Who likes sales phone calls?
I’m pretty sure most of time, you find answering the phone bothersome especially if all you get are cookie-cutter sales messages or canned responses and spiels. If you’re on the end making the calls, the responsibility falls on you to engage the prospect and talk them into availing of your offer and closing the sale
To help you on your way into being a salesperson extraordinaire, we’ve collected 5 tips you have to take note of when calling your prospects and closing that sale!
Evoke A Sense Of Urgency And Give A Deadline For The Offer
Having a sense of urgency and providing a deadline to your offers and promotions is a good way to compel your prospects into seriously considering your offer. By giving your prospects a deadline, they will be given a clear-cut notion that your offer is only for a limited time and that only those who act fast will have the privilege to avail of your promotion.
A good tip is to let them know that the deadline is close and ask them if they need more time to think before the deadline so you can call them again at a given date. Another tip is to remind them that an offer (oftentimes, in the form of a discount) is nearing its expiration and that your prospect should act fast before it reverts back to its original price.
Another way you can do this is to evoke a sense of scarcity in the event you get a “no”. For example, you can inform your prospect that sales are going fast and you only have X amount of slots before your offer runs out.
Clarity Is Important
Now, you might think that this will put off your prospects, but on the contrary!
You may find this tip too straightforward, but it’s also important to let your customer know that the goal of your call is to close the sale. You can go ahead and ask them if they’re ready to buy or when you can send them the terms and conditions and when they would like to avail of your service.
Providing clarity from the get-go will allow your customer to focus more on the points you will discuss. Having a sense of clarity, will provoke interest in your customers to allow you to further discuss the next steps needed to close the sale.
Whether it’s scheduling or setting up another call, your price packages, available promotions and offers, payment options, or your terms and conditions, having a clear understanding of all these will enable you a to close your sale in more efficiently.
TIP: As much as possible, you have to avoid small talk. Clarity, remember?
Know The Price Points And Offers Of Your Competitors And Point Out The Advantage Of Availing Your Offer
If you’re already a seasoned veteran in sales, you’ll know that knowing everything there is to know about your product. services, offers and promotions is not enough. This is especially true when you’re trying to close your sales funnels leads on the phone.
Aside from knowing everything on your end, it is also important to know about the price points and offers of your competitors. Most of the time, you’re customers will say “no” because they find a certain offer from your competitor far more rewarding as compared to your offer. This is where you will have to lay out how your offer differs and why it is to your customer’s advantage to consider buying from you instead.
For example, if they say “no” because a certain offer from your competitor costs less than your offer, you can point out the difference in value-added features and the actual cost of these features which they will be getting at a minimal cost.
Get Your Prospects To Talk
Getting your prospects to do the talking (most of time, if possible) will mean that you are in the right track. By asking the right questions, you will get to know what they need, their challenges, their problems, their goals and what they expect from the service you are offering.
Most sales phone calls always end up with the salesperson doing most of the talking, and a lot of times, that will not get you anywhere. The goal here is to create a connection with your prospect. You have to know what they need and what they want from your services. This is a clear indication of their interest in availing of your service.
Get The Decision Maker To Listen To You
Now, this may be the trickiest of all. Once you get the decision maker to listen to your pitch, the chances to close a sale is a step closer. The most important thing to remember here is to observe courtesy. Remember, you’ll be speaking to the decision maker. The key here is to give them the impression that you respect them and you value their importance.
In the event that the decision maker doesn’t have the time to thoroughly discuss, give them a brief overview and ask them if they could find the time for a more comprehensive discussion. If, however, they think it is of their interest to hear your pitch, remember to pitch in your offer in such a way that it answers most of the frequently asked question asked during a sales call. Get them to really consider your pitch by pointing out every detail of your offer without having to make the call lengthy. You should also consider that most decision makers are busy and that they may have already received pitches closely similar to yours.
Key Takeway
Remember that your goal here is to actually engage with your prospect. You have to form a connection and undestand your prospect to align their needs, goals, problems, challenges to your sales talk messages. You have to know how your service and your offers provide solutions to their needs and present all of this in such a way that your prospect never has the chance to say “no”.
What are your strategies to successfully close a sale on the phone?
Comment your tips below!