A lot of salespeople get into this belief that there’s one sales pitch to rule them all.
They may try using that same script for every sales presentation they get into, constantly trying to evolve it to make it “better” when, in reality, there is no one-size-fits-all approach to sales.
This huge mistake often leads to sales “slumps” and poor performance, dwindling their confidence and making them look for the next easy sale.
Understanding that there is no one-size-fits-all approach, though, and being flexible with a variety of approaches and scripts can help eliminate the slumps and help generate more closed deals.
Being able to adapt to your customer’s responses is what really works — with the script being the foundation that you build on, using the responses you get from prospects to move the conversation forward.
If you want to learn how to adjust your approach based on how your prospect reacts, this guide is going to be a game-changer for you.
In it, we’re going to break down what goes into a pitch, give you examples of 5 of the best sale pitches we’ve ever seen, and help you start building on the foundations you already have so you’re able to think on your feet and get more deals across the finish line.
Before we get into that, though, let’s take a second to break down exactly what a sales pitch is — and isn’t.
What Is A Sales Pitch?
If you’re brand new to sales or have a misconception about what a “pitch” is, at the root of the word is a speech that you’re giving to persuade someone to make a purchase or take action.
The goal should be to deliver a focused message to your prospects with the goal of convincing them to do something that you believe is in their best interests.
Where this gets confusing, though, is that many people believe a sales pitch is just a slide presentation that breaks down an offer.
But it’s so much more than that.
To help you see what we mean, check out these examples of different styles of pitches:
| Type of Sales Pitch | Key Attributes | Ideal Scenarios or Uses |
|---|---|---|
| Elevator Pitch | Concise, usually 30-60 seconds, focuses on a unique value proposition. | Networking events, brief encounters with potential clients, introductions. |
| The Question Pitch | Starts with a thought-provoking question, encourages listener engagement. | Starts with a thought-provoking question, and encourages listener engagement. |
| The Storytelling Pitch | Establishing a connection with the audience, product launches, and brand awareness campaigns. | Situations requiring client reflection, and consultative sales, when the client is already considering a change. |
| The Problem-Solution Pitch | Highlights a specific problem, then presents the product/service as the solution. | Targeted sales meetings, when addressing known client pain points, solution-focused industries. |
| The Comparative Pitch | Compares product/service with competitors, highlights superiority. | Competitive markets, when facing well-informed clients, industries with clear differentiators. |
| The Data-Driven Pitch | Relies on data, statistics, and factual evidence to persuade. | The narrative form uses storytelling to engage emotionally, and relatable. |
| The Consultative Pitch | Interactive, focuses on understanding and addressing the client’s specific needs. | Long sales cycles, high-value products/services, relationship building. |
| The ROI Pitch | B2B environments, knowledgeable clientele, and industries where quantifiable results matter. | Emphasizes the return on investment, and focuses on the financial benefits. |
| The Fear-Selling Pitch | Focuses on the risks or negative outcomes of not using the product/service. | Cost-conscious clients, investment-heavy products, and scenarios where budget is a key decision factor. |
| The Inspirational Pitch | Uses visionary language and ideas to inspire and motivate. | Startup pitches, seeking investors, motivational products/services. |
As you can see from this list, a sales pitch is more than just a presentation or slide deck.
There’s quite a bit of psychology that goes into effectively persuading someone to take an action.
The pitch is also broken down into different components to help move people from being unaware of how what you’re presenting may be a solution to completely aware.
Components Of A Sales Pitch
An effective sales pitch is going to be structured and focused.
By laying out your pitch in a way that flows from beginning to end, you’re not only making it easier for you to move through the pitch, moving your prospects to your way of thinking, but also ensuring you can refocus if they start asking questions or introducing objections.
As a general rule of thumb, there are specific components you want to include in your pitch:
- Problem – One of the first things you want to do is introduce the pain point. Break down what the pain point looks like for your prospects. This will help them see that you understand what’s bothering them and what they want to solve.
- Agitation – After you’ve introduced the problem you can start to agitate the pain points that the problem creates in their lives. Describe how the situation shows up in their life and what might get worse if they’re unable to solve it.
- Solutions – Then you can begin introducing potential solutions to the problem. In the case of a sales pitch, that would begin with the product or service that you’re offering. You can showcase how the offer has been designed specifically around the problem they’re facing.
- Benefits – You can break down the benefits of the offer, what the future would look like, how it would transform the problem they’re struggling with, and what having that solution is supposed to look/feel like.
- Urgency – To wrap up your sales pitch, you’ll want to include some form of urgency and even social proof. Urgency will help people see why they need to take action now while social proof will show them how other people similar to them have benefitted from the offer.
Based on these components, you can see how your sales pitch should flow from introduction to close.
Now, to help you see what each of those components looks like in action, we’ve collected 5 of the best sales pitches we’ve ever seen.
5 Sales Pitch Examples
Each of these sales pitch examples combines the components above into an effective presentation.
As you’re watching through them, take notes on specific areas that stand out to you so you can begin working them into the sales pitches you make to your prospects.
#1 – The Pitch by Don Draper
The pitch by Don Draper in the TV show “Mad Men” for the Kodak Carousel slide projector is often hailed as one of the most memorable and effective pitches in television history.
This is a great pitch because it establishes an emotional connection.
By labeling the slide projector as a “time machine”, Don Draper elevates it from a simple piece of technology to a vessel for re-living cherished moments.
He uses storytelling to make the technology personal and relatable while showing that he understands his audience, almost better than they understand themselves.
His pitch resonates deeply with them as it touches on the desire to preserve and revisit family memories.
You’ll also notice that the pitch is devoid of jargon. There’s no complex terminology or technical details to digest.
He closes out the pitch with a powerful statement that ties back to the emotional side of the offer.
Each of these components functions flawlessly together to make this one of the best sales pitches we’ve seen.
#2 – Shark Tank – Scrub Daddy Pitch
The TV show “Shark Tank” is host to some amazing pitches.
One, in particular, is the Scrub Daddy product.
Based on their success with the TV show and the pitch they made to the Sharks, Scrub Daddy has since gone on to sell almost $700 million worth of products.
The pitch was so powerful that it created a bidding war among the Sharks.
Rather than just take our word for it, though, watch the video below to see it in action.
As you can see, their pitch included a demo of the product and identified a major problem in homes, as well as a need for a non-scratching, hygienic cleaning tool.
Scrub Daddy was presented as the solution to that problem.
Throughout the pitch, Krause also displayed a great deal of confidence and enthusiasm for his product.
He was prepared for questions that he knew the Sharks would ask as well as potential objections and had responses for each of them.
All of this combined with his clear business plan, costs associated with production, retail price points, and marketing strategies helped him secure a deal.
#3 – Sales Pitch From Oatly
With so many different options available for consumers, Oatly needed a way to stand out.
And instead of being given an opportunity to pitch their potential customers in person, they have to rely on a written message to get their point across.
That means the message they’re using needs to be incredibly focused, call out the problem, speak to their product as being the solution, and paint a clear picture of what life after purchase looks like.
To see how well they’ve done with their pitch, take a look at it below:
Now, we can break down exactly what makes this pitch so great.
First, it directly addresses the target audience. In this case, they’re looking to pitch the product to baristas and make it very clear in the first sentence.
Then, the product benefits are clearly highlighted, comparing Oatly to problems that baristas may have experienced with other, similar products.
The message is expressed with a casual tone, which fits the brand image and helps communicate the message in a way that is likely to resonate with their target audience.
Their audience is encouraged to give the product a try and see the results for themselves while highlighting the versatility of the oat milk and the different ways it can be used.
Finally, the message doesn’t follow a standard style of sales pitches so it’s memorable and has a better chance to stand out against other messages or advertisements.
#4 – Ryan Rob’s Sales Pitch
Another great pitch is this email from Ryan Rob.
He’s sending this message to a potential prospect about working together on content marketing campaigns.
As you can see in the message, it’s focused on what’s in it for the person at the other end of the line and how Ryan can help them solve a major problem.
Take a look:
Now, diving into why this pitch is so great, one of the biggest reasons is that it’s incredibly personalized to the person he’s reaching out to.
He touches base on why he’s reaching out, how he found them, the content from them that he loved the most, and letting them know that he’s already provided value to them before asking for anything.
He’s also provided a ton of social proof and credibility so the person reading the message knows it’s not just a random person trying to get something out of them.
His intention with the message is very clear — he wants to work on content marketing campaigns and has a large, reputable network to tap into.
Ryan wraps up the message by being flexible in his communication. He realizes the person he’s reaching out to may not be the right person to contact but has opened the door to communicate with someone on their team — who may be the right person.
Finally, the message is incredibly conversational instead of being stuffy and overly professional, making it instantly stand out among other emails in their inbox.
The call to action at the end followed by a link to help them research more about who he is helps seal the deal.
#5 – Expert Secrets Now Sales Pitch (Video Sales Letter)
Our 5th great pitch comes from the Expert Secrets Now offer.
It’s a video sales letter that takes what you’ve learned with each of the previous pitches we’ve featured and amplifies their effects.
Like previous pitches, since this is a video sales letter, it had to be perfect from the get-go.
To see why it’s so great, take a look at the video below — then we’ll break it down:
Now, to help you understand why the pitch is so great, take a look at Russell’s approach.
He starts out by affirming the audience is listening and engaged, validating their expertise and experiences while positioning himself as someone who has gone through the same journey.
Then, he taps into common desires to share their message while having an impact, addressing the struggle of reaching an audience.
He also points out that there is an existing demand for the listener’s knowledge with people actively searching for it. This helps create a sense of urgency and potential fear of missing out if they don’t take action on what he’s giving them.
Finally, he introduces the solution — in this case, a book that can be used as a tool to help the audience package, market, and distribute their knowledge as effectively as possible.
By mentioning that he has helped other people succeed he is instilling social proof and credibility. It suggests that his methods are tried and tested.
The pitch is wrapped up with a CTA that offers to send the audience a free copy of his book with Russell covering the cost of the book and shipping. This free offer helps lower the barrier to entry and makes it easy for the audience to take the next step.
The audience is sent to a landing page where Russell can collect their information and send a free copy of his book.
You can create this same type of funnel inside of ClickFunnels.
When you log into your account, you can find 100’s of professionally designed, high-converting templates ready to start editing using the drag-and-drop editor.
And if you don’t already have an account, you can click here to start your free 14-day trial now.
What Not To Do When Preparing A Sales Pitch
Now that you’ve seen what a good pitch looks like, let’s take a minute to break down what you should avoid doing when you’re preparing your pitches.
Don’t Waste Time Selling To Unqualified Prospects
One of the biggest mistakes you can make is trying to pitch unqualified prospects.
Spending time focusing on unqualified leads means you’re not focusing on prospects who are more likely to convert — which translates to you wasting your time and energy.
To avoid this, make sure you understand who in your audience is closest to the goal line.
Ensure they have a problem that can be solved or that they can benefit from your offer in some way.
Then, focus your attention on helping those people find the solution they’re looking for.
Don’t Ignore the Decision Makers
In sales, there’s a phenomenon called a “one legger pitch”.
It means that the pitch is being given to someone who isn’t the actual decision-maker.
This can create a ton of headaches for you because you’ll either have to wait until the decision maker is available to be pitched or you’ll have to send the non-decision maker away with information.
By the time they present that information to the decision-maker, a lot of it gets lost in translation.
That means you’ll likely lose the sale because you weren’t speaking directly to the decision-maker.
To avoid this, make sure you’re speaking to the goals that the decision maker has and that they understand how the solution you’re providing can directly benefit them.
Don’t Use A One-Size-Fits-All Approach
Avoid making the same pitch to anyone and everyone who will listen.
For instance, decision-makers are often focused on ROI while end-users are more concerned with usability, efficiency, or how the product/service will make their lives easier or better.
That means you’ll want to craft your message to address the specific concerns and interests of each portion of the audience.
Making the same pitch to a decision maker that you would make to an end-user would leave them scratching their head, feeling like you’re wasting their time.
Don’t Create Information Overload
One of the biggest mistakes people make with their pitch is trying to provide too much information.
Take Russell’s pitch for Expert Secrets Now, for instance.
He didn’t spend an hour going into the details of what’s in the book.
Instead, he focused on the end result and benefits, the problems people were experiencing, and how they could get a copy of the book for free.
If he overloaded the pitch with too much information, it would have left his audience overwhelmed and unable to move forward with his offer.
Don’t Forget A Call To Action
For your pitch to be effective, you want to let people know how to take action and the steps they should take if they’re interested in what you’ve offered them.
A call to action helps you measure how effective your sales pitch has been by tracking how many people follow through on the CTA that you’ve given them.
When you’re creating a CTA, you want to keep it clear and specific.
Imagine you’re giving a sales pitch for a new project management software.
A non-specific CTA would be something along the lines of “Visit our website for more information.”
A specific CTA would be along the lines of “To start streamlining your team’s projects today, click below to sign up for a free 30-day trial. It takes less than two minutes to register.”
It clearly spells out what people need to do to take advantage of the offer you’ve made.
And to make that process possible, you want to drive people to a landing page where they can claim the offer. You can use a tool like ClickFunnels to quickly and easily create those pages.
If you’re not already a ClickFunnels member, click here to start your free 14-day trial now.
Then, when you log into your account, you can start choosing from 100’s of different professionally designed, high-converting templates ready to match your brand and vision.
You can easily edit any of the templates using our drag-and-drop editor to plug in your sales pitch, your CTA, your branding, product images, etc, while making it as easy as possible for people to grab the offer.
By using the strategies we’ve given you in this guide, understanding the pitches we’ve showcased and what makes them so great, and then using a tool like ClickFunnels to drive people to, you’ll be creating more effective pitches every time.