Comments on: The Event Marketing Trio: ClickFunnels, Facebook Ads

By: Bambi Woods

Bambi Woods — Fri, 11 Dec 2020 18:42:53 +0000

Hi Ruby! We have a fabulous communiity of funnelhackers just like you who share information and insight on all things about marketing, ads and funnels. We would love to have you join us in the group https://www.facebook.com/groups/ClickFunnels

By: Ruby Jones

Ruby Jones — Sat, 24 Oct 2020 23:40:58 +0000

I have a clickfunnels account, etc. I would need to have someone setup on my events page. What is the estimated time frame that one should market the FREE EVENT on Facebook before the actual event.

Thank you in advance for sharing your information.

By: Kenton

Kenton — Wed, 20 Nov 2019 21:49:52 +0000

Thanks for the post! Great to hear of some other people using events in their business.

We've run a series of events ourselves, and we're looking to beef up our ticketing/check-in process.

We don't currently use infusionsoft, but that looks like one of the few ways to actually automatically generate a QR code ticket and email it to a customer (after they buy through CF, of course).

Do you know of any other ticketing software that does this, without using infusionsoft? I've been researching for weeks with no luck.

By: Steve Walters

Steve Walters — Tue, 29 Mar 2016 18:11:24 +0000

Great article Kim! I am advertising my 2nd live event (full weekend course) (6 weeks out). It’s at a price point of $795 (earlybird) and $995 (standard) with VIP dinner option for $100. The first event was a bit higher in price, and the feedback from the students was excellent. It was a local event so our current sphere of influence and our email list was the primary method for acquiring students. The next 9 (total events) this year will be outside our local area into the SF Bay. I’m stuck in my next step to drive sales. I’m considering 3 options and would like your opinion. 1. sending direct FB ad traffic to event sales page. 2. FB ad to new PDF lead magnet (list build) then pitch the live event via email. 3. FB ad to PDF, then immediate webinar overview of live event w/ pitch at the end for live event. What are your thoughts? thanks, Steve

By: Kim Barrett

Kim Barrett — Tue, 22 Dec 2015 07:50:07 +0000

In reply to Carolyn Verhoef. I personally like to market from 4 weeks out - depending on the event and event numbers. For a much bigger event we would be looking at 6-8 weeks as a minimum, but as a rule of thumb for under 100 person events 4 weeks is ideal.

By: Carolyn Verhoef

Carolyn Verhoef — Tue, 22 Dec 2015 02:36:53 +0000

HI Kim,

Thanks for this step by step detail, great.
I am wondering what your opinion is around lead time for advertising would be?
I’ve noticed in some areas of the market it is as long as 3 months from seeing the advert to event date. Is there a formula that you recommend?
Thanks again.

By: Cloris Kylie

Cloris Kylie — Sun, 20 Dec 2015 21:25:21 +0000

Thank you for the great post, Kim! Perfect timing, as I’m now designing my 2-day live event. All the best!

By: Kim Barrett

Kim Barrett — Sun, 20 Dec 2015 03:12:41 +0000

In reply to M. Please, call me Kim. I am glad that you enjoyed the article. Very true, great point! This is where I would include the VIP option, as we have found that if you have a free event and offer a VIP upsell we usually have 20% of traffic upgrade, and the VIPs would usually account for 80% of the sales, so you have the velvet rope policy in place. Hope that helps!

By: M

Sat, 19 Dec 2015 11:40:53 +0000

Mr. Barrett, This is a very helpful article as I am just beginning to advertise on Facebook. Michael Port emphasizes the importance of a ‘velvet rope policy’ that filters attendees to the true buyers. Do you have any thoughts on how to do that while offering a free event, besides the obvious choice of the demographics of who receives the ad. Thank you.