At Funnel Hacking Live 2023, we revealed TONS of new features for ClickFunnels.
One of the many newly released features is Countdown Funnels!!
We have eliminated the need for a third-party integration.
And we can’t wait for you to try it out for yourself.
This feature will allow you to easily add real urgency to any of your landing pages, sales pages, or funnels. However, the coolest part — in my opinion — is that you can create urgency unique to each visitor (i.e. evergreen urgency) so that you can get the benefits of urgency… without the effort of a live launch.
But more on that in a minute 😉
In this article, I’ll show you how Countdown Funnels works and how you can use it to create urgency in your own funnels and make more money!
What Are Countdown Funnels?
Countdown Funnels is the new ClickFunnels feature that allows you to turn your live launches… into evergreen funnels with real urgency.
Live launches are so powerful because the urgency is real. The webinar takes place on a certain day. Emails trigger. The cart closes a few days later. The sale ends.
Typically, more people buy with live launches because everything is happening in real-time and the urgency isn’t being “faked”.
(Even for those who don’t buy — well, they see that you weren’t faking the urgency. It was real. And that builds trust for your future offers)
But what if you could turn your most successful live launches into evergreen funnels that get just as good of results… but completely on autopilot?
That’s what Countdown Funnels does!
Countdown Funnels allows you to create individualized urgency that sticks to each visitor. It works by attaching a cookie to the user — so no matter how many times they leave, revisit, or refresh the page… the countdown timer continues to descend according to that visitor’s unique end date/time.
You can even continue the visitor’s unique countdown inside of automated email sequences!
And when the clocks strike zero?
Then you can redirect that visitor to a page saying “This offer is closed” or to a different offer — the choice is yours.
Again, real urgency!’
How Does Countdown Funnels Work?
So how does it work?
It’s really simple!
Inside of ClickFunnels — on any funnel or page! — you can choose to add either a one-time countdown (for live launches), a recurring (for evergreen launches), or a hybrid (for ongoing timer resets)…
One-Time Countdowns are exactly what they sound like. They are best for live launches. The timer will countdown to a single specific date/time.
Recurring Countdowns are for evergreen urgency, so that every person goes through their own individual buying journey (like we’ve been talking about!).
Hybrid Countdowns are just like one-time countdowns, except the timer resets itself once the offer ends. These are best for repeated versions of a one-time event.
“But Why is Urgency So Important For My Funnels & Offers?”
How many times have you seen a really good offer and said to yourself, “Wow. I’ll come back later.”
Of course, once you leave the page… out of sight, out of mind.
Urgency interrupts the tendency for humans to — let’s be honest — procrastinate.
It essentially says, “Get it now or never!”
Just consider some of the research done by Business2Community…
- When items are scarce, they’re often perceived as more valuable.
- Urgency words used in emails will engage and excite customers for your promotions.
- Visual symbols, like a countdown timer, raise the urgency level and drive actions.
We’ve personally found at ClickFunnels that adding a countdown timer to a funnel increases conversion rate almost ALWAYS.
The point is…
People are procrastinators. Urgency helps them not procrastinate on getting your awesome offer. 🙂
Try it For Yourself!
That’s all there is to it!
It’s a simple, but very powerful feature. In the past ClickFunnel users have had to use other third-party solutions to create evergreen urgency… but not anymore! Now you can do it right inside of ClickFunnels for no additional cost.
Go try it out for yourself TODAY!