On this week’s episode of ClickFunnels Radio, Chris Cameron and VP of Partnerships of ClickFunnels, Ben Harris speak with Robby Blanchard, the #1 top affiliate on ClickBank. Together, they do a deep dive into the strategies that helped Robby grow Commission Hero to over 15,000 members and generate over $160 million in sales for his students.
He gives us a sneak peek into his upcoming talk at WebinarCon, where he’ll share seven key strategies that are currently working in his business.
Long-term relationships drive event ROI. This statement holds true in the context of sponsoring events and building partnerships. According to Robby Blanchard, sponsoring an event is unlike running a Facebook ad where you can expect immediate results. Instead, it requires a strategic approach that focuses on networking and relationship-building. By attending events and engaging with attendees, sponsors have the opportunity to connect with people they wouldn’t have otherwise met. This opens doors for future collaborations and business opportunities.
Robby Blanchard emphasizes the value of building relationships first before expecting any business outcomes. He believes in being a “go-giver” and helping others before seeking personal gains.
Partnerships and helping others are key components in achieving success, as discussed in the podcast. The hosts emphasize the importance of not only personal success but also the success of others. They believe that the purpose of their business is not just to achieve their own goals but also to help others succeed.
One way they measure their success is through the achievements of their students. They mention that their students have generated over 160 million dollars on ClickBank alone. This is a rewarding aspect for them because they find fulfillment in seeing others succeed. They believe that helping others achieve success is a crucial element in their own success as well.
Hosts have established a strong partnership and have become good friends. They have supported each other’s offers and have achieved great results together. They emphasize the importance of establishing relationships and partnerships in the industry. They believe that having people who can promote their offers and vice versa is beneficial for everyone involved.
Chris, Ben, and Robby Blanchard acknowledge that setbacks are a real thing in the industry and that they have personally experienced them multiple times. However, they stress the importance of handling setbacks professionally and taking ownership of one’s own success.
When faced with setbacks in partnerships, they suggest having open and honest conversations with the other party involved. They believe that most setbacks are not malicious and can be resolved through communication and understanding. They advocate for conducting postmortems to analyze what went wrong and learn from the experience.
In terms of evaluating potential partnerships, the hosts mention some key questions they would ask. They prioritize understanding the alignment between their audience and the partner’s audience. They believe that any offer can be tailored to any audience if done correctly. They also emphasize the importance of engagement rather than just focusing on the size of the partner’s list.
Another strategy discussed is offering help and support to potential partners. By sharing valuable information and insights, individuals can demonstrate their expertise and willingness to contribute to the success of others.
This approach aligns with the concept of being a “go-giver,” where individuals prioritize giving value before expecting anything in return. By offering assistance and sharing knowledge, individuals can build trust and credibility with potential partners.
Additionally, having a high-converting offer is emphasized as a crucial factor in attracting affiliates. A good offer that converts well makes it easier to convince partners to promote it. The hosts suggest aiming for a conversion rate of at least 10% on webinars. By demonstrating the profitability and success of their offer, individuals can attract affiliates and secure partnerships.
Together, Chris, Ben, and Robby acknowledge that organic marketing has its merits, but they highlight that it is a long game and may not bring in substantial income quickly. They note that many people starting out in the online business world are impatient and want to see money coming in immediately. Robby shares his personal experience with Facebook ads, where he could invest $20 and get $40 in return. This immediate return on investment was a game changer for him and helped him generate income quickly.
They also discuss the misconception that one should only pursue their passion. They believe that making money online should be the priority, and then individuals can pursue their passions later. Affiliate marketing is seen as one of the purest forms of having an online business because it allows individuals to make money while someone else takes care of the product and solution. It offers flexibility, freedom, and the ability to work from anywhere in the world.
One key concept that is repeatedly mentioned throughout the podcast is the idea of “playing the long game.” The hosts and guests stress the importance of not expecting immediate reciprocation or instant success in the affiliate marketing industry. Instead, they emphasize the need to be patient and persistent, to focus on building relationships and providing value to others without expecting anything in return.
Guests share personal experiences of promoting partners multiple times without asking for reciprocation. They explain how this strategy ultimately pays off in the long run, as those partners eventually reciprocate the favor or become successful themselves and remember the support they received. This highlights the importance of building goodwill and treating others with kindness and respect, regardless of their current status or level of success.
The concept of “playing the long game” in affiliate marketing is further reinforced by the guest’s advice on how to get involved with Commission Hero, an affiliate marketing program. The guest encourages listeners to visit the Commission Hero website to learn more about affiliate marketing and how to get started. He also provides a specific URL for those interested in the launch of the program, emphasizing the importance of being proactive and taking action to seize opportunities.
Check out the full podcast episode with Robby Blanchard here:
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