FOTM (Funnels Of The Month) September Collection

As I’m sure you’re aware, there’s a mammoth amount of funnels, pages, follow up sequences and more floating around the ClickFunnels community every single day.

So what we’ve decided to do is, every month we’ll be putting together a couple of the best looking, high converting and well-built funnels that you’ll be able to drive inspiration from when building your own sales funnels. We’ll be diving deep into the different aspects of each funnel and profiling their site so you can really see the how and why.

With such a powerful editor within ClickFunnels, the world really is your oyster when it comes to building out new funnels.

But generally the best work comes from some inspiration, whether that’s seeing a strategy or design working in a case study, or another website you may have come across and bringing that into your funnel. That’s I’m very excited to begin showcasing some amazing funnels.

Sounds cool?

Awesome!

1. BassBuds

Funnel Profile:

Company Name: BaseBuds
Funnel Type: Pre-Sell Optin Page
Physical Product or Digital Product: Physical Product – Headphones
Price Point: Premium
Total Pages In Funnel: 2
Funnel URL: https://getyourbassbuds.com/bbg35

Funnel Dissection

BassBuds is a premium brand which sells premium headphones to musicians, artists and DJs.

So the first thing you’ll notice on their pre-sell page is their background video which will begin playing. The video has been well-crafted with a bit of background music which suits the theme of the entire page.

Being a more premium product, highlighting the product’s unique features on the page is a great way to setting the mood for the buyer or prospect to take the next action. The background video is a parallax which you will be able to notice as you scroll down the page.

The strongest part of the page is its consistency with its branding and colour. Using the colour palette, you’ll notice that the dark yellow colour is maintained throughout the page (and even onto the following pages).

If you visit my previous post on funnel hacking, you’d be able to use a tool like Ghostery to identify that the page also uses retargeting platform AdRoll and analytics tracking like Google Analytics.

Back towards the top of the page, you’ll see the toolbar is also slightly transparent which works really well because the background video is able to sneak through to the front.

The optin button on the first page is also included on the page with a very sleep border around the section to make it stand out on the page.

Just below the optin area of the page, BassBuds includes some very powerful social proof with some extremely well known artists holding their product.

Using social proof on your landing page is a great driver to re-assure people to optin to your offer because it gets people thinking “If these higher profile artists have had success and recommend this company, this might be something worth looking at.”

Page 2

On the second page of the optin funnel, visitors are taken to a thank you page. Although the page is very simplistic, it also perfectly serves its purpose and connects with its target market.

It continues the look and feel from the first page of the funnel, alerts the new prospect that they should check their email for their discount code and also gives them a call to action to head to the BassBuds store to find out more.

Possible Funnel Testing Ideas

While we absolutely love the funnels we showcase, we always love to give additional split testing ideas about how you could grow and optimize the funnel to convert even higher.

• When using buttons, its also worth testing icons within them too
• Adding a call to action (like an optin box) above the fold of the first page
• Adding an exit pop to include the email field, so people who are looking to exit the page are offered one more opportunity to opt into the offer

2. Marriage Solutions

Funnel Profile:

Company Name: Marriage Solutions
Funnel Type: Custom Funnel
Physical Product or Digital Product: Consultation
Price Point: Affordable and Convenient
Total Pages In Funnel: 5
Funnel URL: https://mymarriagecheckup.com/

Funnel Dissection

Marriage Solutions is a marriage counselling company which offers in person counselling with people struggling with their marriage at various different levels.

The first page of the funnel segments the audience into four different groups:

By segmenting their audience, they’re able to tailor their message, follow up series and more to their laser targeted market. Additionally, using four buttons to segment their traffic also is a lower barrier alternative to the optin box found below.

The colours used are really congruent with the logo and look & feel of the brand, which create a really welcoming aura. As soon as you arrive to the page, the video is also set to autoplay which means that the story-telling begins from the first second people enter the funnel.

The social proof on the page is also extremely powerful with a topic that is so personal.

For the purpose of the dissection I followed the button called “Affair Recovery”

This opens a video sales letter above the fold, alongside an optin box to watch the 3 orientation videos followed by booking an appointment.

Page 2

As you can see below, the 2nd page also goes into detail into what the value will be within the three videos that they’ll be opting into watch.

The transparency and congruency between pages also builds up trust and rapport with the visitors (although not statistically measured).

Pages 3-5

The third page of the funnel is the beginning of the video orientation series where the visitor consumes the value offered. With a nice addition of the timer on the page, the button to continue to the next step appears just as the video concludes.

There are two more pages very similar to the one above for the two other videos too before the prospect arrives to the 6th page in the funnel where they’re directed to book in a consultation with the company’s therapists.

 Page 6

On the last page of their funnel, Marriage Solutions uses a video at the top of the page to call to action their two therapists for a booking. The ultimate goal to place a booking has been seeded through previous videos which makes the message very powerful once the prospect has arrived to the final page.

Both images of the therapists use a green background and very inviting and professional headshots (again, keeping the brand consistent.)

Below the link to the booking buttons are the prices per consultation with the therapists using the pricing element found in ClickFunnels, as well as payment plan options if the client needs an alternative too.

Towards the end of the page, there is also some general objection handling videos to reassure people in different situations who still may be unsure about the decision to proceed with a booking.

Overall a very strong funnel which really speaks to the target market and breaks down their problem through segmentation and great value.

Possible Funnel Testing Ideas

• The first split testing idea would be to incorporate some sort of survey element within the funnel. This could work really well as the audience is segmented earlier on.
• It would be a great idea to split test a background video with something calming using a high quality 4K video
• Split testing the optin box on the homepage by hiding it in one variation and showing it in the other
• Retargeting case studies using advertising platforms to people who have abandoned the site earlier than expected
• Adding animations to longer pages where the content and media assets fly in from the side of the page
• Fixing the toolbar/message on the top of the video orientation so when people scroll it remains at the top of the page

Hopefully you’ve enjoyed the first month’s wrap up of FOTM and can see how both of these sales funnels in completely separate industries utilize funnels in their businesses.

What types of businesses would you like to see a sales funnel being used in? Leave me a comment below.