The marketing industry is a living organism.
Every year, it pivots due to consumer expectations, technological advancements, and hundreds of other factors. Heck, sometimes every month.
As a marketer, you have to constantly adapt, innovate, learn from your mistakes, and leverage the best software currently available.
That’s the only way to stay ahead of the competition.
And we’ve compiled this list of the XX best marketing software for 2020. In it, we give a quick breakdown of what each piece of software can do, how much it costs, how effective it is, and we even include a video review or demo.
But before we dive in, let’s talk about how you can choose the best marketing software for your business.
Software that works wonders for your business might not work wonders for my business. And that fact has nothing to do with the flippancy of the software and everything to do with the differences between the businesses we own.
All of the software mentioned in this article is good at what it does. But the more important question is, “Is it a good fit for your business?”
Here are at least 5 things you need to consider.
Does the software integrate seamlessly with other tools you’re currently using? If it doesn’t, can you use Zapier to create an integration? If not, then it’s probably not the tool for you (unless you’ve been meaning to ditch the other software you’re using and this is just a good reminder to do that).
Does the software allow you to easily view and interpret mission-critical metrics? Can you connect those metrics to other marketing software that you’re using? The more automated and accurate this data-gathering process, the better it’ll be for your business (and your bandwidth).
Will the software you’ve chosen require consistent communication between team members to use effectively? If so, where will that communication take place? Ideally, the software will have some sort of internal communication or messaging ability.
What can and can’t be automated with the software? The more things you’re able to automate, the better (so long as actually creating those automations isn’t a living nightmare).
Do you want to be able to segment prospects using the tool? If so, then you need to know whether the software allows you to create and manage segments. If it does, how many and what kind? Does that fit with what you want to be able to do with the tool?
At ClickFunnels, we believe that we’ve created the best marketing software on the planet. I know, I know… that’s a big claim. But we’ve helped countless entrepreneurs build businesses with predictable, sustainable revenue and lead-flow. We’ve helped people leave their 9-5 job, we’ve helped them create financial freedom, and we’ve helped them build meaningful businesses that make a big impact.
And the best part is, our service is a holistic solution to tons of different marketing woes. With ClickFunnels, you can build a sales funnel (which converts much better than a website) using our drag-and-drop editor, you can build an email list and message your customers, you can manage your leads, and you can even build a membership site.
But if that all sounds too good to be true, why not try us out for yourself. We have a 14-day free trial because we’re willing to bet that you’ll be blown away 😉
Cost: Starts at $97 per month (includes a 14-day free trial).
Ideal For: All types of businesses.
Salesforce is holistic marketing software that has solutions for all business sizes. Specifically, they offer sales, marketing, ecommerce, analytical, and even financial services (alongside a ton of other products). You can’t really get a feel for Salesforce’s exhaustive suit of products unless you browse for yourself. This is the go-to software for many salespeople and marketers around the world. Plus, it has great third-party reviews and a free trial that allows you to give it a go before you give it a dollar.
Cost: Heavily depends on which product you’re interested in using.
Ideal For: Any business size.
HubSpot is an exhaustive marketing and sales software solution that supports small business and big businesses alike. Here’s what their homepage says: “Marketing, sales, and service software that helps your business grow without compromise.” You can try their suit of products for free — marketing hub, sales hub, and service hub.
Cost: Starts at $0 per month.
Ideal For: Any business size.
Marketo is a company owned by Adobe that has tons of different marketing solutions. In fact, the slogan at the top of their website says, “Any channel. Every engagement.” They also claim to have over a decade of experience in CRM lead management and Gartner has named Marketo as a leader in CRM lead management for eight consecutive years.
Marketo’s three main products include Marketo Engage (a holistic solution for increasing engagement, driving revenue, and measuring results), Bizible (a solution for making better investments managing revenue), and Adobe Experience Cloud (a customer experience management solution).
Cost: Depends entirely on which product you purchase.
Ideal For: Big businesses.
Drift is marketing software that has four different solutions. The first is chat, which allows you to “connect your sales team with your best buyers.” You can also create a chatbot using Drift that has automated responses and can hold a conversation when you or your sales team isn’t available.
The second solution is video creation, which allows you to create videos via a user-friendly screenshot recorder. The third is an email marketing tool. And the fourth is an automation solution that leverages artificial intelligence.
And while some businesses struggle to maintain quality when they release different pieces of software, Drift has beaten the odds and collected glowing reviews for their high-quality products.
Cost: Starts at $0 per month (but really depends on which of their products you want to purchase).
Ideal For: All types of businesses.
Bigcommerce is a website-building, conversion-optimizing ecommerce machine. If you’re looking to build an ecommerce store, sell your products, and/or generate leads, then Bigcommerce has a solution that can help.
They have products for headless commerce, B2B, wholesale, multi-channel, international, and everything B2C as well. If you own a small-time ecommerce business, then check out their “Essential” solutions. If you own or help manage a big ecommerce store, then check out their “Enterprise” solutions.
Cost: Depends on which product you choose.
Ideal For: Ecommerce businesses of any size.
Shopify is one of the world’s go-to website builders for ecommerce stores. Their software doesn’t just allow you to create an online store, sell products, and take payment. It also is connected to a service called Oberlo which allows you to list and dropship products without using any other tools.
Additionally, Shopify has its own app store where you can find apps that can do just about anything. Shopify Plus is the company’s enterprise solutions which offers software for multi-channel, international, headless, wholesale, and B2B ecommerce.
Cost: Starts at $29 per month (includes a free trial).
Ideal For: Ecommerce businesses of any size.
Leadpages is one of today’s most popular landing page builders. Here’s how Leadpages describes its service on its website: “Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.”
It has a drag-and-drop editor that allows you to build landing pages meant to generate leads or make sales. You can see our entire breakdown of ClickFunnels Vs. Leadpages over here.
Cost: Starts at $25 per month (includes a free trial).
Ideal For: Small businesses.
Unbounce is a landing page builder that touts itself as the “The #1 Landing Page Platform for 15,000+ Brands.” They offer solutions for ecommerce and SaaS businesses, and agencies.
More than a landing page builder, though, Unbounce can also be used to create popups and sticky bars. They offer more than a 100 landing page templates — “no coding required” — that are all mobile responsive.
Cost: Starts at $79 per month (includes a 14-day free trial).
Ideal For: Small businesses.
CartHook offers “customizable one-page checkout and post-purchase one-click upsells for your Shopify store.” Ultimately, it’s a landing page builder and sales funnel builder meant for ecommerce stores (specifically, ecommerce stores that use Shopify). As a service, CartHook has processed over $800,000,000 for its users, a testament to its effectiveness.
Cost: Starts at $500/month.
Ideal For: Any big ecommerce businesses.
Pipedrive is a sales CRM that can help you manage leads and deals, track communications, automate tedious tasks, and measure important analytical data. It’s a highly visual CRM with a friendly user experience.
You can organize your leads and deals on boards and tag team members on cards. It also offers a 30-day free trial.
Cost: Starts at $12.50 per user per month (includes a 30-day free trial).
Ideal For: Any business size.
If you regularly go searching on LinkedIn to find leads, LeadFuze might offer some perks worth your attention. Basically, this piece of marketing software is a B2B lead-gen machine.
With it, you can “search for leads in specific roles and industries, that use certain software, that spend on Adwords, who are hiring, and more.” Then, once you find a promising list of prospects, you can “unlock a lot more data like verified emails, phone numbers,” and “social profiles.”
Cost: Starts at $97 per month.
Ideal For: B2B businesses.
Watch the LeadFuze demo here for free.
If you’re in charge of marketing or sales for a B2B company, then LinkedIn Sales Navigator is a paid tool worth knowing about. Rather than searching via the mostly unhelpful LinkedIn “Search” bar, this tool allows you to search by specifics (job title, industry, name, degree, etc).
It also can deliver lead recommendations based on your past customer’s common denominators. Plus, it will integrate seamlessly with your CRM — what’s not to like?
Cost: Starts at $64.99 per month.
Ideal For: B2B businesses.
Labeling itself as a “Contact Data & Sales Automation” tool, Growlabs helps B2B sales teams “identify, engage, and convert leads faster.” On the front end of the sales funnel, Growlabs can find email addresses and identify promising prospects.
It then allows you to send automated messages to those prospects and its machine learning algorithm “follows up with prospects based on opens, clicks, and replies,” nurturing them into “sales-ready leads.” Automatically pre-qualifying prospects, Growlabs then sends interested leads to your sales person’s inbox and schedules further follow-ups with uninterested prospects.
Finally, Growlabs allows you to connect all your sales channels, A/B test campaigns, and keep a close eye on mission-critical metrics. It’s a great all-in-one solution for sales teams looking to increase their efficiency and effectiveness.
Cost: Depends entirely on which product you purchase.
Ideal For: Medium to big businesses.
Schedule a free demo over here.
Not all email-finding tools are perfect. Actually, most of them aren’t. And sometimes, those tools will find emails that are destined to bounce or email addresses that aren’t even valid. Verifalia, though, is a tool that checks to see whether or not an email address is valid — which means that before you send or add an email to your list, you can make sure that it’s the right email.
You can use Verifalia to do one-off email address verifications for free or you can use a paid plan to do as many verifications per day as you like.
Cost: Paid version starts at $9 per month (but you can do one-off verifications for free).
Ideal For: Small businesses.
Looking for someone’s email address? Actually, looking for hundreds or thousands of email addresses all at once?
Voila Norbert is marketing software that claims it can “find anyone’s email address.” And it can do so one at a time or en masse. If you own a B2B company that’s made a habit of cold emailing decision-makers, then Voila Norbert might be the email-finding solution you’ve been looking for.
In seconds, it can find all the email addresses for a single company, verify those email addresses, and even “enrich contacts to target prospects with the right message, in the right place, at the right time.”
Cost: Starts at $49 per month (includes 50 free leads).
Ideal For: All types of businesses.
Trying to clean up your inbound call management process? Well, Callingly might have the answer you’re looking for. First, you connect Callingly to your landing page, CRM, or opt-in form (there’s a “Zap” for that). Then, when a lead comes knocking, Callingly will call your sales team within seconds (or you can change the timing based on custom rules you can set).
When a salesperson answers, Callingly provides them with pertinent information about the lead (if no one answers, Callingly will try again in a few minutes) and, when ready, the salesperson simply presses “1” to connect with the shiny new lead. Simple as that.
Cost: Starts at $49 per month.
Ideal For: All types of businesses.
The marketing industry changes fast.
And to stay ahead of the competition, you have to know what marketing software is available, how that software could benefit your business, and then (most importantly) you have to leverage that software.
You have to choose the solution(s) that will have the most positive impact on your business and then integrate it with other software you’re using.
Now you’re acquainted with some of the best marketing software — all that’s left is to choose which tools fit your business.
If you want to give ClickFunnels a swing, you can try us free for 14 days. We believe we’ve created the best software for marketers — and we think you’ll agree once you try us.
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