Trying to design your squeeze page?
Then you’ve come to the right place!
In this guide, we’re going to explain what a squeeze page is, where it fits into your sales funnel, and how to design one — plus 12 tips for making your squeeze page sing.
Let’s dive in!
What is a Squeeze Page?
A squeeze page is a single web page with the sole purpose of collecting leads.
Traditionally, this meant that a visitor would have to hand over their email address to access something — like an ebook, video, or course — but nowadays, you might also see companies using squeeze pages to get people to sign up for a free trial, join a waitlist, or even make a purchase.
The key thing to remember is that squeeze pages are designed to get visitors to take one specific action, and usually, that action is giving you their contact information so you can market to them in the future.
Squeeze pages are also sometimes known as lead capture pages or landing pages.
Where Does a Squeeze Page Fit Into Your Sales Funnel?
Now that we know what a squeeze page is, let’s talk about where it fits into your sales funnel.
Your sales funnel is the journey that your potential customers take as they move from being aware of your product to becoming paying customers.
A typical sales funnel looks something like this:
Awareness → Interest → Decision → Action
Your squeeze page sits at the very top of your sales funnel, in the awareness stage.
The goal of your squeeze page is to get visitors interested in what you have to offer so they’ll take the next step and give you their contact information.
Once you have their contact information, you can then move them further down your sales funnel by sending them targeted emails, running ads to specific landing pages, or even giving them a call.
By the way, in our Your First Funnel Challenge, you’ll build your first (or next) sales funnel side-by-side with the experts (100% free). Check out our full review here.
How to Design a Squeeze Page (Fast & Easy)
I’ll remember the day I realized I was no good at graphic design.
As an entrepreneur, it’s easy to think you can learn anything — and you can.
But some things… well, the time it’d take for me (and maybe you) to learn how to custom design a squeeze page from scratch that doesn’t look terrible… it’s just not worth it.
Instead, you can use software like ClickFunnels to create beautiful high-converting squeeze pages in minutes!
Just choose a template…
And then edit the page by dragging, dropping, and clicking…
Then you can easily attach your squeeze page to a custom domain (or leave it on your free ClickFunnels domain) and promote it to your audience.
You can even build an email list on ClickFunnels and create an email sequence to trigger when people sign up on your squeeze page — for delivering your lead magnet and/or upselling the new lead to another offer.
Easy peasy.
1. Keep it Simple
When it comes to squeeze page design, less is almost always more.
Your visitors should be able to quickly and easily understand what your offer is, what they need to do to get it, and why they should care.
If your squeeze page is too complicated or cluttered, you’ll likely lose potential leads.
Make sure your headline is clear and concise, your offer is easy to understand, and your CTA is impossible to miss.
Here are some additional tips for making sure your squeeze page design is clear and simple…
- Use short paragraphs and sentences
- Break up text with white space and images
- Use clear and easy-to-read fonts
- Don’t have super long scroll depth
Additionally, make sure your offer is specific and relevant to your target audience.
For example, if you’re selling a course on social media marketing, your offer might be something like “Get my free 5-day email course on how to double your social media following.”
2. Focus on the Headline
Your headline is arguably the most important part of your squeeze page design.
Think about it…
Your headline is what will first catch your visitor’s attention and determine whether or not they stick around to learn more about your offer.
You want your headline to be clear, specific, and relevant to your target audience.
The most compelling way to write headlines is by leveraging…
Curiosity — “Learn the ONE tactic that generated 30,000 leads for my business (and it’s NOT lead magnets, webinars, or sales funnels).”
Urgency — “Sign up now before midnight!”
Scarcity — “Only 23 spots left!”
To write compelling headlines, start by brainstorming a list of potential headlines for your offer.
Then, use a headline analyzer tool like CoSchedule’s Headline Analyzer to score each headline and choose the best option.
Here’s an example of an awesome headline from Smartblogger…
3. Use Attractive Visuals
Humans are visual creatures. In fact, our brains process visuals 60,000 times faster than text.
So it should come as no surprise that using attractive visuals on your squeeze page can have a big impact on conversion rates.
Check out these stats (source)…
- Visual marketing is ranked as very important by 49% of marketers and essential by 22% of marketers.
- Visual content is primarily used on websites and blogs by 49% of marketers, followed by social media.
- Information in images is retained by 65% of people as compared to 10% of what they hear three days later.
- It’s predicted by 40% of marketers that 51-80% of businesses will rely on visual content in 2021.
Make sure to use high-quality images that are relevant to your offer and target audience. And if you can, use images of people — they tend to perform best.
You should also consider using videos on your squeeze page as they’re a great way to quickly communicate your offer and value proposition.
4. Make it Mobile Friendly
Did you know that over 60% of internet traffic now comes from mobile devices?
That’s why it’s critical to make sure your squeeze page design is mobile-friendly.
If your squeeze page doesn’t look good or function properly on mobile devices, you could be missing out on a ton of potential leads.
Here are some quick tips for making sure your squeeze page is mobile-friendly…
- Use a responsive design — this means that your page will automatically adjust to fit any screen size.
- Keep your content short and sweet — remember, people, are likely viewing your page on a smaller screen so you want to make sure your content is easy to scan.
- Make your CTA button big and easy to tap — you want people to be able to easily click your CTA button without having to zoom in.
- Use large, easy-to-read font sizes — again, people are likely viewing your page on a smaller screen so you want to make sure your font sizes are large enough to be easily read.
- Use lots of white space — this will help break up your content and make it easier to read.
Or you can just use ClickFunnels and we’ll automatically optimize your page for mobile visitors!
5. Create a Powerful Offer
Your offer is what will finally convince people to sign up for your email list.
It can be simple… but it needs to be powerful and compelling to your target market.
To create a powerful offer, start by brainstorming a list of potential offers you could make. Then, consider the following questions…
- What would my target audience find most valuable?
- What problem can I help them solve?
- How can I make my offer irresistible?
Some common types of offers include…
- Free eBooks
- Free Courses or Tutorials
- Free Cheat Sheets or Checklists
- Free Reports or Templates
- Exclusive Discounts
Remember, your offer needs to be something that your target audience would actually want.
It also needs to be relevant to the product or service you’re eventually going to sell them. Otherwise, you’ll attract the wrong people for the wrong reasons.
6. Write Compelling Copy
Your copy is what will finally convince people to sign up for your offer.
You need to write copy that’s compelling, persuasive, and speaks directly to the needs of your target market.
Here are a few tips for writing great copy…
- Keep it short and sweet — for a squeeze page, you want to make sure your copy is easy to read and easy to understand.
- Use simple language — avoid using jargon or technical terms that your target audience may not be familiar with.
- Focus on the benefits — what’s in it for your reader? Why should they care about your offer?
- Use active voice — this will make your copy sound more natural and engaging.
- Use powerful words — words like “free”, “instant”, and “guaranteed” tend to perform well.
Additionally, check out the video below to learn more about copywriting!
7. Think About Your CTA
Your CTA (or call-to-action) is what tells people what to do next.
For a squeeze page, your CTA should be clear, specific, and compelling.
It should tell people exactly what they need to do to get your offer — whether that’s entering their email address into your opt-in form or clicking a button to download your freebie.
Your CTA should also stand out on the page so that people can’t miss it.
And the button text should tell people what will happen when they click it. Don’t for instance, use a button that says “continue” or “submit”. Use a button that says “Get My Free eBook Now!” or something similar.
8. Use Social Proof
Social proof is a psychological phenomenon where people are more likely to do something if they see that other people are doing it too.
It’s basically the power of peer pressure… but in a good way!
Just check out some of these stats (Source)…
- 88% of consumers trust user reviews as much as personal recommendations.
- 82% of Americans say they seek recommendations from friends and family before making a purchase.
- 63% of consumers need to hear company claims 3-5x before they actually believe it.
For example, if you see that lots of other people have signed up for a freebie, you’re more likely to sign up too.
You can use social proof on your squeeze page in a few different ways…
- By adding testimonials from past customers or clients.
- By including the number of people who have already signed up for your offer.
- By featuring logos from well-known brands or companies that you’ve worked with.
9. Use an Exit-Intent Pop-Up
An exit-intent pop-up is a popup that appears when someone is about to leave your page.
It’s basically a last-ditch effort to get them to stay on your page and take action — whether that’s subscribing to your email list or taking advantage of your current offer.
And it can be an incredibly effective way to increase conversions on your squeeze page.
In fact, one study found that an exit-intent popup increased email signups by 1,375%.
That’s pretty incredible, right?
And it’s one of the reasons that we always recommend using an exit-intent popup on your squeeze pages.
Now, there are a lot of different ways to create an exit-intent popup… but we recommend using our software at ClickFunnels!
ClickFunnels makes it easy to create beautiful, high-converting popups without having to hire a designer or learn how to code.
Plus, we have a drag-and-drop editor that makes it easy to customize your popup to match the look and feel of your page.
10. Consider Double Opt-In
Double opt-in is a term used in the email marketing world that refers to the process of someone subscribing to your email list and then confirming their subscription via email.
So, for example, someone would enter their email address into your opt-in form, and then they would get an email asking them to confirm their subscription. Once they clicked the link in that email, they would be officially subscribed to your list.
Using double opt-in can help reduce spam complaints and increase the quality of your email list.
And while it’s not required, we recommend using double opt-in whenever possible.
The only downside is that it does add an extra step to the process, which could potentially decrease conversions.
So, it’s something to consider and test when designing your squeeze page.
11. Leverage an Autoresponder Sequence
An autoresponder sequence is a series of emails that are automatically sent to someone after they subscribe to your email list.
For example, let’s say that you have a 5-day email course on how to start a blog.
Once someone subscribes to your list, they would automatically receive one email per day for 5 days, each containing one lesson from your course.
Autoresponder sequences are an incredibly powerful way to nurture your new subscribers and turn them into lifelong fans.
And they can be a great way to increase conversions on your squeeze page.
For example, you could use an autoresponder sequence to…
- Deliver your freebie or lead magnet
- Provide more information about your offer
- Build relationships with your new subscribers
- Make additional offers
The sky’s the limit when it comes to what you can do with an autoresponder sequence. And we recommend using one whenever possible.
In fact, we recommend using our Soap Opera Sequence method. Learn more about that in the video below!
12. Test, Test, Test
The only way to know for sure what’s going to work on your squeeze page is to test, test, and test some more.
There are a lot of different things that you can test on your squeeze page, including…
- Your headline
- Your subheadline
- Your images
- Your copy
- Your offer
- Your opt-in form
- Your thank you page
- And more!
The key is to start with one element at a time and then test different versions of that element to see what performs the best.
For example, if you’re not sure which headline to use, you could create two different headlines and then test to see which one gets more people to opt-in.
Then, once you’ve found a winner, you can move on to testing something else.
The goal is to keep testing until you’ve optimized your page for maximum conversions.
Final Thoughts on Squeeze Page Design
There you have it — everything you need to know about designing an effective squeeze page that will help you grow your email list and generate leads for your business.
Remember, when it comes to squeeze page design, less is almost always more. So keep it simple and focus on creating a clear and concise offer that your potential customers can’t resist.
If you’re looking for an easy way to create beautiful squeeze pages (without any design experience), make sure to check out ClickFunnels. With ClickFunnels, you can create high-converting squeeze pages in minutes — without having to hire a designer or touch a single line of code.
Click below to build your first squeeze page with ClickFunnels.