Rewiring Your Brain for Success w/ John Assaraf

Mindset is key to success. This statement holds true in various aspects of life, including personal growth, career development, and business success. John Assaraf, a renowned mindset and small business growth expert, emphasizes the importance of mindset in achieving one’s goals and dreams.

John’s journey into mindset coaching and mental fitness began with his own experiences and achievements. He has built five multi-million dollar companies, written two New York Times bestselling books, and appeared in movies and TV shows.

He believes that everyone has the potential to achieve greatness and fulfill their life’s biggest goals and dreams. Through his company, MyNeuroGym.com, and the Cutting Age Innercise app, he provides tools and strategies to rewire the brain for unstoppable success.

This podcast episode emphasizes the importance of mindset in achieving success, not only in business but also in personal life. By adopting a growth mindset, individuals can overcome challenges, embrace opportunities, and continuously improve themselves. Mindset is the foundation upon which skills, strategies, and actions are built.

Commitment leads to transformation

The podcast begins with John Assaraf sharing his personal journey of transformation. At the age of 19, he was involved in illegal activities and had a bleak outlook on life. However, a chance encounter with a mentor changed the trajectory of his life. This mentor introduced him to the concept of goal setting and commitment.

The pivotal moment in the podcast occurs when John’s mentor asks him a crucial question: “Are you interested or committed?” This question forces John to evaluate his mindset and level of dedication towards achieving his goals. He realizes that being interested is not enough; true transformation requires commitment. This distinction between interest and commitment becomes the driving force behind John’s success.

John Assaraf emphasizes the importance of commitment in achieving one’s goals. It explains that being committed means going beyond mere interest and taking proactive steps toward realizing one’s vision. When someone is committed, they are willing to upgrade their beliefs, habits, and perspectives to align with their desired outcome.

John’s mentor guides him through a process of upgrading his identity and beliefs. He helps him develop a strong vision and set specific goals. By consistently visualizing and affirming these goals, John reinforces his commitment and strengthens his belief in their attainment. Additionally, the mentor encourages John to record his vision and goals and listen to them daily, reinforcing his commitment and programming his subconscious mind for success.

Upgrade your brain for success with John Assaraf

The podcast highlights the concept of upgrading one’s brain for success. It starts by explaining that every individual has a brain that functions as an electromagnetic switching station. This means that the brain is constantly creating new patterns and associations. The key idea presented is that every brain functions in the same way. Therefore, if one person can shatter their limitations and eliminate negative beliefs or self-talk, then anyone can do it.

John Assaraf claims to have worked with people of various ages, from teenagers to those in their 80s, and has witnessed their transformation when they understand how to use their brains more effectively. He acknowledges that there is no user manual for the brain, but by learning how to utilize its potential, individuals can achieve the success they desire.

Attending seminars, reading books, or listening to podcasts can provide temporary motivation, but it is the consistent and daily commitment that leads to long-term transformation. The podcast encourages individuals to avoid falling off track by making a daily effort to upgrade their brains and maintain their commitment.

Commit to daily habit change

John Assaraf discusses the significance of staying engaged with software beyond a certain period. It is revealed that if someone remains active in the software for at least 106 days, they are likely to become a long-term customer. This emphasizes the importance of tracking and maximizing the lifetime value of customers. To achieve this, the podcast suggests providing customers with tools and resources, such as the One Funnel Away Challenge, to keep them actively involved daily.

The importance of trust and self-confidence is emphasized, as setting goals and not following through can lead to a decline in trust in oneself. The podcast then relates the concept of daily habit change to using ClickFunnels as a tool for business growth. It prompts listeners to ask themselves if they are truly committed to building their business and if they can dedicate 10 minutes a day to using the tool and improving their skills.

Find your why, and overcome obstacles

The conversation between Chris, Laura, and John begins with them discussing the concept of finding one’s “why” – the underlying purpose or motivation behind one’s actions. John Assaraf explains that many people need a strong reason to commit to a goal or exercise, as simply stating that they are committed is not enough. He mentions the practice of going seven layers deep to uncover the true reasons behind wanting to achieve a goal. By continuously asking “why,” individuals can dig deeper into their motivations and uncover a purpose that will keep them going even when faced with obstacles.

To illustrate the power of motivation, John Assaraf presents a scenario where someone is offered $100,000 to walk across a plank on a tall building. He notes that not many people would take up the offer. However, if the scenario changed and the person’s loved one was in danger on the other side of the building, the motivation to rescue them would override any fear or hesitation. This example highlights the importance of having a strong reason or purpose behind one’s actions.