There are so many ways to make money these days. With the vast interconnectedness of the internet that’s clear to see, right? The method you choose should be aligned with what you’re passionate about. And if you’re passionate about digital marketing, there are many ideas for making money. These are all things you can do remotely working from anywhere in the world.
But before we dive into that, what is digital marketing? If you’re new to the money-making world, you’ve likely come across the term before. But what is it exactly and what does it mean? In business, marketing is the single most important thing you can do to grow your business and increase its revenue. It’s not sales. It’s not product development. It’s marketing.
What’s the difference between marketing and sales you ask? There’s a big difference. Marketing is what you do to attract a prospect’s attention, build their awareness and generate interest. It creates a desire in someone to buy whatever it is that you’re peddling. Sales is the art and science of actually closing the deal and getting that person to purchase. These are two very different things.
How to Make Money in Digital Marketing
Marketing comes before sales. And all businesses need to do digital marketing to succeed. You can have the best product or service in the world, but if no one knows about it you’re dead in the water. That makes sense, right? So if you’re serious about making money with digital marketing, then you’ve come to the right place. Whether you call it digital marketing or online marketing, it’s the same thing.
Digital marketing has many opportunities. Depending on the area that interests you most, you could go in many directions. For example, you could work directly with businesses struggling with digital marketing. There are many areas of digital marketing you can assist them with. Most companies are so business working in their businesses that they fail to work on their businesses. And digital marketing equates to working on your business.
You can also make money by doing digital marketing for yourself or your brand. Meaning that you can launch different products or courses and focus on digital marketing to grow those things. It really depends on what you prefer. If you like to work directly with other people, there are endless companies you can help out with digital marketing. You just have to pick your niche and stick to it.
1. Sales Funnels
Sales funnels are like magic little money-making machines. They’re far more important than websites. But if you don’t know what a sales funnel is, here’s a quick rundown. A sales funnel is a system or process for building awareness, generating interest, stirring desire and making sales for any company, brand, product or service. There are different types of sales funnels for different situations.
There are sales funnels for lead generation. These are called lead-generation funnels. They start with lead magnets and help you capture a prospect’s information who might be struggling with a problem you can solve. This is a non-invasive way to begin the sales process because it creates reciprocity. When you give value to someone else for free, and it actually helps them, they begin to trust you.
Sales funnels help to solidify the relationship between prospects by allowing you to build rapport through email marketing. Because, once you have a prospect’s information, you can begin to communicate with them by sharing stories. Those stories should be specifically designed to sell the thing that you’re intending to sell.
To make money with digital marketing using sales funnels, you have a few different options. The first option is that you can design sales funnels and sell them in our marketplace. This allows you to generate passive income because you only have to do the work once, but it can be purchased repeatedly. Each time it’s purchased, you can earn an income. You can also build sales funnels for other people on a per-hire basis by becoming a certified funnel builder.
2. Copywriting
Copywriting is an old-school skill used by some of the most successful advertisers on the planet. When you know how to write drool-worthy copy that converts browsers into buyers, you can make money in a million different ways. There is no limit to the amount of money that you can make as a copywriter. But you have to be really good at this to make it work.
You can take a few approaches to copywriting. You can write copy for your offers. By writing killer copy for your brand, company, products, and services, you can help to sell those things more frequently. You can also write copy for others on a per-hire basis. Promote your services on sites like Upwork or Freelancer. You can even take to social media platforms to give value and promote your work.
Copywriting is not just about creating copy for a landing page in a sales funnel. Copywriting extends to every area and every aspect of a business. For example, every ad you run should use killer copy designed with the hook-story-offer framework. Every email you send, every headline, every call to action, every description, and every word written anywhere should all be created with killer copy.
3. Paid Ads
You can make money in digital marketing by running paid ads for companies. Paid-ad platforms like Facebook, Google, TikTok, and Twitter/X, all rely on a specific method for taking someone from completely unaware of the company, product or service, to hot and ready to buy. If you have experience running paid ads with a high success rate, you should consider doing this.
Companies are more than willing to pay for results with paid ads because paid ads that are successful can completely transform a company’s bottom line. To run paid ads successfully, you must also understand how an advertising funnel works. Advertising funnels may seem complex at first but they are straightforward when you break them down.
You can also use paid ads to grow your company, brand, products or services. When you understand paid ads, you can scale any business. It takes time, patience and in-the-trenches experience to get a real understanding of this. So don’t think it’s going to happen quickly or easily. But you can make a lot of money running paid ads.
4. Social Media
Social media has transformed the world. We are now all connected in a way like never before. And today, social media is ruled by short-form content. Short-form content is the key to success on social media. So if you love social media and creating short-form content, then this is for you. But if you’re shy about being on camera, there are other ways to make money on social media.
You can always start a social media marketing agency (SMMA). An SMMA allows you to help other companies with social media to grow their businesses online. This allows you to make money without being in front of the camera. If you’re good at this you can make a lot of money. Especially if you can use short-form content to get people to buy the company’s products or services fast.
Social media relies heavily on storytelling. If you’re a good storyteller, you will succeed with social media. It also relies on creating high-quality video content and writing killer copy to go along with it. And when you can push that social media traffic into a powerful sales funnel, that’s when the real magic starts to happen.
5. Subscriptions
You can make money in digital marketing by selling subscriptions. Subscriptions allow you to generate ongoing (recurring) income. People pay to continually have access to your content. That content can take on many forms. Subscriptions can be things like newsletters, software, trainings, audio content, video content, and so on.
You can build out subscriptions using our sales funnel software. There’s no tech experience or coding required. Simply select a premade template and use the drag-and-drop editor to put all the information and images on the screen. Hook up a payment provider and start processing payments right away. It’s straightforward to build.
All you need to do is decide on the content of the membership. You’ll also need to create a landing page using the same software. And you’ll need an order form that people can use to pay and give you money. Then you have to build out the subscription content and ensure that the customer has access to it or it is sent to them regularly.
6. Online Courses
Online courses are a great way to make money in digital marketing and they offer a major source of passive income. Many people who succeed with online courses sell their knowledge and wisdom by packaging it in a way that solves a very specific problem that people are struggling with. And the more you niche down the more likely you’ll be to succeed at this.
For example, instead of doing a broad course on digital marketing, you could do a course on digital marketing for high-ticket home service providers. Create a lead magnet around the problem that high-ticket home service providers have – leads are expensive, hard to find good clients, cold calling is tough, and so on.
Always target your online courses to people who can afford to pay for them. While you can use platforms like Udemy to build out your online course, it’s best to build the course and market it yourself. This way you have full control over the pricing, payments, students, marketing, and so on. This is a process and will take time. But it is well worth it.
7. Physical Products
Many people sell physical products online. It’s become very common. And with the rise of platforms like Shopify, selling physical products is more accessible than ever. However, selling physical products isn’t easy because it requires in-depth knowledge of advertising and marketing. If you’re great at advertising and marketing, this is for you.
When you pick a physical product to sell you have to pick one with a high margin. If you sell low-priced products the best way to do that is through Amazon FBA. There’s just no competition. But if you want to succeed with direct-to-consumer (DTC) by building out a store on your domain, then pick a high-priced product with a high margin.
For example, ice baths are high-priced products with high margins. There are often thousands of dollars in margin in a single ice bath. Remember that the more money you can pay to acquire a customer, the more likely you’ll succeed out of the gate. If you can spend a thousand dollars or more to acquire a customer, you are golden.
8. YouTube Marketing
YouTube is one of the most powerful digital marketing methods for making money. It is also the most time-consuming. It takes a long time to start making money from YouTube. And most people avoid YouTube because they don’t want to show their face on camera. But there are many successful faceless YouTube channels such as Be Amazed.
If you don’t mind showing your face, YouTube is a great way to make money. Some YouTubers make millions of dollars per year. For example, Blippi, a YouTuber whose real name is Stevin John, went from being homeless and living in his car to creating a successful YouTube channel that generated billions of views. He later sold that channel for hundreds of millions of dollars.
I’m not saying you’re going to make that much money. You’re probably not. What I am saying is that there is so much potential in YouTube. You can make videos for your brand or you can help others do this. If you love video production and editing this could be the best digital marketing method for you.
9. Affiliate Marketing
Affiliate marketing is helping other companies promote their products, brands, and services to make money. Some companies will pay a large percentage of the sale to affiliates. For example, ClickFunnels has paid out over $140 million to affiliates. That’s a hefty sum. And the ClickFunnels affiliate program is definitely one that you should consider.
However, there are many affiliate programs that you can join out there. Plus there are many affiliate platforms devoted to affiliate marketing. For example, ClickBank is certainly one that has been around for a very long time with an established history. But there are others. You can use Rakuten, Impact, Sharesale and many more.
Affiliate marketing is not about spamming social media or harassing your friends. It’s about creating valuable content and offers around a specific problem that an affiliate program addresses. If you can do that you can succeed at the highest level with affiliate marketing.
10. Freelancing
Freelancing is by far one of the most popular ways that people use digital marketing to make money worldwide. There are freelancers in all corners of the earth. And the internet allows us to live and work from anywhere in the world with an internet connection. If you have the skills to help others you can make money with freelancing.
There are many ways you can do this. The first is to use a site called Fiverr. Fiverr allows you to post your services and find paying customers with ease. The site started by charging five dollars for gigs, hence the name Fiverr. However, it has expanded into services at all price ranges. It will take time to get your gig off the ground because you’ll need to accumulate solid reviews and feedback.
Other ways include using sites like Upwork and Freelancer. You can bid on projects in many areas that are posted on those sites. If you have graphic design skills, web design skills, coding skills, and so on, you can bid on those projects. Each platform requires you to accumulate solid feedback to get the best-paying jobs so make sure you stick to it and keep going if you really want to succeed.