Building a Successful Community with Andrew Guttormsen

Community is a powerful tool for engagement and success in the online course and membership space. In this episode of ClickFunnels Radio, special guest Andrew Guttormsen discusses the value of community and its impact on businesses.

One of the main benefits of community is the opportunity for members to connect with each other and form relationships. This can lead to the formation of new businesses and collaborations, as seen in ClickFunnels’ own examples of Inner Circle and 2CCX Coaching. The relationships formed within a community can be a valuable asset for members, providing support, advice, and authentic, meaningful connections.

Andrew Guttormsen emphasizes the importance of delivering value to the community. While it may seem overwhelming to constantly create content and provide value, the reality is that community members can contribute to each other’s growth and success. When a community works well, members deliver value to each other through their experiences, advice, and support. This takes some of the pressure off the community leader and allows for a more sustainable and engaging experience.

To achieve high engagement with a community, Andrew Guttormsen offers some practical tips. They suggest focusing on a few key activities or “signature gatherings” that provide value to members. These can include hot seat sessions, access to experts, book clubs, and feedback on work. By choosing a few key activities that align with the community’s goals and interests, leaders can ensure that they are delivering meaningful value to their members.

Building a community for learning

It is a powerful strategy for creating engagement and fostering growth. This episode highlights the various benefits of building a community, such as allowing members to contribute, learn from each other, and provide valuable insights and experiences.

One key aspect of building a community for learning is the concept of a “hot seat,” where members have the opportunity to share their expertise and teach others about their success in a particular field, such as affiliate marketing. This not only takes the pressure off the individual or organization leading the community but also provides valuable knowledge and perspectives from different members.

The podcast also discusses the similarities and differences between a community and a mastermind. While masterminds are typically smaller, curated groups, a community offers a broader experience and access to various resources and gatherings. The knowledge base built within a community through the sharing of ideas and problem-solving is an example of the added value that goes beyond a small mastermind component.

When it comes to growing and moderating a community, the podcast offers some tips. It is important to start with clear goals and define the criteria for membership. Some communities may require an application process and review, while others may have a more open approach. Engaging with potential members through one-on-one conversations and understanding their needs is crucial to ensure that the right people are part of the community.

Onboarding new members is another important aspect of building a community for learning. By setting the right expectations and providing a seamless onboarding process, leaders can maximize the chances of success. This can include asking the right questions, vetting potential members, and clearly understanding what they need from the community.

Listen to the full podcast episode here.