Elevate Your Marketing Game: Top AI Benefits To Embrace In 2024

In the last few years, we have seen big breakthroughs in the field of artificial intelligence and the rise of large language models such as ChatGPT. 

But do these apps have a practical use in the business context or is AI just another flash-in-the-pan fad that everyone will forget the moment some new buzzword starts catching on?

Today we are going to discuss the benefits of using AI in marketing, share what we believe to be the best AI marketing stack, and explain how you can use it to grow your business!

What is Artificial Intelligence?

“Artificial intelligence” is an umbrella term that refers to a machine’s ability to perform complex cognitive tasks. 

Complex cognitive tasks include making decisions, solving novel problems that one hasn’t encountered before, and learning from previous experience. 

In this article, we will be primarily discussing what’s known as generative AI: a type of AI whose main purpose is to generate content. 

Specifically, we will focus on large language models (LLMs), which is a type of generative AI that is trained on massive quantities of textual data and can produce text in response to user queries. 

OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini are all examples of large language models.

For the sake of simplicity, we will be using the terms “AI” and “large language model” interchangeably, unless specified otherwise. 

We hope that the computer scientists who may be reading this article will forgive us for this transgression!

Top Benefits of Using Artificial Intelligence in Marketing 

#1: AI Can Help You Come Up With an Offer Idea

Okay, so you know that you want to make money online, but you aren’t sure what to sell. Guess what?

You are not alone in this. Aspiring entrepreneurs often find themselves in this predicament.

Fortunately, if you have access to the Internet, you also have access to large language models, so you can turn to AI for help. 

All you need to do is give an LLM such as ChatGPT clear instructions with a well-designed prompt and it will provide you with a list of offer ideas!

#2: AI Can Help You Develop a Marketing Strategy

Now that you have an offer idea, you can ask AI to help you develop a marketing strategy for it. 

The more specific your prompt, the more viable that marketing strategy will be.

We suggest including this information in your prompt:

• Your offer
• Your target audience
• Your marketing budget
• Your preferred marketing channels
• Your profit goal for a specific time period

If you already have digital assets that you can leverage – a social media following, a YouTube channel, an email list, etc. – make sure to mention that in your prompt as well. 

AI will then create a marketing strategy based on the information that you provided!

#3: AI Can Help You Build Sales Funnels

The best way to get the most out of your marketing efforts is to build a sales funnel for your offer and then drive traffic to it. 

Of course, that’s easier said than done, especially if you have never built a sales funnel before. So where should you start?

We recommend using ClickFunnels AI sales funnel builder. This tool enables you to create a sales funnel from scratch in just 10-15 minutes. 

Once you have your sales funnel, you can import it to your ClickFunnels account, edit it with our drag-and-drop editor, and then publish it online. 

And if you don’t have a ClickFunnels account yet, you can claim your free 14-day trial together with your sales funnel.

When our co-founders started building online businesses back in the 2000s, if you wanted to have a sales funnel, you had to either design it and code it yourself or pay someone to do it for you. 
Now all you need to do is answer a few questions, press the “Create Funnel Now” button and AI will generate a sales funnel for you in a matter of minutes. Incredible!

#4: AI Can Help You Produce Content

Large language models aren’t regular computer programs. Computer scientists who created them don’t understand how they work.

All they can see is the data that goes into these models and the data that comes out of them. No one knows what is happening inside. This is called the black box problem.

Since it’s unclear how large language models generate their output to begin with, it’s impossible to ensure its accuracy. 

In fact, they are known to “hallucinate”, meaning, make things up and confidently state them as facts. 

That’s why we recommend using large language models to create the first drafts of your content: blog articles, newsletter issues, social media posts, you name it. 

Once you have the AI-generated first draft for a piece of content, you want to manually edit it, fact-check it and proofread it before publishing it. 

Never skip fact-checking. Otherwise, you might end up publishing inaccurate, misleading or even outright dangerous information. 

That can lead to irreparable brand damage so it’s best to play it safe!

#5: AI Can Help You Produce Images

You can use generative AI tools like Dall-E, Stable Diffusion, and Midjourney to produce ads, infographics, images for your blog articles, and other visuals you may need for your business.

There are some ethical and legal considerations here, though. You see, it’s not always clear what data models like that were trained on. 

There’s been a lot of speculation that some of the largest text-to-image models were created using unlicensed data, effectively stealing from the artists who produced the original works. 

In fact, in several cases, the use of unlicensed data was confirmed, which has raised questions about the legality of this approach to generative AI. 

There have already been a number of class-action lawsuits against generative AI companies by artists claiming copyright infringement. We can probably safely assume that we are going to see more of them in the future. 

In fact, lawyer Matthew Butterick has argued that every image a generative AI tool produces is an infringing, derivative work. 

There’s a possibility that using these tools might get you in legal trouble once the law catches up with the advances in artificial intelligence. 

There’s a way to take advantage of this technology without mistreating artists or risking lawsuits, though: you can use tools like Adobe Firefly that have been trained on licensed data!

#6: AI Can Help You Maximize Revenue

So far we have been primarily focusing on the benefits of generative AI, especially large language models. 

But there also are other types of AI that can help you grow your business. For example, machine learning algorithms can be used to predict user behavior. 

Software that incorporates algorithms like that can enable you to:

• Send personalized product recommendations to your customers based on their browsing and purchase histories.
• Pitch personalized upsells and cross-sells to customers who are about to check out based on which offers are the most popular with that particular demographic. 
• Identify customers that are at risk of churning and take pre-emptive measures to reengage them.

All that can help you maximize your revenue as your business grows. 

When you are just starting out, something like a 1% difference in churn may not seem like a big deal because you are working with relatively small numbers.

However, once your annual revenue is in the seven-figure range, reducing churn by just 1% can have a massive impact on your bottom line. 

We recommend implementing machine learning algorithms as early as you can. Otherwise, you risk leaving a lot of money on the table in the process of scaling your company!

#7: AI Can Help You Forecast Sales

Sales forecasting can be challenging because no one knows what the future holds. 

AI doesn’t know it either but it can help you improve the accuracy of your forecasts. After all, there’s been a lot of progress in data science, machine learning, and predictive analytics in recent years. 

So consider investing in predictive analytics software. Apps like that can analyze vast quantities of business data, uncover hidden patterns, and create complex future projections that take a wide range of factors into account.

It’s a much better approach to sales forecasting than doing everything manually!

The Greatest Benefit of AI is SPEED!

Ultimately, the greatest benefit of AI is speed.

It can help you come up with offer ideas, create marketing strategies, produce content and visuals, build sales funnels, and analyze data much faster than you would otherwise. 

This may not seem like that big of a deal on a day-to-day basis but increased speed of execution can have a drastic impact on your business in the long run because its results compound over time. 

For example, let’s say that your competitors are manually producing one blog post per week while you use AI to produce two blog posts of comparable quality.

Here’s how it’s going to play out over time:

• After one year, they will have published 53 blog posts and you will have published 106.
• After two years they will have published 106 blog posts while you will have published 212.
• After three years they will have published 159 blog posts while you will have published 318.

Who do you think is going to be ahead in terms of brand recognition, organic traffic and sales after those three years?

The same principle of compounding competitive advantage applies to everything: 

If you can get things done faster than your competitors, you will be able to accomplish more than them and it won’t take you long to get ahead.

Keep up that speed and eventually, you will become the dominant player in your niche!

Why ChatGPT + Adobe Firefly + ClickFunnels is the Best AI Marketing Stack

What is ChatGPT?

OpenAI launched its flagship chatbot ChatGPT in November 2022. 

It took the world by storm and became the fastest-growing consumer app in history, reaching 100 million users by January 2023, just a few months after its launch.

ChatGPT’s success kicked off the current AI hype cycle, attracted the attention of venture capitalists and led to an AI arms race between major tech companies.

It remains the most popular AI tool to this day. You can use it to brainstorm ideas, develop business strategies, and produce content. 

At the time of writing, GPT-3.5 is available for free, with some limited access to the latest version, GPT-4o.

You can always upgrade to the paid plan that costs $20/month and includes access to GPT-3.5, GPT-4, and GPT-4o, with a 5x higher limit for the latter.

The paid plan also includes Open AI’s text-to-image generator Dall-E that you can use to create images but we recommend Adobe Firefly for that.

What is Adobe Firefly?

Adobe Firefly is a text-to-image generator that was trained on licensed data. 

You can use it to create images without having to worry about the previously discussed ethical issues and legal risks associated with some of the other popular text-to-image generators. 

There’s a free plan that provides 25 generative credits every month. Once you run out of credits, you can either wait until they reset next month or upgrade to one of the paid plans that range from $4.99/month to $59.99/month. 

What is ClickFunnels?

When we launched ClickFunnels a decade ago, it was a funnel builder app that revolutionized online marketing. 

Today, sales funnels are still at the heart of what we do:

• Don’t have anything to sell yet? You can use our AI sales funnel builder to create a simple opt-in funnel and start growing your email list. 
• Already have a product or service to sell? You can use the same AI sales funnel builder to create a sales funnel for it. 
• Want to build sales funnels from scratch? You can use our funnel editor to do that!

That being said, ClickFunnels isn’t just a funnel builder, it’s an all-in-one marketing platform that has everything you need to launch, manage, and grow an online business. 

What’s best about it is that everything is available in one place: 

Sales funnels, websites, e-commerce stores, online courses, membership sites, email marketing, customer relationship management, A/B testing, business analytics…

No more patchwork solutions cobbled together with a bunch of different apps. You can do it all with our software!

How to Use ChatGPT + Adobe Firefly + ClickFunnels to Grow Your Business

This AI marketing stack is all you need to start making money online:

1. Use ChatGPT to come up with an offer idea.
2. Use ChatGPT to develop a marketing strategy.
3. Use ChatGPT to produce marketing content.
4. Use Adobe Firefly to create marketing visuals.
5. Use ClickFunnels AI funnel builder to create a sales funnel.
6. Use ClickFunnels to convert leads into paying customers with email marketing.
7. Use ClickFunnels to manage and grow your business!

It has never been easier to start a business. 

You can do it in your free time, build a lucrative side hustle, and eventually go all-in once your business income exceeds your salary from your job. 

As our co-founder Russell Brunson loves to say: you are one funnel away from the life that you have always dreamed of!

Try ClickFunnels Risk-Free!

Let’s be real:

We are biased in favor of our software. 

So we understand if you take what we say about it with a grain of salt.

Fortunately, we have a free 14-day trial, so you don’t have to take our word for it. 

You can go and see ClickFunnels for yourself without any risk!

So what are you waiting for? 🧐

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