next sales campaign include:

• The amount of traffic your site is currently pulling in (both organically and through ads).
• Conversion rates of prior marketing campaigns (to determine what works best regarding deals and copy, including past email marketing blasts or social media ads).
• The size of your email list (and the percentage of that list which is either warm, cold or hot).

Don’t solely rely on intuition when it comes to your sales funnel; instead, make sure you have the math on your side before you roll out something new.

2. Rely On Quality Traffic

On the same note, take a close look at the traffic of your funnel and ensure that such visitors aren’t simply junked traffic.

For example, unwanted visitors such as crawlers and content scrapers are going to skew your numbers.

Keep a close eye on your analytics (both on-site, through email marketing and on your ad campaigns) to ensure that you’re actually on target regarding your traffic.

3. Congruent Upsells

If someone asked if you’d like to boost your revenues instantly by up to 30%, you’d probably jump on the opportunity, right?

Therefore, embrace the upsell. By having consistent opportunities for users to spend more throughout your funnel, you increase opportunities to build your revenue stream.

On the same note, make sure that your upsells are congruent in the sense that they align with your sales funnel and work to benefit rather than interrupt your users.

4. Re-Targeting

We don’t expect to hit all of our targets the first time.

Funnel-hackers understand the benefits of retargeting and why it’s necessary to your marketing efforts, including conversion rates that may be ten times higher than our initial campaign.

Re-targeting users don’t have to be rocket science; for example, many marketers are seeing big returns by re-targeting leads through Facebook.

By going after the same users multiple times, we increase our exposure to such users, therefore building trust and improving our conversions.

5. Split Testing

When it comes to building a successful funnel, the name of the game is more trials and fewer errors.

Whether you’re launching a new funnel or rebuilding an underperforming one, it’s crucial that you understand what works and what doesn’t regarding your funnel’s design, marketing language and an initial deal that grabs your visitors’ attention.

If you’ve never launched a funnel before, you can use prior marketing campaigns to gather such information and potential inspiration for your funnel.

In short, if you’re not testing, you’re probably guessing.

6. When in Doubt, Downsell

Don’t fear the downsell.

If users are finicky about your funnel and want to bounce, consider the fact that a smaller sale is better than no sale at all, right?

If you offer a high-ticket product or suspect that price point may be the biggest barrier to entry to your traffic, include a downsell as part of your funnel or re-targeting strategy to help seal the deal for skeptics.

7. Crystal Clear CTAs

Your calls-to-action are arguably the most important parts of your sales funnel and site.

You can’t expect a single conversion if you aren’t asking visitors to do something.

Users should feel compelled to click with loud, specific calls-to-action that they simply can’t afford to miss.

Consider urgency, scarcity and mind-blowing statistics concerning your product as inspiration for driving users to click through.

8. CTAs Above the Fold

Likewise, you can’t afford to allow your users to miss your CTAs.

Therefore, make sure to keep them above the fold so that your visitors know exactly where to go rather than spending too much time scanning the page, potentially leading them to bounce.

9. Speed Up Your Page

Site slowdown can kill your conversion rate.

Consider the fact that nearly half of today’s users expect pages to load within two seconds.

The clock is ticking when it comes to conversions: every second your site isn’t loading, the more likely visitors are going to bounce.

Keep an eye on your site’s speed and make sure that you’ve run through your own funnel to make sure that nothing’s slowing you or your users down.

10. Engage Your Audience

“Engagement” is much more than a buzzword. After all, with users’ attention spans so short, we’re constantly fighting to keep our audience engaged.

Consider including some sort of quiz or comment box to allow users to speak their minds and remove the “salesman” vibe from your funnel.

Small touches to hold your audience’s attention can pay off in the long-run.

11. Beef Up Your Autoresponder (and Follow Up!)

Autoresponders have the potential to make or break your marketing campaigns.

By crafting an autoresponder that works, you can expect to see a spike in your conversion rates and bring more users back into your funnel where they belong.

Remember: segment your leads, map their journey, remind them who you are seal with deal with a killer call to action.

12. Use Order Bumps Religiously (They Work!)

If you’re looking for ways to boost your sales, invest in order bumps to drawn attention to additional products and offers alongside your initial deal. The inclusion of such bumps is a win-win for you and your users as you’re able to.

13. Craft Killer Headlines

Killer copy and higher conversions go hand-in-hand.

While we can use imagery and our funnel’s design to catch our visitor’s eyes, language goes a long way when it comes to sealing the deal.

The hard and fast rules of writing headlines include…

• Getting ultra-specific to grab users’ attention rather than being vague (“The High Ticket Coaching Funnel That Generated a 4,034% ROI).
• Create a sense of urgency surrounding your headline by reminders users that they need your product (“The $7,500 Blogging Mistake that Every Blogger Needs to Avoid”).

Additionally, make your product sound like a resource versus a sales pitch by ensuring users that you’ll solve their problems and give them exactly what they need.

14. Move Forward With Progress Bars

Urgency can be your secret weapon regarding marketing your funnel.

Likewise, you can utilize a progress bar to push users through your funnel and ensure that they complete the journey.

Whether you’re enticing users to get to the next step of the funnel “(You’re 33% closer to TRANSFORMING your business!”) or simply want to reassure them that the process is only one or two steps, progress bars are a subtle way of getting users to convert.

15. Give Them Options (When it Comes to Payment)

Plain and simple, users love having options versus feeling constrained or restricted.

Likewise, your funnel should allow users to pay in whatever way they see fit.

Not only will this give users a sense of security and reassure them that you’re trying to make the buying process more convenient for them, but also keep users from dropping off who may not use PayPal, for example. The more options, the better.

Anything Else?

These fifteen facts can be used across just about any funnel in any industry as a checklist to ensure that your funnel is running at full-steam.

While it may seem like there are a million moving pieces to a successful sales funnel, keep in mind that your attention to detail will ultimately set you apart from the competition.

If you had to pick one of the previous elements as being the most important for your funnel, what would you choose?

Visit the ClickFunnels website today to sign up for a free trial!

Thanks for reading 15 Freaky Funnel Facts To Follow For Faster Conversions which appeared first on ClickFunnels.

When it comes to landing pages and their performance, there’s nothing more important than the process of optimizing the landing page to suit your visitors.

After all, if all your visitors hate your landing page, how could you ever make any sales?

In this article, I will cover the six most hated parts and features of your landing page, the reasons behind people hating them and how you can fix them to increase your sales fast.

The key to this whole process is understanding the behaviour of your customers to be able to tune these fixes fine to your specific audience, so if you’re not already measuring all the different metrics that actually run your business, I suggest you get right on it – now.

If you’re already using ClickFunnels, like you totally should be, then the process of measuring and analytics is made super simple for you with our integrated analytics tools. Just setup the different measurements you wish to track and voila, you’ll be provided with accurate data about the behaviour of your visitors right inside your ClickFunnels dashboard.

These fixes will work with any landing page, though, so stick along for the ride and learn how to battle those hideous and annoying features of your landing page that are preventing you from getting successful. Let’s go!

1. Poor (Or Lack Of) Mobile Optimization

Image Source: MackieVisions 

As many of you might know, Google’s so-called “mobilegeddon” has been in town for a bit over a year now and is showing no signs of stopping.

New algorithm updates and tweaks are coming each month to make sure Google can provide the best possible user experience for their mobile searchers, meaning it will become increasingly difficult over time to gain back those lost search engine rankings without proper mobile optimization.

However, that is not the only reason why you need to have proper mobile optimization for your landing page.

Over 80% of internet users on this planet use a mobile device to access the internet. What that means is that in all likelihood at least one-third of your landing page visitors are surfing on a mobile device, whether that is a smartphone, a tablet or a smart watch.

Understanding that sheer number of potential customers who find your landing page, can’t get it to work properly due to poor mobile optimization and leave is usually enough to scare you into starting the mobile optimization process straight-away, but let’s take this one step further.

I know I said potential customers in the previous paragraph, and I truly meant it. You know why? Because 70% of mobile searches lead to action within an hour of entering the website. Now if that doesn’t scare you to believe you’re losing potential customers right and left then nothing can.

But how can you fix this situation?

Well, first of all, it depends on a whole lot on the landing page tool or CMS you’re using, but the simplest way of fixing poor mobile optimization is to use a proper landing page builder like ClickFunnels. We provide you with an integrated feature to preview, customize and optimize your landing pages for mobile devices directly in our builder.

If you’re not using a tool such as ClickFunnels, don’t worry, the fixes are still the same, but the way to implement them varies a lot. I suggest you check out this guide I wrote some months back to truly dive into the different aspects of perfecting your mobile user experience.

2. Poor Display Of Call To Actions

Image Source: WordSteam

Let’s face it, call to actions or CTAs are the one final key to getting a visitor from the potential stage to convert to a paying customer. And that’s why you need to make sure your CTAs are properly displayed.

Make sure the colours are a match to your colour theme, but also that they are in accordance to colour psychology. The text needs to be easily legible and of course, the CTA button needs to look spectacular. Oh, and remember that spectacular doesn’t always mean a big flashy button that causes epilepsy, most of the times spectacular is stylish and controlled.

Not only does the display need to be proper, but also the CTA itself. The wording makes a whole lot of difference here, and you must not sound pushy or too much of a 60s vacuum cleaner salesman, but rather to the point “I can help you make things better” type of person. Keep it short and sweet, but don’t forget the actionable part of it.

A quick fix to this is to research the different types of CTAs that are known to work, and here’s a great list of different CTAs found all over the internet and some analysis on why they work and how to make your own CTAs work for you.

3. The Length Of Your Landing Page

Image Source: Unbounce

Look, if you’re selling a simple service or product, such as a book or a, well, a vacuum cleaner, then there’s no need to have the landing page be as long as the book itself. Or the vacuum cleaner’s user manual and warranty information booklet.

The point is, make it nice and short for a smaller and more affordable ask, or a product that is a really common item, and longer for a bigger ask or a new and innovative product you need to demo at the same time to prove it works.

But do not underestimate the power of a well-written and beautifully designed landing page that is very detailed and long, because those types of landing pages definitely have their purposes and are incredibly convincing and reassuring in the eyes of the customer.

However, keep it reasonable, as there are plenty of successful companies whose landing pages include less than 1000 words of copy.

And then there’s Amazon with their Kindle stuff, which is almost 5000 words and still works wonderfully. Well, I don’t have their metrics to say that, but it’s Amazon, they would have changed and tweaked it already if it didn’t work.

But there you have it, an idea as to how long the landing page should be and the approximate ideal length, which is anywhere between the Impact’s 207 words to that monster Amazon calls a landing page.

Also, never forget to TEST your landing page. Split testing is really simple with proper tools, and you always get statistical proof of what works for you.

4. Distracting Autoplay Videos

Image Source: Social Blade

I could make a thousand link long list of people hating videos that are on autoplay on websites, but that wouldn’t be too helpful, so I’ll just leave this here for you to know that hatred for auto-playing videos truly exists.

Instead, I’ll focus my efforts on this section of the article on helping you to fix that problem, which is really simple.

Remove the autoplay from your landing page videos and add a nice and large play button on the video. That way you’re making sure visitors don’t get confused as to what they should be doing and leave.

Alright, I cannot resist the temptation, here’s how much hate Snapchat is getting for their new feature that auto plays stories.

5. A Poor Headline

Never in a million years has the importance of headlines been stressed enough, especially when it comes to landing pages.

I’ll start off with the why this time because it makes you understand why this is seriously important in under eight seconds. The reason is that people have an approximately eight seconds long attention span, and you need to capture their attention within those eight short seconds.

Did I succeed in getting your attention in under eight seconds as to why you need to make sure your headline is amazing?

Good, because then we can get to the fix.

Short and sweet applies here too, and it needs to grab the attention as well, so that’s what similar with the CTA. But don’t make the mistake of thinking that’s it, as you really need to make sure the visitor understands what your landing page is about in under eight seconds. It’s not enough to sell your product in a short and actionable sentence, you need to give them a reason to read on.

And that’s a lot more difficult than you might think.

That’s why professionals and beginners alike should split test their headlines, every single time. More about split testing headlines can be read here in one of my previous articles about landing page split testing.

Get out there and start writing some killer headlines!

6. No Value Before Asking For The Sale

The boy has I got a treat saved for you.

The final piece of hatred your landing page gets is the easiest one to fix and probably the most efficient one of them all, at least if considering the time it takes to fix it and comparing that to some sales you get as a direct result.

Never ask for a sale before you prove the value of your service or product to the customer. Never.

Whether you decide to give the customer value in the form of a free eBook or have plenty of testimonials attesting to the value of your product you just described to the customer, it doesn’t matter.

What matters is that you do provide the customer with value, or at least proof of the existence of said value if they buy the product, before asking them to buy it.

Because why would you buy something you don’t believe is not useful and valuable to you in the slightest?

And there you have ladies and gentlemen, you’ve made it to the end. Congratulations, you now possess the knowledge required to make those sales soar in from you landing page like never before.

Do you have personal experience with these fixes, or perhaps you tried them out after reading this post? Nevertheless, I’d love to hear your thoughts. Just comment below and let’s have a chat!

Thanks for reading 6 Things People Hate About Your Sales Funnel which appeared first on ClickFunnels.

It’s easy to get attracted to a quick fix.

Anything that promises to make a big difference in a short amount of time with minimal effort is bound to gain attention.

To be sure, there are some solutions out there which will get results in the short run; more often than not, however, a sustainable approach will be far more effective in the long term.

Think about your current strategy for gaining more customers. Does it follow a quick fix pattern, or are you more focused on cultivating long term relationships?

The long term solution is why demand generation is such an effective strategy.

It’s time to look at the basics of demand generation, how it can benefit your business, and the ideas that can help you along the way.

What is Demand Generation?

Defining demand generation is actually a bit of a challenge since no one can seem to settle on one definition.

And simply saying it generates demand for your product is a bit redundant.

Most explanations do tend to revolve around the same themes though.

Demand generation is all about developing a comprehensive approach using a variety of programs and strategies to create enthusiasm among your customers for your brand and product.

The terms demand generation and lead generation are also used interchangeably by many people, but there is a difference.

Think of lead generation as a subcategory of demand generation.

Lead generation also focuses more on collecting data on possible customers, which can then be used to help lead them down your sales funnel.

Demand generation programs, on the other hand, are used far more broadly.

It all has to do with developing a long term strategy. It’s a gradual and comprehensive process that aims to delight customers and make them loyal to your brand and products.

Demand generation can be broken down into four areas.

The first is raising brand awareness, followed by inbound marketing, sales enablement, and finally ending with customer retention.

By encompassing all of these points, demand generation creates multiple opportunities to establish strong customer relationships that will last for years.

The Benefits of Demand Generation

The obvious advantage of using a demand generation strategy is the larger number of customers you’ll receive.

But the benefits of demand generation go beyond that.

For example, demand generation is a great way to find new customers, even in markets you might not have considered before.

Perhaps you’re focused on only one type of customer. Demand generation can help show you whole groups of customers you may be missing out on.

It can also help you promote new features that you have for your products.

Or you might use demand generation to re-engage with customers.

This is especially useful if you have customers who might not have bought from you recently.

As you can see from these benefits, demand generation can give you a boost in many different areas. All you have to do is put your strategies into practice.

Demand Generation Ideas

Now that you have a better grasp on what demand generation is, you’re probably looking for some good ideas that you can implement with your company.

Luckily, there are several strategies which may prove effective for you.

1. Podcasts

If you want to talk directly to your audience, why not start up a podcast?

Podcasts are a great way to talk about subjects and topics that surround your brand and product.

You wouldn’t necessarily talk directly about your company and items, but you would instead discuss the niche you have carved out for yourself.

This niche can be found after identifying the market and submarket related to your product.

When you record your podcast, ask questions designed to get the audience to think.

Have deep conversations with your guests.

Invite guests that the audience might know who have an authoritative voice in your field.

The idea is to get your audience to trust you and look to you as a possible thought leader.

2. Blog Posts

Another way to reach more people is through writing a blog.

Your blog posts should revolve around your niche. It’s one of the ways you can differentiate yourself from others.

So let’s say your company is involved in the health market. That’s a start but think of all the health blogs out there.

You’d be writing in an already crowded ocean of content.

Getting noticed that way is almost impossible.

That’s why you need to narrow down to a submarket and niche, much like your podcast.

By focusing on your niche, your blog post will reach people who would likely have an interest in your product.

Be consistent with your blog updates as well. Readers want to hear from you often — at least once a week, not every few months.

Develop creative habits that will help you keep writing content for your blog regularly with this guide to 36 Strategies That Will Help You Overcome Writers Block

3. Webinars

Webinars are relatively easy to produce but can lead to some big results as you make a connection with your audience.

Webinars also bring value to audiences at a time when people are specifically looking for value.

In order to generate more demand, webinars need to be a part of your strategy.

To get even more attention, you should also partner with some of the major players in your industry.

Get people your audience will know — those with a respected voice who people trust.

If you’ve ever wondered how to create a webinar, ClickFunnels has you covered.

We’ve already got a special guide for creating a webinar funnel as well as some tips for making a high converting webinar registration page.

And don’t miss out on The Perfect Webinar script from Russell Brunson.

4. Free Stuff

As part of a demand generation marketing strategy, why not give some of your stuff away?

This might be in the form of a free sample of your product. Or it might be a free trial or demo.

Whatever you choose, make sure it’s your best stuff. Too many companies give away outdated or inferior products to try to entice customers, and that just creates a bad impression.

By offering your best items for free, you help build more trust with the consumer.

And if you establish that trust, they’ll want to come back for more of what you offer.

Offering free stuff of value also means people will be willing to give you information about themselves.

This can help you reach out to them in the future as a more viable lead.

5. Email Marketing

Don’t overlook email marketing when it comes to generating demand.

The more focused and personalized the email you send out to your potential customers, the better the response rate will be.

That also means sending out a giant email blast won’t get the job done.

A great way to improve email marketing strategies is by split testing.

Make subtle changes to your emails and see which one gets better results.

Email marketing also gives you the chance to practice some of the other ideas listed here like offering free products to your audience.

You can read more about running successful email marketing campaigns by reading this article.

Start Generating Demand With ClickFunnels

These ideas are merely scratching the surface of possibilities, but they should prove effective at demand generation.

Generating demand is all about creating a connection with your most promising customers.

It’s a comprehensive approach that should include every part of your marketing strategy.

As you use ClickFunnels, you’ll be able to see demand generation in action.

If you’d like to get started, sign up for a free 14-day trial from ClickFunnels and see the results for yourself.

What kind of demand generation ideas have you tried? Which ones have gotten the best results? Tell us about them in the comments below.

Continued Reading

• Build a Lead Generation Website
• Maximizing Your Click Funnel by Cross Channel Marketing
• Grow Your Email List. How to Increase Email Opt Ins
  

Visit the ClickFunnels site today to start your free trial!

Thanks for reading 5 Demand Generation Strategies/Ideas For Your Business which appeared first on ClickFunnels.

When looking at your current dental marketing strategy, how much does digital marketing play a role?

You may think networking and traditional marketing is enough, but as the world becomes more digital, so too must your marketing.

In fact, your potential prospects are online right now, researching dental offices to find the one that fits their needs and provides high quality services.

So, the real questions become, what is your current digital presence and how can you improve it in order to grow your business?

In this article, we will discuss eight best marketing practices for dentists to use within their sales funnels in order to grow their practice and how ClickFunnels technology can help.

8 Best Practices to Use for Dental Office Marketing

1. Tap into Your Social Proof to Increase Lead Generation for Dentists

When it comes to marketing for dentists and for your dental office, it’s all about networking.

Patient referrals and reviews play a major role in your practice, so it’s vital that you’re collecting patient reviews and creating a space in your funnel for potential prospects to read them.

It’s through those reviews, or social proof, that helps instill trust in your brand and ultimately, can motivate them to make an appointment at your practice.

In fact, BrightLocal found that 73% of consumers said that positive reviews make them trust a company more.

So, how can you gather credible social proof? ClickFunnels provides tools that make it “one-click” easy to send messages to patients after their visit, asking for their reviews and feedback, mainly through email.

And don’t forget to use the other powerful tool at your disposal when it comes to social proof — your social media channels.

Create social posts using recent reviews you’ve received. You can also encourage your patients to share their reviews on their personal platforms, helping expand your reach.

Finally, make sure you are taking the time to thank patients for leaving a review and maybe even offer an incentive, such as a promo code, so you can gather even more reviews.

2. Create a Cross Channel Marketing Strategy

Cross channel marketing aims to engage with your prospects on as many channels as possible, creating a single, seamless approach.

This is how your practice becomes more familiar to new prospects as it also covers all of your bases, getting prospects that are only active on one or a couple of your platforms (email, Facebook, etc.) to engage with your campaigns.

Finally, through a cross channel marketing strategy, you put your prospects in the driver seat of how they want to interact with you and your brand.

For example, they may only visit your website when you run promotions and would benefit from email and social campaigns that advertise special promotions.

Click here to learn more about keys to cross channel marketing success. 

3. Optimize Your Facebook Ads

Speaking of social media channels, Facebook ads are a digital marketing tool every dental office should be using.

It’s through Facebook ads that you can expand to your target prospects and see results to your sales funnels.

Facebook ads offer a variety of ad types, however, the best ads to utilize as a dental practice include video and photos. This will help build value for your brand.

Additionally, Facebook ads make it easy to measure results, so you can see what is working and what needs improvement.

You can learn more about your prospects through the data Facebook provides you, including impressions, clicks, and conversions.

4. Research Your Current Patients and Potential Prospects

How well do you know your prospects and current patients?

Especially if you’re looking to expand your reach, you need to know your target prospects’ behaviors and interests in order to increase your conversion rates.

In return, knowing your target prospects will directly impact the type of messaging and branding you’ll use in your funnel.

Conduct a target market analysis by looking into the who, what, when, where, why, and how.

There are many ways to conduct a target market analysis, but a good start is having current patients complete a survey about your services.

Be sure to ask for their feedback on what you can do to improve their dental experience. By analyzing their feedback you can have a better understanding of what they value and want when it comes to their dental needs.

In addition, your funnel and social ads are collecting data, including prospect behavior and demographics, and this can be easily analyzed to understand your current patients and prospects.

Lastly, when researching your current patients and prospects, be sure to analyze your competitors and find what demographics they’re targeting to see if it’s the same prospects you should be targeting as well.

5. Emergency Keywords

One of the highest keywords associated with dentists is “emergency” and it’s important that you have SEO tactics in place so you’re at the top of the results page when someone is looking for emergency dental services in your area.

Conduct keyword research and see what keywords you can rank for, based on your dental services.

Use these keywords within your funnels as well as in your ad copy.

6. High Quality Photos

Forget generic stock images. Instead, work to incorporate high quality photos into your sales funnels.

In fact, recent studies have found that dental office websites with high quality photos convert more prospects into patients.

Incorporate professional photos of your staff, office and anything else you find aesthetically pleasing.

Also, ClickFunnels makes it easy to split test the placement of your photos to determine what design gets you a better engagement rate.

7. Provide Original Content

A great way to stick out from your competition is to provide engaging, original copy within your dental office sales funnels.

This all starts with creative headlines.

Your headlines should be short, but eye-catching enough to stop a prospect in their tracks. Use a subheading to describe the content of the page.

Once you research and understand your prospects and the keywords they’re using in their search, the better messaging you can provide them.

Additionally, make sure your content is easy to read, broken up into short paragraphs or bullet points, has a strong call-to-action, and is proofread before you publish and promote your funnel.

Funnel content is another area you can utilize the ClickFunnels split test tool.

8. Optimize Local SEO

Finally, like “emergency” keywords, you should also target local keywords related to your business.

By utilizing local SEO, you can help direct those in your community to your dental practice when they search by location.

For instance, you can insert local keywords, such as “Denver Dentist” into your funnels and ads.

A good rule of thumb is to narrow your marketing reach to a 50-mile radius from your office, so you know you’re only targeting local prospects.

Furthermore, Facebook ads have a built-in map card feature that you can share with your target prospects, including address, hours of operation, and directions.

ClickFunnels for Dentists: Improve Dental Office Marketing With ClickFunnels

With these eight best practices in mind, you will be on your way to expanding your reach and gain more patients for your dental practice.

ClickFunnels is a great tool to use for your business.

It’s simple for any entrepreneur to build their own sales funnels in just minutes, all without needing to rely on a team of techies.

Everything you need to build and launch your sales funnel is pre-developed and automatically pieced together for your company, so you have a seamless and fast set up.

If you want to give it a try, ClickFunnels offers a 14 day free trial. Test it out and see the growth you have with your customers.

What best practices have you used in your dental marketing? What are your best dental marketing strategies and what lessons have you learned along the way? Sound off in the comments below!

Recommended Reading

• 5 Ways You Can Improve Your Data Driven Marketing With ClickFunnels 
• Maximizing Your Sales Funnel With Cross Channel Marketing 
• 4 Actions To Boost Your Facebook Ads Campaign Results

Thanks for reading Sales Funnels for Dentists | How To Market Your Dental Office Using ClickFunnels which appeared first on ClickFunnels.

A vast majority of contemporary businesses are well aware of the fact that writing a blog can bring them substantial sales benefits. It seems like everyone has heard that B2B marketers who use blogs get almost 70% more leads than those that do not. In such circumstances, however, it becomes difficult for the brand to differentiate from its competitors.

It is not enough to simply write a blog anymore. You need to learn the advanced blogging strategies in order to attract potential consumers. That’s why in this article we are going to reveal 7 secrets for writing a business blog that converts leads.

How to Turn Your Blog into a Lead Generation Machine

Writing blog posts regularly is not easy but it is necessary to keep up with the latest market trends. According to a recent survey, companies that publish more than three posts per week earn almost four times more traffic than others.

This gives the most fruitful marketers the opportunity to get the foot in the door and differentiate from their peers. But how exactly can you do this? Let’s check it out here:

Write About Relevant Topics

The basic rule of business blogging is that your topics have to be trendy and relevant. Don’t burden your followers with marginal industry impressions. Get to know your target audience well and offer them contents that really deserve their attention.

Don’t get too promotional and aggressive on your audience – your aim is to generate leads but not to chase away potential customers. Being a regular blog writer, sometimes you will face a creative crisis. In this case, you can use online topic generators like Answer The Public.

Solve Problems

Most of the followers surf the Internet trying to find a solution to certain problems. For instance, they want to know how to repair a damaged car or the specifications of a new smartphone. As the blogger, you should provide them with practical solutions.

This is why today’s blog posts are getting longer. They are more informative and thus generate almost 10 times more leads than short-form blog posts. However, bear in mind that you shouldn’t give them all answers at once. Leave something for your Call-to-Action (CTA), too.

Always Include CTA

Speaking of CTA, this is the one element that you have to include in all blog posts. There are all sorts of CTA models that you can put into practice: eBooks, invitations to webinars, free trials, etc. It should be visible but also look like a natural part of your article.

You should use the readers’ emotions to attract more attention. Give your CTA a positive connotation to inspire engagement or even make the readers scared and angry. It may be risky but it proved to be a captivating emotion in some occasions.

Avoid Corporate Tone

Using a formal, corporate tone can make you sound like a machine and not a human. In your posts, you should present the brand values and reveal your human side. Make it more personal and closer to the average reader. If you are not sure how to achieve this style in the beginning, you can consult one of many professional editing services like Best Essays or Hemingway App to assist you.

Offer Perks

Free perks and benefits are usually the easiest way to generate more leads with your blog. These things come in various forms such as free shipping or discounts for new subscribers. It’s a one-time offer that you give in exchange for the reader’s personal information. Besides this, you can also offer your users personalized quizzes or tests to attract more subscribers.

Optimize Your Posts

Optimizing your blog post, you will increase the chances to be discovered through organic engine search. Keywords are an essence of SEO and you need to choose the ones that directly concern your business. You can use tools like the Keyword Planner to explore and pick the best options for the brand.

While writing, include a focus keyword in the title and the first paragraph of your post. Use it throughout the text but keep it under the 2% density. This way, you will maximize the SEO efficiency of your articles and allow a more productive organic search.

Analyze Your Traffic

If you want to generate more leads through the blog, not only that you need to write high-quality posts but you also have to monitor the progress and analyze traffic. Google Analytics can help you big time in that regard.

This free online tool allows you to see the number of visitors, where they come from, the bounce rates, etc. With such valuable information available in only a few simple steps, you can easily discover the best and the worst posts, the most attractive topics, and come up with new blog ideas.

Conclusion

Blogging is one of the basic elements of modern content marketing. You need to embrace it as a valuable source of lead generation but it will demand a lot of dedication and creativity. Using our 7 steps for writing the business blog that converts successfully, you’ll be on the right path to creating a series of inspiring posts. Feel free to give it a try and let us know in comments if you have some other secrets to share with us.

Thanks for reading Writing a Business Blog That Converts Leads which appeared first on ClickFunnels.

Stunning. Effective. Magnetic. Definitely conversion-boosting.

These are the words we want to hear when people talk about our landing pages.

Well, and we can probably also add totally awesome to that list too.

Because your landing pages are such an indispensable part of your funnels, we don’t just want to hit and run when it comes to learning more about them.

In previous articles, we’ve dug deeper into making our landing pages action-focused.

We’ve also learned more about how a well-chosen backgrounds can “wow” your audience.

But I’m never one to also pass up the fundamentals.

The truth is… an overwhelming number of businesses are not using landing pages effectively or to the full extent possible.

Even pros report that building good landing pages is one of the top 5 challenges that they face.

But we’re going to break out of that mold to make sure every last piece of our landing page, from the biggest to the smallest, is optimized for one thing… converting.

An Engaging Headline and Subtitle

When you’re browsing examples of high-converting landing pages, you’ll notice that there are almost none without a headline.

In fact, about 100% of them will have a headline, and many will have a subtitle to go with it.

And while it’s perfectly fine to think outside the box, headlines that draw in an audience have a bit of a formula.

Of course, it’s not hard to see how those big, bold words get your attention.

Still, there are a few more points to consider when crafting your own.

• Short, Sweet, and to the Point

The size of your headline and subtitle aren’t the only reason that they work so well. Because they rely on short, easily consumable content, you’re able to orient yourself on the page in a flash. And that’s a big deal. Most of your audience isn’t going to be speed readers, and with the average adult only being able to read a few hundred words in a minute, you want a headline and subtitle that are pretty short. This way, your audience is on the right path within seconds of landing on your page.

• The Perfect Placement

Your headline and subtitle are also one of the first things that your audience will see. What good will these key ingredients be if they’re stuffed in the bottom right-hand corner or in some other odd spot? Instead, think about how your audience naturally consumes information. We read top to bottom and left to right, don’t we? So when we place these elements on the left or center, toward the top of the page, we guarantee that our leads can process them faster. This general principle is: placement is primary.

• Focus on Creating an Impact

You probably don’t have to guess that you’ll also want to choose words that make an impact. Yet, time and time again, I see landing pages with dry, boring content. Instead, get creative. Ask a question or make a promise. Try alliteration or give a compelling reason. Whatever you do, don’t forget to consider adjectives that spice up your content and give it that extra special punch.

Protip: Use your headline to ensure your audience has a lightning fast connection with your brand by imagining things from their perspective.

Create a high-impact headline and subtitle with the help of Funnel Scripts. Click here to register for a copy if you haven’t got one yet.

A Story with an Authentic Purpose

In addition to your headline and subtitle, you’ll also see another core element that’s often used. And that’s a story. This content should also still be incredibly short (you’ll even see some content that’s only a sentence or two). Feel out what’s right for your landing page, but here are a few must-haves for including content that’s authentic. This way, your audience gets more context and the full purpose of your page.

• Illustrate the Need

What’s product or service without a need to fulfill? Using a small amount of body copy to remind your audience of their need helps to set the page up for success. It also shows how, through every step of your funnel, you’re in tune with what they’re thinking and feeling.

• Your Value Proposition

Chances are, you’ve heard of value propositions. You’ve created the need, now you also want to provide the solution. For brands, value propositions laser in how you’re able to solve their issue or improve their lives uniquely. It also gives the customer the “why” for choosing your product or service. Working it into your body content should be considered at the very least.

• Giving Them Social Proof

This space is also a good time to provide social proof if you haven’t done so already elsewhere. And it’s a powerful motivator for lead conversion. Whether you mention the growing movement behind your offering or mention the satisfied customers who love your product, you’ll be nudging them in the right direction.

Protip: To circle back around, I can’t reiterate enough that this section can also be very short. Although it probably won’t be as short as your headline or subtitle, it’s not a place to go on for too long. A handful of sentences at most should do.

You can try your hand at creating the story yourself or you can try using Funnel Scripts which lets you create origin story scripts.

A Bullet List for Your Audience

Now it’s time to hit them with a list of amazing points. If they only read our headline and then skim our bullet list, they’ll still be exposed to some strong marketing.

This is especially true when we choose from some of the items below when creating our list.

But the strategy is pretty simple: a short list presents an organized menu of reasons to convert your audience right now.

• Some of Your Biggest Benefits

If you’re new to the sales funnel or marketing sphere, you’ll want to ensure you know the difference between features and benefits. As the saying goes, “features tell and benefits sell.” So they’re going to be a huge part of our landing page. While your value proposition might include a benefit or two, breaking out a list takes your page to the next level. They’re some of your strongest selling points after all, right?

• Positive Testimonials

We may have mentioned some social proof in our story, but this core element proves what we were saying. In fact, our audience sees that we aren’t joking… people are raving! You can’t argue with the facts either. Adding extra social proof, concrete social proof from real people will always win the day.

• Hard-hitting Facts, Stats, or Data

And of course, a list can be the perfect place for these three. This is because, when you try to weave facts, stats, or data into other copy, it tends to be… well, a little bland. Using a bullet list to show your audience how 99% of people cherish your product or service or how your brand has helped boost profits by 45%… those numbers convince people. Use them.

Protip: If you haven’t gotten the idea yet, we’re focusing on short, short, and short. For most landing pages, a bullet list between 3 and 6 points long will do nicely.

Be it copy for asking your customers for testimonials or bullet scripts, there’s an available generator for that if you use Funnel Scripts.

A Dynamic Video or Image

When I show off examples of unbelievably good landing pages to new funnels, there’s one core element they all pick up on right away. And that’s the images (and of course, videos). Dynamic, impressive, bold, intense. Those are some of the words that you’ll often hear. There’s also plenty of research and data to confirm how important these elements are to a well-crafted landing page. Once we add in a few concepts to guide our image or video selection, we’ll see higher conversions for sure.

• Use People and Landscapes

This strategy is a true award-winner. The numbers show that using images like these can turn a regular sales funnel into a supercharged, high-powered converting machine. And it’s not hard to figure out why this is the case. On the one hand, we want to see other people enjoying themselves. And on the other hand, landscapes offer a soothing, yet awe-inspiring vista that engages us.

• Choose Correct Sizes and High-Quality Versions

You’ve probably seen this mistake before. Maybe an image was pixeled a little. Or a video was just too small to really get a sense of what was going on. You’ll still want to keep your loading times in mind when choosing your images or videos, but balance that factor against presenting a clean, big impact landing page.

• Tie in the Feeling

The final consideration when choosing your images or videos is to think about the experience you’re trying to create. And yes, even if a landing page is a single-use, narrowly-focused type of site, it can still convey a feeling and offer a voice that your audience will hear loud and clear.

Protip: Today, you’ll see many marketers just grabbing images or even videos from the web, without consideration of copyright. There are plenty of services out there that can provide you with quality content if you need but without the risk.

Video Scripts, you say? Funnel Scripts has you covered.

One Single Call-to-Action

Finally, this one is probably one of our most important core elements.

If you have multiple calls-to-action, it’s almost like you’re competing against yourself.

Plus, you’ll also find it’s more difficult to crunch your numbers and assess your true conversion data.

If that wasn’t enough, your audience could easily get confused. It’s not that they’re not intelligent; in fact, just the opposite.

They have a limited amount of time and effort. Why complicate the process for them?

• Decide If You’ll Use a Form or Not

Forms are one popular part of the call-to-action process. You’ll see landing pages that capture an email and name before a lead can download an ebook. Or maybe a form will even ask a lead to answer some psychological type questions before they request a consultation. There’s no right or wrong answer here. Just remember, the more questions, the fewer chances of converting (which might be fine with higher ticket funnels with specific purposes). But for us, we want to keep them in mind at least, so we can retarget later.

• Make Sure Your Buttons Contrast

I can’t tell you how many times I’ve seen a call-to-action button that wasn’t the correct color. Or wasn’t even a button! In those cases, think about what that landing page is missing. If we’re aiming to get our audience to complete a single action, driving everything home to that one action… doesn’t it make sense to highlight that action? Definitely, consider some contrast to your call-to-action.

• Put in Extra Effort with the Prompt

Click here. Shop now. Sign up. Is this the best we can do with our calls-to-action? The core elements of our landing pages can be so very much better. Browse these examples of totally creative calls-to-action, and you’ll see exactly what I mean about kicking it up a notch or two.

Protip: If you’re a little hesitant to go with one single call-to-action, consider this example. Just like adding way too much exclamation marks to your emails has the opposite effect that you want, putting in too many call-to-action cheapens all of them.

Generate high-converting CTA scripts with Funnel Scripts!

I’m sending it back your way: what are some examples of the best (and maybe even worst) landing pages you’ve ever seen?

Thanks for reading 5 Core Elements of A Winning Landing Page which appeared first on ClickFunnels.

Copywriting.

Sure, once upon a time, you may have done some essay writing or creative writing in school.

But, because your conversions and your revenue rely on your content, this is a little different.

And plus, in the meantime, you’ve been busy launching brands, managing business processes, and a whole bunch more.

Those days of learning the ins and outs of writing can sometimes seem like they were forever ago.

So what do you do?

You could hire a dedicated copywriter.

Or you could sign up for a refresher class on writing.

By all means, these are acceptable choices that can help expand our brand.

But when it comes to our sales funnels, do we really need to spend all that time, effort, and money to get a copy that converts?

There’s an easy answer to this question: you have an alternative, one that’s quick and cost-effective.

What could it be?

This extensive list of expertly-crafted hacks straight from the copywriting industry.

Scan it, grab what you need, and go!

They’re all designed to be easy to understand, easy to apply, and even easier to get your copy converting in the ClickFunnels Editor. Turn regular copywriting into conversion copywriting right away.

Make It Human for More Engagement

It might sound incredibly simple, but there’s plenty of content out there that might sound good, even if it lacks a human touch.

People are conversational, they use trending words, and they sometimes say plenty without saying many words at all.

This tip adds personality to your copy, which boosts its likeability.

Go Shorter… Much Shorter

If you’ve never seen it before, writing pro-Ernest Hemingway even wrote an entire short story that was only 6 words long.

Imagine that! In today’s world, people want smaller, easier-to-digest pieces of content.

This ensures that your copy is read and conveys its intended meaning to your audience.

Funnel Scripts is a great tool when it comes to creating short-form scripts for any marketing purpose.

Skip the Exclamation Marks

Amongst professional copywriters, there’s a rule: whenever possible, do not use exclamation marks.

Instead, craft the content in such a way that your reader naturally hears the excitement and the energy.

And if you do use the occasional exclamation mark, whatever you do, only use one at a time and only in one single sentence. Anything else will turn off your leads.

Also, Keep Underlining and Bold to a Minimum

This one is similar to our rule about avoiding too many exclamation marks.

It’s not that using some bold or underlined copy, especially for a headline, is a mortal sin.

But when you mix tons of bold and underlined copy throughout, say, a paragraph, it tends to dull the effect and be confusing on the eye.

Avoid Compound Sentences

More complex sentences, ones that drag on and on, aren’t easy to consume.

Instead, break them up.

How do you accomplish this task?

It might make your grammar school English teacher a bit angry, but here’s a great example: you can write more complex sentences.

But divide them up with a period between “and,” or “but.”

Take a look at any ClickFunnels article, and you’ll see that we actually use this strategy too, so that our articles are an easier read.

Include Your Audience with 2nd Person

Make it personal… your copy that is.

If you’re using phrases like “our clients” or “people who choose my brand,” stop and consider whether your content is focused toward your audience.

Even worse, some brands just use “us,” “us,” and “us” throughout their copy.

Remember, to convert your leads, you have to address them, not make the copy all about you or your brand.

Go with “you” and “your” as much as possible.

Use Your Audience’s Profile

Let’s say that you’re targeting wives who are shopping for their husbands for your next funnel.

(If you need a refresher on targeting, take a look at this article for some perspective).

Who says you can’t tailor your copy specifically for them?

When you refer to their relationship with their husband or the stress of finding a gift, you’re boosting your copy’s relevance to your leads a hundred fold.

One of Funnel Scripts greatest feature is that it lets you target your leads based on their profiles, needs, problems, etc. This feature lets you create copy that your audience can relate to, thereby increasing the opportunity to convert.

Jazz Up the First and Last Part of Your Copy

The serial position effect.

This is just a fancy way of saying that humans remember the first and last part of sentences for longer.

Yet, copywriters have learned to use this trick to their advantage.

By using our adverbs and adjectives (or maybe our brand name even) at the beginning or near the end of our copy, we change the game.

When you retarget that same group of leads, they’re more likely to remember how you created an impact.

That equals more conversions.

Whether it’s for PPC or Facebook Ads, you can make use of Funnel Scripts to create copy that gives off a great impression to your visitors.

Avoid Industry Jargon

Maybe it’s acronyms like AIDA and BANT. Or big data and gamification.

(These are all vocab from the marketing industry).

When regular people see jargon, they run for the hills.

Now, keep this hack in context. If your audience comes from the industry, and you know they know terms, a little jargon might be fine.

But for most potential leads, jargon is sure to drop your conversion, because they simply don’t know what those things are.

They’re also not going to take the time to find out.

But Absolutely Use Trending Ideas

At the same time, you don’t want your copy to sound like it’s from another era.

It’s actually preferred for SEO purposes that you use some trendy ideas.

You don’t want to go too cutting-edge and risk alienating the majority of your leads.

But, whether it’s LOLs or Keks, consider how your audience might appreciate a trendy word or two.

Some of Funnel Scripts generators help you inject trending topics and ideas into your copy letting you humanise your copy and give your visitors something to relate to.

Go with the Active Voice

You might remember this writing tip from grammar school days as well.

But pro copywriters also love to use it.

And the active voice is, well, all about action.

It’s more dynamic, more interesting, and more engaging overall.

As an example: instead of writing, “our brand is loved by many customers,” try “many customers love our brand.”

It’s a small change, but it’s sure to affect your conversion rate.

Add a Little Redundancy

Humans aren’t the best at remembering things unless we’re exposed to them repeatedly.

While you want to be careful with this copywriting hack, it’s worth considering.

Using just a bit of repeat information helps to remind your audience of important aspects of your copy.

This is especially true in those few cases that you need to have a copy that’s longer form.

Try Your Hand at Literary Techniques

There’s simply a ton of different writing techniques that have grown around literature.

And these became popular because they don’t just make language prettier.

They also captivate our minds. Although you don’t want to sound cheesy, copywriters mine literary techniques constantly.

Whether it’s Super Sales (alliteration) or a price made for paradise (rhyming), look for subtle ways to use these techniques in your own copy for added benefit.

Go with Some Curiosity

Is your copy revealing every last little detail?

If so, it’s not conversion-maximized.

This copywriting hack relies on being just a bit vague.

By doing so, we interest our readers to go further and learn more.

This is a good hack to use when you need to push a lead through to the next, more powerful step of your funnel, like an individual consultation, for example.

If it’s curiosity you’re trying to trigger, Funnel Scripts can help you with that. Use the Curiosity Ad Copy Scripts generator to create curiosity-triggering copies.

Watch Your Tone and Intent

On the Internet, it’s very easy to misinterpret tone-of-voice.

You would think this would make people more hesitant to read too far into things.

Yet, this isn’t the case.

For copywriters, this means paying extra attention to the multiple ways their copy can be interpreted.

Reflect for a moment on how people from different backgrounds might understand your copy.

This way, they won’t be offended or upset by the message.

Watch Out for Danglers

Here’s our quick grammar lesson for the day: dangling modifiers cause confusion for readers.

It’s a simple mistake, but it is guaranteed to reduce conversion rate.

Why?

The fact of the matter is that there’s plenty of people who love to correct grammar on the Internet.

And when they see a dangling modifier, they simply can’t handle it.

They’ll close the page and move.

If you’re not sure if your modifier is dangling, consider running it by a proofreader.

Proofreader, Proofread, and then Proofread More

On that note, there’s no easier copy hack than proofreading.

Even the pros suffer from missing basic typos in huge advertising campaigns.

This hack, which only takes a moment, is one of the most important ones that professional copywriters will stress to you.

Read Your Content Aloud

And finally, a great hack for copy is to read it aloud.

This is important because, while it might sound perfect in your head, you never truly can tell.

Once you read copy out loud, you’re checking to make sure there aren’t any clunky or funny-sounding phrases.

You’re also able to gauge the natural pauses better to take advantage of spaces where a more dramatic word might do.

Protip: Our protip for these hacks is truly an effortless hack: get to know a professional copywriter. They love to share their individual secrets that experience has taught them that you won’t find anywhere else.

So that’s our list of online copywriting hacks. We stepped away from basic questions like, what is a copywriter or what is copywriting and went straight to the tips that will get you more conversions.

From quick and dirty hacks to elegant and simple solutions, what copy tricks do you have up your sleeve?

Which ones have increased your conversions the most?

Continued Reading

• Become A Copywriting Genius By Doing These In Your Sales Funnel
• Copywriting Tips: How to Write Killer Copy
• Product Details: How to Write Product Descriptions that Increase Sells
  

Thanks for reading Copywriting Hacks in the ClickFunnels Editor to Increase Conversions which appeared first on ClickFunnels.

Are you looking for ways to improve your sales funnel performance?

Today we are going to share ten simple tips that can help you increase conversion rates, revenue, and profitability!

Tip #1: Simplify Your Landing Page and Sales Page Design

When the visitor lands on your page, you only have a few seconds to convey the value of your offer so that they would want to stay and learn more about it.

If their senses are assaulted by a cacophony of clashing colors, crazy animations, and jarring autoplay sounds, they will probably feel overwhelmed. That can prompt them to leave and never come back.

That’s why it’s so important to keep your landing page and sales page design simple. Avoid bells and whistles that look cool but ultimately act as distractions and lower your conversion rates!

Tip #2: Add More Curiosity to Your Landing Page and Sales Page Copy

While it’s important to explain what your offer is all about, you don’t want to give everything away in your landing page and sales page copy.

Instead, you should provide just enough information to pique the visitor’s curiosity, so that they would feel inclined to get your lead magnet or buy your product. If you provide too much information, they might lose interest and leave.

This is especially important when it comes to info products like eBooks, online courses, and webinars. If the visitor feels like they already know what you are going to say, there’s no reason for them to proceed with your call to action, is there?

Curiosity – or lack thereof – can have serious implications for your business and be the difference between losing money and turning a profit. 

For example, our co-founder Russell Brunson once helped a friend decrease his cost-per-lead from $24.85 to $5.84, increase his webinar show-up rate from 22.4% to 31.7%, and make his sales funnel profitable. So how did he do it?

He added more curiosity to his friend’s landing page headline.

Here’s the original headline:

“How to Add 6 Figures to Your Web Design Business by Copying My Secret Method for Helping Companies Get More (Real!) 5-Star Reviews WITHOUT Selling, Spending Lots of Time or Money”

Here’s the improved headline:

“How I Added 6 Figures to My Web Company by Adding This One Easy to Offer Service THAT DOESN’T Require Cold Calling, Spending Lots of Time, Money or Require Extra Resources”

See how the new headline didn’t give away what the method that allowed Russell’s friend to add 6 figures to his business was? The only way to learn that was to attend the webinar. So that’s what people did!

This was the only change Russell made and it saved that entire sales funnel. That’s how powerful curiosity can be!

Tip #3: Add More Social Proof to Your Landing Page and Sales Page Copy

We live in a digital age where anyone can say anything on the Internet and there’s no way to verify it.

That’s why social proof is becoming increasingly important for businesses that sell their products and services online.

Displaying social proof can help you:

• Position yourself as a trustworthy subject matter expert.
• Reassure potential customers that you can deliver what you promised.
• Reassure the potential customers that they can get the results that they want because people just like them have done so in the past with your help.

Generally speaking, the more social proof you can provide, the higher your conversion rates are going to be.

The most powerful form of social proof is testimonials from happy customers but you need to make sure that these testimonials not only are real but also look real.

The best way to present testimonials is to include the customer’s photo, full name, and job title, which makes it easy for the skeptics to look them up and verify that they are indeed a real person.

Testimonial walls like this can work really well:

Tip #4: Make Your Lead Magnet Irresistible

Your lead magnet is the foundation of your entire sales funnel.

Improving your lead magnet can help you increase your ad-impression-to-click, visitor-to-lead, and lead-to-customer conversion rates.

We recommend applying the Lean Startup methodology here. First, create the minimum viable version of your lead magnet and see if potential customers are interested in it.

Then, once you are sure that there’s demand for it, start investing resources in making it more valuable.

You can do that by improving its production value, making it more comprehensive, and adding various helpful bonuses to it.

That is going to make your lead magnet more appealing to potential customers!

Tip #5: Make Your Paid Offer Irresistible

Here’s our irresistible offer formula:

Irresistible Offer = High Value + Low Price – Financial Risk

Increase the Value of Your Offer

You can do that by bundling your core product with several bonus products to create a complete package designed to help the customer solve a specific problem.

Digital products like printable sheets, eBooks, video classes, webinars, and online courses work best as bonuses because of their high-profit margins.

You can also drastically increase the value of your offer by throwing in a one-on-one consultation with you. It’s not scalable but it can help you make more sales if you are just starting out.

Reduce the Price of Your Offer

If your sales funnel follows the Value Ladder structure, you shouldn’t be charging much for your frontend offer anyway. Why?

Because the purpose of your frontend offer isn’t to make you a ton of money, it’s to convert leads into paying customers. That’s why we recommend charging as little as possible for it.

In fact, some businesses go as far as selling their frontend offer at a loss, which is known as the loss leader strategy and can be an effective way to acquire new customers.

Of course, in that case, it’s important to make sure that the revenue from your middle offer and your backend offer make up for that frontend loss so that your sales funnel can remain profitable!

Eliminate Financial Risk

The most obvious way to eliminate financial risk from the purchase decision is to offer an unconditional, no-questions-asked money-back guarantee for a specific time frame.

30-day guarantees are the most popular but you might also want to experiment with 60-day and 90-day guarantees to see what works best for your target audience.

And if you are selling a service, see if there’s any way to switch to performance-based pricing where the client doesn’t have to pay you if you fail to deliver results.

This can work especially well if you are just starting out and don’t have any social proof yet. Getting clients is still going to be an uphill battle but performance-based pricing can make it much easier.

Meanwhile, if you are already established, this pricing model can help you charge more for your service, but you’ll need to be selective and only work with clients that you are confident you can help.

Tip #6: Add an Order Bump to Your Core Offer

An order bump is an inexpensive, straightforward offer that you present to the potential customer on the order form of your core offer.

You know how grocery stores display all these small items like packs of chewing gum and candy bars in their checkout areas?

They do that because customers who are about to check out might grab a KitKat and throw it in their cart without a second thought. Impulse purchases like that increase the average order value and can have a significant impact on the bottom line of that store.

Order bumps are a digital equivalent of that KitKat. For example, if you are selling physical products, you can offer expedited shipping as an order bump. It doesn’t require any explanation. All the customer needs to do is check the tick box. They might do it on an impulse!

Tip #7: Add an Upsell to Your Core Offer

Upsells are another way to increase your average order value.

An upsell is an offer that you present to the potential customer after they have accepted your core offer. It’s supposed to be an upgrade on it.

It typically means either pitching a higher quantity of that product at a better price per unit or a subscription for that product at a better price per unit.

Alternatively, you can upsell a package that includes the product from the original offer plus a few additional products that the potential customer might be interested in.

For example, if the potential customer is about to buy a winter hat, why not upsell them a package that includes that same hat but with a matching scarf and matching gloves?

You can use this approach when simply pitching more of the same product wouldn’t make sense.

Tip #8: Add a Cross Sell to Your Offer

You can also increase your average order value with cross sells.

A cross sell is also an offer that you present to the potential customer after they have accepted your core offer. 

However, instead of being an upgrade on it, it should be complementary to it. What would go well with the product that they already decided to buy?

For example, if the potential customer is about to buy a travel backpack, why not cross sell them a set of packing cubes and a tech toolcase for their electronics?

Tip #9: Add a Downsell to Your Core Offer

You can also use downsells to increase your average order value.

A downsell is an offer that you present to the potential customer after they have rejected your core offer. It’s supposed to be a downgrade on it. Downsells are the opposite of upsells.

For example, if your core offer is a $257 online course on dating, you can downsell a $7 eBook where you explain how to optimize one’s profile on the most popular dating apps.

Worst case scenario, the potential customer is going to leave without buying, which they would have done anyway. You have nothing to lose by pitching them a downsell!

Tip #10: Improve Your Traffic Quality

Do you already have an established business?

Then you can use your sales data to improve your traffic quality and thus boost your sales funnel performance.

Look at your existing customers, figure out what they tend to have in common, and then use those common traits in your ad targeting to attract more people like them.

You might also want to look at what leads that don’t convert into customers tend to have in common and then use those common traits to exclude people like that from your ad targeting.

We recommend reviewing your sales data and calibrating your ad targeting every quarter. Zero in on your dream customers as much as possible!

Make Sure to A/B Test Everything!

Everything that we discussed in this article is just general guidelines that shouldn’t be taken as gospel.

A/B testing is the only way to learn what works and what doesn’t work for your business.

When you have an idea for something that you want to change on your landing page or sales page, don’t just implement it blindly and hope for the best.

Instead, test two versions of the same page – the original one (version A) and the new one (version B) – against each other.

There should be only one difference between these two versions: the element that you want to change.

Say, if you want to change the headline, that should be the only difference between version A and version B, everything except for the headlines should be identical.

Drive the same amount of traffic to both versions. This will enable you to see which version converts better. Why guess when you can just look at the data?

Want to Learn How to Build Sales Funnels That CONVERT?

Our co-founder Russell Brunson used sales funnels to take ClickFunnels from zero to $100M+ in annual revenue in less than a decade.

He is now widely considered to be one of the top sales funnel experts in the world. Want to learn from him?

His best-selling book “DotCom Secrets” is the best place to start because it covers everything you need to know in order to build sales funnels that convert.

This book is available on Amazon where it has over 2,500 global ratings and a 4.7-star overall rating.

But you can also get it directly from us for free…

All we ask is that you pay for shipping!

So what are you waiting for? 🧐

Get “DotCom Secrets” for FREE!

Thanks for reading Easy Ways To Improve Your Sales Funnel Performance which appeared first on ClickFunnels.