Harnessing Credibility for Business Success w/ Pace Morby

In the latest episode of ClickFunnels Radio, Chris is joined by Ben Harris, VP of partnerships at ClickFunnels and they welcome Pace Morby, who shares his excitement about being involved with ClickFunnels and his experiences with Russell.

Video companion guides book content

Video companion guides have become a popular tool to enhance the content of books. Pace Morby discusses the value of his video companion guide for his book, “Wealth without Cash.” According to Morby, the video content in the companion guide is more impactful than the book itself.

Morby highlights the four ways people learn: reading, hearing, seeing, and hands-on experience. By incorporating video content, authors can engage with their audience in multiple ways, increasing the chances of their message being understood and retained. The video companion guide allows readers to hear the author’s voice, see visual demonstrations, and experience a more interactive learning process.

YouTube is the most valuable

Pace Morby believes that YouTube is the most valuable platform for him. He expressed that if they had to choose only one platform to keep, it would be YouTube, without any close second. They also mention that the TV show they are a part of is a waste of time and lacks credibility.

He explains that the main reason they value the TV show is for the credibility that comes with being able to say they have a TV show. They compare it to being a published author and being able to say they are a number one Wall Street Journal bestseller. The credibility that comes from these achievements is more valuable to them than the actual content of the TV show or book itself.

The interviewee goes on to describe a pivotal moment when they were introduced to Cardone by someone who emphasized their role as the host of a television show on the A&E network. This introduction instantly gave the speaker credibility and caught Cardone’s attention. The speaker recalls Cardone handing them his phone and asking for their contact information, demonstrating Cardone’s interest in further collaboration.

Creating trust through value delivery

Creating trust through value delivery is a crucial aspect of building a successful business or personal brand. In the podcast transcript, the speaker, Pace Morby, shares his experiences and strategies for creating trust and attracting a large community of followers.

One of the key elements highlighted by the speaker is the delivery of real value to his audience. He mentions that when he started organizing meetups, initially, only a few people showed up. However, as those individuals received value from the meetups and shared their positive experiences with others, the number of attendees grew significantly.

Furthermore, the speaker’s commitment to meeting every single person who attends his meetups adds to the trust-building process. By personally engaging with his audience, he shows that he genuinely cares about their success and wants to establish meaningful connections. This personal touch helps to foster trust and a sense of community among attendees.

Free marketing advice from Pace Morby

Pace encourages listeners to visit his YouTube channel and “funnel hack” all his content. This means that individuals can observe and analyze the strategies and techniques he uses in his marketing efforts. By studying his content, marketers can gain insights into successful marketing practices and apply them to their own endeavors.

Finally, the interviewee invites individuals to reach out to him directly through direct messages on Instagram. He promises to personally respond and provide a one-minute answer to any marketing-related question. This level of accessibility and willingness to help is commendable and showcases the speaker’s commitment to supporting others in their marketing journey.