You spend late nights awake in bed. Staring at the ceiling. Mind racing. The what-if scenarios bring fear, robbing you of peace like a thief in the night. What will you do to save your business? How could it get this bad? Why did it get this bad? Fists clenched, ready to go to war, it’s late at night but you’re far from sleepy. After all, how could you sleep with so much on the line?
Your heart is racing. You feel it throbbing in the back of your neck. Your wife rolls over in bed unaware of the chaos and destruction about to upend your lives. But you have nowhere to turn. What next? You have no idea what to do or how to avoid the ensuing calamity. How can you even think about growing your business when you’re having trouble saving your business from collapse?
If this you and you can relate, you’re not alone. Many entrepreneurs struggle to grow their businesses. And even more are knee-deep in a storm so brutal they can barely find the energy to get out of bed. Look, you’ve always wanted to be a business owner. Now here you are. Are you really going to throw in the towel and give up at the sign of a little bit of turbulence?
No. You’re not. There’s no way you’re going to give in. You’re going to fight the good fight and figure out how to grow your business so fast it makes your mind spin. Imagine waking up to endless traffic, leads and sales–a flood of customers and more money than you can even think about spending. No. It’s not a pipe dream. It’s a reality that exists for so many. All you need to do is make a few strategic moves to get there.
If you want to grow your business fast please listen up. But don’t get it twisted. Fast does not mean easy. And fast does not mean cheap. If money is tight, the odds are stacked against you. That doesn’t mean you shouldn’t try. You should fight for what’s rightfully yours. It’ll just take you more time. Money is only an accelerant because what you lack in time you can pay for with money.
However, the trick is knowing where to put your hard-earned money for the little free time you have. The truth? You’re so busy working in your business that it’s nearly impossible to work on your business. But the time is now and it has to be done. All you need to do is shift your beliefs and embrace a new mindset—one that will eventually set you financially free.
While there are many ways to grow your business fast (and slow) only some of them will really move the needle. Keep in mind that what you lack in financial resources you must make up in time. Since your time is limited, you must pick and choose your methods wisely. Try to take on too much and you might get overwhelmed. If you do too little, it might be too little too late to grow your business fast enough to make a difference.
When you take a step back and look at things from a birds-eye view, only a few core components are needed for business growth. Without these core components, you’ll struggle. But if you master these core components you’ll create the foundation for a business that can grow exponentially.
It all comes down to this—an irresistible offer, a sales funnel and relevant traffic. That’s it. Without these core components, you’ll struggle. It doesn’t matter how small or large your business is. Each of these pieces is intricate and takes time to build. But they’re also all necessary.
So before even thinking about ways to grow your business fast, think about ways to create these core components. If you don’t have them in place, get them in place. Do everything in your power to put the resources, people and knowledge together to do this first and foremost.
Your offer is everything. And I do mean everything. If you don’t have an irresistible offer, you must create one now. This is at the core of your entire business. A business without a great offer is not a business, it’s a job. An irresistible offer is simply an offer that solves a problem and delivers far more value than the price someone is paying for it.
Most people try to sell on their website. They drive traffic to a page with lots of products or menu items and choices. That leads to overwhelm. Websites don’t convert well. That’s why most people use sales funnels. Sales funnels drive 137% higher conversion rates than websites. That might be why most serious business owners use sales funnels.
Traffic is the lifeblood of your business. But not just any old traffic. You need a high-quality traffic source. And it needs to be relevant traffic to the problem you’re solving or the thing you’re selling. This can be organic or paid traffic. But you do need one main traffic source for your business that’s scalable.
Whether you want to grow your business or save your business, there are ways to do it. Business growth doesn’t just happen at the snap of a finger. It takes some time and configuration to put all the pieces in place. The core components must be there for you to succeed.
Many entrepreneurs fail to share their stories about why they got into business in the first place. They simply start selling through a faceless website. First of all, websites are dead so make sure you build a sales funnel. Second, you have to share your story so that you can connect with people who are on the same journey as you but might be a few years behind.
Society is a mesh of stories held together over the fabric of time. Stories are important because they bond people to you in a link that transcends money. They build rapport and invoke deep emotions that create core memories for people. However, most people fail to share their story. They fail to share their journey and all the struggles they went through. Don’t be like most people.
Think about it this way. Would you care about Superman if he was a perfect being? No. He has flaws because kryptonite hurts him. If he didn’t have flaws, would we care about him? Would we be so bonded to who he is? Nope. We wouldn’t. That’s why sharing flaws or failures shouldn’t frighten you. It should embolden you because it builds rapport with the person going through what you just went through right now.
Stories require detail and not brief summaries. You must make people feel like they’re there experiencing the thing you went through. If you’re still reading this, you likely bonded with the story at the beginning of this post. You can relate to it on a deeper level. And because of that connection, you continued reading. Stories are incredibly powerful and you must write your story in a way that sells what you’re peddling.
Generating leads is not easy. It requires time and hustle and money to run ads. You also need the skill to know what you’re doing. But if you want to grow your business fast, you must put this piece of the puzzle into place. What this really boils down to is having a solid lead magnet and lead generation funnel. Without the proper lead magnet and lead generation funnel, it’s hard to generate leads.
If you don’t have a lead magnet in place, then build one immediately. What is a lead magnet? It’s a valuable piece of information that comes in many formats. The format of the lead magnet doesn’t matter. What matters is that it provides valuable insight and solutions to solving a major problem that the prospect is dealing with.
Think about it this way. Your lead magnet has to be so valuable that you should have to charge for it. Instead, you’re giving it away for free. Even though every fiber in your being is screaming that you should charge for it, you’re not. That’s what makes a great lead magnet. Until you can create a good lead magnet, growing your business will feel like an uphill battle.
And once you do have that lead magnet, it needs to live inside of a lead generation funnel that uses curiosity to drive conversions. Lead generation funnels are simple and should not be complicated. After all you’re giving something away for free. But how you structure your copy and how you word the headline, what image you use, and the call-to-action are equally important.
I get it. If you knew how to acquire more customers you could grow your business fast. So this one might seem weird to you, right? You can’t just wave a magic wand and acquire more customers. Or can you? Customer acquisition is not just about getting enough leads. It’s about how you convert leads into paying customers.
Most of us like to buy things but not many of us like to sell. If you feel “off” when you’re trying to sell something or just slimy for whatever reason, you understand what I’m saying. But when you’re selling something you absolutely know could change a prospect’s life, it’s your duty to sell it. You must absolutely go out there and sell full force.
When you have the proper lead generation piece in place, all you need to do is build a communication funnel. Communication funnels allow you to share stories and other information that put you front and center for the prospect. If you’re not communicating often, you’re doing a disservice to yourself and your prospective customers.
Another way to acquire customers is to team up with affiliates. You can create an affiliate offer and promote it on platforms like ClickBank, Rakuten and Impact, just to name a few. You can also approach affiliates directly using the Dream 100 marketing strategy. The point is that you need to go the people who already have the audience of relevant customers you can acquire.
Another way to grow your business fast is simply to get customers to spend more money. I say simply but it’s not easy. Getting your customers to spend more money means that you need to have upsells, order bumps, down-sells and ascension funnels in place. Upsells and down-sells happen directly inside of your funnel as do order bumps.
Ascension funnels are a little different. Once the customer has purchased and after they’ve received value from you, they’re ready for the next level. The next level is where you ascend the customers to. This is your higher-priced product or service. The whole point of selling something at a lower price is to provide enough value to leave the customers wanting to go further with you. That’s what a tripwire or a free-plus-shipping offer is designed to do.
Getting customers to spend more money is easier than finding new customers. But it’s also a different skill set. You could be great at acquiring customers but if your products and services don’t deliver enough value, customers will never want to ascend. That’s why you must focus on the quality of what you deliver.
Other ways to get customers to spend more involve psychological levers like urgency and scarcity. This is not about running sales. It’s about rolling out other programs or products only available for a limited time or to a limited number of people. This drives human behavior more than anything else because people have a fear of missing out.
If you want to grow your business fast you have to increase the frequency of purchases. And the best way to do that? Subscriptions. A subscription allows you to breathe easier and sleep a little better at night. That’s because you have customers paying you monthly. Even if you fail to get new customers, you can rely on existing customers.
Companies that bill monthly for a service make a killing. Think about your mobile phone. You have to pay for it every month, right? If you don’t pay for it, they’ll cut it off. There’s a pain of disconnect there. Same thing with your home internet service, certain apps, television channels you’re obsessed with, and so on and so forth.
These are all subscriptions. You receive a bill every single month without fail. That’s the best way to increase the frequency of purchases. Subscriptions can come in all shapes and sizes. Software can be a subscription. Newsletters can be subscriptions. You can do membership sites, audio subscriptions, services like copywriting or design, and more.
Think about ways you can build something that creates ongoing value for the customer. You can’t simply have a subscription for the sake of it. It must deliver value otherwise people will cancel. And there needs to be some form of pain in disconnecting it. And the best part is this. You can spend more money to acquire customers who join subscription plans. Especially when the average customer stays for six months or longer.
Some of the biggest companies have been built on the backs of webinars. Webinars can grow your business faster than nearly anything else. So what is a webinar exactly? A webinar is simply a presentation that sells a high-ticket product or service. That’s it. But constructing a webinar must be done the right way to maximize sales.
And the foremost expert on webinars is this guy. He has generated hundreds of millions of dollars in sales from webinars. There is no other person who can teach you about webinars more than Russell Brunson. Webinars are designed to break false beliefs prospects hold. False beliefs are just stories people tell themselves that get in the way of the sale.
There are three primary false beliefs to break. The first is the false belief about the vehicle (the thing you’re selling). Customers have likely had an experience with something similar that didn’t work out for them. Maybe they tried to lose weight, make money, or find the perfect relationship and it failed. So they’ve formed some false beliefs about whether the thing you’re selling can actually work at all.
Other false beliefs held are internal beliefs. Maybe they believe your product or service works but don’t believe it could work for them. Then, there are external beliefs that involve time, money and other external factors. Webinars help you break all of these false beliefs to make the sale. There’s so much more involved with it that if you want to learn more just go here.
Employees can either hold you back or lift you up. You obviously know that, right? But here’s the issue. Most employers don’t hire tens. A ten is a superstar employee. That’s a person who can create a major shift in the success of a business. They have deep knowledge in an area that allows them to accelerate business growth substantially.
How many companies hire tens? Most companies hire sevens and eights, even lower. However, big tech companies know that they need to hire tens. They pay a lot of money for a single employee because they know that when they unleash this employee, it can supercharge their business. That means you don’t have to micromanage them. That’s beacsue they know precisely what to do.
However, hiring tens is expensive. If you’re not there just yet in your business, that’s okay. But go as high as you can. Don’t be afraid to splurge on talent because that has a deep impact on your business. Whether that’s in marketing, sales, tech, fulfillment or any other area of your business, hire tens as frequently as possible.
Software nerds like me understand the power of automation. Automating systems can help grow your business because it takes some of the guesswork out of the day-to-day operations. Manually entering or keying in information to move customers from one system to the next is not the ticket. Instead, you must automate everything that you can automate.
Is this easy? No. But it is well worth it. Automation can help you streamline so many areas of your business that without it, you’ll be stuck doing things manually. So much time is taken up through manual processes that it holds businesses back. Not only should you streamline and automate systems and connect everything together, but you should also build out notifications and warnings.
Notifications and warnings help you build rules that let you know when something is going in the wrong direction. You can do this for every area of your business. You can get notifications when customers are looking at a page often with a high-ticket service that triggers a phone call from sales. And you can get a notification when ad costs exceed a certain threshold.
Systems engineers can make or break a business. And the bigger a business grows, the more automation it needs. Build out checks and balances, integrations, and notifications for your business to enable your team to work faster and more efficiently. Then, watch as your business grows exponentially over the years.
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