The Russell Brunson 5 Day Challenge – All the Details

Leads are the lifeblood of any business.

After all, if you don’t have any leads, then you won’t make any sales. Seems obvious, right?

However, entrepreneurs often make the mistake of only focusing on lead generation when their businesses start slowing down.

But then once they get some new leads and convert them into paying customers, they get busy serving them and forget all about lead generation until the next time they find themselves without enough work.

That’s how they end up trapped in an endless feast-and-famine cycle where they are either frantically searching for leads or swamped with more work than they can handle. It’s way too stressful to be sustainable!

Fortunately, there’s a better way to generate leads that can help you build a stable, sustainable, and scalable business.

And that’s what Russell Brunson’s 5 Day Lead Challenge is all about…

Table of Contents:

What is the Five Day Lead Challenge?

Our co-founder Russell Brunson created the Five Day Lead Challenge to help you launch your first lead generation funnel.

It’s a super practical five day workshop that takes you through the entire process step-by-step.

Each day, you will get two videos:

The main video where Russell or one of his special guests will explain the strategy and give you a homework assignment.
The onepager video where Russell or one of his special guests will do the homework assignment themselves in real-time so that you could follow along and get it done.

Watching the videos and doing the assignments will probably take between 1.5 hours and 3 hours a day depending on the day.

But if you commit to this challenge, set aside the time, and complete each day’s assignment, you’ll have your first lead generation funnel up and running in just five days!

Join Our 5 Day Lead Challenge Today!

Day #1: Generating Unlimited Leads

On day one, Russell will:

Introduce the 5 Day Lead Challenge, give you the overview of its structure, and explain what you should expect each day.
Discuss the famous digital marketing adage “the money is in the list” and explain the math behind it.
Share how he got started with email marketing. He thought he’d get rich overnight and told his wife, who was the breadwinner at the time, to quit her job. It’s fortunate that she didn’t because Russell’s first launch didn’t quite go as expected. 😬
Explain how to generate leads, build an email list, and sell products and services to your email subscribers the right way.
Reveal what helped some of his most successful students get amazing results and how you can use the same approach to make the most out of this workshop.

There’s also a onepager video where Russell does the homework assignment himself in real time. All you have to do is follow along!

Join Our 5 Day Lead Challenge Today!

Day #2: Creating Your Lead Magnet

On day two, Russell will:

Discuss how this lead generation strategy can work for any type of business and share some real-life examples including a pizza place, a gym, and an e-commerce store.
Help you clearly define your dream customers and the specific result that you can deliver with your products or services.
Cover what frameworks are, why they are important, and how to distill your knowledge into a framework so that you can teach it to your dream customers.
Explain how to identify a “sexy” piece of your framework and turn it into a lead magnet that your dream customers can’t resist.
Share his framework for teaching frameworks so that you won’t bore people to death like he did when he was just starting out!

There’s also a one-pager video where Russell shows you how to create a one-pager of your own that you can then use as your lead magnet!

Join Our 5 Day Lead Challenge Today!

Day #3: Creating Your Lead Funnel

On day three, Russell will:

Introduce the Value Ladder sales funnel. This is the most important concept that you need to understand if you want to build a successful business!
Share how he uses the Value Ladder sales funnel to sell funnel building services to businesses for $1,000,000 cash upfront + 50-60% equity in the company. Sounds insane but he really does charge that much! 💰
Provide a real-life Value Ladder example: an online business in the dating advice niche. It all starts with “the kiss test”!
Provide another real-life Value Ladder example: a dentist’s office where he walked in for a free teeth cleaning and walked out having spent $2,000+ on dental services and products!
Explain what is a squeeze page and how to build a 2-step squeeze page funnel which is the simplest lead generation funnel out there.

There’s also a one-pager video where Russell shows you how to build a squeeze page funnel in ClickFunnels.

You can use our 14-day free trial to build your first lead generation funnel for free!

Join Our 5 Day Lead Challenge Today!

Day #4: Creating Your Follow-Up Funnel

On day four, Russell will bring a special guest, Yara Golden, who will:

Share how she was struggling as a relationship coach but then decided to become an email copywriter and found success.
Discuss the three ways entrepreneurs show up for their audiences: like pick-up artists, like players, and like nice guys.
Explain why you should show up as “relationship material” instead and how to do it.
Provide an overview of her six-email warm-up sequence that can help you start building a relationship with your email subscribers the right way.
Go over the entire sequence, explain how to write each email, and share some helpful copywriting tips.

There’s also a one-pager video where Russell writes this email sequence in real-time + another video where Yara reads out her entire sequence.

So you’ll get to see how implementing this copywriting framework looks in practice!

Join Our 5 Day Lead Challenge Today!

Day #5: Launching Your Funnel!

On day five, Russell will bring in another special guest, Rachel Miller, who will:

Point out that you probably already have a Facebook profile… Which means that you can start generating organic traffic for free right now!
Provide an overview of the three ways to generate organic traffic from Facebook: posting on your personal profile, participating in other people’s Facebook groups, and running your own Facebook group.
Discuss each of these three ways to generate traffic: what you should post on your own profile, how to behave in other people’s groups, and how to run your own group and interact with its members.
Share a framework that you can use to get the attention of your dream customers, create a connection with them, and offer them your lead magnet.

There’s also a one-pager video where Rachel shows you how to do all this step-by-step!

Join Our 5 Day Lead Challenge Today!

How to Succeed With Our 5 Day Lead Challenge

Russell has been sharing his knowledge through his books, online courses, and live events for more than a decade now.

Some people who learned from him have become wildly successful. In fact, at the time of writing, at least 737 ClickFunnels users have generated over $1,000,000 within their sales funnels.

However, the unfortunate reality is that most people consume the content but don’t take action and therefore remain stagnant. They end up with a ton of theoretical knowledge but zero practical results!

That’s why we want you to make these two commitments if you are going to join our Five Day Lead Challenge:

Commit to showing up every single day and watching the strategy video.
Commit to doing each day’s homework assignment as soon as you are done with the strategy video.

All you need to do is show up, watch the strategy video, and do the homework assignment for five days in a row. Super simple, right?

If you can manage that, after those five days you will have a lead magnet, a lead generation funnel, and an automated email sequence that you can use to sell your products and services on autopilot.

What’s more, you’ll know how to use Facebook to generate organic traffic, so you will be able to start driving traffic to your funnel ASAP!

Will your first lead generation funnel be perfect? Probably not. But guess what? It doesn’t matter!

What matters is that you took action, put your offer in front of your dream customers, and started getting market feedback.

Now you can begin learning, improving, and optimizing. There’s no telling where your entrepreneurial journey will take you!