Sales funnels are a systematic way that entrepreneurs and marketers generate leads, make sales, and grow their businesses.
In fact, there’s often a correlation between businesses who’ve identified their sales funnels and businesses that achieve success. Here’s how Matt Ackerson puts it over at Growbo…
According to Salesforce, a full 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales. Coincidence? I think not. Without a working sales funnel, it’s near impossible to convert leads into sales.
We agree!
But what does an effective sales funnel framework look like?
Below, we’ve got 7 different options for you. Choose the one that fits your needs and then click the link below to start building your first sales funnel for free!
Build Your First Sales Funnel For Free!
1. Tripwire Funnel
The Tripwire Funnel is a sales funnel framework that’s designed to get new customers in the door.
You can drive cold traffic (ads) or warm traffic (email list) to this funnel and get a good amount of conversions.
It starts with an irresistible offer — some sexy product or service with a huge discount. For example…
Keep in mind that, while this product is promoted as “free”, it’s critical that the visitor has to enter their credit card information and pay some amount of money at this step.
This is because the magic of this funnel happens after the visitor enters their payment and shipping information and clicks through to complete their purchase. Then they see something like this…
This is the slightly more expensive thing that you’re actually trying to sell them. And since the person is already in the buying mindset — and since they already took the highest-friction step of entering their payment information — this upsell (or as we call it, One-Time-Offer) gets a very high conversion rate.
The Tripwire Funnel finishes with a confirmation page that looks something like this…
Get Your Free Tripwire Funnel Template Here!
2. Webinar Funnel
Webinars are by far one of our favorite sales funnel frameworks here at ClickFunnels.
They generate leads on the front-end — when you get people signed up for the webinar — and they make sales on the backend because at the end of every webinar is a compelling sales pitch.
Here’s a high-level view of what the funnel looks like…
It starts with a registration page — this is just your sales page where you get people signed up for the webinar.
Make sure your topic is something super interesting and exciting to your target market. Russell has a great piece of advice for coming up with a compelling topic in the 2nd tip of the video below…
After people sign up, they’ll be taken to one or several indoctrination pages — the goal of these pages is to build anticipation and excitement so that they attend the upcoming webinar.
They will receive emails and notifications about when the webinar is going to happen.
If they attend, they will receive tons of free value and an awesome offer at the end of the presentation.
There’s also typically a replay that you’ll send to people who didn’t attend the webinar.
That’s simple enough.
But what should you say in the webinar? How do you run a webinar that converts people into paying customers?
And click below to get your free webinar funnel template!
Get Your Free Webinar Funnel Template Here!
3. Auto Webinar Funnel
We’ll make this quick and sweet.
An auto-webinar funnel is exactly the same as a webinar funnel — except on autopilot.
Once someone signs up for the webinar in this case, they can watch it right away and don’t have to wait until a later date for you to go live.
This typically increases the number of people who actually attend the webinar.
However…
We don’t recommend starting with an auto webinar funnel.
Instead, run normal webinars until you stumble upon a presentation that really nailed it — people didn’t just sign up, but they also bought like crazy at the end.
That’s your ticket.
Turn that into an auto webinar and benefit from massive lead-generation and customer acquisition on autopilot.
You can start building an autowebinar funnel for free with ClickFunnels!
4. Squeeze Page Funnel
The Squeeze Page Funnel is one of the simplest sales funnels — but don’t let that deceive you… it still packs a punch!
A squeeze page is a simple but effective sales funnel for generating leads and growing your email list online. Typically, it consists of two pages (a landing page and a “thank you” page).
On the landing page, you try to compel people to give you their email addresses by offering them something that they want.
This could be something as simple as asking them to sign up for your free email newsletter…
Or it could mean offering them something for free — a lead magnet — in return for their email address…
So what could you offer? Check out our lead magnet guide over here to get some ideas.
5. Product Launch Funnel
Launching a product and want to draw as much attention to it as possible?
That’s exactly what the Product Launch Funnel is designed to do.
Here’s what it looks like…
First, you send traffic to a squeeze page where people can opt-in to stay updated on your new product’s progress and launch date. The only goal here is to get the person’s email address.
You can also add a survey pop-up to this page to collect valuable information about what your target market wants most from the product.
Next, over a few weeks or months, you send that list of subscribers to Product Launch Pages, each of which is meant to build excitement and suspense, and create word-of-mouth buzz around your upcoming product. This is an extremely important part of this funnel — you must create anticipation before launching.
Finally, you send that list of people to your official launch page where they can purchase your new shiny product.
With this funnel, when launch day comes, you will have people lining up to buy your new product.
6. Video Sales Letter Funnel
In today’s world, a lot of people prefer to watch content rather than read content.
Just check out these stats…
- 54% of consumers want to see more videos from the brands that they love.
- Videos are a consumer’s favorite type of content to see on social media.
- Video marketers get 66% more qualified leads than their video-less counterparts.
- The average person spends 88% more time on a website page that has video content.
- And 72% of people want to watch a video to learn about a product or service.
That’s why we created the Video Sales Letter — this funnel is perfect if you prefer creating video content rather than writing your sales copy.
It’s the same as most other sales funnels, but with a focus on video.
First, you have the sales letter page where prospects can enter their buying information, then the OTO (One Time Offer) page, and finally the order confirmation page.
Here’s what that might look like…
You can click here to get a free video sales letter funnel template!
7. Application Funnel
Want to learn more about your customers before they opt-in or buy?
Or maybe you have a high-ticket offer and you want to prequalify leads before getting on a call with them.
That’s what the Application Funnel is for!
It helps you get more information about the leads you’re generating and it also makes your offer seem more exclusive and desirable to your target market — because they have to apply to get access.
First, you have a page with a video and a CTA driving the prospect to the application page.
If they try to leave, the exit-intent pop-up attempts to snag just their email address.
If they click through, they go to the application page where they can give you lots of valuable information, and then finally, the “Thank You” page.
Here’s what that might look like…
Final Thoughts on Sales Funnel Frameworks
Sales funnels are important for growing your business.
But not all sales funnels are created equal.
Many sales funnels don’t convert as well as they should — others convert in an amazing way that makes growing the business easy.
Above, we’ve shown you 7 different sales funnel frameworks that are proven to work.
Choose the one that fits your business the best and then click below to start building for free!