There’s no denying that you can use artificial intelligence to make money.

However, it’s important to differentiate between legitimate business opportunities and temporary arbitrage plays.

Way too many people are pursuing the latter without realizing that those income streams might vanish overnight.

That’s why today we want to share five ways to make money with AI that you can leverage to build a real, sustainable business.

This is a long article so feel free to skip around using the table of contents. We do recommend reading it in its entirety, though!

What You Need to Know About AI

What is AI?

“Artificial intelligence” – AI for short – is an umbrella term.

It encompasses technologies that enable machines to perform cognitive tasks that are associated with human intelligence.

Examples of such cognitive tasks include decision-making, problem solving, learning from previous experience, data analysis, content creation, and visual perception.

What is Generative AI?

Nowadays, when people talk about artificial intelligence, they are typically talking about generative AI.

Generative AI is a type of artificial intelligence that can be used to generate novel data based on user input.

Do you know how there are all these AI apps that you can use to create text, images, and videos? That’s generative AI!

What are Large Language Models (LLMs)?

Large language models are a type of generative AI that can understand the text in user queries and generate novel, relevant text in response.

They are trained on vast quantities of textual data which enables them to mimic human speech and writing patterns.

This is the technology behind chatbots like ChatGPT that can have unstructured conversations with their users.

What are the Most Popular Large Language Models?

At the time of writing, the three most popular large language models are:

• OpenAI’s ChatGPT
• Anthropic’s Claude
• Google’s Gemini

These chatbots appear to be quite similar so we recommend trying out all of them to see which one you like the best.

You can experiment by giving them the exact same prompts and then comparing their outputs.

What is the Black Box Problem?

This might sound weird but…

It seems that computer scientists at OpenAI, Anthropic, and Google don’t know how their own large language models work.

In fact, to the best of our knowledge, no one does. Scientists cannot see what is happening inside LLMs. All they can observe is the data that goes in and the data that comes out.

This is known as “the black box problem” and it’s arguably the greatest bottleneck in artificial intelligence research. Unfortunately, it’s unlikely that it’s going to be solved anytime soon.

What are “Hallucinations”?

Since scientists don’t know what is happening inside large language models, they cannot ensure consistently accurate output.

The issue is that sometimes LLMs just make things up. This is known as “hallucinations”.

So far, no one has been able to figure out how to get rid of them. In all likelihood, large language models will continue hallucinating for the foreseeable future.

In practice, this means that you should never blindly trust their output because there is no guarantee that it’s accurate.

For example, if you use ChatGPT to write social media posts, make sure to manually fact-check everything before you publish them.

This problem isn’t limited to LLMs, though. Generative AI models designed to produce images also hallucinate.

Say, one common tell that a photorealistic image generated with AI is too many fingers on people’s hands. Seems obvious but it’s easy to miss if you aren’t paying attention.

If you want to use AI to produce images, make sure to closely examine them before publishing.

Finally, generative AI models designed to produce video content aren’t immune to hallucinations either.

For example, here’s a screenshot from a video that was created with OpenAI’s Sora:

Here’s the prompt that was used to generate this video:

“The Glenfinnan Viaduct is a historic railway bridge in Scotland, UK, that crosses over the west highland line between the towns of Mallaig and Fort William”.

The problem is that Glenfinnan Viaduct only has one railway track. There are more inaccuracies in the video but this is the most noticeable one!

Just like with AI-generated images, if you want to use AI-generated videos, you need to examine them closely before publishing. Does everything look right?

What is Prompt Engineering?

The quality of your prompts is arguably the main factor that determines the quality of generative AI output.

Prompt engineering is the practice of crafting effective prompts that produce the type of output that you want.

Everyone who uses generative AI on a regular basis eventually develops their own prompt engineering style.

However, if you are new to this, we recommend starting with Jeff Su’s prompt formula which consists of these six components:

1. Task: mandatory
2. Context: important
3. Exemplar: important
4. Persona: nice-to-have
5. Format: nice-to-have
6. Tone: nice-to-have

As you can see, the components are listed in descending order, the “task” component being the most important and the “tone” component being the least important.

Here’s how Jeff Su explains it:

Where Can You Learn More About AI?

If you are serious about harnessing the power of artificial intelligence to make money, consider taking Google’s “AI Essentials” course that is available on Coursera.

It consists of five modules:

1. Introduction to AI (1 hour)
2. Maximize productivity with AI tools (2 hours)
3. Discover the art of prompting (2 hours)
4. Use AI responsibly (1 hour)
5. Stay ahead of the AI curve (2 hours)

If you want to get a feel for what this course is like, you can watch the first module for free on YouTube:

“AI Essentials” focuses on teaching people how to effectively use Google’s large language model Gemini.

However, a lot of what you’ll learn will also apply to OpenAI’s ChatGPT, Anthropic’s Claude, and other LLMs!

Legitimate Business Opportunities vs. Temporary Arbitrage Plays

How to Recognize Legitimate Business Opportunities

Understanding the Lindy effect can be helpful here.

It states that the future life expectancy of some non-perishable things is proportional to their current age. To put it simply, the longer something has been around, the more likely it is to stay around.

That’s why we believe that the safest bet is to start a business that provides a service that already has proven demand and then use artificial intelligence to increase your company’s output.

This approach is Lindy because it enables you to capitalize on business opportunities that have been around for quite a while and are therefore unlikely to disappear anytime soon.

Meanwhile, pursuing novel business opportunities that have popped up since the release of ChatGPT in 2022 is not Lindy. Why?

Because something that has only been around for a few years is unlikely to still be around a decade from now. Who knows, maybe it will. But we wouldn’t bet on it!

What is the Problem With Temporary Arbitrage Plays?

The problem with temporary arbitrage plays is that they tend to go against the interests of the platforms that they are leveraging.

For example, Amazon has become a go-to place for buying books, both paper and digital. It’s in its best interest to keep its customers happy.

On top of that, the company also needs to keep the book authors happy, including the self-published ones who are using its Kindle Direct Publishing service.

Once generative AI became widely available, Amazon got flooded with low-quality books produced with it.

Needless to say, customers who accidentally bought such books were not happy about it.

Meanwhile, authors were not amused by the fact that their books were being crowded out by AI slop.

There have also been several high-profile incidents when immediately after the release of a long-anticipated book a bunch of AI copycats popped up trying to steal its sales.

Prominent tech journalist Kara Swisher event sent an email to Amazon CEO Andy Jessy asking “’What the f***?’ You’re costing me money” when this happened to her.

Do you think Amazon is going to allow this AI mess to continue when it’s making both the customers and the authors angry, not to mention all the negative publicity the company has received due to this?

Questionable ethics aside, some people have made a lot of money with low-quality AI-generated books, but it’s probably just a matter of time until Amazon develops software for automatically detecting and removing AI slop.

This is the lifecycle of temporary arbitrage plays: hustlers see an opportunity and jump on it, and some of them even make good money with it, but eventually, the platform cracks down on them and everyone gets banned.

Resist the Siren Song of Get-Rich-Quick Schemes!

If you go on YouTube and search “how to make money with AI”, you are going to see a bunch of videos promoting temporary arbitrage plays as a way to get rich quick.

It can be very tempting to pursue these opportunities when you see all these content creators talking about how much money they are supposedly making.

However, as we explained in the previous section, income sources like that might be here today and then be gone tomorrow with no warning.

Some people waste years of their lives chasing quick money without building anything lasting. Don’t fall into this trap because you are going to regret it.

Instead, resist the siren song of get-rich-quick schemes and focus on building a legitimate business. The future you is going to thank you for that!

Best Ways to Make Money With AI

Okay, so with all that out of the way, let’s get to the practical stuff. How can you make money with AI?

#1: Social Media Marketing Service

Social media marketing can be a great way to attract customers.

However, many small businesses, especially local ones, are underutilizing this marketing strategy.

Typically, the owners of these businesses know that they should be posting regularly on social media, they just never get around to it. But they might be willing to pay you to do it!

Consider using:

• ChatGPT, Claude, or Gemini to brainstorm ideas
• Jasper to turn those ideas into social media posts
• Adobe’s Firefly to generate social media images
• Buffer or MeetEdgar to schedule your posts
• Hootsuite to manage everything in one place

This software stack makes it easy to consistently produce high-quality content. And that’s what success on social media is all about!

#2: Podcast Editing Service

Everyone wants to have a podcast these days but no one wants to spend countless hours editing raw audio files. So why not offer a podcast editing service?

With the AI tool Descript, you can edit audio by editing its transcript so it’s much less tedious than it used to be. Basically, if you know how to edit text documents in Google Docs, you will be able to edit podcasts with this app.

It also has a bunch of neat podcast-specific features that will surely come in handy during the editing process!

#3: Video Editing Service

Video is becoming the dominant medium of the Internet, which means that video editing skills are more prized than ever.

There’s also a growing demand for producing short-form content where the editing needs to be really tight in order to provide value to the viewer.

Video editing used to require mastering complex software like Adobe Premiere Pro and Final Cut Pro. And if you want to be good at it, you still need to learn how to use these tools.

But you can get started with the aforementioned AI app Descript which allows you to edit videos by editing their transcripts.

Moreover, you can run long-form videos through OpusClip and its AI is going to automatically identify the best moments and turn them into shorts!

#4: Video Thumbnail Design Service

The thumbnail of a video is arguably the most important factor that determines how many views it’s going to get on YouTube.

With generative AI tools like Adobe’s Firefly, you don’t need to be a graphic designer to create attention-grabbing thumbnails that people can’t help but click.

There are a lot of YouTubers out there that have great content but their boring video thumbnails are sabotaging their growth.

So why not help them revamp their channels with amazing thumbnails?

#5: Website Design Service

Some businesses have websites that look so outdated that they can make you feel like you time-traveled back to the early 2000s.

It’s another one of those problems that business owners tend to be aware of but never get around to fixing.

If you are a tech-savvy person, you can offer them a complete website makeover where you set up hosting for them, redesign their website, and rewrite its copy.

Popular website builders like Squarespace and Wix now include AI editors so you don’t need to be a web designer to create beautiful custom websites.

As for the copy, we recommend reading our friend Jim Edward’s book “Copywriting Secrets” where he explains how to write copy that converts.

Once everything is done and the website is live, you can pitch the client a maintenance retainer where you will update their website for them.

This might be appealing to people who don’t want to deal with tech stuff!

How to Build an Online Service Business

Clearly Define Your Dream Clients

Your dream clients must:

1. Need your service
2. Be able to pay for your service
3. Be willing to pay for your service

Your target audience will be the main determining factor when it comes to the revenue potential of your company. Go after established businesses if you want to maximize it!

Start by Acquiring Social Proof

Social proof is the evidence that other people trust you. In the business context, it primarily means customer reviews, testimonials, and case studies.

The more social proof you have, the easier it will be for you to get clients, which is why you should focus on acquiring it first. So how can you do that?

You’re probably not going to like the answer: the easiest way to get social proof is to do free work in exchange for testimonials.

For example, if you want to acquire social proof for your podcast editing business, identify podcasts that could use your help.

Then, edit their most recent episodes and send the hosts sound files. Tell them that you can edit 12 more episodes for free in exchange for a testimonial.

Start at the bottom of the hierarchy by reaching out to up-and-comers who probably need your service but may be hesitant to pay for it.

Remember, right now the focus is getting social proof, not making money!

See if You Can Turn Free Work Into Paid Work

Okay, so you completed the free work and have your testimonial. Now what?

Let that potential client know that they can hire you if they want to and name the lowest price possible.

If they are happy with your free work and can afford to pay you, they will probably end up hiring you.

And if they don’t want to hire you now for whatever reason, tell them to feel free to reach out to you if they ever need your service in the future!

Use Cold Outreach to Grow Your Client Base

Start reaching out to your dream clients via email and social media DMs.

Make sure to optimize every cold message by referencing something about that particular potential client.

Then, pitch them a clearly defined package of free work that they can use if they like, with no strings attached.

Follow up that pitch with your most powerful piece of social proof and then provide a link to your business website if they want to read more testimonials.

Finally, end the message with a call to action. Ask them if they are interested, invite them to schedule a Zoom call with you, and share your appointment booking calendar link.

If you don’t get a response, send them a follow-up message one week later and then continue following up once a week until you get a yes or no answer from them.

In your follow-ups, include a P.S. section similar to this one that the founder of LeadFuze Justin McGill used in his cold email campaign:

Get Good at What You Do Before Scaling Your Business

Entrepreneurs often attempt to scale their businesses too early, which leads to negative word-of-mouth.

Realistically speaking, if you just started providing a particular service, you are probably not that great at it.

If you offer to do free work for someone, they likely won’t be expecting much. That gives you an opportunity to learn.

However, once you start charging for your service, the stakes get higher. If people pay you and you disappoint them, they will be unhappy about it and might complain to others. And if enough clients do that, it can ruin your reputation.

That’s why it’s best to focus on getting good at what you do before you worry about scaling. Otherwise, you might end up accidentally scaling brand damage!

Scale Your Business With a Webinar Funnel

Once you are ready to scale your business, you can do that with a webinar funnel.

It should have three pages:

1. The registration page is where you introduce your webinar and encourage potential clients to register for it.
2. The registration confirmation page is where you reassure potential clients that they have successfully registered for your webinar.
3. The webinar page where the potential clients can attend your webinar live or watch the replay.

As for the webinar itself, we recommend structuring it like this:

• A 45-minute presentation on a topic related to your service.
• A 15-minute pitch for your service where you explain what it’s all about, provide social proof, and invite the attendees to book a free consultation with you.

You can use paid advertising on platforms like Facebook, Instagram, and LinkedIn to drive traffic to your webinar registration page.

Although it’s possible to automate this funnel by using a pre-recorded webinar, we recommend doing it live once a week for at least a year.

That will help you learn what resonates with your target audience and enable you to optimize your webinar script for conversions!

Want to Learn How to Build Sales Funnels That CONVERT?

Our co-founder Russell Brunson used sales funnels to take ClickFunnels from zero to $100M+ in annual revenue in less than a decade.

He is now widely considered to be one of the top sales funnel experts in the world. Want to learn from him?

His best-selling book “DotCom Secrets” is the best place to start because it covers everything you need to know in order to build sales funnels that convert.

This book is available on Amazon where it has over 2,500 global ratings and a 4.7-star overall rating.

But you can also get it directly from us for free…

All we ask is that you pay for shipping!

So what are you waiting for? 🧐

Get “DotCom Secrets” for FREE!

Thanks for reading Guide To Making Money With AI which appeared first on ClickFunnels.

Some of the biggest companies, like Google, IBM, and Microsoft, are investing heavily in artificial intelligence (AI) and integrating it into their business processes.

But the exciting thing is that AI isn’t just for the tech giants. Businesses of all sizes can leverage AI marketing software to gain a competitive edge!

According to a survey from the Digital Marketing Institute, the number one way marketers and businesses are using AI is for the automation of routine tasks. Imagine the time and resources you could save by automating repetitive tasks that consume your daily schedule. Whether it’s handling customer queries, scheduling social media posts, or analyzing data…

But the potential of AI extends far beyond just automation. It can help you save time or money with virtually any marketing task you’re involved in. From enhancing your customer experience to optimizing your ad spend, the possibilities are endless.

If you’re unsure where to start, don’t worry.

We’ve prepared this blog to guide you through seven different ways to use AI in your marketing. Plus, we’ll reveal the most popular tools in each category, so you can implement these strategies right away.

Let’s dive in and explore how AI can revolutionize your marketing efforts!

Build Your Sales Funnel NOW With AI (Free)

What is AI Marketing Software?

AI marketing software refers to digital tools that are enhanced by artificial intelligence, allowing them to perform tasks that typically require human intelligence.

The nature of this software is complex and can feel overwhelming, but chances are you’ve already encountered AI in marketing without even realizing it.

Take Amazon, for example.

Since the early 2000s, Amazon has been using AI technology to provide personalized product suggestions to its customers. This feature uses data from your past purchases and browsing history to recommend products you’re likely to be interested in, enhancing your shopping experience.

Another example is Facebook. In 2017, Facebook started allowing developers to build AI-powered chatbots. These chatbots help businesses initiate more conversations with customers without the significant time investment typically required for such engagement.

In the early 2000s and 2010s, the use of AI in marketing was mostly restricted to companies with large budgets or cutting-edge developers.

However, the landscape has changed dramatically.

With the launch of user-friendly AI software like ChatGPT, there has been an explosion of AI-powered marketing tools that are accessible to everyone.

Even better, many of these tools are free at their most basic level, which means businesses of all sizes can take advantage of them. There are now thousands of tools specifically designed to help with various marketing tasks, from content creation and email marketing to customer service and data analysis.

This list will cover some of the most popular AI marketing tools available today…

1. Smart Funnels — Build your sales funnels in just 10 minutes with an AI by just answering a few questions.
2. Jasper — Helps with content creation, including blog posts, social media content, and marketing copy.
3. Surfer SEO — Analyzes SERPs, provides insights on relevant keywords, and offers suggestions to improve content quality and rankings.
4. Canva — Offers templates, stock photos, and easy editing tools for creating visually appealing content for social media, websites, and other platforms.
5. Looka — Looka is an AI-powered logo design tool that helps businesses create professional brand identities.

However, it’s worth noting that there’s likely a tool out there for almost any marketing-related task you’re currently spending time on.

Whether you’re looking to automate routine tasks, enhance your customer interactions, or optimize your marketing strategies, AI can help you achieve your goals more efficiently.

Benefits of Using AI in Marketing

The core benefit of AI is that it helps business owners and marketers work faster. Any digital work that is repetitive, time-consuming, or based on patterns is ripe for being replaced by AI.

But that’s not the only way you can use AI software in your marketing.

Here’s what the Digital Marketing Institute found were the most popular ways businesses are leveraging AI, according to their survey:

1. Automation of Routine Tasks (68%) AI excels at automating repetitive tasks, freeing up your time to focus on more strategic activities. For instance, AI can handle tasks like scheduling social media posts, sending out email newsletters, and managing customer support queries. By automating these routine tasks, you can ensure consistency and efficiency in your marketing efforts.
2. Improved Customer Experience (46%) AI-powered tools can significantly enhance the customer experience by providing personalized and timely responses. For example, chatbots can handle customer inquiries 24/7, offering instant support and freeing up human agents to tackle more complex issues. This leads to faster resolution times and higher customer satisfaction.
3. Improved Targeting and Segmentation (45%) AI can analyze vast amounts of data to identify patterns and segment your audience more effectively. This allows you to create more targeted marketing campaigns that resonate with specific segments of your audience, ultimately driving higher engagement and conversion rates.
4. Enhanced Personalization (44%) Personalization is key to modern marketing, and AI can help you deliver personalized content and offers at scale. By analyzing customer behavior and preferences, AI can recommend products, create tailored content, and send personalized emails that are more likely to convert.
5. Predictive Analysis (39%) AI’s predictive analysis capabilities enable you to forecast future trends and behaviors based on historical data. This can help you make more informed decisions about your marketing strategies, optimize your campaigns, and anticipate customer needs before they arise.

You may not know it, but there could be a perfect AI tool that instantly saves you hours each week or month. Or, you could find an AI tool that dramatically improves the performance of your marketing.

7 Ways to Use AI in Your Marketing

Below, we’ve outlined seven ways to take advantage of AI, complete with real-life examples of the most popular AI marketing software available right now to help you get started.

1. Funnel Building

Creating a sales funnel can be a complex and time-consuming process. However, this task has become significantly easier and more efficient. One of the leading tools in this space is Smart Funnels.

Smart Funnels is an AI-powered tool designed to simplify the process of building sales funnels. This tool helps you save time on several fronts, including writing copy, creating branding elements, and constructing the funnel itself.

With Smart Funnels, you can draft a complete sales funnel in less than 10 minutes!

• Time-Saving: The primary advantage of Smart Funnels is its ability to significantly reduce the time required to build a sales funnel. What used to take hours or even days, can now be accomplished in mere minutes.
• Automated Copywriting: Smart Funnels leverages AI to generate high-converting copy for your funnels. This means you don’t have to spend hours crafting the perfect message—Smart Funnels does it for you, ensuring your copy is optimized for conversions.
• Seamless Branding: The tool also assists in creating cohesive and attractive branding for your funnels. Whether it’s choosing the right colors, fonts, or images, Smart Funnels ensures your brand is consistently represented across all stages of the funnel.
• User-Friendly Interface: Even if you’re not tech-savvy, Smart Funnels’ intuitive interface makes it easy for anyone to create professional-looking sales funnels without any prior experience.

So how does it work?

Smart Funnels uses a combination of AI and user inputs to create a tailored funnel. Here’s a quick overview of the process:

1. Input Your Goals: Start by entering the main goal of your funnel, such as generating leads, making sales, or increasing webinar sign-ups.
2. Select a Template: Choose from a variety of pre-designed templates that fit your goal.
3. Customize Content: Provide some basic information about your product or service, and the AI will generate persuasive copy and suggest design elements.
4. Review and Launch: Review the generated funnel, make any necessary tweaks, and launch it. The entire process can be completed in under 10 minutes.

Click here to try it out for yourself!

Build Your Sales Funnel NOW With AI (Free)

2. Content Creation

AI tools have become indispensable for marketers and business owners.

These tools not only help in generating high-quality content quickly but also ensure that the content is relevant and engaging. Two of the most notable AI-powered content creation tools are Jasper.ai and ChatGPT.

Jasper.ai is renowned for its robust AI-powered copywriting capabilities. It stands out in a crowded market because of its ability to understand context and provide relevant content tailored to specific needs.

Key Features and Use Cases

• Understanding Context: Jasper.ai excels in grasping the nuances of context, making it ideal for creating content that resonates with your target audience.
• Versatile Templates: It offers a variety of templates to help you generate the exact type of content you need, whether it’s for email campaigns, product descriptions, or blog posts.

Content Types

Jasper.ai can assist in writing:

• Email Copy: Craft compelling email campaigns that engage and convert your audience.
• Product Descriptions: Generate detailed and persuasive product descriptions that highlight key features and benefits.
• Blog Posts: Create informative and engaging blog posts to drive traffic and establish thought leadership.
• Landing Page Copy: Develop high-converting landing pages that capture leads and drive sales.
• Sales Pages: Write persuasive sales pages that encourage visitors to take action.

ChatGPT is perhaps the most well-known AI software currently available. Its versatility makes it a powerful tool for enhancing various aspects of your marketing workflow.

Key Use Cases

1. Content Creation: Use ChatGPT to generate ideas, draft blog posts, social media updates, and other content types quickly and efficiently.
2. Audience Research: Conduct detailed audience research by asking ChatGPT to analyze trends, customer preferences, and market data.
3. SEO Optimization: Improve your content’s search engine rankings by generating SEO-friendly headlines, meta descriptions, and keyword-rich content.
4. Writing Product Descriptions: Craft engaging and accurate product descriptions that highlight key features and benefits.
5. Creating Chatbots: Develop AI-powered chatbots for customer service, lead generation, and customer engagement.
6. Creating Marketing Strategies: Get assistance in brainstorming and planning comprehensive marketing strategies.
7. Generating Customer Surveys: Create insightful and targeted customer surveys to gather valuable feedback.
8. Summarizing Information: Use ChatGPT to condense large amounts of information into key points, making it easier to digest and act upon.

Best Practices

While ChatGPT can significantly speed up your marketing workflows, it’s essential to remember that it’s best used as an assistant rather than a final content provider. Here are some tips for getting the most out of ChatGPT:

• Prompt Engineering: The quality of the output depends heavily on the quality of your prompts. Spend time crafting detailed and specific prompts to get the best results.
• Editing and Refining: Always review and edit the content generated by ChatGPT. AI can sometimes produce errors or “hallucinate” information, so human oversight is crucial.
• Iterative Process: Use ChatGPT iteratively. Generate drafts, refine them based on your needs, and then polish the final content to ensure it meets your standards.

The use cases for ChatGPT are virtually endless, making it a versatile tool in any marketer’s toolkit. By integrating ChatGPT into your workflow, you can enhance productivity and focus more on strategic tasks.

By leveraging the power of AI tools like Jasper.ai and ChatGPT, you can streamline your content creation process, improve the quality of your marketing materials, and ultimately achieve better results in less time.

3. Editing

Editing is a crucial step in the content creation process.

Two popular AI-powered tools that can greatly assist in this phase are Grammarly and the Hemingway App.

Grammarly

Grammarly is widely recognized for its comprehensive grammar and spell-checking capabilities. However, its functionalities extend far beyond basic proofreading.

Key Features and Use Cases

• Grammar and Spelling Checks: Grammarly scans your text for grammatical errors and spelling mistakes, providing real-time corrections to ensure your content is flawless.
• Enhanced Comprehension: It offers suggestions to rephrase your wording for better clarity and comprehension, making your content more accessible to your audience.
• Versatile Integration: One of Grammarly’s standout features is its ability to integrate seamlessly with various platforms. You can install it on your computer or as a web browser extension and use it across multiple applications such as Gmail, Microsoft Word, Twitter, Apple Mail, WhatsApp, Google Docs, Facebook, and more. This integration allows you to receive content suggestions and corrections as you type, regardless of the platform.

By using Grammarly, you can enhance the quality of your writing, ensuring that your message is clear, concise, and free of errors.

Hemingway App

Named after the famous writer Ernest Hemingway, known for his concise and straightforward writing style, the Hemingway App helps you achieve similar clarity and brevity in your content.

Key Features and Use Cases

• Readability Score: The Hemingway App provides a readability score based on U.S. educational grade levels. Many marketing resources recommend writing at a fourth-grade level to enhance comprehension, and Hemingway helps you achieve this by highlighting complex sentences and suggesting simpler alternatives.
• Content Simplification: The app highlights long, convoluted sentences and common errors, helping you rewrite your content to make it more readable and engaging.
• AI-Powered Rewriting: Hemingway uses AI to offer suggestions on how to simplify and clarify your text, ensuring your content is easy to understand.

Using the Hemingway App, you can streamline your writing, making it more accessible to a wider audience while maintaining the integrity of your message.

4. Chatbots & Customer Support

These tools can handle a multitude of tasks, from answering common queries to generating leads, thereby saving valuable time and resources.

Two standout tools in this category are Chatfuel and Reply.io.

Chatfuel

Chatfuel is one of the most popular AI-powered chatbot platforms available.

As an official partner with Meta, Chatfuel offers a robust and user-friendly solution for creating virtual personalities that can engage with customers in real-time.

Key Features and Use Cases

• Personalized Chatbots: Chatfuel allows you to create a personalized chatbot through a drag-and-drop interface. This makes it easy to design a virtual assistant that can match your brand’s tone and personality.
• Replacing FAQ Sections: Instead of having static FAQ pages, you can use Chatfuel to create interactive chatbots that provide instant answers to common questions, enhancing the user experience.
• Lead Generation: Chatfuel chatbots can help bring leads into your sales funnel by engaging visitors, collecting contact information, and even qualifying leads based on their responses.
• Time Savings: By automating responses to routine customer inquiries, Chatfuel saves you and your team significant time, allowing you to focus on more complex tasks.

Reply.io

Managing email communication can be a daunting task, especially when you have to respond to hundreds of emails each week. Reply.io addresses this challenge with its AI-powered sales email assistant.

Key Features and Use Cases

• Automated Email Responses: Reply.io helps create compelling and personalized email responses, ensuring that each email is professional and engaging.
• Outbound Email Campaigns: The tool can build and manage outbound cold email campaigns, automating the process of reaching out to potential clients.
• Lead Scoring: Reply.io’s AI can score email responses to identify and flag potential leads, helping you prioritize follow-ups with high-value prospects.

With Reply.io, businesses can automate their email workflows, improve the efficiency of their outreach efforts, and ensure that no potential lead is overlooked.

5. Visual Content Creation

AI tools like Synthesia and Canva are making it easier than ever to create high-quality visual content without the need for advanced technical skills or expensive equipment.

Synthesia

Synthesia is the most popular AI video creation platform, renowned for its ability to generate professional videos, avatars, and voiceovers.

Key Features and Use Cases

• AI-Generated Videos: Synthesia enables you to create professional-grade videos by generating video scripts using AI. This is particularly useful for businesses looking to produce video content without the need for microphones, recording equipment, or even appearing on camera.
• Customizable Avatars: You can create personalized avatars that can deliver your message in a human-like manner, adding a personal touch to your videos.
• Voiceovers: Synthesia offers high-quality AI-generated voiceovers, eliminating the need for voice actors and recording sessions.

Canva

Canva is already the leading graphic design platform, but its built-in AI features can further enhance your visual content creation.

Key Features and Use Cases

• AI-Driven Image Generation: Canva’s AI tools allow you to describe the type of image you need, and the platform will generate examples that match your text, styles, and sizing requirements. This feature is perfect for creating unique and tailored visual content without the need for extensive design skills.
• Design Templates: Canva offers a vast array of design templates for various purposes, from social media posts to presentations, making it easy to produce professional-looking graphics quickly.
• User-Friendly Interface: With its intuitive drag-and-drop interface, Canva is accessible to users of all skill levels, enabling anyone to create stunning visual content.

6. Automation

Automation is a game-changer for businesses looking to streamline operations and reduce the workload associated with repetitive tasks.

Zapier is one of the leading AI-powered tools in the automation space, offering over 3,000 integrations that can save you significant time and effort.

Zapier

Zapier excels in connecting different applications and automating workflows, which it calls “zaps.” These zaps can automate a variety of tasks, ensuring that your business processes run smoothly and efficiently.

Key Features and Use Cases

• Extensive Integrations: With more than 3,000 possible integrations, Zapier can connect a wide array of apps and services, enabling seamless data transfer and task automation.
• Automation of Routine Tasks: Some useful zaps that can significantly improve your productivity include:
  • Social Media Sharing: Automatically share new blog posts to your chosen social media platforms. This ensures your content reaches a wider audience without requiring manual updates.
  • Lead Management: Automatically add new leads to your CRM whenever you generate contact information from ads, your website, or messaging apps. This keeps your sales pipeline updated in real time.
  • Email Automation: Automatically send welcome or thank-you emails when you get a new sign-up or purchase on your website. This enhances customer engagement and nurtures relationships from the start.
  • Customer Support: Automatically create a customer support ticket whenever you receive a complaint or request. This ensures timely responses and efficient issue resolution.
  • Task Scheduling: Automatically schedule new tasks from platforms like Notion or Trello into your calendar. This helps you stay organized and ensures that no task falls through the cracks.

How to Get Started with Zapier

1. Sign Up: Create an account on Zapier and explore the available integrations.
2. Choose Apps: Select the applications you want to connect, such as your CRM, email service provider, social media accounts, and project management tools.
3. Create Zaps: Set up zaps by defining the triggers and actions for each automation. For example, a trigger could be a new lead captured, and the action could be adding that lead to your CRM.
4. Test and Deploy: Test your zaps to ensure they work correctly, then deploy them to start automating your workflows.

7. Market Research & Monitoring

Staying ahead in the competitive business landscape requires constant market research and monitoring.

AI-powered tools like AnswerThePublic and Brand24 can provide invaluable insights and help you keep a pulse on market trends and brand perception.

AnswerThePublic

AnswerThePublic is an excellent tool for gaining insights into the types of questions people are asking on search engines and social media platforms. This can help you tailor your content and marketing strategies to better meet the needs of your audience.

Key Features and Use Cases

• Search Insights: AnswerThePublic aggregates data from Google, YouTube, Bing, TikTok, and Amazon to show you what people are searching for. This helps you understand the interests and concerns of your target audience.
• Personalization: You can customize the search results based on location and topic, allowing you to focus on specific markets or areas of interest.
• Content Ideas: Use the insights to generate content ideas, such as blog posts, videos, and social media updates. This ensures your content is relevant and engaging.
• Handling Objections: Identify common objections or concerns that people have and address them in your sales pages or FAQ sections. This can help improve your conversion rates by preemptively resolving potential customer issues.

Brand24

Brand24 is a powerful tool for monitoring your brand’s online presence and managing your reputation. It continuously tracks various platforms and provides real-time alerts whenever your brand is mentioned.

Key Features and Use Cases

• Comprehensive Monitoring: Brand24 monitors news sites, social media, blogs, forums, videos, and other online platforms. This extensive coverage ensures that you are aware of all mentions of your brand.
• Sentiment Analysis: Its AI features analyze the sentiment of each mention, helping you understand whether the perception is positive, negative, or neutral. This allows you to gauge public opinion and respond accordingly.
• Crisis Management: One of the best uses of Brand24 is to respond quickly to criticism or negative mentions. By addressing customer support issues promptly, you can prevent small problems from escalating into major crises.
• Customer Engagement: Engage with your audience by responding to mentions and participating in conversations. This proactive approach can enhance your brand’s reputation and build stronger customer relationships.

Final Thoughts

AI marketing software offers significant benefits, primarily by saving time in your marketing workflows.

With its low cost, user-friendliness, and wide range of applications, AI is accessible to businesses of all sizes.

We’ve covered seven ways to integrate AI into your marketing:

1. Funnel Building: Use Smart Funnels to quickly create effective sales funnels.
2. Content Creation: Tools like Jasper.ai and ChatGPT help generate high-quality content.
3. Editing: Grammarly and Hemingway App ensure your content is polished.
4. Chatbots & Customer Support: Chatfuel and Reply.io automate customer interactions and email responses.
5. Video and Graphic Content Creation: Synthesia and Canva simplify creating professional visual content.
6. Automation: Zapier connects apps and automates workflows, saving time.
7. Market Research & Monitoring: AnswerThePublic and Brand24 provide valuable insights and monitor your brand’s online presence.

Now it’s time to explore these tools and see how they can revolutionize your marketing efforts!

Build Your Sales Funnel NOW With AI (Free)

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AI has taken the world by storm. 

Companies are rushing to implement artificial intelligence technologies in the hopes of gaining a competitive edge.

We hope that this guide to AI marketing automation will help you harness the power of artificial intelligence to grow your business!

Beware of the AI Hype Cycle!

The field of artificial intelligence is notorious for its hype cycles.

A well-known computer programmer Glyph wrote a great article called “A Grand Unified Theory of the AI Hype Cycle” in which he goes over the 13 stages of the AI hype cycle. 

We would summarize the process that he described like this:

1. There’s a big technological breakthrough that gets blown out of proportion.
2. Investors start pouring money into everything that is even remotely related to artificial intelligence because they believe that the big breakthrough will revolutionize everything. 
3. After several years it becomes clear that the big breakthrough was overhyped and the funding dries up.
4. At that point, “AI winter” sets in until the next big breakthrough, when the cycle starts again. 

People who aren’t familiar with the history of AI and aren’t old enough to have witnessed the previous cycles are prone to falling for the hype because they aren’t aware that what they are seeing has happened before. 

Glyph pointed out that neural networks and symbolic reasoning went through a hype cycle in the 1950s, theorem provers in the 1960s, expert systems in the 1980s, fuzzy logic and hidden Markov models in the 1990s, and deep learning in the 2010s.

He emphasized that each of these breakthroughs produced genuinely useful technologies, it’s just that they didn’t live up to the unrealistic hype cycle expectations.

It seems quite likely that the same fate awaits large language models that are currently being touted as a miracle technology that will revolutionize everything. 

If you want to use artificial intelligence to grow your business, you need to be aware of AI hype cycles, keep a cool head if you find yourself in the midst of an AI craze and take time to understand the capabilities, limitations and practical applications of AI technologies!

Here’s What You Need to Know About AI

What is AI?

The term “artificial intelligence” – “AI” for short – refers to a machine’s ability to perform cognitive tasks. 

There’s an entire field of computer science dedicated to researching, designing, and improving artificial intelligence systems.

The greatest breakthroughs in the recent decade have come out of its machine learning subfield, particularly the area of research known as deep learning. 

Business consultant Eric Siegel who helps companies deploy machine learning has argued that the term “AI” is misleading because in the public consciousness, it’s inextricably linked with the concept that computer scientists call “AGI”.

“AGI” stands for “artificial general intelligence”: sentient machines that are either comparable to humans or surpass us in terms of general intelligence.

Here’s how he put it in his Harvard Business Review article “The AI Hype Cycle Is Distracting Companies”:

In his view, it would be better to drop the vague term “AI” altogether and simply use the more precise term “machine learning” when talking about technologies that implement it. 

We believe that adopting this approach when it comes to your own use of AI can help you stay grounded in reality, manage expectations, and make better business decisions. 

Get in the habit of using more precise computer science terms when referring to specific technologies and you will have a much easier time seeing past the AI hype!

What is Generative AI?

Generative artificial intelligence is a type of deep learning system that is trained on a lot of data and “learns” to produce novel content in response to user queries. 

Note that “content” in this context can mean:

• Text (e.g. ChatGPT)
• Visual content (e.g. Dall-E)
• Audio content (e.g. AudioCraft)
• Video content (e.g. Sora)
• Computer code (e.g. Copilot)

What are Large Language Models (LLMs)?

Large language models are a type of generative AI that works with textual data and can generate novel text in response to user queries. 

LLMs are moving beyond just text, though. For example, ChatGPT also has vision abilities (can recognize what you are showing it) and speech abilities (can talk to you in audio). 

What is the Black Box Problem?

Large language models are black boxes:

Computer scientists who created them can see the data that goes into them and the data that comes out of them but they cannot see what is happening inside of them.

Consequently, no one really knows how LLMs work. 

This is called the black box problem. 

What are the Practical Implications of the Black Box Problem?

The black box problem isn’t just some interesting computer science trivia.

It has very real, practical implications when it comes to using large language models in the business context:

Large Language Model Output Cannot be Trusted

LLMs are known to “hallucinate: if you ask them a question, they might make up the answer. 

And since no one knows how they generate their output, to begin with, computer scientists cannot solve hallucinations and ensure their accuracy. 

What this means in practice is that you cannot use large language models for research, content creation or data analysis if you don’t have the means to then manually verify their output.

That is the primary reason why complete AI marketing automation is not possible at this point in time.

In theory, you could create an entirely automated workflow where ChatGPT would produce content for your business that would then be automatically published on your social media, your company blog, and your email newsletter.

In practice, though, that content would be riddled with hallucinations and it would be just a matter of time until people noticed that you are publishing inaccurate, misleading, or even outright dangerous information. 

Needless to say, that would be terrible for your brand image!

Large Language Model Behavior is Unpredictable

Since no one really knows how large language models generate their output, computer scientists cannot ensure that their behavior remains consistent, appropriate, and in line with social norms.

Say, ChatGPT once had an “episode” where it started spouting gibberish at its users completely out of nowhere.

For example, one person shared a screenshot of this incoherent response to a prompt asking about the Jackson family’s history:

While one should always remain skeptical of the veracity of any given screenshot since they are so easy to fake, OpenAI did acknowledge the issue in response to a flood of complaints from their users and scrambled to fix it. 

It’s also worth noting that incoherent responses are not the worst-case scenario when it comes to unhinged AI bot behavior. 

Back in 2016, Microsoft released its AI Twitter bot Tay but then had to take it down just 16 hours after its launch because it started tweeting offensive stuff, most notably denying the Holocaust. 

Amusingly, the company managed to accidentally release it again, which led to Tay tweeting about smoking pot in front of the police. Needless to say, it was quickly shut down, for good this time.

While large language models such as ChatGPT are much more advanced than the early AI bots like Tay, you never know what they might say. 

In practice, this means that using LLM-powered chatbots as shopping assistants or customer support agents is out of the question because they might start acting crazy out of the blue. 

Never allow them to interact with your customers directly!

Large Language Models are Vulnerable to “Jailbreaking”

In this context, the term “jailbreaking” means getting a large language model to do something that it’s not supposed to do.

That can mean getting it to say offensive stuff, producing misinformation on controversial subjects, giving you instructions for manufacturing illegal substances, and so on. 

Here’s how security expert Dr. Tim Muller explains jailbreaking with a real example of getting ChatGPT to produce flat earth misinformation:

Since no one really knows how LLMs work, computer scientists cannot predict their vulnerabilities in advance, which means that these apps are easy to jailbreak. 

In fact, there are a lot of AI enthusiasts out there who jailbreak LLMs as a hobby. They get to work the moment a new model is released and start posting screenshots on Twitter once they successfully jailbreak it, which typically happens in a matter of hours.

This is another reason why you should not use LLM-powered chatbots as shopping assistants or customer support agents: they are vulnerable to jailbreaking, especially to the so-called prompt injection attacks. 

That makes them a serious security risk!

Prompt Engineering: the Secret to Getting the Most out of Large Language Models

What is Prompt Engineering?

Prompt engineering is the process of designing large language model prompts in a way that elicits the desired output.

Keep in mind that the quality of the prompt will determine the quality of the output. Garbage in, garbage out!

Jeff Su’s Prompt Engineering Formula

It’s probably safe to say that everyone who uses large language models on a regular basis eventually develops their own unique prompt engineering style.

But if you don’t have much experience with these tools yet, we recommend starting with Youtuber Jeff Su’s prompt formula:

It consists of six prompt components ranked in descending order of importance:

1. Task: mandatory 
2. Context: important 
3. Exemplar: important
4. Persona: nice-to-have
5. Format: nice-to-have
6. Tone: nice-to-have

Let’s take a closer look at each of these prompt components:

#1: Task

This component is the most important one.

If you remove everything else except for the task, the LLM will still attempt to complete it despite the vagueness of the prompt. 

Jeff Su advises always starting the task sentence with an action verb that describes the task: “write”, “analyze”, “generate”, etc.

He also recommends clearly articulating what is the end goal of that task!

#2: Context

Jeff Su advises asking yourself these three questions in order to figure out what information you should provide as context:

1. What is your background?
2. What does success look like?
3. What environmental conditions need to be taken into account?

This should help you provide the LLM with enough context to generate a useful response. 

#3: Exemplar

LLMs tend to perform better if the prompt includes an example. 

You can provide concrete examples of the type of output that you want by uploading or copy-pasting a job resume, an email, a sales page, etc.

Alternatively, you can provide a general direction, such as a specific framework that the LLM should follow in their response. 

#4: Persona

Prompt engineering has a role-playing aspect to it: 

If you tell the LLM that it is an expert in a particular field, you are more likely to get helpful answers to questions related to that field. 

Jeff Su advises thinking of someone who you wish you could have immediate access to while working on this task and then telling the LLM that it is that person.

Note that LLMs can take on generic personas (e.g. a hiring manager), personas of famous individuals (e.g. Warren Buffet), and even personas of well-known fictional characters (e.g. Batman).

#5: Format

You also want to specify how exactly you want the end result to look like. 

Simply describe how the LLM should format its response: a 500-word article, a summary with three key takeaways, a spreadsheet with specific categories, etc. 

#6: Tone

You can also ask the LLM to use a specific tone in its response: casual or formal, serious or playful, etc.

Jeff Su advises telling it the feeling that you are going for if you can’t remember the exact adjective to describe the tone that you have in mind. 

Prompt Example: Work Email

Here’s a prompt example from Jeff’s video that includes all six prompt components:

If you want to see how prompt engineering affects the LLM output, you can start with just the task and then add other components one by one. That will help you understand why well-designed prompts are so important!

What Marketing Tasks Can You Automate With AI?

#1: Coming Up With Ideas

Large language models can be a great brainstorming tool.

If you know that you want to make money online but aren’t sure what to sell, you can ask them to help you come up with product or service ideas.

And if you already have a product or service, you can ask them to help you come up with ways to turn it into an irresistible offer. 

Finally, if you already have an irresistible offer that you want to promote, you can ask them to help you come up with ideas for marketing campaigns.

#2: Developing a Marketing Strategy

You can also ask large language models to create a marketing strategy for your business.

The more parameters you include in your prompt, the more viable that marketing strategy is going to be.

So make sure to specify things like the timeframe that you have in mind, the end goal that you hope to achieve, the resources that you have at your disposal, etc. 

Ideally, you want to get not just a high-level strategy but also a step-by-step action plan that tells you what you need to do every day in order to grow your business. 

Just make sure to fact-check any claims that large language models might make, exercise common sense when evaluating their suggestions, and rely on your own judgement regarding what to implement and what to discard. 

Keep in mind that in all likelihood, LLMs are stochastic parrots that don’t understand what they are saying, so you should never outsource your decision-making to them!

#3: Producing Marketing Content

Once you have a detailed marketing strategy, you can ask large language models to help you produce marketing content such as:

• Social media posts
• Blog articles
• Video scripts
• Lead magnets
• Ad copy
• Landing page copy
• Email copy
• Sales copy

…etc. 

Since large language model output cannot be trusted due to hallucinations, it’s important to treat the content that they produce as the first draft, not the final one.

Once you have that first draft, you need to manually edit it, fact-check it, and proofread it before you publish it!

#4: Producing Marketing Visuals

Once you have your marketing content, you can produce visuals for it with text-to-image generators.

That might include:

• Social media images 
• Blog article images 
• Lead magnet images
• Ad images
• Landing page images
• Sales page images

…etc. 

We want to caution against using popular tools like Dall-E, Midjourney, and Stable Diffusion for this, though. Why?

Because with some of these models, it’s unclear what data they have been trained on while with others, it’s already known that they were trained on unlicensed data. 

There are obvious ethical issues with training commercial text-to-image generators on the works of various visual artists without their consent.

Moreover, there are also potential legal implications of this questionable business practice that are important to consider. 

There have already been several class-action lawsuits by artists against the companies behind these tools.

As the law evolves to accommodate the advancements in artificial intelligence, the use of images generated with models that have been trained on unlicensed data might become illegal. 

That’s why we advise playing it safe and only using text-to-image models that have been trained on licensed data, such as Adobe Firefly. 

#5: Building Sales Funnels

We believe that the best way to maximize the ROI of your marketing efforts is to build a sales funnel for your business.

You can do that with ClickFunnels: 

1. Use our AI sales funnel builder to create a sales funnel. It only takes 10-15 minutes!
2. Edit your sales funnel with our drag-and-drop page editor.
3. Optimize your sales funnel for conversions with our A/B testing functionality.

This can help you make the most out of the traffic that you generate with your marketing campaigns!

#6: Marketing Personalization

Machine learning software can analyze vast quantities of customer data such as browsing behavior, purchase history, email marketing metrics, etc., make predictions based on the patterns that it uncovers, and personalize marketing in a way that is optimized for conversions.

You know how Amazon sends you personalized product recommendation emails, shows you personalized recommendations based on your purchase history, and makes suggestions based on what other people with similar interests have bought?

Now thanks to the advancements in machine learning, you can do the same in your business!

#7: Analyzing Business Data

You can also use machine learning software to analyze your business data.

That can help you:

• Uncover various optimization opportunities and enable you to get things done cheaper, faster and more efficiently. 
• Identify customers that are at a high risk of churning with predictive analytics and then take pre-emptive measures to retain them. 
• Improve the accuracy of your sales forecasts, set realistic sales targets, and stay on track until you reach them.

Consequently, machine learning data analysis might enable you to reduce your customer acquisition costs, increase customer lifetime value, and maximize both revenue and profit!

What Should You Include in Your AI Marketing Stack?

We would argue that a basic AI marketing stack should include:

1. A large language model
2. A text-to-image generator
3. An all-in-one marketing platform

Here are our recommendations:

Large Language Model: ChatGPT

ChatGPT only costs $20/month at the time of writing.

That will give you access to GPT-3.5, GPT-4, and the latest GPT-4o version which is considered to be state-of-the-art. 

You will get access not just to the chat functionality but also to additional features such as file uploads, web browsing, data analysis, and vision. 

The paid plan includes access to the OpenAI’s text-to-image generator Dall-E. 

There’s also a free plan that currently uses GPT-3.5 and includes limited access to GPT-4o.

Text-to-Image Generator: Adobe Firefly

As we discussed previously, we recommend using text-to-image generators that have been trained on licensed data and therefore do not present legal risks related to copyright. 

We would argue that Adobe Firefly is the best option right now. Not only has it been trained on licensed data, it’s also easy to integrate with Adobe’s other tools such as Photoshop. 

At the time of writing, there’s a free individual plan, paid individual plans that range from $4.99/month to $59.99/month, and a business plan that costs $89.99/license. 

You can also contact the company if you want to learn more about their custom enterprise plan. 

An All-in-One Marketing Platform: ClickFunnels

We already discussed the funnel building functionality of our software, including our AI sales funnel builder that enables you to create sales funnels for your business in just 10-15 minutes. 

Our software also features a website builder, an e-commerce store builder, an online course builder, a membership site builder, an email marketing functionality, a customer relationship management system, advanced business analytics, and more.

ClickFunnels is a complete marketing platform that has everything you need to launch, manage, and grow your business!

Try ClickFunnels Risk-Free!

Let’s be real:

We are biased in favor of our software. 

So we understand if you take what we say about it with a grain of salt.

Fortunately, we have a free 14-day trial, so you don’t have to take our word for it. 

You can go and see ClickFunnels for yourself without any risk!

So what are you waiting for? 🧐

Start Your Free Trial Today

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In the last few years, we have seen big breakthroughs in the field of artificial intelligence and the rise of large language models such as ChatGPT. 

But do these apps have a practical use in the business context or is AI just another flash-in-the-pan fad that everyone will forget the moment some new buzzword starts catching on?

Today we are going to discuss the benefits of using AI in marketing, share what we believe to be the best AI marketing stack, and explain how you can use it to grow your business!

What is Artificial Intelligence?

“Artificial intelligence” is an umbrella term that refers to a machine’s ability to perform complex cognitive tasks. 

Complex cognitive tasks include making decisions, solving novel problems that one hasn’t encountered before, and learning from previous experience. 

In this article, we will be primarily discussing what’s known as generative AI: a type of AI whose main purpose is to generate content. 

Specifically, we will focus on large language models (LLMs), which is a type of generative AI that is trained on massive quantities of textual data and can produce text in response to user queries. 

OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini are all examples of large language models.

For the sake of simplicity, we will be using the terms “AI” and “large language model” interchangeably, unless specified otherwise. 

We hope that the computer scientists who may be reading this article will forgive us for this transgression!

Top Benefits of Using Artificial Intelligence in Marketing 

#1: AI Can Help You Come Up With an Offer Idea

Okay, so you know that you want to make money online, but you aren’t sure what to sell. Guess what?

You are not alone in this. Aspiring entrepreneurs often find themselves in this predicament.

Fortunately, if you have access to the Internet, you also have access to large language models, so you can turn to AI for help. 

All you need to do is give an LLM such as ChatGPT clear instructions with a well-designed prompt and it will provide you with a list of offer ideas!

#2: AI Can Help You Develop a Marketing Strategy

Now that you have an offer idea, you can ask AI to help you develop a marketing strategy for it. 

The more specific your prompt, the more viable that marketing strategy will be.

We suggest including this information in your prompt:

• Your offer
• Your target audience
• Your marketing budget
• Your preferred marketing channels
• Your profit goal for a specific time period

If you already have digital assets that you can leverage – a social media following, a YouTube channel, an email list, etc. – make sure to mention that in your prompt as well. 

AI will then create a marketing strategy based on the information that you provided!

#3: AI Can Help You Build Sales Funnels

The best way to get the most out of your marketing efforts is to build a sales funnel for your offer and then drive traffic to it. 

Of course, that’s easier said than done, especially if you have never built a sales funnel before. So where should you start?

We recommend using ClickFunnels AI sales funnel builder. This tool enables you to create a sales funnel from scratch in just 10-15 minutes. 

Once you have your sales funnel, you can import it to your ClickFunnels account, edit it with our drag-and-drop editor, and then publish it online. 

And if you don’t have a ClickFunnels account yet, you can claim your free 14-day trial together with your sales funnel.

When our co-founders started building online businesses back in the 2000s, if you wanted to have a sales funnel, you had to either design it and code it yourself or pay someone to do it for you. 
Now all you need to do is answer a few questions, press the “Create Funnel Now” button and AI will generate a sales funnel for you in a matter of minutes. Incredible!

#4: AI Can Help You Produce Content

Large language models aren’t regular computer programs. Computer scientists who created them don’t understand how they work.

All they can see is the data that goes into these models and the data that comes out of them. No one knows what is happening inside. This is called the black box problem.

Since it’s unclear how large language models generate their output to begin with, it’s impossible to ensure its accuracy. 

In fact, they are known to “hallucinate”, meaning, make things up and confidently state them as facts. 

That’s why we recommend using large language models to create the first drafts of your content: blog articles, newsletter issues, social media posts, you name it. 

Once you have the AI-generated first draft for a piece of content, you want to manually edit it, fact-check it and proofread it before publishing it. 

Never skip fact-checking. Otherwise, you might end up publishing inaccurate, misleading or even outright dangerous information. 

That can lead to irreparable brand damage so it’s best to play it safe!

#5: AI Can Help You Produce Images

You can use generative AI tools like Dall-E, Stable Diffusion, and Midjourney to produce ads, infographics, images for your blog articles, and other visuals you may need for your business.

There are some ethical and legal considerations here, though. You see, it’s not always clear what data models like that were trained on. 

There’s been a lot of speculation that some of the largest text-to-image models were created using unlicensed data, effectively stealing from the artists who produced the original works. 

In fact, in several cases, the use of unlicensed data was confirmed, which has raised questions about the legality of this approach to generative AI. 

There have already been a number of class-action lawsuits against generative AI companies by artists claiming copyright infringement. We can probably safely assume that we are going to see more of them in the future. 

In fact, lawyer Matthew Butterick has argued that every image a generative AI tool produces is an infringing, derivative work. 

There’s a possibility that using these tools might get you in legal trouble once the law catches up with the advances in artificial intelligence. 

There’s a way to take advantage of this technology without mistreating artists or risking lawsuits, though: you can use tools like Adobe Firefly that have been trained on licensed data!

#6: AI Can Help You Maximize Revenue

So far we have been primarily focusing on the benefits of generative AI, especially large language models. 

But there also are other types of AI that can help you grow your business. For example, machine learning algorithms can be used to predict user behavior. 

Software that incorporates algorithms like that can enable you to:

• Send personalized product recommendations to your customers based on their browsing and purchase histories.
• Pitch personalized upsells and cross-sells to customers who are about to check out based on which offers are the most popular with that particular demographic. 
• Identify customers that are at risk of churning and take pre-emptive measures to reengage them.

All that can help you maximize your revenue as your business grows. 

When you are just starting out, something like a 1% difference in churn may not seem like a big deal because you are working with relatively small numbers.

However, once your annual revenue is in the seven-figure range, reducing churn by just 1% can have a massive impact on your bottom line. 

We recommend implementing machine learning algorithms as early as you can. Otherwise, you risk leaving a lot of money on the table in the process of scaling your company!

#7: AI Can Help You Forecast Sales

Sales forecasting can be challenging because no one knows what the future holds. 

AI doesn’t know it either but it can help you improve the accuracy of your forecasts. After all, there’s been a lot of progress in data science, machine learning, and predictive analytics in recent years. 

So consider investing in predictive analytics software. Apps like that can analyze vast quantities of business data, uncover hidden patterns, and create complex future projections that take a wide range of factors into account.

It’s a much better approach to sales forecasting than doing everything manually!

The Greatest Benefit of AI is SPEED!

Ultimately, the greatest benefit of AI is speed.

It can help you come up with offer ideas, create marketing strategies, produce content and visuals, build sales funnels, and analyze data much faster than you would otherwise. 

This may not seem like that big of a deal on a day-to-day basis but increased speed of execution can have a drastic impact on your business in the long run because its results compound over time. 

For example, let’s say that your competitors are manually producing one blog post per week while you use AI to produce two blog posts of comparable quality.

Here’s how it’s going to play out over time:

• After one year, they will have published 53 blog posts and you will have published 106.
• After two years they will have published 106 blog posts while you will have published 212.
• After three years they will have published 159 blog posts while you will have published 318.

Who do you think is going to be ahead in terms of brand recognition, organic traffic and sales after those three years?

The same principle of compounding competitive advantage applies to everything: 

If you can get things done faster than your competitors, you will be able to accomplish more than them and it won’t take you long to get ahead.

Keep up that speed and eventually, you will become the dominant player in your niche!

Why ChatGPT + Adobe Firefly + ClickFunnels is the Best AI Marketing Stack

What is ChatGPT?

OpenAI launched its flagship chatbot ChatGPT in November 2022. 

It took the world by storm and became the fastest-growing consumer app in history, reaching 100 million users by January 2023, just a few months after its launch.

ChatGPT’s success kicked off the current AI hype cycle, attracted the attention of venture capitalists and led to an AI arms race between major tech companies.

It remains the most popular AI tool to this day. You can use it to brainstorm ideas, develop business strategies, and produce content. 

At the time of writing, GPT-3.5 is available for free, with some limited access to the latest version, GPT-4o.

You can always upgrade to the paid plan that costs $20/month and includes access to GPT-3.5, GPT-4, and GPT-4o, with a 5x higher limit for the latter.

The paid plan also includes Open AI’s text-to-image generator Dall-E that you can use to create images but we recommend Adobe Firefly for that.

What is Adobe Firefly?

Adobe Firefly is a text-to-image generator that was trained on licensed data. 

You can use it to create images without having to worry about the previously discussed ethical issues and legal risks associated with some of the other popular text-to-image generators. 

There’s a free plan that provides 25 generative credits every month. Once you run out of credits, you can either wait until they reset next month or upgrade to one of the paid plans that range from $4.99/month to $59.99/month. 

What is ClickFunnels?

When we launched ClickFunnels a decade ago, it was a funnel builder app that revolutionized online marketing. 

Today, sales funnels are still at the heart of what we do:

• Don’t have anything to sell yet? You can use our AI sales funnel builder to create a simple opt-in funnel and start growing your email list. 
• Already have a product or service to sell? You can use the same AI sales funnel builder to create a sales funnel for it. 
• Want to build sales funnels from scratch? You can use our funnel editor to do that!

That being said, ClickFunnels isn’t just a funnel builder, it’s an all-in-one marketing platform that has everything you need to launch, manage, and grow an online business. 

What’s best about it is that everything is available in one place: 

Sales funnels, websites, e-commerce stores, online courses, membership sites, email marketing, customer relationship management, A/B testing, business analytics…

No more patchwork solutions cobbled together with a bunch of different apps. You can do it all with our software!

How to Use ChatGPT + Adobe Firefly + ClickFunnels to Grow Your Business

This AI marketing stack is all you need to start making money online:

1. Use ChatGPT to come up with an offer idea.
2. Use ChatGPT to develop a marketing strategy.
3. Use ChatGPT to produce marketing content.
4. Use Adobe Firefly to create marketing visuals.
5. Use ClickFunnels AI funnel builder to create a sales funnel.
6. Use ClickFunnels to convert leads into paying customers with email marketing.
7. Use ClickFunnels to manage and grow your business!

It has never been easier to start a business. 

You can do it in your free time, build a lucrative side hustle, and eventually go all-in once your business income exceeds your salary from your job. 

As our co-founder Russell Brunson loves to say: you are one funnel away from the life that you have always dreamed of!

Try ClickFunnels Risk-Free!

Let’s be real:

We are biased in favor of our software. 

So we understand if you take what we say about it with a grain of salt.

Fortunately, we have a free 14-day trial, so you don’t have to take our word for it. 

You can go and see ClickFunnels for yourself without any risk!

So what are you waiting for? 🧐

Start Your Free Trial Today

Thanks for reading Elevate Your Marketing Game: Top AI Benefits To Embrace In 2024 which appeared first on ClickFunnels.

The rise of AI is upon us. It’s here and it’s unavoidable. Today these systems seem novel. New. Innovative. But who knows what tomorrow holds? Who knows where the future will take us? Is some Cyberdyne-esque future in the making? Or will humans learn to embrace AI and use it to advance civilization quickly? Time will tell. Meanwhile, AI systems like ChatGPT allow us to enhance and speed up our work. They help increase efficiency and boost output.

However, systems like this are only as good as the prompts you feed them. If you feed ChatGPT the wrong prompts, you’ll get lukewarm answers. Feed it the right prompts and you may just find that proverbial pot of gold at the end of the rainbow. So the real question is this. What ChatGPT prompts work best? Which ones help you make money? Lots and lots of money. And how do you structure a ChatGPT prompt the right way to get the right answer you’re looking for?

The answer isn’t as complex as you think. There isn’t some advanced AI prompt engineering at work here. To make money with ChatGPT you must understand some of the parts and pieces that create great prompts. When you understand how to create crystal-clear ChatGPT prompts, you’ll notice a world of difference. The right prompt can help you make money, grow your business, boost your revenue, increase conversions, get customers to spend more, enhance your health, and so on.

How to Write ChatGPT Prompts

Want to learn how to write ChatGPT prompts the right way? Yes, there is a right way and a wrong way. Publicly available AI systems like ChatGPT are only as good as the prompts you feed them. Feed them the wrong prompts and you’ll get questionable answers at best. But if you feed them the right prompts, it could open up new worlds of knowledge and insight that may exponentially increase the quality of your business and your life. Yes, it’s that powerful.

So how do you write ChatGPT prompts the right way? How do you create prompts that elicit the best and most useful responses? To do that you must adhere to four overarching rules. These rules will help ChatGPT conjure up the most relevant and helpful advice. Follow these rules and your prompts will spit out drool-worthy results sure to catapult your knowledge and wisdom in any area of life.

Rule 1: Be Clear & Specific

To start it’s simple. You must be very specific and clear. Do not muddy your words. Don’t use abstract concepts or confusing language. Be very clear. Very specific. Direct and to the point. The better you can do that the better your results. ChatGPT thrives on specificity and clarity. So if you want to make real money be real clear and be specific.

Rule 2: Use Verbs in Your ChatGPT Prompts

ChatGPT prompts that describe an action will elicit the best response. For example, words like “Write”, “Create”, “Outline”, “List”, “Describe”, and so on work best. Why? Because you want ChatGPT to perform a specific function to give you the best type of information. That doesn’t mean your prompt has to start with that word. It only means you use that word within the prompt to elicit the action.

Rule 3: Provide Context for Best Results

Context is important. It provides a backdrop. It delivers an understanding of the existing framework. It’s the difference between an okay answer and an excellent answer. Context describes things like current resources, situations, skills, characteristics, and any other details. It allows ChatGPT to give you the best possible answer.

Rule 4: Input Constraints

You can feed ChatGPT constraints to deliver the results you’re after. For example, you could limit it to writing only a certain number of words or paragraphs. You could tell it to write in a specific style. You could have it assume a certain role or speak in a specific tone. If you’re trying to achieve a goal, your constraint could be time. For example, if you need to make money fast, your constraint could be to do it in a certain number of weeks or months. Constraints are important because they’ll help to deliver the best and most accurate result that you’re after.

Can ChatGPT Prompts Help You Make Money?

Want to make money? Lots of money? Sure. Everyone does, right? Yes. Systems like ChatGPT can help you make money (amongst other things). But only if you take that information and do something with it. If you take action. Do the work. Put in the effort. Information is power when used the right way. You use every ChatGPT prompt under the sun but if you don’t actually take action on that information it’s useless. That makes sense, right? So where do we begin?

15 ChatGPT Prompts for Business

If you’re in business or interested in starting a business, ChatGPT can give you ideas and knowledge to help you start making money fast. Whether you want to start an online business, a side hustle, to make money working from home or while traveling, to buy a boring business, or launch a fledgling small business, ChatGPT can help provide an action plan.

1. What are the best online business ideas I can start in [industry] with only [money] and [hours per day] to devote to it? Create a detailed list of at least 10 items.
2. Act like a world-famous entrepreneur. Tell me the fastest way I can acquire customers for my business. I own a [business type] and I sell [product or service description]. List out 10 detailed strategies I can use to acquire customers profitably.
3. I only have [money amount] and I want to start a business that makes money fast. List out at least 10 small business ideas that I can launch from [city]. And tell me why they are good options.
4. What is the best service that I can launch in [city] that has the highest profit margins? Create a list of at least 10 different services I can provide to either businesses or consumers.
5. I have a business in [industry] in [city]. I need to accumulate more reviews for my business. How can I get more authentic reviews quickly to grow my business fast? Provide a list of at least 10 different ideas.
6. I want to create a lead magnet for my business. I have a business in [industry] and I need to acquire more customers at a lower cost. Give me 10 different lead magnet ideas for my business.
7. I want to start a business selling [product or service type] in the [industry]. What are the best SEO keywords I can use to organically rank my website quickly? Provide a list of at least 10 different ideas.
8. Act like a top business strategist. Analyze the top 5 competitors in the [industry] and explain how I can better compete with them in my business. List out at least 10 different strategies I can employ to grow my business fast.
9. Provide a list of at least 10 creative business names and taglines that I can use for my future business in the [industry]. Make sure that none of the names impede on existing trademarks.
10. Act like a celebrated business consultant and provide at least 5 strategies for pricing that I can use to sell [product or service type] in the [industry]. Explain the best ways that I can approach this with [amount of money] to spend to acquire customers profitably.
11. My business sells [products or service description] in the [industry] and I want to reach more customers. My ideal customer is [describe customer]. List out 10 ways that I can reach my target customer profitably to increase sales and revenue.
12. Act like a business consultant who consults with the biggest companies in the world. I want to scale my business in the [industry] selling [product or service description]. Give me 10 strategies that I can use to scale my business fast.
13. I want to better retain my employees in my business selling [product or service description] in the [industry]. List out 10 strategies that I can use to ensure that I don’t have a high turnover rate of employees and that they stick around for a long time.
14. I want to use affiliates to grow my business fast. Please describe the best affiliate program structure that I can implement for my business selling [product or service description] in the [industry]. And list out at least 10 strategies for attracting affiliates.
15. You are a high-level business strategist with decades of experience. List out at least 10 different methods that I can use to get customers to spend more money. My business is in the [industry] selling [product or service description].

16 ChatGPT Prompts for Online Marketing

To make money online you must understand how to solve problems. It sounds very basic. I know. But it’s far from that. Solving problems can come in many forms. And the bigger the problem you solve, the more money you can make. It doesn’t matter if you’re a stay-at-home mom, a web developer, a graphic designer, an entrepreneur, or anything else. What matters is the size of the problems you solve and how well you solve them.

1. What is the best marketing funnel type I can launch in [industry] selling [product or service description] to make money quickly? Provide a list of at least 10 different marketing funnels that I can use and how best to use them.
2. Act like a marketing consultant. Tell me the best upsell that I can create in the [industry] selling [product or service description]. Provide a list of 10 different digital or physical items that I can upsell to my customers.
3. I want to grow my email list fast in the [industry] selling [product or service description]. I currently have an email list of [number of subscribers] and send [number of emails per day/week/month]. Give me at least 10 curiosity-filled headlines that will get people to click.
4. I need to create an overarching “domino statement” for a webinar in the [industry] selling [product or service description]. Give me at least 10 ideas.
5. I want to make money as a marketing consultant. Give me at least 10 cold email opens that I can send to local businesses to get them to hire me to work on their digital marketing.
6. I want to create a membership site to make money. Give me 10 membership site ideas for the [industry]. Then, tell me how much money I should charge to ensure a high stick rate.
7. Act like an ad consultant. I want to run paid ads to an offer for a company in the [industry] that sells [product or service description]. Give me 10 offer ideas that combine both physical and digital products and a strategy for pricing them.
8. I want to create a subscription offer in the [industry]. The company already sells [product or service description] and I want to add a subscription to their lineup. List out 10 ideas for subscriptions and the amount of money to charge for them.
9. I want to launch a newsletter to email subscribers in the [industry]. There are currently [number of subscribers] already on the list and emails are being sent [amount of emails sent per day/week/month]. Give me 10 newsletter ideas for a company that sells [product or service description].
10. Act like a high-level business consultant who consults for Fortune 500 companies. I want to create a high-ticket digital product in the [industry] for a company that’s already selling [product or service description]. List out 10 different ideas for digital products to make money fast.
11. I want to launch a coaching service in the [industry]. Give me 10 marketing strategies for attracting new high-ticket coaching clients.
12. Act like a marketing strategist. I want to drive organic traffic via search engine optimization in the [industry]. The company is selling [product or service description]. Help me identify at least 10 high-volume keywords to rank for.
13. Create a one-minute script for a video ad in the [industry] for a company selling [product or service description]. The video must use the Pain-Agitation-Solution framework of copywriting. The problem that we are solving is [problem description] for [target customer].
14. List out at least 10 different ideas for a product launch for a company in the [industry] selling [product or service description]. The product launch must solve [problem] and be geared toward [target customer].
15. Create a 5-day email sequence for new subscribers to an email list for a company in [industry] selling [product or service description]. Use the concepts and principles discussed in Dot Com Secrets by Russell Brunson.
16. Create a webinar outline based on the principles discussed in Perfect Secrets by Russell Brunson. I need to know the three limiting beliefs for the vehicle, internal and external beliefs for a company selling [product or service description] in the [industry].

13 ChatGPT Prompts to Make Money in Social Media

The world is interconnected. And it’s all thanks to social media. It allows you to connect with anyone in an instant. They can be halfway around the world or just a few blocks away. Billions of people use it every single day to consume content. But the ones who make money on social media are not the consumers of content. It’s the producers of content. And the most impactful producers always have a link out to a hero funnel or other type of lead generation funnel.

1. Act like a social media strategist. Create 10 impactful Instagram descriptions for posts in the tone of [Instagram account]. They should be crafted to help me attract people who are experiencing [describe problem] who are [target customer].
2. Write a list of 10 viral Instagram Reels story ideas that I can create to help promote [describe product or service being sold]. Also provide me with high-volume hashtags I can use that apply to the [industry].
3. Create a captivating hero funnel landing page layout complete with headline, sub-headline, and call-to-action button text. Also provide ideas I can use for images that create curiosity.
4. Provide a list of at least 10 Facebook groups in the [industry] where I can deliver valuable content to the group and to solidify my place as an authority. I want to eventually sell [product or service] description to those participants.
5. Create a list of 10 YouTube video ideas I can create that address [problem] for [target customer]. Provide a brief summary of the videos and create a short description that I can use in them.
6. Write a list of 10 ways that I can generate leads from Instagram. I am in the [industry] and sell [product or service description].
7. Create a list of 10 TikTok post ideas that I can create in the [industry] to help me better sell my [product or service description]. Create a description and hashtags that I can use for each one.
8. Act like a social media strategist. Create a 30-day calendar of posts with detailed ideas that would combine posting on Facebook, Instagram and TikTok.
9. Write a 30-second script for a social media video for the [industry] that helps to solve [problem] for [target customer]. Also create a description and hashtags for the video.
10. Provide a list of at least 20 cold direct-message approaches that I can send to people on social media to get them to buy [product or service] that I’m selling.
11. You are a social media strategist. Create an outline for how best to approach influencers to get them to market [product or service description]. Also create a list of the top 10 influencers in [industry] that might be interested.
12. Create 10 different LinkedIn post ideas to help me better sell [product or service description] in the [industry]. They should be designed to address [problem] for [target customer] to better establish myself as an authority.
13. Provide a list of at least 10 different Pinterest Pin photos or post ideas for [industry] so that I can better sell [product or service description]. Add descriptions and hashtags for each.

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Thanks for reading 44 ChatGPT Prompts To Help You Make Money which appeared first on ClickFunnels.