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Features / Developer API & Webhooks

Integrate and Automate Your Business With ClickFunnels!

Eliminate busywork and get all your tech working together seamlessly! Leverage the power of our developer API and webhooks to automate your revenue stream with ClickFunnels!

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Why Do I Need API and Webhooks?

Chances are, you probably have a variety of software solutions performing various functions — accounting, inventory management, eCom fulfillment, social media, customer support, email automation, and one or two million others. Our developer API makes it easy to get all those software solutions “talking to each other.”

And, our “webhooks” provide real-time information to your tech stack when triggered by an event or action. Our API and webhooks make it easy to turn your software solutions into a unified machine that generates revenue in your sleep with ClickFunnels!

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Seamlessly Integrate Your Software Solutions

Our developer API makes it as easy as “copy-and-paste” to get ClickFunnels to start sharing information back and forth with your other software solutions — bookkeeping, enterprise resource management, payment gateways, eCom platforms, and much, much more!

Automate Your Business

A variety of actions can be used to trigger a webhook — a sale, a lead conversion, a support ticket request, even a new blog or social media post. You can set each webhook to trigger an automated action — adjust your inventory, ping customer support, retrieve and input data, just to name a few!

Develop Custom Integrations

Building a software solution that you want to be able to integrate with ClickFunnels? Yes please! Our public-facing API makes it easy for you to make your software talk to ClickFunnels, opening to over 200,000 (and growing) ClickFunnels users who are always looking for awesome solutions to make their businesses easier to run.

Click here to visit our Developer Portal and learn more!

No Code? No Problem!

If all of this sounds complicated, it really isn’t … thanks to Zapier! Zapier is a platform specifically designed to make integration as easy as point-and-click for non-developers. ClickFunnels has partnered with Zapier to make first-party integrations for nearly every business process imaginable. Whatever you want to automate, 99 times out of 100, Zapier and ClickFunnels already provide a copy/paste integration that makes it happen.

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What Real Customers Say About ClickFunnels

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Frequently Asked Questions

What exactly is “API?”

“API” refers to “Application Programming Interface.” It’s the digital programming interface that allows software to communicate with other software. The important thing to understand is that many software solutions have “closed API” — meaning their API is private and secret. Only developers they share their API with can create software that integrates with it.

Our public-facing API means the API is available to the public. Anyone can design software that integrates with ClickFunnels. And because ClickFunnels is so awesome, almost everyone does. The result — almost every software solution you already use, as well as any solution you might want to use in the future, can easily integrate with ClickFunnels.

What does the ClickFunnels API allow me to integrate?

Almost every popular software solution integrates with ClickFunnels. No need to manually copy/paste data from one software to the other — the integration lets the software solutions do it for you! Examples include (but are not limited to):

Payment Portals

Enterprise Resource Planning (ERP)

Customer Relationship Management (CRM)

Inventory Management

eCommerce Platforms

Email Automation

Calendar Booking

Blog RSS Feeds

Social Media

Bookkeeping and Accounting

… and much more!

How do I integrate other applications with ClickFunnels?

Most software solutions (including ClickFunnels) have an “API” or “Integrations” section. There you can generate an “API key,” a line of code unique to your account with the software provider. It will look like gibberish — random letters and digits — but when you paste that code into the “Integrations” field of the other software platform, that’s it! The two software solutions now have a “magic telephone” they can use to talk to each other.What functions can I automate using webhooks?

The cool thing about webhooks is that almost any “event” that takes place on the web — a sale, a lead conversion, a social media post, and much more — can generate a webhook and trigger an action. The possibilities are literally endless, but here are some of the more common ones:

When a person fills out your lead-capture form, a webhook automatically adds the lead to your CRM and your email marketing automation software automatically adds them to a follow-up sequence.

When you make a sale, a webhook causes your inventory to update and possibly alert a sales or fulfillment team.

When an affiliate makes a sale, a webhook automatically records their involvement and sends them their commission, incentivizing them to keep making more sales for you!

When someone registers for your webinar, a webhook automatically sends their data to your webinar platform and they get added to a sequence of reminder emails and notifications.

When someone fills out a quiz or survey on your funnel, a webhook automatically sends their answers to your CRM for customer segmentation, so you know exactly what offers to pitch them next.

If a payment fails, a webhook can automatically trigger notifications so the customer can take corrective action.

How can I use webhooks to automate my business if I don’t even know how to code?

If you don’t know how to code, Zapier is your best friend. Zapier is a third-party platform that turns webhooks into copy/paste integrations (known as “Zaps”).

Every time you recognize a “busywork” action that you wish you could automate, check Zapier. Zapier has hundreds of prebuilt ClickFunnels Zaps that use webhook technology to automate that busywork task.