6 Ways To Grow Your Online Business: Featuring Tips From Tai Lopez

Starting your online business is one thing… growing it is quite another. 

For better or worse, the internet and its search engines offer no shortage of advice on how to grow a business. 

The problem is…

Which advice should you take? 

To simplify things, we spoke with a successful entrepreneur, Tai Lopez, and asked him what it takes to grow an online business. 

Check out the video below. 

If you’re more a reader than a watcher, we’ve compiled the main points from the video below. 

1. Email is the Future

At first glance, many people think email marketing is dead. 

That couldn’t be further from the truth. 

In fact, 77% of marketers have seen an increase in their email engagement over the last 12 months.

Emails are very effective at building relationships with customers and promoting products. Compiling email lists means collecting customer information that you can easily contact.

Having an email list saves you a lot of time and hassle.

Why? 

Because you can send an email to thousands of people in as little as five minutes. You can also create automated sequences that recapture cart abandoners, welcome new subscribers, and much more. 

ClickFunnels’ email marketing software is just one of many tools included in our monthly subscription. With it, you can build an email list, send emails, create sequences, segment your list, and tons more. 

You can get a free trial here.

2. Copy Matters

Do you worry about the words you write for your sales funnel?

That’s good. 

Because the words you use matter… a lot. 

But if you’re scared that you’re not a wordsmith, Tai Lopez has some great advice: keep things simple.

Write for a customer whom you know personally.

Use power words like “imagine” to help customers see themselves using your product.

Russell recommends the “how to ____ without ____” format to grab the customer’s attention (Ex. How to grow your small business without spending hours every day on social media).

Yes, your copy matters, but when you keep it simple, it will be more impactful (and easier to produce). 

To make this even easier, we’ve put together our most effective “copy formulas” over here — you can get them for free (just pay shipping). 

3. Work With Great Partners

For a new entrepreneur trying to grow an online business, few things are as powerful as partnering with someone who…

• Helps you play to your strengths
• Compensates for your weaknesses

Choose to work with people who complement your own skills. If you’re introverted, work with an extrovert. If you like the research side of the business, pick someone who loves the technical side.

While some small businesses may be able to take off as a solo project, your best chance of success can depend on who you work with.

That might mean working with a talented business partner, getting advice from a trusted mentor, or hiring only the most skilled people to help you tackle business challenges.

Form a well-rounded team to see your small business pick up steam.

4. Track Industry Trends

Seeing growth in your company often means being prepared for the twists and turns of the business world.

As Lopez explains, you need to be able to spot trends ahead of time. More specifically, look for trends as they develop within your chosen industry.

This means paying attention to your competitors, relevant industry news, and forums where your target market hangs out. 

If you can spot a potential opportunity, you’ll be able to capitalize on it early on, giving you an advantage over your competitors.

Identify possible problems people will have, and be prepared to offer solutions. If people see you as a proactive problem solver, they’ll be more likely to come to you for help.

And if you have a ClickFunnels membership, you won’t just be ready with a business idea… you’ll be capable of launching it within minutes. 

5. Set the Right Price

Many small businesses struggle with the same question: what price should you set for your products or services?

You worry that if you price too high, no one will be willing to pay. But go too low and while you might sell a lot, you’ll make next to nothing (or maybe even lose money) with each sale.

Here’s what I want you to remember. 

It’s always better to be the most expensive provider in a market… than the cheapest. 

Why? 

Because the most expensive has a sustainable profit margin, is seen as higher quality, and builds loyal relationships with customers. The cheapest… not so much. 

I’m not saying that you have to be the most expensive. 

But you certainly shouldn’t be the cheapest.

6. Diversify Your Approach

It’s possible that you can get tunnel vision as a business, at least when it comes to promoting your company and generating leads.

But growing a successful business means constantly adapting and trying new things. 

Keep what works, throw out what doesn’t, and try new stuff when what used to work… stops working. 

This means marketing on different platforms (email, Facebook, SEO, etc.), it means building and testing new sales funnels, and it means adjusting your sales process. 

The more you explore, the faster you’ll find the treasure. 

Start Growing Your Business With ClickFunnels

The discussion between Tai Lopez and Russell Brunson shows that growing your online business is well within your reach.

Humble beginnings can translate into an incredible success.

Now that you have a better idea of how to grow your small business, you should also know about the tools you can use to achieve your goals.

That’s where ClickFunnels comes in.

Our software gives you everything you need inside of a single monthly subscription — that includes email marketing, websites, sales funnels, a CRM, workflow automations, A/B testing, an online course creator, membership sites, and tons more. 

We’ve already helped thousands of entrepreneurs grow online businesses, and you can be among them. 

Whether you sell products or have a service business, using ClickFunnels means growth is right around the corner.

If you’d like to see what ClickFunnels has to offer, you can start with a free 14 day trial.