There’s no denying that building a website, especially if you aren’t a design pro or a technical wizard can feel like one of the hardest parts of starting or growing a business online.
But having a website for your business isn’t optional.
It’s a must-have if you’re looking to succeed.
So if you’re looking to save time and money while putting together an amazing website, artificial intelligence may be able to help.
AI website builders have come a long way when it comes to saving you time and making it easy to quickly experiment with different elements — without having to be a technical genius.
In this guide, we’re going to break down just how far they’ve come and how you can use an AI website builder to transform your business online.
How do AI Website Builders Work?
In the past, you needed to learn how to write code and how to design great visuals while making them all work together — while taking into account different devices, like laptops, desktops, and mobile.
Today, though, artificial intelligence can simplify that process for you, making it significantly easier to create and maintain your website.
With AI, you can input different preferences and information about your business, such as your industry, desired features, and design style, and then let an algorithm do the heavy lifting for you.
Then, the AI will analyze what you’ve input and begin generating a custom template tailored to those inputs and what you’ve said you need.
By using machine learning algorithms, the AI can suggest layouts, images, and content based on your industry and personal preferences.
Once completed, you can begin editing the content and layout to make it perfect for what you’re looking for.
The end result is a high-performing, professional website that’s been generated in a fraction of the time it would take a developer or designer to build it from scratch.
All while the artificial intelligence handles the heavy lifting, letting you focus on what you do best — running and growing your business.
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Get Stunning Visuals, Without Graphic Design Skills
In terms of importance, the visuals you use on your website are just as important as the messaging you use to get people to take action.
You can have the most amazing copy and messaging in the world but if you put it onto a poorly designed website with bad visuals, your conversion rates will take a severe hit.
There’s an inherent trust involved when a visitor lands on your website and sees that you’ve taken the time to include high-quality visuals.
Good visuals help break up the text on your web pages and make your page less overwhelming while also guiding your visitor’s eyes where you want them to go.
The only problem, though, is that unless you’re a graphic designer and have a keen eye for detail, having these visuals designed for you can cost you hundreds (or even thousands) of dollars.
And attempting to create your own visuals from scratch can be incredibly time-consuming (not to mention frustrating), especially if you aren’t already confident in your design skills.
The solution here is using an AI website builder that can generate the visuals for you, making this process more cost-effective and efficient.
To give you an example of what’s possible, take a look at the Smart Funnel builder inside of ClickFunnels.
(Click here to give it a free test run)
We plugged in a description of the business and the target audience.
Here’s what it looked like:
Then, once the Smart Funnel AI went to work, it gave us 3 different options to choose from for the type of visual appeal we were going for.
Isometric 3D, Flat Illustrations, and Stock Photo Portraits:
Once we chose Flat Illustrations, the AI went to work and started creating the graphics we would be using on the landing page.
Here’s the graphics it generated:
Looks good, right?
(A lot better than we could have done on our own!)
But it’s not just the Smart Funnel builder that’s capable of creating focused, high-quality visuals like the ones you see above.
Here’s an example of some visuals created by a tool called Framer:
And if these visuals aren’t your style, all you have to do is adjust your input so that the AI knows more about what you’re looking for.
Then you can run the algorithm again to produce a new set of visuals based on what you learned or wanted to change with the first set.
The end result is a set of images that perfectly matches the look and feel you’re trying to achieve with your website while being visually appealing to the visitors who land on your site.
Generate High-Converting Copy and Content, Quickly
Another incredibly time-consuming part of the website-building process is writing high-converting copy.
Unless you’re an experienced copywriter or a great writer who truly understands the audience you serve, writing the copy for your website can be as equally as frustrating as the design and layout.
But if you know your audience well and your product is good, you can use artificial intelligence to sidestep the learning curve and produce great copy in a fraction of the time.
Without having to hire a copywriter who may not understand your audience & offer as well as you do.
AI can take your input and create amazing copy that resonates with your audience and helps entice them to take action with your business.
And tools like ChatGPT and Claude essentially give you a blank canvas to work from.
But, unfortunately, they don’t actually help you get started.
When you’re using tools like those, you’ll still need to understand what good copy looks like to ensure that what you’re putting on your pages is actually going to help you accomplish your goals.
With ChatGPT and Claude, you’ll need to provide prompts and guide the AI through creating what you want to create.
This can be hard to do if you’ve never written copy before.
But imagine being able to generate product descriptions that highlight your offer’s unique selling points, or blog posts that help grab attention, inform, and engage your readers — with just a few clicks.
And without having to be an expert copywriter.
That’s what is possible with AI-powered copywriting.
With it, you can create marketing materials that resonate with your audience and drive real results for your business without having to start from a blank canvas with a deep understanding of copywriting, marketing, and persuasion.
When you’re using a tool like the ClickFunnels Smart Funnel builder, all you have to do is provide a bit of information about your business, audience, and offer, and let the AI do the rest.
Here’s an example of how simple it can be:
After plugging in a bit of information about our business, we were asked about the type of funnel we wanted to create.
Here, we chose the webinar funnel:
Then, the smart builder went to work.
It is understood that we’ll need a page created to accept registrations for our webinar.
Here’s the copy and page it created based on our inputs:
This happened in seconds — where it would have taken us hours to do it manually.
Then, in another AI website builder, we plugged in this prompt:
Here’s the copy it created that’s relevant to our target audience:
There are quite a few more advantages to using AI to write your copy for you, too.
For instance, AI website builders aren’t just generating copy that sounds good — they’re creating copy and content that is optimized for conversions.
From the ideal length and structure of your copy to the most effective phrases and calls-to-action, AI-generated content is designed to help guide your visitors toward taking the desired action.
Whether that’s making a purchase, subscribing to your newsletter, booking a consultation, whatever your goal is, AI-generated copy is created from the get-go with that goal being the entire focus.
For small businesses and startups that are budget-limited, this can completely eliminate the challenge of getting up and running as quickly as possible.
With AI website builders, though, you can easily update and refresh your website’s copy as your business evolves, ensuring that your site and funnels always feel current and relevant.
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Experiment With Different Sales Funnels, Scale the Best Performers
Another great way to use an AI website builder is to analyze the performance of your funnels and help develop tests you can use to increase their conversions.
If you aren’t familiar with the term, a sales funnel is an extension of your website.
It’s a stripped-down version that guides people directly to the offers you make instead of letting them navigate through extra pages, like your contact page, blog posts, homepage, or other areas that could take their focus away from what you want them to do — convert into a new subscriber or customer.
With a sales funnel, in order to maximize its performance, you’ll need to experiment with different funnel and offer types.
For instance, if you run a coaching business, you might have two different types of funnels.
One might be a free webinar or masterclass while another could drive people directly to a paid workshop.
Your free webinar funnel would help people understand the problems they’re facing and give you an opportunity to show them how you can help solve those problems.
This would typically lead to them booking a sales call or directly purchasing one of your higher ticket offers or programs.
A paid workshop funnel, though, would help them solve a specific problem they’ve been struggling with while making it known that even more support is available through your other programs.
With this type of planning, there is no one-size-fits-all approach. You’ll want to test and experiment to figure out what works best with your audience and offers.
That presents a problem, though, because it means that you’ll need even more design, visuals, copy, and pages.
Which is where AI can help you experiment even faster.
With AI, you can create multiple different funnels without overthinking everything yourself.
Just input what you want and which funnel structure you want to test and let the algorithm go to work.
To give you an example, check out the ClickFunnels Smart Funnel builder:
With the Smart Funnel builder, you can choose the type of funnel you want to create.
(Click here to give it a free test run)
For example, you can choose to build a squeeze funnel that makes it easier for you to drive people directly to your email list so you can stay in touch with them.
Here’s what it would look like when you use the Smart Funnel builder:
Then, if you wanted to test even more funnels, you could choose a webinar funnel, too:
The AI will create both funnels for you so you can focus on fine-tuning them to make them perfectly match your brand and offers.
Then you can start driving traffic to see which one performs better.
And all of this takes less than 10 minutes to fully build a funnel.
In theory, if you wanted one of each, it would take you less than an hour to build every type of funnel on the list.
Compare that to a human funnel builder, designer, and copywriter, who can take weeks (or even months) just to build a single funnel — and you start to see how epic AI has gotten.
With the ability to automate and optimize your funnels at scale, you can drive more conversions and revenue without having to invest countless hours into manual optimization.
Translate Your Site Into the Local Language of the Visitor
Artificial intelligence isn’t just used to build your website and funnels, either.
If you serve international audiences, it can help you cater to those audiences even easier.
You may have seen this in action before, too.
If you’ve ever been to a website that gave you the option to instantly translate the content or copy on the page and wondered how you can do the same for your website, an AI website builder is the answer.
It’s relatively easy to set up.
All you have to do is input the languages that you want to work with and the algorithm will do the translation work for you.
Here’s an example:
When you serve international audiences, this website localization can be huge for you.
By adapting your website’s content, design, and functionality to meet the linguistic, cultural, and functional expectations of a specific target market, you can open up new markets for your products and services.
The key, there, is getting the cultural and linguistic differences right.
With artificial intelligence, you can quickly and easily expand your reach into new markets without the delays and costs associated with traditional translation methods.
More importantly, though, localizing your website lets you analyze data based on search trends, user behavior, and cultural preferences.
AI-powered localization tools can help you automatically adapt your website’s content and design to resonate with each of your target markets.
This could include anything from recommending locally popular products and services to highlighting culturally relevant images and visual elements.
In the past, this was done via translation services.
Today, though, you can use artificial intelligence to make it as easy as installing a bit of code onto your website and funnel.
AI-Driven Chatbots for Customer Engagement
If you want to drive engagement on your website even higher, using a chatbot is a great way to stay connected with people who visit.
In the past, these needed to be operated by someone who could field the questions, provide answers, and guide your visitors where they needed to go.
With artificial intelligence, though, you can provide a live chatbot that’s available 24 hours per day, 7 days per week, and have it performing at a high level at all times.
Without sinking a ton of financial resources into it.
With an AI chatbot, you can use a separate service to plug one into your pages or use a website builder that offers them as an add-on.
If you’ve never experienced an AI chatbot before, or you’re curious how it can help serve you (and your visitors), there are quite a few benefits you can get from plugging in a bit of code.
One of the biggest is being able to personalize interactions your chatbot has with your visitors based on customer data and their personal preferences.
Long gone are the days of plugging in some generic responses and hoping they work for the majority of your visitors.
Now, chatbots are so real that people sometimes don’t realize they’re actually talking to a bot.
They’re able to provide product recommendations and upsell suggestions, helping you increase your revenue and average order value.
You can also use the chatbot to help guide customers through complex processes, such as account setup or troubleshooting.
Then, if needed, your chatbot can even escalate issues to a human support agent when needed.
To see what this all looks like in action, check this out.
We asked a chatbot on a website called Drift if it could help us with copywriting.
What you see below is NOT an FAQ stored in their chatbot database.
Instead, the chatbot can read all of the content on Drift’s website and use it to provide answers.
Here’s what it said:
Then here’s another example.
We asked the Kayak website chatbot for recommendations for a family holiday in Europe:
After seeing what it returned, we asked it to be more specific and only provide beach cities:
What it output were a few destinations that actually seem interesting for a family holiday.
And this all happened without human involvement.
Plus, these bots are available 24 hours per day, 7 days per week, so visitors can be served any time
They’re an incredibly cost-effective way to increase customer engagement on your website and, most times, you already have the content to plug in — you just need to plug it in.
An AI chatbot can do the work of hundreds of humans at a time, too, which can save you a ton of money when it comes to payroll each month.
Not to mention that the answers it provides are highly personal — which leads to better customer interaction and, ultimately, more business for you.
With each of these strategies combined, though, you can use artificial intelligence to quickly set up your website, have it fully functional, look great, and even be equipped with live support — without needing a large budget or being a technical wizard.
If you want to see just how powerful it can be, you can give the ClickFunnels Smart Funnel builder a test run for a full 14-days, 100% free.
Click here to start your free trial now to experience just how far AI has come.