In today’s competitive business landscape, brands must find unique and creative ways to market their products or services. Traditional marketing channels are often saturated, making it difficult for businesses to stand out and capture the attention of consumers. One example of an entrepreneur who has successfully implemented unconventional marketing tactics is Parker Olson, the founder of food and beverage company Forij.
Instead of relying on traditional advertising methods, Parker took a hands-on approach to promote his brand. He would drive around to different grocery store headquarters and set up a breakfast buffet in front of their front doors. This not only caught the attention of grocery store buyers but also generated captivating and intriguing content that could be shared with a wider audience.
Parker’s unconventional marketing tactics extended beyond physical experiences. He also incorporated AI and web scraping automation into his marketing strategy. For instance, he used AI to scrape data and identify the top influencers on TikTok in specific niches. This allowed him to reach out to a large number of influencers and offer them samples of his product, all within a short period of time. By customizing his messages and avoiding a generic AI tone, Parker was able to create personalized interactions with influencers and increase the chances of them promoting his brand.
The use of AI in marketing can be a game-changer for businesses. It allows for efficient data collection and analysis, enabling brands to target their marketing efforts more effectively. By leveraging AI, brands can identify key influencers, analyze consumer behavior, and tailor their messaging to resonate with their target audience. This not only saves time and resources but also increases the likelihood of success in marketing campaigns.
AI simplifies influencer prospecting by streamlining the process of finding and connecting with relevant influencers. In the podcast transcript, Parker discusses how he and his co-founder are building AI tools for influencer marketing. These tools scrape data from various sources to identify influencers in specific industries and provide valuable insights for outreach.
Additionally, the AI tool can assist with outreach by generating personalized messages and identifying the influencers who are most likely to respond. This saves marketers from manually reaching out to numerous influencers and increases the chances of building genuine relationships.
Some may argue that this approach lacks authenticity, as the initial outreach is done by AI rather than a human. However, Parker explains that the goal is to establish real relationships with influencers, and the AI tool simply helps streamline the process. By focusing on the 20% of influencers who respond, marketers can build genuine connections and collaborations.
AI can also be used in the podcast industry to simplify the process of finding relevant podcasts and episodes. The AI tool discussed in the podcast transcript can scrape data from various podcasts and recommend specific episodes based on the user’s interests. This can be valuable for individuals who want to learn about specific topics or for those who want to be guests on podcasts relevant to their expertise.
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