The “Golden Mic Method” w/ Josh Forti

In this episode of ClickFunnels Radio, Laura and Chris are joined by entrepreneur, Josh Forti. With over $20 million in revenue, 10 million+ followers on Instagram, and 1.5 million+ podcast downloads, Josh shares his revolutionary “Golden Mic Method” for attracting high-ticket clients from a podcast. Get ready to learn from the best in the industry and discover how to utilize podcasts to generate massive success.

Adaptability is key to success

Adaptability is key to success. In today’s rapidly changing world, being able to adapt and adjust to new circumstances and challenges is crucial for achieving success. This is particularly true in the business and entrepreneurship realm, where the ability to pivot and evolve is often the difference between thriving and failing.

One prime example of adaptability is seen in the story of Josh Forti, an entrepreneur and podcast host. He has experienced various shifts and adjustments throughout his career, constantly seeking new ways to reach customers and generate revenue. From starting in the social media space and growing a large agency to discovering new methods through reading books like “DotCom Secrets” by Russell Brunson, Forti has consistently adapted his strategies to stay relevant and successful.

Forti’s journey exemplifies the importance of adaptability in business. As he encountered new challenges or realized that his current methods were no longer effective, he didn’t hesitate to make changes. Rather than sticking to a rigid plan or becoming complacent, he embraced the need for adaptation and actively sought out new approaches.

This ability to adapt is crucial because the business landscape is constantly evolving. Consumer preferences change, technology advances, and new competitors emerge. To stay ahead of the curve, entrepreneurs must be willing to adjust their strategies and embrace new opportunities.

Adaptability also allows entrepreneurs to capitalize on emerging trends and technologies. By staying open-minded and willing to experiment, they can discover innovative ways to reach customers and differentiate themselves from the competition. This flexibility enables entrepreneurs to seize new opportunities and stay relevant in an ever-changing market.

Evolution of skills with Josh Forti

Josh Forti, is a prime example of how the evolution of skills leads to success. He emphasizes that people often overlook the evolution happening behind the scenes. From an external perspective, it may seem like he is jumping from one thing to another, but he is constantly seeking to solve a core problem. This evolution has allowed him to offer a more complete package to his clients, making him more valuable and successful.

To further enhance his skills and put all the pieces together, Forti sought help from a mentor, Dan Henry. He invested a significant amount of money to spend two days with Henry and gain his expertise. This decision highlights Forti’s commitment to continuous learning and his understanding that seeking guidance from those who have achieved success can help him reach his goals.

The Golden Mic Method

The podcast introduces the concept of the “Golden Mic Method” for success. This method, developed by Josh Forti, focuses on building a microphone that is worth its weight in gold. Forti emphasizes the importance of data-driven decision-making and removing emotions from the equation. By analyzing successful podcasts, social media followers, and other metrics, Forti and his team were able to develop this method.

The “Golden Mic Method” addresses the number one problem entrepreneurs face in the online space today: how to get more leads, clients, and customers. Forti highlights that 80% of the problem is traffic, and different types of traffic are better suited for different types of sales conversions and offers. This means that there is no one-size-fits-all solution, and entrepreneurs need to consider the various pieces of the puzzle when developing their traffic strategies.

To illustrate this point, Josh Forti uses the analogy of a cook. He asks listeners to imagine two clients: one with a small kitchen and limited ingredients, and another with a mansion, three kitchens, and every tool and ingredient imaginable. Forti argues that the second client would yield better results, and the cook could charge significantly more for their services. He uses this analogy to emphasize the importance of targeting wealthy clients and avoiding selling to broke people.