Chris, Laura, and guest Justin Benton reveal that mindset accounts for 80-90% of the entrepreneurial game. By taking control of their mindset, individuals can avoid becoming the bottleneck in their organization. Limiting beliefs, fear, and incorrect attitudes are identified as obstacles that hinder individuals from reaching their goals.
Origin Story with Justin Benton
Justin’s entrepreneurial journey began after graduating from college and working in the corporate world. Dissatisfied with the limited growth opportunities, he decided to venture into entrepreneurship, starting with commercial real estate. However, his path eventually led him to the world of direct marketing and direct response.
It was during this time that Justin discovered the power of building relationships. He attended events featuring renowned speakers like Zig Ziglar and Dan Kennedy, who were influential figures in the marketing industry. Justin recognized the value of connecting with like-minded individuals and sought to establish genuine relationships.
However, it was not until Justin Benton came across Russell Brunson’s book, “Traffic Secrets,” that his path aligned with someone who would become a significant influence in his life. Justin had already heard about Russell’s expertise and success, and reading his book confirmed that Russell was the person he needed to learn from.
With a solid determination to work with Russell, Justin Benton approached his marketing director and expressed his desire to pursue this opportunity. Despite the workload, Justin’s dedication and passion convinced his marketing director to give him the go-ahead. This marked the beginning of Justin’s journey into the world of ClickFunnels and a partnership with Russell.
The episode also highlights the significance of frameworks in developing the right mindset. Tony Robbins, a renowned figure in personal development, is mentioned as a provider of mindset development frameworks. Russell takes it a step further by offering frameworks that include Tony Robbins’ teachings.
In addition to mindset, the hosts discuss the value of genuine relationships and stress the importance of investing time and experience in building them. They caution against seeking shortcuts in relationship-building, as it often requires genuine effort. The hosts note that men tend to measure relationship quality based on shared experiences and time spent, while women can form emotional connections more quickly. Emotional connection is identified as a crucial factor in building relationships.
Curating Relationships
Russell’s dedication to understanding and learning is highlighted, as he shares valuable nuggets in simple frameworks that can be easily applied. This curation of knowledge and insights is recognized as one of Russell’s greatest assets.
The hosts reveal that this episode is a passion project for both of them, as they share a love for personal development and the teachings of influential figures in marketing and self-personal development. They met through the personal development world, with one host having been involved in Tony Robbins’ world before connecting with Russell. They express their excitement about sharing these incredible insights with their audience.
Towards the end of the episode, the hosts discuss the project’s launch and how listeners can get involved. They emphasize the importance of grassroots and organic marketing, citing Russell’s success in building ClickFunnels through partnerships and affiliates without relying on paid ads. They encourage listeners to join this grassroots movement and become part of the project.
Watch the interview here:
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