How To Use AI Marketing Software To Transform Your Business

Some of the biggest companies, like Google, IBM, and Microsoft, are investing heavily in artificial intelligence (AI) and integrating it into their business processes.

But the exciting thing is that AI isn’t just for the tech giants. Businesses of all sizes can leverage AI marketing software to gain a competitive edge!

According to a survey from the Digital Marketing Institute, the number one way marketers and businesses are using AI is for the automation of routine tasks. Imagine the time and resources you could save by automating repetitive tasks that consume your daily schedule. Whether it’s handling customer queries, scheduling social media posts, or analyzing data…

But the potential of AI extends far beyond just automation. It can help you save time or money with virtually any marketing task you’re involved in. From enhancing your customer experience to optimizing your ad spend, the possibilities are endless.

If you’re unsure where to start, don’t worry.

We’ve prepared this blog to guide you through seven different ways to use AI in your marketing. Plus, we’ll reveal the most popular tools in each category, so you can implement these strategies right away.

Let’s dive in and explore how AI can revolutionize your marketing efforts!

Build Your Sales Funnel NOW With AI (Free)

What is AI Marketing Software?

AI marketing software refers to digital tools that are enhanced by artificial intelligence, allowing them to perform tasks that typically require human intelligence.

The nature of this software is complex and can feel overwhelming, but chances are you’ve already encountered AI in marketing without even realizing it.

Take Amazon, for example.

Since the early 2000s, Amazon has been using AI technology to provide personalized product suggestions to its customers. This feature uses data from your past purchases and browsing history to recommend products you’re likely to be interested in, enhancing your shopping experience.

Another example is Facebook. In 2017, Facebook started allowing developers to build AI-powered chatbots. These chatbots help businesses initiate more conversations with customers without the significant time investment typically required for such engagement.

In the early 2000s and 2010s, the use of AI in marketing was mostly restricted to companies with large budgets or cutting-edge developers.

However, the landscape has changed dramatically.

With the launch of user-friendly AI software like ChatGPT, there has been an explosion of AI-powered marketing tools that are accessible to everyone.

Even better, many of these tools are free at their most basic level, which means businesses of all sizes can take advantage of them. There are now thousands of tools specifically designed to help with various marketing tasks, from content creation and email marketing to customer service and data analysis.

This list will cover some of the most popular AI marketing tools available today…

Smart Funnels — Build your sales funnels in just 10 minutes with an AI by just answering a few questions.
Jasper — Helps with content creation, including blog posts, social media content, and marketing copy.
Surfer SEO — Analyzes SERPs, provides insights on relevant keywords, and offers suggestions to improve content quality and rankings.
Canva — Offers templates, stock photos, and easy editing tools for creating visually appealing content for social media, websites, and other platforms.
Looka — Looka is an AI-powered logo design tool that helps businesses create professional brand identities.

However, it’s worth noting that there’s likely a tool out there for almost any marketing-related task you’re currently spending time on.

Whether you’re looking to automate routine tasks, enhance your customer interactions, or optimize your marketing strategies, AI can help you achieve your goals more efficiently.

Benefits of Using AI in Marketing

The core benefit of AI is that it helps business owners and marketers work faster. Any digital work that is repetitive, time-consuming, or based on patterns is ripe for being replaced by AI.

But that’s not the only way you can use AI software in your marketing.

Here’s what the Digital Marketing Institute found were the most popular ways businesses are leveraging AI, according to their survey:

Automation of Routine Tasks (68%) AI excels at automating repetitive tasks, freeing up your time to focus on more strategic activities. For instance, AI can handle tasks like scheduling social media posts, sending out email newsletters, and managing customer support queries. By automating these routine tasks, you can ensure consistency and efficiency in your marketing efforts.
Improved Customer Experience (46%) AI-powered tools can significantly enhance the customer experience by providing personalized and timely responses. For example, chatbots can handle customer inquiries 24/7, offering instant support and freeing up human agents to tackle more complex issues. This leads to faster resolution times and higher customer satisfaction.
Improved Targeting and Segmentation (45%) AI can analyze vast amounts of data to identify patterns and segment your audience more effectively. This allows you to create more targeted marketing campaigns that resonate with specific segments of your audience, ultimately driving higher engagement and conversion rates.
Enhanced Personalization (44%) Personalization is key to modern marketing, and AI can help you deliver personalized content and offers at scale. By analyzing customer behavior and preferences, AI can recommend products, create tailored content, and send personalized emails that are more likely to convert.
Predictive Analysis (39%) AI’s predictive analysis capabilities enable you to forecast future trends and behaviors based on historical data. This can help you make more informed decisions about your marketing strategies, optimize your campaigns, and anticipate customer needs before they arise.

You may not know it, but there could be a perfect AI tool that instantly saves you hours each week or month. Or, you could find an AI tool that dramatically improves the performance of your marketing.

7 Ways to Use AI in Your Marketing

Below, we’ve outlined seven ways to take advantage of AI, complete with real-life examples of the most popular AI marketing software available right now to help you get started.

1. Funnel Building

Creating a sales funnel can be a complex and time-consuming process. However, this task has become significantly easier and more efficient. One of the leading tools in this space is Smart Funnels.

Smart Funnels is an AI-powered tool designed to simplify the process of building sales funnels. This tool helps you save time on several fronts, including writing copy, creating branding elements, and constructing the funnel itself.

With Smart Funnels, you can draft a complete sales funnel in less than 10 minutes!

Time-Saving: The primary advantage of Smart Funnels is its ability to significantly reduce the time required to build a sales funnel. What used to take hours or even days, can now be accomplished in mere minutes.
Automated Copywriting: Smart Funnels leverages AI to generate high-converting copy for your funnels. This means you don’t have to spend hours crafting the perfect message—Smart Funnels does it for you, ensuring your copy is optimized for conversions.
Seamless Branding: The tool also assists in creating cohesive and attractive branding for your funnels. Whether it’s choosing the right colors, fonts, or images, Smart Funnels ensures your brand is consistently represented across all stages of the funnel.
User-Friendly Interface: Even if you’re not tech-savvy, Smart Funnels’ intuitive interface makes it easy for anyone to create professional-looking sales funnels without any prior experience.

So how does it work?

Smart Funnels uses a combination of AI and user inputs to create a tailored funnel. Here’s a quick overview of the process:

Input Your Goals: Start by entering the main goal of your funnel, such as generating leads, making sales, or increasing webinar sign-ups.
Select a Template: Choose from a variety of pre-designed templates that fit your goal.
Customize Content: Provide some basic information about your product or service, and the AI will generate persuasive copy and suggest design elements.
Review and Launch: Review the generated funnel, make any necessary tweaks, and launch it. The entire process can be completed in under 10 minutes.

Click here to try it out for yourself!

Build Your Sales Funnel NOW With AI (Free)

2. Content Creation

AI tools have become indispensable for marketers and business owners.

These tools not only help in generating high-quality content quickly but also ensure that the content is relevant and engaging. Two of the most notable AI-powered content creation tools are Jasper.ai and ChatGPT.

Jasper.ai is renowned for its robust AI-powered copywriting capabilities. It stands out in a crowded market because of its ability to understand context and provide relevant content tailored to specific needs.

Key Features and Use Cases

Understanding Context: Jasper.ai excels in grasping the nuances of context, making it ideal for creating content that resonates with your target audience.
Versatile Templates: It offers a variety of templates to help you generate the exact type of content you need, whether it’s for email campaigns, product descriptions, or blog posts.

Content Types

Jasper.ai can assist in writing:

Email Copy: Craft compelling email campaigns that engage and convert your audience.
Product Descriptions: Generate detailed and persuasive product descriptions that highlight key features and benefits.
Blog Posts: Create informative and engaging blog posts to drive traffic and establish thought leadership.
Landing Page Copy: Develop high-converting landing pages that capture leads and drive sales.
Sales Pages: Write persuasive sales pages that encourage visitors to take action.

ChatGPT is perhaps the most well-known AI software currently available. Its versatility makes it a powerful tool for enhancing various aspects of your marketing workflow.

Key Use Cases

Content Creation: Use ChatGPT to generate ideas, draft blog posts, social media updates, and other content types quickly and efficiently.
Audience Research: Conduct detailed audience research by asking ChatGPT to analyze trends, customer preferences, and market data.
SEO Optimization: Improve your content’s search engine rankings by generating SEO-friendly headlines, meta descriptions, and keyword-rich content.
Writing Product Descriptions: Craft engaging and accurate product descriptions that highlight key features and benefits.
Creating Chatbots: Develop AI-powered chatbots for customer service, lead generation, and customer engagement.
Creating Marketing Strategies: Get assistance in brainstorming and planning comprehensive marketing strategies.
Generating Customer Surveys: Create insightful and targeted customer surveys to gather valuable feedback.
Summarizing Information: Use ChatGPT to condense large amounts of information into key points, making it easier to digest and act upon.

Best Practices

While ChatGPT can significantly speed up your marketing workflows, it’s essential to remember that it’s best used as an assistant rather than a final content provider. Here are some tips for getting the most out of ChatGPT:

Prompt Engineering: The quality of the output depends heavily on the quality of your prompts. Spend time crafting detailed and specific prompts to get the best results.
Editing and Refining: Always review and edit the content generated by ChatGPT. AI can sometimes produce errors or “hallucinate” information, so human oversight is crucial.
Iterative Process: Use ChatGPT iteratively. Generate drafts, refine them based on your needs, and then polish the final content to ensure it meets your standards.

The use cases for ChatGPT are virtually endless, making it a versatile tool in any marketer’s toolkit. By integrating ChatGPT into your workflow, you can enhance productivity and focus more on strategic tasks.

By leveraging the power of AI tools like Jasper.ai and ChatGPT, you can streamline your content creation process, improve the quality of your marketing materials, and ultimately achieve better results in less time.

3. Editing

Editing is a crucial step in the content creation process.

Two popular AI-powered tools that can greatly assist in this phase are Grammarly and the Hemingway App.

Grammarly

Grammarly is widely recognized for its comprehensive grammar and spell-checking capabilities. However, its functionalities extend far beyond basic proofreading.

Key Features and Use Cases

Grammar and Spelling Checks: Grammarly scans your text for grammatical errors and spelling mistakes, providing real-time corrections to ensure your content is flawless.
Enhanced Comprehension: It offers suggestions to rephrase your wording for better clarity and comprehension, making your content more accessible to your audience.
Versatile Integration: One of Grammarly’s standout features is its ability to integrate seamlessly with various platforms. You can install it on your computer or as a web browser extension and use it across multiple applications such as Gmail, Microsoft Word, Twitter, Apple Mail, WhatsApp, Google Docs, Facebook, and more. This integration allows you to receive content suggestions and corrections as you type, regardless of the platform.

By using Grammarly, you can enhance the quality of your writing, ensuring that your message is clear, concise, and free of errors.

Hemingway App

Named after the famous writer Ernest Hemingway, known for his concise and straightforward writing style, the Hemingway App helps you achieve similar clarity and brevity in your content.

Key Features and Use Cases

Readability Score: The Hemingway App provides a readability score based on U.S. educational grade levels. Many marketing resources recommend writing at a fourth-grade level to enhance comprehension, and Hemingway helps you achieve this by highlighting complex sentences and suggesting simpler alternatives.
Content Simplification: The app highlights long, convoluted sentences and common errors, helping you rewrite your content to make it more readable and engaging.
AI-Powered Rewriting: Hemingway uses AI to offer suggestions on how to simplify and clarify your text, ensuring your content is easy to understand.

Using the Hemingway App, you can streamline your writing, making it more accessible to a wider audience while maintaining the integrity of your message.

4. Chatbots & Customer Support

These tools can handle a multitude of tasks, from answering common queries to generating leads, thereby saving valuable time and resources.

Two standout tools in this category are Chatfuel and Reply.io.

Chatfuel

Chatfuel is one of the most popular AI-powered chatbot platforms available.

As an official partner with Meta, Chatfuel offers a robust and user-friendly solution for creating virtual personalities that can engage with customers in real-time.

Key Features and Use Cases

Personalized Chatbots: Chatfuel allows you to create a personalized chatbot through a drag-and-drop interface. This makes it easy to design a virtual assistant that can match your brand’s tone and personality.
Replacing FAQ Sections: Instead of having static FAQ pages, you can use Chatfuel to create interactive chatbots that provide instant answers to common questions, enhancing the user experience.
Lead Generation: Chatfuel chatbots can help bring leads into your sales funnel by engaging visitors, collecting contact information, and even qualifying leads based on their responses.
Time Savings: By automating responses to routine customer inquiries, Chatfuel saves you and your team significant time, allowing you to focus on more complex tasks.

Reply.io

Managing email communication can be a daunting task, especially when you have to respond to hundreds of emails each week. Reply.io addresses this challenge with its AI-powered sales email assistant.

Key Features and Use Cases

Automated Email Responses: Reply.io helps create compelling and personalized email responses, ensuring that each email is professional and engaging.
Outbound Email Campaigns: The tool can build and manage outbound cold email campaigns, automating the process of reaching out to potential clients.
Lead Scoring: Reply.io’s AI can score email responses to identify and flag potential leads, helping you prioritize follow-ups with high-value prospects.

With Reply.io, businesses can automate their email workflows, improve the efficiency of their outreach efforts, and ensure that no potential lead is overlooked.

5. Visual Content Creation

AI tools like Synthesia and Canva are making it easier than ever to create high-quality visual content without the need for advanced technical skills or expensive equipment.

Synthesia

Synthesia is the most popular AI video creation platform, renowned for its ability to generate professional videos, avatars, and voiceovers.

Key Features and Use Cases

AI-Generated Videos: Synthesia enables you to create professional-grade videos by generating video scripts using AI. This is particularly useful for businesses looking to produce video content without the need for microphones, recording equipment, or even appearing on camera.
Customizable Avatars: You can create personalized avatars that can deliver your message in a human-like manner, adding a personal touch to your videos.
Voiceovers: Synthesia offers high-quality AI-generated voiceovers, eliminating the need for voice actors and recording sessions.

Canva

Canva is already the leading graphic design platform, but its built-in AI features can further enhance your visual content creation.

Key Features and Use Cases

AI-Driven Image Generation: Canva’s AI tools allow you to describe the type of image you need, and the platform will generate examples that match your text, styles, and sizing requirements. This feature is perfect for creating unique and tailored visual content without the need for extensive design skills.
Design Templates: Canva offers a vast array of design templates for various purposes, from social media posts to presentations, making it easy to produce professional-looking graphics quickly.
User-Friendly Interface: With its intuitive drag-and-drop interface, Canva is accessible to users of all skill levels, enabling anyone to create stunning visual content.

6. Automation

Automation is a game-changer for businesses looking to streamline operations and reduce the workload associated with repetitive tasks.

Zapier is one of the leading AI-powered tools in the automation space, offering over 3,000 integrations that can save you significant time and effort.

Zapier

Zapier excels in connecting different applications and automating workflows, which it calls “zaps.” These zaps can automate a variety of tasks, ensuring that your business processes run smoothly and efficiently.

Key Features and Use Cases

Extensive Integrations: With more than 3,000 possible integrations, Zapier can connect a wide array of apps and services, enabling seamless data transfer and task automation.
Automation of Routine Tasks: Some useful zaps that can significantly improve your productivity include:
- Social Media Sharing: Automatically share new blog posts to your chosen social media platforms. This ensures your content reaches a wider audience without requiring manual updates.
- Lead Management: Automatically add new leads to your CRM whenever you generate contact information from ads, your website, or messaging apps. This keeps your sales pipeline updated in real time.
- Email Automation: Automatically send welcome or thank-you emails when you get a new sign-up or purchase on your website. This enhances customer engagement and nurtures relationships from the start.
- Customer Support: Automatically create a customer support ticket whenever you receive a complaint or request. This ensures timely responses and efficient issue resolution.
- Task Scheduling: Automatically schedule new tasks from platforms like Notion or Trello into your calendar. This helps you stay organized and ensures that no task falls through the cracks.

How to Get Started with Zapier

Sign Up: Create an account on Zapier and explore the available integrations.
Choose Apps: Select the applications you want to connect, such as your CRM, email service provider, social media accounts, and project management tools.
Create Zaps: Set up zaps by defining the triggers and actions for each automation. For example, a trigger could be a new lead captured, and the action could be adding that lead to your CRM.
Test and Deploy: Test your zaps to ensure they work correctly, then deploy them to start automating your workflows.

7. Market Research & Monitoring

Staying ahead in the competitive business landscape requires constant market research and monitoring.

AI-powered tools like AnswerThePublic and Brand24 can provide invaluable insights and help you keep a pulse on market trends and brand perception.

AnswerThePublic

AnswerThePublic is an excellent tool for gaining insights into the types of questions people are asking on search engines and social media platforms. This can help you tailor your content and marketing strategies to better meet the needs of your audience.

Key Features and Use Cases

Search Insights: AnswerThePublic aggregates data from Google, YouTube, Bing, TikTok, and Amazon to show you what people are searching for. This helps you understand the interests and concerns of your target audience.
Personalization: You can customize the search results based on location and topic, allowing you to focus on specific markets or areas of interest.
Content Ideas: Use the insights to generate content ideas, such as blog posts, videos, and social media updates. This ensures your content is relevant and engaging.
Handling Objections: Identify common objections or concerns that people have and address them in your sales pages or FAQ sections. This can help improve your conversion rates by preemptively resolving potential customer issues.

Brand24

Brand24 is a powerful tool for monitoring your brand’s online presence and managing your reputation. It continuously tracks various platforms and provides real-time alerts whenever your brand is mentioned.

Key Features and Use Cases

Comprehensive Monitoring: Brand24 monitors news sites, social media, blogs, forums, videos, and other online platforms. This extensive coverage ensures that you are aware of all mentions of your brand.
Sentiment Analysis: Its AI features analyze the sentiment of each mention, helping you understand whether the perception is positive, negative, or neutral. This allows you to gauge public opinion and respond accordingly.
Crisis Management: One of the best uses of Brand24 is to respond quickly to criticism or negative mentions. By addressing customer support issues promptly, you can prevent small problems from escalating into major crises.
Customer Engagement: Engage with your audience by responding to mentions and participating in conversations. This proactive approach can enhance your brand’s reputation and build stronger customer relationships.

Final Thoughts

AI marketing software offers significant benefits, primarily by saving time in your marketing workflows.

With its low cost, user-friendliness, and wide range of applications, AI is accessible to businesses of all sizes.

We’ve covered seven ways to integrate AI into your marketing:

Funnel Building: Use Smart Funnels to quickly create effective sales funnels.
Content Creation: Tools like Jasper.ai and ChatGPT help generate high-quality content.
Editing: Grammarly and Hemingway App ensure your content is polished.
Chatbots & Customer Support: Chatfuel and Reply.io automate customer interactions and email responses.
Video and Graphic Content Creation: Synthesia and Canva simplify creating professional visual content.
Automation: Zapier connects apps and automates workflows, saving time.
Market Research & Monitoring: AnswerThePublic and Brand24 provide valuable insights and monitor your brand’s online presence.