As an entrepreneur, finding, generating, and converting leads is the lifeblood of whether you have a successful business. While finding leads is important, knowing how to communicate with those leads at every step of their buying process is a skill that is crucial for converting those leads.
That process is known as the sales funnel, and while you know about ClickFunnels, you probably also know about Pipedrive.
So, between ClickFunnels and Pipedrive, the quest for the best sales funnel comes to mind. This article will dive into the strengths of each and settle once and for all the debate; “ClickFunnels vs. Pipedrive: Who is rocking the sales funnel best? “
Regardless of which service you choose, you’ll be in good hands. While ClickFunnels is the industry standard, Pipedrive has a 4.5/5 star rating from software advice.
The Main Difference Between ClickFunnels and Pipedrive
While both ClickFunnels and Pipedrive are software solutions that aid entrepreneurs in finding, nurturing, and converting leads, they differ significantly in their primary purposes.
ClickFunnels is designed to help entrepreneurs find and nurture leads, build webpages, create highly converting sales funnels, and automate the process.
The platform provides seamless integration for entrepreneurs to build an online presence, customize the sales funnel for optimal lead conversions, and generate revenue without extensive technical skills and experience.
Pipedrive, on the other hand, bills itself as a sales CRM platform. It allows for easier prospect organization, automated outreach and follow-up, and other customer relationship management tools.
In other words, ClickFunnels allows entrepreneurs to customize and design sales funnels and webpages at every stage of a buyer’s journey, while Pipedrive is more focused on the sales process, meaning that it’s a platform developed to manage leads already in the buying process.
In fact, these two platforms are different enough that users integrate the two services, utilizing Zapier instead of choosing a single one.
So now that you understand the most significant difference between these platforms, let’s explore what makes each one attractive before deciding which one is best for your needs.
TL;DR ClickFunnels and Pipedrive
If you’re not interested in the nitty gritty and just want to know what the difference is in a short summary, here it is.
ClickFunnels and Pipedrive help entrepreneurs manage and convert their audience. With ClickFunnels, users get access to tools to create high-converting sales funnels for audiences at every stage of the buyer process.
Pipedrive, on the other hand, is a sales-oriented CRM that helps entrepreneurs manage and convert customers who are already in a buying mode.
Both platforms are easily integrated with Zapier and are often used together.
ClickFunnels is the industry standard for sales funnels, and both have achieved glowing reviews from third-party reviews.
Both ClickFunnels and Pipedrive are easily integrated with third-party apps and offer free trials to entrepreneurs so they can test drive them without any risk–so give them a try!
Primary ClickFunnels Overview
Created to aid marketers and entrepreneurs with comprehensive tools to streamline every stage of a sales process, ClickFunnels allows users to build and customize entire sales funnels without any technical or coding knowledge.
From selling products to promoting services to running webinars, ClickFunnels provides ready-to-use, plug-and-play templates designed and optimized to increase conversions.
One of the platform’s main features is the ability to provide step-by-step assistance throughout the funnel-building process. With the new AI sales funnel builder tool, users can drive traffic, build and nurture leads, and convert visitors into paying customers.
Pipedrive Overview
The primary function of Pipedrive is to assist users of sales teams to manage day-to-day interaction with visitors and audiences who are already in the buying process. The visual pipeline interface allows users to track leads, manage communication, and close deals in a structured, organized manner.
The platform’s premise is designed to assist sales teams in managing potential deals. It allows users to move deals through various stages and assign tasks based on the buyer’s process stage.
The design is highly effective for entrepreneurs with an established pipeline but needs lead generation. In other words, its strength is managing leads, not capturing new ones, and driving existing visitors through various sales funnel steps.
ClickFunnels Features
Okay, now that you understand what separates these two platforms, let’s explore the primary features and benefits of using them in your sales funnels.
As the standard for helping entrepreneurs and businesses generate, nurture, and convert, ClickFunnels has various ready-to-use tools to help every campaign imaginable.
- Drag-and-Drop Funnel Builder
- Ready-Made Templates
- Split Testing
- One-Click Upsells
- Automated Email Follow-up
- Analytics and Tracking
- 3rd Party Integrations
- High Performing Sales Funnels
Drag-and-Drop Funnel Builder
One of the benefits of the ClickFunnels platform is the ease with which you can create, customize, and launch sales funnels.
With an array of pre-built templates, users can build and launch incredibly effective sales funnels without requiring technical skills or coding knowledge.
Ready-Made Templates
From webinars to membership sites and product sales, ClickFunnels’ platform provides highly converting templates that are customizable to suit every need and campaign.
Split Testing
The key to optimizing your strategies and maximizing your conversions is the ability to test different aspects of your campaigns and sales funnels. The A/B split testing tools included with the platform ensure a seamless and easy process to optimize your processes for maximum conversions.
One-Click Upsells
Offering complimentary products and relevant offerings with a one-click upsell option is an essential differentiator of the ClickFunnels platform. As a feature, this can significantly increase the average order value, dramatically boosting revenue.
CRM and Automated Email Follow-up
An automated CRM tool that responds to buyers at different touchpoints and stages of the sales funnel is essential for nurturing leads and moving them toward a purchase decision.
Analytics and Tracking
Detailed analytics and tracking are crucial to iterating and refining every aspect of your sales funnels.
With ClickFunnels, analytics and tracking are included, and the focus is on the essential point: where an individual is at every stage of their buying journey, including preferences and behaviors. The more specific data you have, the more data-driven decisions you can make.
3rd Party Integrations
A benefit of utilizing the ClickFunnels platform, which integrates seamlessly with apps to rapidly process payments and manage transactions, is being able to integrate with different third-party apps, including payment processing.
High Performing Sales Funnels
Capturing and nurturing leads is the easy part; getting them to convert and make a purchasing decision used to be challenging.
But with the tested, proven sales funnels from ClickFunnels, you can easily and quickly set up a successful sales funnel to drive traffic toward and increase your conversions.
Pipedrive Features
Unlike ClickFunnels, Pipedrive functions as a visual CRM that accelerates a sales team’s efforts through deals at different stages of the sales cycle.
Some of the key features include:
- Visual Sales Pipeline
- Contact Management
- Activity Tracking
- Email Integration
- Reporting and Analytics
- Workflow Automation
Visual Sales Pipeline
One of Pipedrive’s key features is the ability to create a visual sales pipeline to see where individuals are in the sales cycle. This tool allows users to filter, move, and prioritize deals based on urgency or likelihood of closure.
Contact Management
A sophisticated contact management tool allows Pipedrive users to store, sort, and manage all customer data in a single space, making it easier to maintain strong client relationships.
Activity Tracking
Providing users with comprehensive activity-tracking tools helps you create a schedule to manage meetings, tasks, and other deadlines to ensure that nothing important slips through the cracks.
Email Integration
Pipedrive seamlessly integrates with email tools and services, providing users with the ability to send, receive, and track emails directly within the platform itself. This helps ensure that all communications are recorded in the CRM.
Reporting and Analytics
Pipedrive allows users to create customizable reports and dashboards to track key performance metrics better. Users can view data on deals at every stage of the pipeline, helping forecast future sales based on data-driven decision-making.
Workflow Automation
A good CRM like Pipedrive allows automation tools to create workflows for repetitive tasks like follow-up emails, update the sales process based on various performance triggers, and assign tasks from one person to the next as needed.
3rd Party Integrations
While this list is a lot, it should not be considered comprehensive or the complete list of 3rd party integrations.
ClickFunnels Integrations
- Twillo: Personalize and schedule SMS messaging for customers in your funnels.
- Embed Calendar: Allows flexibility to add themselves to your calendar. This integration provides the opportunity to use a lot of different calendar software.
- YouZign: Incorporate images on YouSign and include them within your sales funnels.
- VWO Engage: Have push notifications sent directly from your funnels.
- Sales Force: Incorporate the power of SalesForce into your funnels seamlessly.
- PayPal: Include a PayPal button into your sales funnels to quickly and easily process payments within your sales funnels.
- Shopify: Incorporate your Shopify store directly within your sales funnels.
- Stripe Payment: Incorporate secure payment solutions with Stripe Payment.
- Zapier: Have complete flexibility with Zapier to integrate with any 3rd party app or software through Zapier.
- ZenDirect: Ship direct from your sales funnels on ClickFunnels to ZenDirect and increase fulfillment times for your customers.
Pipedrive Integrations
The list of third-party apps that integrate with Pipedrive is almost as comprehensive as that of those that integrate with ClickFunnels. That said, here’s a list of some of the more important integrations.
- ClickFunnels: As a ClickFunnels user, you can easily integrate Pipedrive with ClickFunnels utilizing this Zapier integration.
- Slack: Have instantaneous communication and be able to update your team with this Slack integration.
- Leadfeeder: The integration of Leadfeeder makes it simple to see who’s visiting your site, create automated tasks, and record website activity.
- Outfunnel: Seamlessly integrate your email service provider by connecting it with Pipedrive through this integration.
- QuarterOne: Create automated sales reports, analytics, forecasts, and predictions with QuarterOne by connecting and integrating with Pipedrive.
- Zapier: Can’t find the integration you want and need? Integrate it using Zapier to your Pipedrive account, and you’ll have the account you need integrated easily.
ClickFunnels Vs. Pipedrive: Who is Rocking the Sales Funnel Best?
Okay, are you still here? That was a lot, but if you are, you’re probably thinking you have to choose one or the other.
But guess what? The two platforms aren’t mutually exclusive; they integrate well together and can create a great system for you to find, nurture, and convert your leads.
One platform, ClickFunnels, excels at building high-converting sales funnels for potential customers at every stage of their buying process, while the other, Pipedrive, excels at providing a sophisticated CRM.
The only questions left are: what do you need from these platforms, and what do you want?
Because you can have both, they work well together, and both provide free trials, so you have nothing to lose. Check them out and let us know how it goes!