OptimizePress is a popular WordPress tools suite.
Today we are going to take a closer look at its:
We hope that this review will help you decide whether OptimizePress is the right solution for your business!
In a hurry? No worries. Here’s the TL;DR version of our OptimizePress review…
Plus, we believe that ClickFunnels is a better option anyway!
Claim 14 Days Of ClickFunnels For FREE!
OptimizePress is a WordPress tool suite designed to help you create:
It is used by over 125,000 online experts, digital marketers, and small businesses. OptimizePress is an established company that is unlikely to disappear anytime soon.
The tool suite comes with a variety of integrations with email marketing service providers, shopping carts, analytics tools, video hosting platforms, and even with the royalty-free photo website Unsplash.
Plus, there’s also a Zapier integration which allows you to connect your opt-in forms to a variety of popular web apps.
It’s worth noting that OptimizePress works only for websites that use WordPress, so if you are using a different content management platform, this is not a solution for you.
In that case, we suggest you to consider various OptimizePress alternatives, such as ClickFunnels.
Here are some of OptimizePress most noteworthy features:
An opt-in form is a web form that asks for the website visitor’s contact details.
The two most popular types of opt-in forms are:
There are other types of opt-in forms that ask for more information but they are less common since every additional question reduces the conversion rate.
OptimizePress allows you to create beautiful opt-in forms with just a few clicks which you can then connect with your email marketing service provider and start collecting email addresses.
These opt-in forms are easy to customize so you can tailor them to your brand.
Plus, you can use OptimizePress’s built-in 2-step functionality to create 2-step opt-in forms. This might help you increase the conversion rate.
A landing page is a web page designed to get the visitor to take a specific action (e.g. sign up for a newsletter, download a lead magnet, purchase your product, etc.).
The term “landing page” is typically used to refer to a lead generation page that is designed to get the visitor to give you their contact details.
They are important because they tend to convert much better than regular web pages that have more distractions on them.
OptimizePress offers 40+ conversion-optimized landing page templates that can help you generate more leads.
You can customize everything on them including headlines, subheadlines, copy, images, and call-to-action buttons.
These templates look great not only on desktop but also on mobile which is important given that over 50% of web traffic is now mobile.
Moreover, they are developed with page load speed in mind, so they tend to load super fast.
According to Google, when page load speed goes from 1 second to 3 seconds, the probability of a bounce (the visitor leaving the website) increases by 33%.
Meanwhile, when page load speed goes from one second to ten seconds, the probability of a bounce increases by a staggering 123%.
So how fast your website loads might seem like an irrelevant technical detail but that couldn’t be further from the truth. A lightning fast website can give you a competitive advantage.
According to OptimizePress, they have the fastest landing pages in WordPress, so that is definitely something to keep in mind.
A sales page is a landing page that is designed to get the visitor to purchase the product. It’s the end of your sales funnel.
The design of your sales page is extremely important because it is the make it or break it point: the potential customer will either buy your product or reject it.
Keep in mind that the design of your sales page should not only be aesthetically pleasing but also optimized for conversions.
OptimizePress offers a rapidly growing library of sales page templates that both look beautiful and convert well.
You can customize everything on them so that your sales pages match your overall branding.
Note that OptimizePress’s sales pages are responsive, meaning that they look great both on desktop and on mobile.
You can also add various elements to your sales pages that are meant to increase the conversion rate such as videos, countdown timers, progress bars, feature blocks, and more.
You can use sales pages to sell pretty much anything online:
…etc.
Just like OptimizePress’s landing pages, their sales pages were designed with page loading speed in mind, so they should load ultra-fast.
Also, you can easily integrate your sales pages with various shopping cart and checkout services.
A sales funnel is the journey that the customer takes from first learning about your product to purchasing it.
It would be naive to think that people are going to buy your product the moment they first hear about it. That’s extremely rare.
What’s more likely is that they will check out your website, subscribe to your email list, read a few emails… And only then visit your sales page.
Every online business has some sort of a sales funnel in place but if you want to maximize your revenue you need to be intentional about it.
OptimizePress offers funnel building functionality that allows you to create sales funnels that are optimized for conversions.
You can do that in five steps:
It’s worth noting that OptimizePress offers not only sales funnels but also lead generation funnels and lead nurturing funnels.
OptimizePress also offers a WordPress Checkout Plugin that is designed to be the ultimate checkout plugin.
It provides:
One thing that is missing is the recurring billing feature but OptimizePress say that they are working hard on building it.
At the time of writing it is not yet available but the company intends to release it as an update sometime in the future.
It would allow you to set up and accept recurring payments which is what you need for subscriptions, membership websites, etc.
It’s worth noting that Checkout Form Builder has a bunch of handy features such as the ability to:
There’s a dashboard that gives you a quick overview of your business and allows you to monitor sales as well as refunds.
You can integrate this plugin with all the major email marketing service providers so that people who have bought your products would be automatically added to your email list.
Also, if you create an online course or a membership site, you can integrate OptimizePress with leading membership plugins such as:
That way you will be able to add customers to your online course platform or to your membership site.
It’s also worth noting that OptimizePress doesn’t charge you any fees for using OptimizeCheckouts for your transactions (note that Stripe fees still apply, though).
Are you from the European Union?
Then you are probably already familiar with those annoying pop-ups on every website that ask for consent to cookies.
These are there due to the General Data Protection Regulation (GDPR) laws.
As an online business owner, if your website is accessible in the European Union, then you need to abide by these laws. Otherwise, you can get into legal trouble. This is serious stuff that shouldn’t be taken lightly.
OptimizePress makes it easy to make sure that your forms are compliant with the GDPR laws and allows you to collect consent and store that data with your email marketing service provider should you ever need it.
This is super helpful because it’s so easy to overlook these boring legal details.
This list is not exhaustive. It simply highlights some of the more noteworthy integrations that OptimizePress offers.
OptimizePress provides 60+ integrations in total that work with some of the most popular applications for email marketing, website analytics, affiliate tracking, and payments.
OptimizePress promotes their Suite plan which has two prices:
This plan includes:
According to OptimizePress, this is their best deal!
There are also two other pricing plans:
However, it doesn’t include OptimizeFunnels, OptimizeCheckouts, OptimizeLeads, OptimizeUrgency, premium templates, split testing, and metrics dashboard. Also, this subscription is only valid for one site.
OptimizePress also offers a 30-day money-back guarantee which allows you to try the software without any financial risk.
Interestingly, they don’t have a free trial but that is because all of their main products are downloadable, which makes them not suitable for trials.
You might want to check out some additional content on the topic to get a better understanding of OptimizePress.
Here’s a how-to tutorial for beginners that will allow you see how the user interface works:
OptimizePress is a decent app for WordPress.
However, we believe that if you are serious about sales funnels, then ClickFunnels is a better solution for you. Why?
Because we have vast experience in building sales funnels, going all the way back to before the launch of the company.
Our co-founders, Russel Brunson and Todd Dickerson, have been selling online using sales funnels for well over a decade prior to launching ClickFunnels in 2014.
They have not only put everything they have learned into our software but also used this knowledge to take the company from zero to $10 million in annual revenue in just one year… And then 10x that number. This stuff works!
Meanwhile, countless online entrepreneurs just like you have used ClickFunnels software to grow their businesses faster than they have ever thought possible.
In fact, at least 737 people have generated over $1,000,000 in revenue within their funnels, and these are just the ones we know about!
When you subscribe to ClickFunnels, you get all the tools you need to take your business to the next level with sales funnels.
Our software allows you to create:
You don’t need any design skills for this because we offer beautiful, easily customizable templates that have been proven to work.
But we don’t just give you tools, we also provide you with the knowledge that allows you to make the most out of those tools.
Our education platform, Funnel Flix, features hours upon hours of training material from some of the most brilliant minds in marketing and personal development.
Moreover, we also host weekly hackathons where you can build a funnel from start to finish by following step-by-step instructions from a coach.
In short:
We aim to provide our customers with all the tools and all the training and all the support that they need to make it online.
We want you to succeed. Your success is our success.
So now the question is this:
Are you ready to take your business to the next level?
Claim 14 Days Of ClickFunnels For FREE!
OptimizePress is a decent funnel building app for WordPress so you can give it a try if you are interested. They don’t have a free trial but they do offer a 30-day money-back guarantee.
However, we believe that ClickFunnels is superior to it both in the terms of:
When you sign up for ClickFunnels, you get access not only to the state-of-the-art funnel building software but also to training materials from some of the most brilliant business minds in the world.
Plus, we offer a free 14-day trial, so there’s no risk. Why don’t you check ClickFunnels out for yourself?
You have nothing to lose!
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