How The Right AI Marketing Platform Can Help Your Business In 2024

Artificial intelligence can help you create more effective marketing campaigns, increase your content output, and make better, data-driven decisions.

But there are so many AI marketing platforms out there. So how can you choose the right software for your company?

Today we are going to take a look at the top 10 AI tools and discuss how you can use them to take your business to the next level!

What is AI?

“AI” stands for “artificial intelligence”.

It’s an umbrella term that refers to the machine’s ability to perform complex cognitive tasks.

At the time of writing, we are at what appears to be the peak of the most recent AI hype cycle that was kicked off by the astonishing success of Open AI’s ChatGPT.

If you are familiar with technological hype cycles, you probably know that the terms describing the overhyped technologies tend to gradually lose their meaning and turn into nebulous buzzwords.

In the last decade, this has happened with the terms “blockchain”, “crypto” and “Web3”. Now it’s happening with the term “AI”.

That’s why we recommend getting into the habit of using more precise terms to refer to specific technologies that fall under the “AI” umbrella. 

For example, if you are considering adding ChatGPT to your business workflow, don’t think about it as “AI”, think about it as a “large language model”.

This approach can help you see past the hype, accurately assess the capabilities and limitations of the technology in question, and make good business decisions. 

What are the Main Benefits of Using AI in Your Business?

Benefit #1: Increased Speed

You can use AI, more specifically generative AI such as large language models and text-to-image generators, to get more done in less time.

These technologies can help you:

• Develop a comprehensive marketing strategy and turn it into a step-by-step action plan that tells you what you need to do every day, every week, and every month in order to reach your business goals. 
• Produce written marketing content such as social media posts, blog articles, video scripts, ad copy, email copy, landing page copy, sales page copy, website copy and more.
• Produce visual marketing assets such as social media images, blog images, video thumbnails, ad images, landing page images, sales page images, product images and more.
• Analyze your long-form videos, identify the most interesting moments, and turn them into short clips that you can then post on YouTube, TikTok, and Instagram. 

At the time of writing, these tasks cannot be completely automated due to the current limitations of generative AI.

However, if you learn to use these technologies effectively, you could potentially 10x your marketing content output. 

This can give you a competitive advantage over rival companies that haven’t incorporated AI in their business workflows yet.

Benefit #2: Decreased Expenses

Another benefit of using generative AI in your business is that it allows you to decrease your expenses by reducing your reliance on creative professionals.

For example, large language models and text-to-image generators can enable you to write articles, create images, and edit videos all by yourself, without having to hire writers, graphic designers or video editors.

At the time of writing, large language models and text-to-image generators can’t outperform creative professionals in terms of quality yet, but they can produce written content, visual content and video content that is “good enough” for business purposes.

This can be especially helpful for solopreneurs who are just starting out, can’t afford to hire anyone and therefore need to do everything themselves whether they want to or not. 

We recommend educating yourself on the phenomenon known as “hallucinations” so that you can better understand the limitations of large language models like ChatgPT. 

In short, they are inherently unreliable in terms of factual accuracy because sometimes they just make things up. This is a well-known problem in the field of artificial intelligence.

That means that if you are using these technologies to create written content, you shouldn’t publish it without manually fact-checking everything. If you don’t have the subject matter expertise to do so, you will need to hire someone who does.

Note that publishing inaccurate information can damage your brand image, attract negative media attention, and even get you in trouble with the law!

Benefit #3: Better Data Analysis 

You can also use AI, more specifically various machine learning techniques that were developed in the context of data science, to analyze vast quantities of data and extract actionable insights from it. 

For example, a machine learning technique known as text analysis can help you analyze all customer messages, emails, and support tickets that you have ever received and extract actionable insights that you can then implement in your business. 

Generative AI is getting all the media attention right now but it can be argued that improving the efficiency of business operations is where machine learning truly shines!

Reality Check: You Need to Understand Business Fundamentals to Use AI Tools Effectively!

One of the problems with the AI hype is that “AI” is being presented as a miracle solution that can solve all your problems. 

But while AI tools are indeed powerful, ultimately they are just that: tools.

And if you don’t understand business fundamentals, you won’t be able to use these tools effectively.

That’s why it’s so important to educate yourself on subjects like sales funnels, marketing, and copywriting. 

AI is not a replacement for business knowledge!

The Top 10 AI Tools That Can Help You Take Your Business to the Next Level

Another problem with the AI hype is that it can give you this vague feeling that you should start using “AI” in your business in order to not get left behind. That can lead to making bad decisions due to the fear of missing out. 

Instead, you want to be pragmatic about it: look at your existing workflow, see what tasks could be done more efficiently with AI, and then choose AI tools that are the most suitable for those tasks. 

That way, you will be using these tools to solve real problems, not just mindlessly hopping on the hype train!

Best for Developing a Marketing Strategy: ChatGPT

ChatGPT is a large language model with extremely broad capabilities.

One of the best ways to use it in the business context is to ask it to create a marketing strategy for your company based on your target audience, offer, resources, timeframe, and goals.

Once you have the high-level strategy, you can ask it to create an action plan with the tasks that you need to complete every day, every week, and every month in order to achieve your goals.

As we explained previously, large language models are prone to hallucinations, so you should take everything they say with a grain of salt.

But if you understand business fundamentals, you will be able to evaluate the suggested marketing strategy, make some adjustments, and use it to grow your business!

Best for Producing Marketing Content: Jasper

Jasper is an AI “copilot” that can help you produce marketing content and visuals.

It will give you access to 12 large language models, including the previously mentioned ChatGPT.

In case you are wondering why not just use these large language models directly, the answer is that Jasper was specifically designed for marketers.

If you aren’t that interested in playing around with AI, can’t be bothered to invest time in mastering prompt engineering, and just want to get things done, this is the right tool for you.

It offers prompt templates, content templates, team collaboration features, and more. In fact, you can use Jasper to generate an entire marketing campaign, the first drafts of all marketing assets included, with a single brief!

It’s also worth noting that this AI tool offers extensions for Chrome and Edge web browsers which can enable you to access its capabilities everywhere!

Best for Producing Marketing Visuals: Firefly

Adobe Firefly is an incredible text-to-image generator that you can use to produce marketing visuals. 

All you need to do is type in a prompt that describes what you have in mind and Firefly will generate an image based on those instructions. 

This tool also includes various image editing features. For example, you can easily expand the image, add or remove details, change the background, etc.

Firefly is easy to integrate with other apps in Adobe’s software suite. In fact, it powers some of the new features in Illustrator, Photoshop, and Lightroom. 

Finally, Adobe has made it clear that Firefly was trained on licensed data. This is important because there have already been several class-action lawsuits against software companies that trained their text-to-image generators on unlicensed data. 

At the time of writing, we are still in the “Wild West” phase of AI development where software companies are pushing the frontier of this technology and lawmakers are struggling to keep up with the latest advancements. That will inevitably come to an end eventually. 

We would argue that it’s best to play it safe and only use text-to-image generators that have been trained on licensed data. That way, once the laws governing AI use are put in place, you won’t have to worry about getting sued for copyright infringement!

Best for Social Media Marketing: Flick

Flick is an AI social media marketing platform.

It enables you to use AI to generate content ideas, produce the content itself, and then schedule that content to be published on your chosen social media platforms. 

It works best for growing an Instagram following because it includes Instagram hashtag tools and detailed Instagram analytics that provide real-time reporting and actionable insights.

But it can also work well for promoting your brand on Facebook, LinkedIn and TikTok!

Best for Social Listening: Brand24

Brand24 is an AI social listening tool that you can use to manage your brand. 

It allows you to monitor brand mentions across various platforms and see them in one unified feed.

It also enables you to sort these mentions by positive, neutral, and negative sentiments and observe the changes in conversation volume.

You can even set custom alerts if you want to get notified about brand mentions!

Best for Producing Short-Form Videos: Opus Clip

Opus Clip is an AI video tool that you can use to repurpose video content into short clips. 

It works like this: you either upload a video or link to a video that you want to repurpose, set the parameters and then let AI produce the clips. 

This tool can be incredibly helpful for brands that primarily focus on long-form video content such as podcast interviews, video essays, documentaries and so on.

Manually going over a 90-minute interview, identifying the most interesting moments, cutting them out, repurposing them into short clips, adding captions and subtitles, coming up with a title, etc. can take ages.

But Opus Clip can produce a bunch of shorts in less than 10 minutes. Sure, they probably won’t be perfect and might require a little bit of editing, but you will still save an insane amount of time!

Best for Optimizing Ad Campaigns: Lemon AI

LemonAI is an AI tool designed to help you optimize your Google, Facebook, and Instagram advertising campaigns. 

First, you integrate it with your business analytics software, create prediction goals, and wait for the AI model to be trained on your data.

Then, you launch an ad campaign with smart ad optimization that is based on predictive analytics. 

The longer you use this AI model, the more data it will have to learn from and the more effective it will become.

This tool can help you improve some of the most important business metrics such as your customer acquisition cost (CAC), your customer lifetime value (CLV) and your churn rate.

Best for Analyzing Customer Feedback: MonkeyLearn

MonkeyLearn is a text analytics app that makes it easy to collect all customer feedback in one place, analyze it, and extract actionable insights from it.

Data visualizations can help you understand the distribution of feedback by topic, the sentiment for each topic, changes in sentiment over time, and more.

You can then use that knowledge to improve customer service, prioritize the most important issues, and create a business development roadmap that is based on what your customers want the most. 

Best for Business Analytics: Tableau

Tableau is an AI-powered business analytics platform that belongs to the Salesforce software suite.

It enables you to collect business data from various sources, analyze it, extract actionable insights from it and create beautiful visualizations that instantly convey the most important information to the stakeholders.

You can even ask Tableu’s AI chatbot questions such as “What caused the sudden increase in sales in the last weekend of July?” and you’ll get an answer that will help you better understand the data in question. 

This tool does have a steep learning curve but the interface is simple enough to navigate even if you don’t have a background in data science!

Best for Building Sales Funnels: ClickFunnels

ClickFunnels is an all-in-one marketing platform that has everything you need to launch, manage, and grow your online business. We have recently added an AI sales funnel builder to it!

You can use our AI sales funnel builder to create a sales funnel for your business extremely fast, even if you have never built one before. It typically takes around 10-15 minutes. 

Once you have your sales funnel, you can import it to your ClickFunnels account, edit it with our page editor and set up an automated welcome sequence with our email marketing functionality.

Then, once your sales funnel is live and you start driving traffic to it, you can optimize it with our A/B testing functionality.

A/B testing can help you maximize your sales, revenue, and profit!

Try ClickFunnels Risk-Free!

Let’s be real:

We are biased in favor of our software.

So we understand if you take what we say about it with a grain of salt.

Fortunately, we have a free 14-day trial, so you don’t have to take our word for it. 

You can go and see ClickFunnels for yourself without any risk!

So what are you waiting for? 🧐

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