Do you feel your email list isn’t engaging with your content?
Do you feel that you can’t do anything about it without a copywriter?
The good news is that there are four strategies to help you get better engagement from your emails.
The even better news is that you don’t need a copywriter to do it.
[bctt tweet=”Only those who are suffering poor email performance are saying that email is dead.”]
If you implement the right strategies, then you will have an email marketing campaign that will be alive and well.
If you’re experiencing low engagement levels from your emails, then it could be because you aren’t sending the appropriate emails at the right time to the right people.
A lot of businesses tend to send the same email to all of their contacts on the same day and same time each week.
While consistency is important, it is even more important that you are sending the right messages to the right people at the right time.
Here are four strategies that you can do to engage your email list without having to hire a copywriter:
1. Knowing What To Ask
One of the best ways in which you can get your email list to engage is to ask them questions but not just any questions, they need to be the right questions.
Let’s look at these two example scenarios:
- Scenario 1 – An e-commerce business selling plus size clothing for women sends an email to their contacts asking what size they are.
- Scenario 2 – Another e-commerce business also selling plus size clothing for women sends an email to their contacts asking what their favorite dinner is.
Which scenario do you think would get the most engagement?
Scenario 1 is the one that would get the most engagement because their question is relevant to their niche.
You can also your email list their preferences however still make sure that the question is relevant to your niche.
Another thing to note is that you don’t ask too many questions on your email as this can put people off wanting to answer them.
If you want to find the average clothing size of your audience for example, then keep it focused around that.
2. Segmentation Is Key
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One of the most important rules for email marketing is segmentation.
Segmenting your email list will help you to make sure your emails are being sent to the right people.
The only problem is that segmenting your email list can seem pretty daunting if you’ve not done it before.
It probably only seems daunting though because you’ve read about all the advanced ways to segment.
[bctt tweet=”If you’ve never segmented your email list before then, just start small with the basics.”]
Once you have mastered that then only should you do more advanced segmentation.
You can start segmenting your email list by:
- Those who haven’t bought
- Those who have bought
Segmenting your email list by who has and hasn’t bought means you can send the right emails to those who haven’t bought to nurture them to buy and send the right emails to those who have bought to gather reviews.
3. Pay Attention To Those Who Don’t Respond
There are so many businesses and marketers who spend the majority of their time reviewing why their contacts engage however it is equally important to spend time reviewing why contacts don’t engage.
If you notice that there are contacts on your email list that haven’t opened an email in six months but haven’t opted out, then they may be trying to send you a message that your emails could be better.
These contacts are likely still interested in your brand, products or information but just aren’t interested in your emails.
This is a clear sign that you need to work on sending the right messaging to your contacts.
In an effort to get these contacts to engage again, you can create a segmented list of contacts that haven’t opened an email in over 6 months.
[bctt tweet=”It is important to create a segmented list as people need to be nurtured differently.”]
4. Avoid Buying Email Lists
Image Source: DowSocial
If there is ever a reason your email isn’t engaging, it is because they have no idea who you are or how you got their contact details.
Even if the contacts are interested in your product, if they don’t know who you are or how you got their contacts details, they will feel you have invaded their privacy.
This will not only lead to you getting low engagement levels, but it could also mean that your email domain could be blacklisted.
[bctt tweet=”If you want to make email work, then it is important to build your email list no matter what anyone says.”]
It may seem like buying a list is a quick win, but that is far from the truth.
There is no better way to do email marketing than to build your email list.
Your contacts will then know exactly who you are and why you’re contacting them which will lead to much better engagement levels.
Some Other Ideas
They are 4 strategies that you can start to work on in a fight against low engagement levels from your emails.
Once you have these four strategies in place and are comfortable with them, you can do other things to increase further engagement.
[bctt tweet=”There are no excuses for not having an engaged email list.”]
You don’t need a copywriter or even a designer to improve the engagement on your emails.
All you need are the 4 strategies above and some other ideas to create interest and encourage recipients to open, click and buy.
After you have increased your engagement and are starting to get good return on your emails, can you then look to invest in hiring growth hackers to take your strategy even further.
For the time being, though, there are so many things you can do to start seeing growth and return from your email list.
Here are some other ideas you can use to engage your email list:
Make The Most Of Your Welcome Email
Your first email is probably the most important as it sets the tone. If your first email is standard and boring, then recipients might be more likely to ignore future emails.
If your first email is excitable and piques their interest, then they will be more likely to open future emails.
Nearly all businesses and marketers who do email marketing will send a welcome email to new contacts that have opted-in.
The only problem is that the majority of these welcome emails only confirm that they have opted-in to their email list.
Businesses that do this are missing out on a great opportunity.
The new contact is going to be expecting an email from you which is why this is a great opportunity to really wow them rather than just confirm they have subscribed.
You can do this by offering a surprise discount code, what they can expect to receive in the next coming weeks or asking them why them why they have signed up.
Giveaways
If there is ever a way to get your contact to engage, it is to offer them something for free.
If you want an instant boost in an engagement that will give your email marketing a kick-start, then do a giveaway.
You can kill two birds with one stone with a giveaway as you can kick-start engagement as well as gather insights from your email list.
You can do this by sending an email with a quick and relevant survey and ask contacts to complete the survey for a chance to win something for free.
For this to work, it is important to make sure that the questions on the survey are relevant as I mentioned earlier and that the giveaway you are offering is also relevant.
Autoresponders
I mentioned at the start of this blog post that in order to get your email list engaged you would need to send emails at the right time.
Obviously you can’t sit there all day and send emails out whenever someone opts-in or when someone buys a product.
This doesn’t mean they you can’t though as you can use autoresponders.
Autoresponders are a list of pre-set emails that you have created that will be sent to your contacts from when they first opt-in. Doing this means that you will never forget about contacts so they don’t forget about you and that you’re sending emails at precisely the right times.
Conclusion
Remember; you don’t need to hire a copywriter to do any of the strategies mentioned in this blog post, so there is no excuse for you not to have an engaged email list.
All you need to remember to have an engaged email list is to send the right email to the right people at the right time.
Do you know of any strategies that have worked for you that I haven’t mentioned?
If so, leave them in the comments below and share with everyone else.