We entrepreneurs are a different breed. There’s a spring in our step. An excitement in the air. We feel it when we wake up. It’s a sense of enthusiasm for life. The potential for opportunity. We’re not the same as others. Nope. Not one bit. We’re prebuilt with a sense of purpose. Passion. Devotion to our cause. We have goals and aspirations and we’re willing to do what it takes to see things through.
We love to build and tinker. Sleepless nights aren’t the exception. They’re the norm. But one place most entrepreneurs struggle isn’t in product creation. Nor is it in designing or building out a valuable service-based business. It’s in marketing. Why? Because we have a singular focus. Drive. Purpose. We fire then we aim. Not the other way around. But birthing a business is way different than raising one.
The truth? Marketing isn’t sales. It’s not product creation either. Where most entrepreneurs fail isn’t in the formation of the business. It’s in finding online marketing strategies that actually make money fast. Strategies that help you grow and scale quickly. After all, money loves speed, right? So if you’re not marketing your business (online or offline) every single day, then what are you waiting for?
Which Online Marketing Strategies Work Best?
Sometimes it’s hard to see the forest through the trees, right? It’s hard to focus on marketing when you’re knee-deep in building a business or trying to find ways to make money and keep that business alive. The question is, what online marketing strategies work best? What strategies will grow your business fast, help you make money, increase sales, boost average order values and skyrocket revenue?
There are so many online marketing strategies that work. But not all of them work fast. Some are painstakingly slow. But all of them take effort. A lot of it. They take sacrifice and hard work. But you’re already used to that, right? Since your time is limited, you have to pick and choose ways that will produce results as fast as possible. The goal is to make money now. Not tomorrow.
With so much going on, the time is now to generate sales and get cash in the door. The time is now to move the needle and do things that will make a clear difference in your business and your income. So what works best? When you boil it down, 8 incredibly powerful online marketing strategies can supercharge your earning potential. Wield these marketing strategies the right way and the sky is the limit.
1. Sales Funnels
What are sales funnels? I call them magic little money-making machines. Why? Because they can singlehandedly skyrocket your sales overnight. Yes, they’re that powerful. And there’s a reason for that. It’s because, just like you, they have a singular goal. Not like websites. Websites overwhelm you with choices. Not sales funnels. They have a singular focus. One pathway forward. That’s it.
When you remove all the noise and options something magical happens. You’re left with a choice to proceed. It’s either yes or no. Do you fill out the lead form or not? Will you complete the application or leave? Purchase the product or not? Buy the upsell or pass? It’s always just one choice. Not many. One. And that’s why sales funnels convert, on average, at 137% higher than websites.
Sales funnels are used in different scenarios for different objectives. Some funnels generate leads. We call those lead generation funnels. And they come in many forms. They can be squeeze pages, reverse squeeze pages, lead magnets, bridge pages, online surveys, application pages, and so on. There are funnels that sell a product or service. They can be sales letters or video sales letters, 2-step tripwires, membership funnels, and so on.
There are also funnels designed to increase the average order value of your customer. Meaning that you can get your customers to spend more money. These are through upsells and downsells. Order bumps. Subscription add-ons. Online courses. And so much more. There is literally a funnel for every scenario. The key is to know what funnel to activate at what stage of the process.
Understanding the Sales Cycle
There is a cycle to sales in every business. Most people who try to go for the jugular fail. Meaning that they push ads to a page hoping for a sale and wonder where all their ad dollars went. If you’re struggling with this please pay attention. There is a cycle to sales. A very small percentage of sales happen quickly. A person must know, like and trust you for a sale to happen.
Ever wonder why social media influencers can make so much money so fast? It’s because people know, like and trust them. They spent years building a following. And that following trusts their opinion. Similarly, that’s why we use lead generation funnels to generate a lead first, then build rapport. We start marketing to them via email to build that relationship. And then we encourage them to purchase from us.
And it’s far less expensive to generate a lead than it is to make a sale. That’s where lead generation funnels come into play. Funnels will help you make money fast, in your sleep, and from your phone. It’s the fastest possible way you can make money. Period. In any business. In any economy. It doesn’t matter what niche or industry in. You must use funnels.
2. Social Media
Social media is one of the best online marketing strategies to make money fast and grow your business in the blink of an eye. Why? Because the entire world is congregating on social media. But instead of consuming content you must produce it. And you must produce it often. Don’t make content then disappear. You won’t gain traction like that.
But if you’ve ever wondered what the difference is between those who make a lot of money on social media and those who fail, here’s the scoop. You must use social media to agitate the problem people are facing. Talk about the objections. The obstacles. And make sure that your social media account is connected to a hero page (or hero funnel).
Every social media profile allows you to place a link to your “site” near your bio. Most make the mistake of placing the link of an actual website. Why would you do that? Place the link to a hero funnel. A hero funnel is designed to bring a prospect into your world. It’s a form of a lead generation funnel. Prospects fill out their contact details and they join your email list.
Once a prospect is on your email list, that’s traffic that you now own. When people see you on social media or search for you and find your site that’s not traffic you own. That’s traffic you don’t even control. Paid ads are traffic you control. There’s a big difference. But your entire goal should always be to convert traffic you control and don’t control into traffic you own. That’s how you get really rich in life.
3. Email Marketing
If you’re not building an email list what are you waiting for? Email marketing is the single highest returning investment in online marketing. Why? Because you own that list. These are people who already know you. People that you’re developing a relationship with. You’re sharing stories and your journey with people who now have a vested interest in what you do.
If you don’t understand the ins and outs of how you can use this online marketing strategy, let me explain. When people first become aware of you they might see you on social media or come across your content somewhere on the internet. Maybe it’s a post on TikTok or a video on YouTube. Wherever that is, those people now have a general idea of who you are.
But it’s not until they raise their hand and show interest that you can collect their contact details. You do that by using some kind of lead generation funnel. You give them free value like a lead magnet. This creates reciprocity. However, your work isn’t done. Yes they’re aware of you. Yes they’ve shown interest. Now you must create desire and get them to take action. That’s where email marketing comes into play.
Still, you can’t be boring in email. You must entertain and engage. Use the Seinfeld email sequence. You remember Seinfeld, right? The show about nothing? Your emails should be designed similarly. Except, those emails are a Trojan Horse. Because while you’re engaging and entertaining them, you’re also selling them on whatever it is that you’re peddling.
4. Affiliate Marketing
To make money and grow your business fast, you need affiliates. Affiliate marketing is the key to unlocking untold riches. And it’s one of the most effective online marketing strategies out there. So how do you use affiliates to grow your business and make more money? Affiliate relationships are grown and fostered over time. They don’t happen instantly.
However, you can use popular affiliate platforms like Rakuten, CJ, Clickbank and others to tap into an affiliate army of people willing to promote your affiliate links and make money. They’ll use social media, video marketing, content marketing and many other approaches. The goal is to create an army of people selling for you day and night around the clock.
The question most people have is how do you track affiliate sales? If you do set up an affiliate program how do you know who sold what? If you’re using a traditional website, that answer is far more complicated. It often involves custom coding. But if you’re using a sales funnel on our platform, you can leverage some of the built-in affiliate tools to track affiliate sales.
You can also make money as an affiliate by selling things for others. This is especially useful when you have an existing audience somewhere. You can sign up as an affiliate to promote our software here. Or you can promote other affiliate offers as well. Make sure you pick something that has traction. For example, ClickFunnels has paid out well over $140 million to its affiliates.
5. Webinars
Webinars are presentations designed to help shift a prospect’s false beliefs. It’s engineered to disrupt the narrative they have embedded in their mind. This shift in beliefs helps you sell whatever it is that you’re selling. Why shift false beliefs? Because, whether they know it or not, a prospect’s false beliefs keep them from purchasing what you’re selling.
Webinars are designed for mid to high-ticket products and services. These are often long presentations that take roughly 90 minutes to 2 hours to complete. And they must be engineered the right way to help shift the tides in your favor. Why is this online marketing strategy so powerful? Because it can transform your business and increase your income rapidly.
The framework for building an effective webinar is found here. You can also learn more about how you can build a webinar by reading Expert Secrets. This book breaks down webinars from front to back and teaches you how to implement every element of it successfully. While webinars may seem like a lot of work at the outset, they’re one of the best tools for making money online.
6. Video Marketing
Video marketing platforms like YouTube are powerful. They’re used by billions around the world. Content on YouTube can go viral and transform your business and your life. However, starting out on YouTube is very slow. It takes time and patience. And it requires consistently posting even when you’re not seeing any results. That’s just how it works.
Video marketing is a competitive space. Everyone is vying for attention. But not everyone has it. And attention is the name of the game. So how do you use this online marketing strategy to grow your business and make more money? At the end of the day, videos can propel you or your content forward to reach a huge audience.
Video marketing is about branding. It’s about tackling the objections that people have. It’s about sharing stories and experiences. You must be authentic and real because people can see right through it. If you take that approach and have an overall desire to add value, you will succeed in the long term with video marketing.
7. Paid Ads
The most obvious strategy to use when marketing online is to run paid ads. Turning on paid ads is like turning on the faucet for traffic, leads and sales. It’s that easy to start and stop the flow. But paid ads are not for everyone. You must understand the mechanics of the sales cycle and have the right funnels in place to ensure that your paid ad dollars aren’t wasted.
Have a sales funnel in place before you run paid ads. And use the hook-story-offer framework for your ads and your funnels. Every ad should have a powerful hook, story and offer. Every page should do the same. The hook is incredibly important. It must create curiosity and get a person to click. We’re not talking about clickbait. We’re talking about genuine curiosity.
You must use great copywriting to craft drool-worthy headlines, descriptions, and emails. Everything must be in place before you start running your paid ads. Things don’t need to be perfect. You should test everything. You’ll never know what works until you test. But the elements should all be there. This way, you can maximize the efficiency of your ad dollars.
8. Product Launches
Most people aren’t aware of how product launches work. This online marketing strategy involves sending well-crafted, perfectly-timed emails to an audience for a new product launch. Yes, that means you should have an email list. If you don’t have one, this strategy is harder to pull off. You can still do it, but the basis of a product launch relies on an existing list.
Product launches are usually broken up into a four-day sequence. The first three days are designed to drip valuable content in the form of videos. Those videos should tackle some element of the offer or objections around the offer. On the fourth day, you open the cart. That means that the offer is now available for purchase.
But a product launch uses human psychology to maximize results. You inform your list that the cart will only be open for a brief period. You use scarcity and urgency to get people to take action. Then, you have a countdown to closing the cart and the offer. This must be authentic. Don’t use automated systems to do this because they don’t always work properly.